Smu mba sem 4 Health care summer 2015 assignments, smu solved assignments, smu mba summer 2015 assignments, smu assignments summer 2015, smu mba solved assignments
Making communications land - Are they received and understood as intended? we...
Smu mba sem 4 hcs summer 2015 assignments
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SMU MBA SEM 4 HCS SUMMER 2015 ASSIGNMENTS
MH0056 – Public Relations & Marketing for Healthcare Organizations
1 SWOT analyse the hospital you are in and evaluate the same in the light of hospital service
offered,fromthe customer’spointofviewand writea report.
Explanation of SWOTanalysis
Report
2 Explainthetypes ofpublicrelationsresearch.
Mentioning the types
Explanation
3 Definee-marketing.Explainthevariouscomponentsofane-marketingactivityplan.
Definition
Explanation
4 Describethecurrentscenario ofmedical tourisminIndia.
A Explanation of medical tourism
Explanation of present situation of medical tourism
Advantages of medical tourism
5 Describethefutureof healthcaremarketing.
A Brief outline of healthcare marketing
Explanation of future of healthcare marketing
6 Discussbrandbuildingontheinternet.
Definition of brand
Purpose
Explanation of various components of brand building
MH0057 – Management of Healthcare Human Resources
1 Discussmanagementdevelopmentin healthcareorganisations.
Definition
Methods
Management development programmes Principles of management development
Line and staff responsibilities in management development
2 Describerecruitmentinhealthcareservices.
Meaning and definition
Factors affectingrecruitment process
Importance of recruitment
Sources of recruitment
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Recruitment process
3 ExplaintheobjectivesofHRM inhealthcare.
Listing the objectives
Explanation
4 Defineperformanceappraisal.Explainthecomponentsofperformanceappraisal.
A Definition of performance appraisal
Listing the components of performance appraisal
Explanation of the components of performance appraisal
5 Discuss HRauditprocess.
A Mentioning of phases of HR audit process
Explanation of various phases
Mentioning the components of HR audit process
Explanation of the components
6 What is collective bargaining? Explain the principles and characteristics of collective
bargaining.
Definition
Explanation of principles
Explanation of characteristics
MH0058 – Legal Aspects in Healthcare Administration
1 Definenegligence.Explaincivil,criminal andcontributorynegligenceindetail.
Definition
Explanation of civil,criminal and contributory negligence
2 DiscussPrenatal DiagnosticTechniqueActof1994indetail.
Discussing all the components of Prenatal Diagnostic Technique Act
3 Discusstheimportantaspects ofConsumerProtectionAct.
A Explaining the important aspects of Consumer
ProtectionAct
4 Explainthecodeofpractice andlegal aspectsof assistedreproductivetechniques.
Code of practice
Legal aspects
5 Explaintheregulatoryrequirementsinsettingupand runninga bloodbank.
A Explanation of the important regulatory requirements in setting up and running a blood bank.
6 Defineeuthanasia.ExplaineuthanasiainIndianscenario.
Definition
Euthanasia in Indian scenario
MH0059 – Quality Management in Healthcare Services
1 Discussthehistoryandscopeof qualityinhealthcare.
History
Scope
2 Explaintheapplicationofqualityconceptsinhealthcare organisations.
Explaining the application of quality concepts in healthcare organisations
3 Discussqualitymanagementinhealthcare.
Dimensions of quality management
Principles of quality
Objectivesof quality and quality policy
Requirements of quality patient care
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4 Explain the seven quality tools. Add a note on advantages and disadvantages of quality
control.
Explanation of seven quality tools
Advantages and disadvantages of quality control
5 Discussqualityassuranceinhealthcareservices.
Strategy of quality assurance
Implementation of quality assurance programmes
Advantages and disadvantages of quality assurance
6 Explaintheimportanceofteams in healthcare.
Explanation of importance of teams in healthcare