2. OBJECTIVES
INFLUENCES OF ATTITUDE
COMMON FACTORS OF ATTITUDE
COMPONENTS OF ATTITUDE
STRATEGIES TO CHANGE OF ATTITUDE
3. Attitudes = blend of values and beliefs
An attitude that is resistance to change =
prejudice
A component of a prejudicial attitude =
stereotyping
4. What is Attitude?
Combination of beliefs and feelings about objects,
people or situations (known as ‘attitude objects’)
which predispose us to behave in a certain way
towards them.
The focus of a person’s attitude is called the attitude
object.
6. Attitudes – common factors...
Enduring emotional and behavioural response
Attitudes are changeable
Attitudes are directed towards ‘attitude objects’ i.e.
People, event, situation or idea.
Attitudes are generally a poor predictor of behaviour
Interaction between people known as ‘socialisation’.
Can be positive or negative
Develop through experience
Are relatively stable and enduring
7.
8. The Triadic Model
This model states that attitudes are formed through
influences on the 3 elements:
Our beliefs are formed through past experiences and
by what we have learned from others.
Our emotional reactions depend on past experiences.
Our behaviour is not always consistent with our
attitude. E.g. we may believe that exercise is good for
us and may enjoy participating, but we may not
exercise very much. We are, however, more likely to
behave in a way that reveals our attitude.
9. Attitudes and Behaviour
Is it accurate to use a performers attitude to predict
and therefore try to change behaviour?
As attitudes are one of the key determinants of our
behaviour they can heavily influence the way in which
we behave towards different types of ‘attitude objects’.
10. Attitudes and Behaviour
Attitudes can only be used to predict behaviour when
we measure and assess attitudes to specific aspects of
our lives and whether or not there is a stated intention
of behaving in a particular way.
11. Positive and Negative Attitudes to Sport
has a positive physical
self-concept
satisfaction from
participation in sport
believe sport promotes
health
success at sport
willing to try new
activities
encouraged by significant
others
participates regularly
opportunity to participate
had negative experiences
at sport
have lifestyle which
makes regular sport
difficult
find sport frustrating
lack encouragement
unlikely to participate in
sport
have a negative self
concept
find sport boring
12. Changing Attitudes
Can attitudes be changed? If so how?
Why change attitudes?
Who wants to change attitudes?
Our knowledge of what makes up attitudes and their
influences gives us some useful information about how
we might go about changing negative attitudes into
positive ones.
13. Strategies to change performers
attitudes
Reward the success elements of performance.
Reward the success elements of squad involvement.
Agree targets/goals with the performer.
Give the performer an appropriate role/responsibility.
Use positive role models (significant others, e.g.
parents/coach) to demonstrate positive attitude.
Give positive reinforcement of correct behaviour/attitude.
14. Strategies to change performers
attitudes
Coach/teacher/significant others/media/government
body give negative feedback/ criticism/ punishment of
unacceptable behaviour/attitudes.
Pressure to conform applied by peer group/team.
Attribute earlier failure to unstable/changeable factors.
Highlight benefits, i.e. health, financial, success.
Ensure training/practice is variable/enjoyable to
maintain motivation/interest.
Highlight performance/process goals rather than just
outcome goals