1. Target Audience Questionnaire
Using the website “survey monkey” I was able to carry
out a survey online to gather information on different
audiences and their tastes.

2. 1)
How Are Old You?
0% 0% 0%
0-10
18% 11 to 13
6%
6% 13-16
53%
17-20
17%
21-25
26-30
35-40
2) Which is your gender?
Male
Female

3. 3) Which genre of music do you
mainly listen to and prefer?
10
8
6
4
2
0
4) Do you watch music videos
often?
5) How do you watch
Yes
these music videos?
No
Youtube
Vevo
Music
Channels

4. 6)
Which of the following do you prefer music
videos to include
10
8
6
4
2
0
A clear narrative where the lyrics A performance video, where the A conceptual video, where the
match the visuals and a story is band/artist are simply performing visuals are often unique, abstract
told the song to the audience and have an unusual nature
7) Do you prefer a music video
which is…
8
6
4
2
0
Light-hearted Serious Funny with Abstract and Up-beat and
and easy to comic thought lively
watch references provoking

5. From this brief exercise I have managed to find out
The ages of the majority of people who watch
music videos, and which method of viewing they
choose, which will help when it comes to producing the
promotional items etc. I have also found which genres
have more of a mass audience (pop proving most
popular) and those with a niche audience (heavy
metal, punk and classical & opera) which supports my
research that I have previously carried out. This will help
me in identifying my target audience and chosen genre.
My sixth and seventh question has given me more of an
idea of what my music video should consist of and what
type of video will prove more popular with viewers.
Through browsing the results, I also found classic rock
and rock and roll was more popular with males from 17-
30 and pop proved more popular with females.