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SMU BBA SEM 2 SUMMER 2015 ASSIGNMENTS
BBA 201
1 Discuss the primary data collection techniques in detail.
Definition of Primary data.
Primary data collection techniques
2 a. Explain the different types of research designs.
b. Differentiate between Probability and Non-probability sampling methods.
Meaning of research design
Types of research designs
Meaning of Probability and Non-probability sampling methods
Differences
3 The important task ahead of the researcher is to document the entire work done in the form of a
well-structured research report. Explain the report writing steps. What are the guidelines for
writing the research report?
Meaning of a Research Report
Report writing steps
Guidelines for writing the Research Report
BBA202
1 What is business strategy? Explain the need for business strategy.
Meaning of business strategy
Explanation of the need for business strategy
2 Define strategic management. What are the causes for failure of Strategic Management?
Definition of Strategic Management
Causes for failure of Strategic Management
3 Write a brief note on the following:
a) Core competencies and their importance
b) Strategic leadership.
A a) Core competencies and their importance
b) Strategic leadership.
BBA203
1. JournalizethefollowingtransactionsinthebooksofBalu.
2004 Rs.
Jan. 1 Commencedbusinesswith25,000
Jan. 2 Goodspurchasedforcash15,000

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Jan. 3 Paidfreight500
Jan. 7 Goodssoldto Raj Kumaron credit5,000
Jan. 8 Paidfor stationery2,000
Jan.10 Paidfor Rent 1,000
Jan.13 CashreceivedfromMohanDas15,400
Allowedhimdiscount600
Jan.15 PaidPremium 4,000
Jan.20 Paidto postage1,000
Jan.25 Paidfor salaries500
Jan.30 Commissionreceived1,000
Preparation of all the journal entries with the correct amount-8
Narration-2]
2. Accountancy refers to a systematic knowledge of accounting. It explains ‘why to do’ and
‘how to do’ of various aspects of accounting. Explain the objectives of accounting and explain
the categoriesofusers.
[Explanation of accounting objectives-5
Explanation of categories of users-5]
3. What do you understand by good will? Explain the accounting treatment of goodwill at the
time ofadmission.Givejournal entryforthebelowproblem:
T and S are partners in a firm sharing profit in the ratio 5:3. They admitted G as a new
partner for 1/4th share in the profit. G brings Rs.45,000 for her share of goodwill and
Rs.1,20,000 for capital. They have withdrawn the goodwill from the firm. Make journal
entries in the books of the firm after the admission of G. The new profit sharing ratio will be
2:1:1.
[Meaning of good will withthe formula-2
Accounting treatment of goodwill at the time of admission-4
Journal entry in the books of T,S and G-4]
4. Differentiatebetweentradediscountandcash discount.
Enterthe followingtransactionsinSadhana’ssimplecashbook.
2010April 1st April Balanceofcashin hand Rs.1500
8th April PurchasedgoodsforcashfromX forRs.320
15th April SoldgoodsforRs.480to Y forcash
20th April ReceivedcommissionRs.65
22ndApril PaidCommissionRs.55
28th April Paidto Reena onaccountRs.715
30th April Paidsalaryto the officeclerkRs.100andofficerent Rs.60
[Differences between trade discount and cash discount-5
Preparation of cash book-5]
5. Final Accounts are prepared at the end of the accounting year with various adjustments.
Explainthefeaturesand objectivesoffinal accounts.
[Explanation of objectives of final accounts-3
Explanation of features of final accounts-7]
6. Prepare Trading, Profit and LossAccount and Balance Sheet from the following particulars
as on31st March2012.
Trial Balance
Particulars Dr. (Rs) Cr. (Rs)
Capital / Drawings 1400 10000
Cashin hand 1500 -

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Bankoverdraft@5% - 2000
PurchaseandSales 12000 15000
Returns 1000 2000
Establishments charges 2500 -
TaxesandInsurance 500 -
ProvisionforDoubtfulDebts - 1000
BadDebts 500 -
SundryDebtorsandCreditors 5000 1850
Commission - 500
Investments 4000 -
Stockon1 April 2010 3000 -
Furniture 600 -
BillsReceivable&Billspayable 3000 2500
CollectedSalesTax - 150
Total 35000 35000
Further, youare requiredto take into considerationthefollowinginformation:
a) SalaryRs.100andtaxes Rs.400are outstandingbutinsuranceRs.50prepaid
b) Commission amounting to Rs.100 has been received in advance for work to be done next
year.
c) Interest accruedoninvestments Rs.210
d) Provisionfordoubtful Debtsisto be maintainedat 20%
e) Depreciationonfurnitureisto be chargedat 10% p.a.
f) Stockon31st March2012was valuedat Rs.4,500
g) A fire occurred on 25th March 2012 in the godown and stock of the value of Rs.1,000 was
destroyed.It was fullyinsuredandthe insurancecompanyadmittedthe claimin full.
[Calculation of Trading and P/La/c-5
Preparation of balance sheet-5]
BBA 204
1 Explain the components of traditional marketing mix in detail.
Definition of marketing mix
Explanation of components
2 Describe the methods of environmental analysis-SWOT, PEST.
Strength, Weakness, Opportunity, Threat 5
Political, Economic, Social, Technological
Environment
3 The brand is the symbol of the product’s personality. It is developed though diligent market
research and is based on the customer’s needs and wants. Explain the various steps which are
undertaken in the formation of a brand with examples.
Definition of brand
Steps involved in brand development
Examples
4 Define Product mix. Explain the factors determine the decisions of the Product mix.
Definition of Product mix
Factors determine the decisions of the product mix
5 Define Green Marketing. What are the reasons for which companies adopt green marketing?
Definition of Green marketing
Reasons for which companies adopt green marketing
6 Explain the personal, socio-cultural, Psychological determinants of consumer behaviour.

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Definition of consumer behaviour
Personal determinants- Consumer
demographics ,Consumer psychographics
Socio-Cultural determinants- Social factors ,
Cultural factors
Environmental factors
Psychological determinants—Perception,
Learning, Memory
Motivation
BBA205
1 Define MIS. Describe the characteristics and functions of MIS.
Meaning of MIS
Characteristics of MIS
Describing the functions of MIS
2 What do you mean by ERP? Describe the situations before and after the existence of ERP.
Explain the challenges involved in ERP
Definition of ERP
Explaining the situations before and after ERP
Explaining the challenges in ERP
3 Explain the applications and systems used in E-communication.
Application and systems used in E-communication
4 There is an information explosion in today’s society. There are lot of advantages of DBMS like
proper maintenance of the data and maintaining security. Explain the process of data transition
using diagram and an example of your own.
Drawing the diagram
Explaining the process of data transition with an example
Explaining the process
5 There are two investment plans in the market whose details are given below based on which you
need to decide which investment plan you need to select. Suggest which investment plan you
prefer and why?
Particulars Plan A Plan B
Investment in Rs.
Million
3 2.7
Savings/ gain per year in Rs. Million
1.0 0.85
No. of years savings or gain would occur
5 5
Discount Rate 12% 12% reasoning about the 2 plans
Writing 2 Formulae
Answering which plan is better
Calculations and correct answers
6 Write short notes on the following:
a) Transaction Processing System (TPS)
b) Knowledge Based System (KBS)
Concept of Transaction Processing System
Concept of Knowledge Based System