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Social Media Marketing - 5 Elements of Successful Facebook Campaigns

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Social Media Marketing - 5 Elements of Successful Facebook Campaigns

  1. 1. Presented by Callie Pak<br />Twitter: @calliepak<br />For: MKTG 4226 Social Media Marketing<br />Elements of Success in Facebook Marketing Campaigns<br />
  2. 2. Introduction<br />Facebook Users<br />Facebook Groups & Fanpages<br />5 Elements of Successful Facebook Campaigns<br />Examples of Facebook Campaigns<br />The IKEA Showroom<br />Burger King’s Whopper Sacrifice<br />Agenda<br />
  3. 3. Facebook now 600m Active Users Globally & Growing<br />
  4. 4. Groups & Fan Pages<br /><ul><li>Groups – a great way for organizations to keep interested people informed
  5. 5. Offers more in-depth communications around a subject
  6. 6. Fan Pages – a similar place where a page of information that anybody can see is presented
  7. 7. Offers a Loose but Long-term Presence</li></li></ul><li>Groups & Fan Pages<br /><ul><li>Makes Valuable Information available to Users
  8. 8. You are not spamming people with information that they are forced to hear
  9. 9. Informal, two-way nature allows discussion
  10. 10. Active taking part in brand
  11. 11. Can be easily recommended
  12. 12. Applications, Videos, and Contestscan be connected with the page as well as other SNS</li></li></ul><li>5 Elements of a Successful Campaign<br />#1 . Consistency of the Message with the Brand / Product<br />
  13. 13. 5 Elements of a Successful Campaign<br />#2 . Collaboration with Members of the Community<br />
  14. 14. 5 Elements of a Successful Campaign<br />#3 . Encourage Conversation<br />Online AND Offline<br />
  15. 15. 5 Elements of a Successful Campaign<br />#4 . Engage your Audience <br />Make your campaign FUN<br />
  16. 16. 5 Elements of a Successful Campaign<br />#5 . Create something Permanent for<br />Post- Campaign<br />
  17. 17. IKEA Facebook Showroom<br />http://www.youtube.com/watch?v=0TYy_3786bo<br />
  18. 18. The Whopper Sacrifice<br />http://www.youtube.com/watch?v=F1AsycJNl7o<br />
  19. 19. The Whopper Sacrifice<br />
  20. 20. Thanks!<br />For more Social Media Marketing Presentations, check out Schulich School of Business’s Social Media Marketing & Management Course on Facebook! http://on.fb.me/eMtprU<br />Liked this presentation?Tweet me! @calliepak<br />

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