1. Diane Graham
704-576-3400
dianezgraham@yahoo.com
- SUMMARY –
Dynamic Merchandising Executive with diverse wide-scale experience and responsibilities
encompassing Category Management, Product Management/Development, Global Sourcing,
Marketing, Sales, In-Store Presentation and E-Commerce. Focused on creating and delivering
the strategy and structure to outpace industry results in every aspect including sales, new
initiatives, promotions, supplier relations, financial results and support by developing a best-in –
class Omni-Channel Lighting Division with high-performing collections, increased profitability,
improved in-store and online presences. Recognized leader able to take action with a diverse
team.
- COMPETENCY HIGHLIGHTS –
Visionary&Executive Leadership
StrategicPlanning
P&L Management
Financial, Quality &AnalyticalAcumen
Private Label Sourcing&Development
SupplyChainOperations
SupplierRelationshipManagement
Category& Portfolio Management
Brand Management
Online Planning&Assortment
PricingStrategyDevelopment
Project& PlanogramManagement
- PROFESSIONAL EXPERIENCE –
Lowe’s Companies, Mooresville,NC
Merchandising Director, Décor Lighting January 2014 – June 2016
Financial Accountability for 40+ supplier relationships with a 5,000+ item portfolio
management in a $900Mretail sales business. Included Overall Product and Pricing Strategy,
Margin Managementandthe financial healthof the productportfolio.
Categories – Chandeliers, Flushmounts, Vanity, Wall Sconces, Table and Floor Lamps and
Track Lighting.
Successfully executed the transformational change of Lighting in all Locations and created a
newShowroomconceptforLowe’sin60 High-Volume Locations.
Redefined and formalized all negotiations to maximize both short and long term objectives
while building supplier alliances. Approaches included a formal Line Review process,
supplier allowance with improved terms and conditions contracts, investment buys,
assortment and product placement, fulfillment and logistics, E-Commerce and search,
exclusives and new “Only at Lowe’s” product launches. Delivered incremental supplier funds
with strong rate growth making Décor Lighting the #1 category in the Home Improvement
Channel.
Successfully developed and launched new exclusive products along with web merchandising
and growth programs which included a formal/foundational process for brand, category and
itemselection, review andapproval.
2. Responsibility for a turn around that included new in-store sets that supported an Omni-
channel bestinclassshopping experience.
Achievements:
Development of a Merchandising discipline within the business to become market
leader.
Successfully resetting all stores with improved directional materials for store sets
and store teams to flawlessly execute that are now part of the total reset direction
for all of Lowe’s.
Implementation of Category Management practices, established improved quality
control specificationsforall productcategoriesincludingLEDLighting.
Developed “Shop by Collection” for Lowes.com and business practices that enable
the organizationtoscale.
Implementation of value-based pricing strategies that delivered multi-million $
marginaccretionwhile gainingmarketshare.
Lowe’s Companies, Mooresville NC
Merchandising Director, Fashion Plumbing December 2011 – December 2013
Responsible for transforming and improving the Merchandising Operations team Fashion
Plumbingbusinessprocesses.
Managed cross-functional program teams responsible for requirements gathering, project
prioritization and on-going project management to ensure stakeholder requirements were
met.
Strategic development and implementation of business metrics used to monitor the health
of business processes and financial health of $1.6B business; category scorecards to
continuallyevaluate the financialhealthof the Merchandisingportfolio.
Responsible for assortment planning, line review processes and the development of tools
and metrics that support the Merchandising functions financial health including profitable
growth, increasing competitive advantage and to meet/exceed business performance
expectations.
Leadership of category planning team responsible for supplier allowances, program
management, administration, analysis, forecasting and tracking, including category long-
range planningprocessestobudgetandforecastsalesandmargindeliverables.
Achievements:
Createdandmanaged a totallynew strategyforKitchenandBath Faucets,Vanities
and Vanitytops,BathFans,Hardware,Medicine CabinetsandStorage Solutions for
in-stock,Special OrderandLowes.com.
Improvedthe in-store experience withthe introductionof the FaucetPod.Thisnew
displayallowsacustomertosee total bath solutionsfromfaucetstolightingtohelp
themmake a choice.Responsible for “Shopthe Collection”onLowes.comand
coordinatingwithmerchants company-wide tosupporttrendsandmarketing
initiatives.
Ledthe change inmerchandise selection,pricing,planningandmarketingtoadd
value andgainmarket share. Implementedstrongprogramsandpromotionsto
increase sales,ticketandattachmentrates.
3. Lowe’s Companies, Mooresville NC
Merchandise Director, Window Treatments November 2003 – November 2011
Created and delivered strategy and structure to outpace industry results in every aspect
from sales, new initiatives, promotions, supplier allowances, support and financial results of
$650M forHard WindowTreatments,ShuttersandCustomMade BlindsandShades.
Responsible for supplier relationship management, on-going negotiations, contract
managementand assortmentplanningforcatalogproductionprocesses.
Redefined and formalized all negotiations to maximize short- and long-term objectives while
building supplier relationships. Approaches included a formal Line Review process, supplier
allowance and terms, investment buys, assortment and product placement, fulfillment and
logistics, E-Commerce and search, exclusives and new product launches. Delivered
incremental supplierfundsandwithstrongrate growtheveryyear.
Successfully launched category growth initiatives that included expansion of private label,
reenergized private brand strategy, promotional efforts, new channel/market launches and
expansion efforts. Introduced state-of-the-art in-store cutting machines to improve
accuracy, time/qualityof cutsandcustomersatisfaction.
DirectedMerchandisingandstrategicplanningactivitiesincludedimplementingassortment
plans,directingbudgetsandexpensecontrol.Managedsales,markdowns, defectives,
inventory,margins,turnoverandGMROI.
Coordinatedall executive levelnegotiationsandmanagedthe DirectImportPrograms.
InteractedcloselyandmaintainedkeyrelationshipswithAsianmanufacturers.
Achievements:
Firstto launchin stockCordlessoptionsforWindow TreatmentSafety
Deliveryof multi-million$supplierallowance improvementsthroughnegotiations.
Launched state of the art In-Store Cutting Machines in 500 store with productivity
increase of 40% and improved defectives and minimized downtime with proactive
maintenance of machines
Lowe’s Companies, Mooresville NC
Merchandise Director, Lighting and Ceiling Fans February 1999 – November 2003
Created and delivered strategy and structure to outpace industry results in every aspect
from sales, new initiatives, promotions, supplier allowances, support, and financial results of
$1B Productcategory.
Responsible for supplier relationship management, on-going negotiations, contract
management&assortmentplanning andinstore merchandising
Responsible for implementation of GMROI metrics to better drive category performance
management processes; rationalization of portfolio and development of revised stocking
strategy.
Hechinger/HQ/Better Spaces, Landover MD
Merchant – Lighting and Ceiling Fans April 1994 - February 1999
CategoryBuyer
4. Private Label andProductDevelopment
Marketingand Promotions
Lamps Plus, Chatsworth CA
Associate Buyer – Chandeliers April 1989 – April 1994
ImportSpecialist
Private Label andProductDevelopment
Marketingand Promotions
- EDUCATION –
Associate: Retail Management and Buying, 1982
Bradford Business School - Pittsburgh, Pennsylvania
- PROFESSIONAL RECOGNITION–
Unsung HeroAward2011 for Top Performance –Window Treatments
Home World BusinessBuyerof the Year2003 - Lighting
Presidential AwardfromHechinger/HQforOutstandingPerformance andVision