This document provides tips for finding your target audience and growing your presence on social media. It recommends determining where your current audience is active online and linking to your social profiles from all marketing materials. Tools like hashtags, follower tracking sites, and Facebook's graph search can help find potential followers. Engagement, promotions, and advertising are suggested for growing your audience, while metrics like followers, conversions, and reach can help calculate your social media ROI.

1. FINDING YOUR TARGET AUDIENCE ON
SOCIAL MEDIA

2. SARA PICCOLA
@piccolas
CHELSEA HEJNY
@chelseahejny

3. 1. HOW DO I GET STARTED?
2. HOW DO I CALCULATE MY ROI?
3. HOW DO I GROW?

4. HOW DO I GET STARTED?

5. ASK: WHERE IS YOUR
AUDIENCE ALREADY?

6. BRING YOUR CURRENT
AUDIENCE TO YOUR SOCIAL
NETWORKS

7. LINKS ON…
 WEBSITE
 IN-STORE SIGNAGE
 ALL MKT MATERIALS

8. GIVE USERS AN INCENTIVE TO
FOLLOW YOU

9. FINDING YOUR AUDIENCE ON
TWITTER

10. TOOLS…
 HASHTAGS
 TWELLOW
 FOLLOWER WONK
 MENTION

11. FINDING YOUR AUDIENCE ON
FACEBOOK

12. TOOL…
 GRAPH SEARCH

13. PAGES LIKED BY PEOPLE WHO LIKE
“BUSINESS NAME”

15. FAVORITE INTERESTS OF PEOPLE
WHO LIKE “BUSINESS NAME”

16. GROUPS OF PEOPLE WHO LIKE
“BUSINESS NAME”

17. PAGES LIKED BY MARKETERS
WHO LIKE “BUSINESS NAME”

18. PAGES LIKED BY PEOPLE OVER
THE AGE OF X WHO LIKE
“BUSINESS NAME”

19. FINDING YOUR AUDIENCE ON
PINTEREST

20. TOOLS…
 PINTEREST SEARCH
 PINTEREST ANAYLTICS
 “FIND FRIENDS”
 USING KEYWORDS IN PINS

24. HOW DO I CALCULATE MY
SOCIAL MEDIA ROI?

25. WHAT’S THE ROI OF YOUR
MOTHER?

26. SOCIAL MEDIA ROI METRICS…
 LIKES
 CONVERSIONS*
 PEOPLE ENGAGED
 TOTAL REACH

27. TRACKING TOOLS…
 BITLY
 IMPROVELY

28. HOW DO I GROW MY SOCIAL
MEDIA PRESENCE?

29. CONSTANT ENGAGEMENT

30. PROMOTIONS

31. 1. CREATED A
FACEBOOK APP

32. 2. SUBMIT APP LINK TO
GIVEAWAY LISTING SITES

33. 3. SET UP AUTO-RESPONDER
EMAILS

34. “… THE NEXT MORNING I HAD
ALMOST 200 NEW PEOPLE ON
MY EMAIL LIST.”
KRISTEN ALLEN, LILYPAD CANDLES

35. ADVERTISING

36. ADVERTISING TIPS…
 TARGET BY INTERESTS
 RETARGET
 USE HYBRID CONTENT MKT
 GIVE VALUE, ALWAYS

37. HARD SELLING VS INFO SHARING

38. SMART RETARGETING + SUBTLE CTA =
A CLICK-WORTHY AD

39. SLIDESHARE.NET/SHORTSTAC
KLAB

40. SOCIALLYSTACKED.COM
SHORTSTACK.COM/RESOURC
ES

41. Q & A

42. FINDING YOUR TARGET AUDIENCE ON
SOCIAL MEDIA