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  1. 1. Corporate Social Responsibility<br />Jaimie Popp<br />Tara Gremillion<br />Sara Waltemire<br />Mason Hughes<br />
  2. 2. Company Values<br />Timberland has always had a strong belief in community service<br />Created a Corporate Social Responsibility Program<br />Driven by four core values – Humanity, Humility, Integrity and Excellence<br />
  3. 3. Company Values<br />Have created partnerships with City Year and other environmental and outdoor organizations<br />These programs help hundreds of thousands of people all over the world<br />
  4. 4. Company Values<br />Have been critiqued for its heavy investments into community programs in tough economies<br />Swartz and Timberland have always stood behind these programs<br />Coincides with their mission statement and company values <br />
  5. 5. Mission Statement<br />“Our mission is to equip people to make a difference in their world. We do this by creating outstanding products and by trying to make a difference in the communities where we live and work.”<br />
  6. 6. Value in the Company<br />Service is ingrained in the company<br />“When you come to work in the morning, don’t leave your values at the door”<br />
  7. 7. It’s a Recruiting Tool<br />Volunteerism in workplace attracts employees<br />People want to feel good about where they work<br />
  8. 8. It Benefits the Company<br />Community service builds a strong and engaged workforce<br />It instills a sense of community and value in work relationships<br />
  9. 9. Messages and Recommendations<br />Use internal communication tools to educate and train employees<br />Recommendation: Communication focused towards value and benefits of volunteerism for employees<br />
  10. 10. Community Service & Consumers<br />GREEN community service represents a commitment to the outdoor community<br />Brand awareness<br />Scaling back community service efforts would be inconsistent with the company’s values<br />
  11. 11. Recommended Communication<br />Demonstrate commitment to CSR<br />Interactive communication helps build customer relationships<br />Create engaging, interactive messages that will resonate with consumers<br />“Recycle your boots”<br />“Plant a virtual tree”<br />
  12. 12. Bottom Line: ROI<br />Above all else, stockholders care about what’s good for business<br />A company that people want to work for and buy from = success<br />Personalization makes sense<br />
  13. 13. Case Study: 1995<br />
  14. 14. We’ll do better next time?<br />CSR reports<br />Biannual publications<br />Annual stockholders meeting<br />Showing stockholders the value of service<br />