Eric olson 2012


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Eric olson 2012

  1. 1. Eric J. Olson 643 Casa Loma Boulevard, Boynton Beach, FL. 33435 Mobile: (208) 841-6429 Email: Career SummaryResults-oriented product and category merchandise manager with a broad range of experience. Diversebackground in e-commerce, catalog merchandising, consumer packaged goods and software productmanagement, B2B sales and customer relationship management. Experienced with new productdevelopment, international sourcing, budgeting and financial management and analysis. Reputation for strongwork ethic, financial acumen, leadership, excellent communication skills, deep product and businessknowledge, and consistently meeting goals and objectives. Seeking a marketing leadership position with P&Lresponsibility. Relevant Skills and Expertise Category Management Profit and Loss Merchandising International Sourcing Experience Vendor Management Negotiating Product Strategy Project Management Software Product Budgeting Customer Relationship Management CPG Management Building Communications Brand Management Financial Analysis Marketing Strategy Professional Experience Director of E-Commerce and Catalog Merchandising, Technology Office Depot – Boca Raton, Florida. April 2011 to Current Managed printing hardware and consumable product lines for online and direct sales channels. Coordinated cross channel advertising and promotional schedule to maximize promotional effectiveness in managed sales channels. Developed sales centric programs to increase the sales and profitability of printing hardware and consumables. Redesigned catalog layouts to improve the overall shopping experience. Routinely worked with the sales force to respond to requests for quotes and sales bids. Specific accomplishments include: Managed $860M of total category sales Exceeded annual profitability goals by $7.4M Increased overall gross margins by 100 bps. Developed and launched an innovative sales program to bundle printing hardware and consumables. Grew holiday sales in by 30% and profits by 42% over previous years results. Negotiated lower costs for competitive bid situations.
  2. 2. Merchandise Category ManagerCorporate Express, A Staples Company – Broomfield, Colorado.August 2003 to March 2009Managed multiple consumer product-lines across e-commerce, catalog and direct sales channels.Developed private label product strategies, specifications, positioning and packaging. Routinely createdand presented strategic and tactical category plans to executive leadership. Refined overall productassortment and aligned sales efforts to simplify the customer shopping experience. Negotiated strategicmulti-year sourcing agreements with domestic and international vendors. Established product-line andoverall category pricing strategy. Worked cross-functionally to successfully direct and implement tacticalbusiness plans and improve supply chain performance. Utilized NPD and third party data for competitivemarket intelligence and to track key product and industry trends. Communicated periodic updates oncompetitive information and sales and marketing plans to executive management and the field sales force.Worked with sales professionals and customers to grow sales and profits. Developed and tracked salesprojections, budgets and performance. Created sophisticated financial model to project operating resultsand facilitate decision-making. Managed direct and indirect reporting relationships.Specificaccomplishments include: Managed $750+ million of total category sales. Grew sales an average of 10.8% each year over 5 years. Improved catalog visual merchandising and e-commerce product presentation to drive sales of higher margin products Increased sales of higher margin products by 19.7%. Developed and managed multiple $100 million per year vendors. Negotiated over $1 billion of direct and wholesale vendor agreements. Developed product-centric sales and marketing collateral for use by the sales team. Developed $15M of specific custom made products.Product ManagerArthur Anderson – Chicago, Illinois.November 2000 to April 2002Managed the development, marketing, sales and implementation of a comprehensive web-based riskmanagement software solution. Evaluated and benchmarked competitive solutions, identified keydifferentiation points to leverage during the sales process and identified future developmentopportunities. Created product road maps and developed product requirement documents to guidefuture development efforts. Developed and communicated the solutions strategic and tactical marketingplan to Andersen’s offices globally. Conducted sales demonstrations to highlight solution functionality.Specific accomplishments include: Secured over $10 million of new business. Managed third party software developer to ensure all development targets were met on time. Conducted on-going product acceptance testing. Identified and documented “Voice of the Customer,” input to drive functionality improvements. Managed solution marketing and development budgets. Developed training materials and curriculum to train Andersen consultants in the product.
  3. 3. Finance Manager – Business Paper GroupBoise Cascade Corporation – Bensenville, Illinois.October 1999 to August 2000Provided financial leadership, analysis and project management expertise to the sales and marketingfunction for a $650 million per year business group. Directed the annual strategic planning process for the business unit. Presented overall strategic plan to senior leadership. Worked cross-functionally to ensure strategic plans, manufacturing capabilities and support services were aligned with the overall sales efforts. Developed and maintained the business unit’s balanced scorecard. Performed monthly key performance indicator reporting and variance analysis. Calculated and maintained manufacturing cost curve information to ensure production costs were balanced against sales forecasts, production schedules and product prices.Project Manager – Internal AuditBoise Cascade Corporation – Bensenville, Illinois.July 1996 to October 1999Managed financial and operational audit projects to provide high quality analytical and consulting servicesto internal customers and ensure accounting and operational controls were effective. Supported the redesign of Boise Cascade Trucking operational processes. Evaluated transportation processes and financial information to recommend process improvements. Developed competitive benchmarking study evaluating key performance indicators for use by executive leadership and the board of directors. Supported the installation of integrated sales, purchasing and warehouse management system within the Building Products Distribution Division.Commissioned OfficerUnited States Marine Corps.December 1988 to October 1994 EducationMaster’s of Business Administration – Kelley School of Business, Indiana University. Bloomington,Indiana.Bachelor’s of Business Administration – Iowa State University. Ames, Iowa.