Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Genie pr proposal conventional pr & social media escort(ppt)


Published on

Genie Infotainment Pvt. Ltd, India’s major Community Regards organization states the development of the Genie miracle in the promising
Speaking on the event, Mr. Amit Rathore, MD Genie infotainment personal restricted said “We aim for frequent commitment to keep our customers and their solutions beneficial in public eye. Genie PR have created a Brand value for themselves in this international globe.

If you are searching for the best public relation agency Delhi, your search ends here!

Published in: Social Media, Business, Technology
  • Be the first to comment

Genie pr proposal conventional pr & social media escort(ppt)

  1. 1. Conventional PR Proposal
  2. 2. Genie PR services In order to build a relationship with the target audience and maintain it on a high level, Genie will use a variety of tools and techniques. Which includes:                 Press release Story ideas Media interviews – One-on-one/telephonic/email interactions Industry story participation Article/corporate stories placement Relationship building meetings (One-on-one informal meetings with key media) Press briefing/ conference’s/seminar/ workshops/ events Press release translations Calendar making Media monitoring Kinds of reports Social Media SEO SMO Creative's ( only for social media) Newsletter Crisis management
  3. 3. Scope of Work Activity Role of the Agency Press Release  Drafting of the press release Approval from the client Disseminate in the target media Newsgroup tracking and discussion Follow up with the media Sharing the media coverage with the client Developing concept/story idea Idea creation/generation Developing PR plans Share with the client Developing story lines for media Developing/writing /placing op-eds Media interviews Talk points to prepare Pitching the target media Organize interactions via email/telephonic or one-on-one
  4. 4. Scope of Work Activity Role of the Agency Industry story participation Explore industry story participation To include quotes/comments of the spokesperson  follow up with media News tracking & sharing coverage Identify the media Pitch media for the required topic  A well informed, well written and positive story about the chosen topic Article/corporate stories Article approval from the client placement Share it with the identified media Relationship building meetings Identify the key media journalist  Pitching the media Prepare talk points Coordinate with client and media Attend
  5. 5. Scope of Work Activity Press Conference Role of the Agency Strategic consultation Develop activity grid & event flow Drafting press invite/press release/briefing document/profiles & approval Developing press kit Inviting media Managing the event & press Disseminating the press release Event & coverage report Calendar making To make work calendar every month List of activity per week Work evaluation basis the calendar News letter Newsletter about your Company to media and potential customers External – to the target audience Routine media co-ordination Creative's Creative banners Festival banners Teasers
  6. 6. Scope of Work Activity Daily news reporting Role of the Agency Any direct news coverage appearing in the news paper/magazines /online /electronic, agency to share the coverage with the client as when and where it appears Industry news reporting Agency to scan daily news papers to track any industry/competitor news related to the real estate sector, to be share with the client on daily basis Monthly reporting Agency to prepare monthly coverage dossier with details of monthly work analysis and submit 1st week of every month to the client Quarter review reports Agency to make quarterly review presentation of the work done in last three month for transparency of the agency work Crisis management Analysis and strategic planning Draft and approve the press statement Managing the media Issuing the press statement
  7. 7. PR deliverables Media coverage (print/electronic/magazines/online) 1-2 every month in target print, electronic online media (quarterly will be reviewed) Press Release Minimum one per month Story idea Every month Relationship building meets Once in every month or quarterly Trend/industry story participation Once in a month (quarterly will be reviewed) Press conference 2 in a year Article/corporate story placement 2-3 quarterly Media tracking and reporting Daily/weekly/monthly/quarterly Newsletter 1 in a quarter Translation 2
  8. 8. Media Universe  Mainlines including supplements  Financials  Vernacular  General interest magazines  Business magazines  Trade magazines  Electronic  Online
  9. 9. Social Media Proposal
  10. 10. What is Social Media? Social Media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. Social media differentiates from traditional/industrial media in many aspects such as quality, reach, frequency, usability, immediacy and permanence. “Social Media is people having conversation online”
  11. 11.  Increase Internet Authority  Branding and Brand Recall  Increase Brand Visibility  Direct Communication with prospect user / buyer / seller  Reach to niche audience  Latest way of marketing and promotions  Stand out of the crowd  Drive more traffic
  12. 12. Various Popular Social Media Website:  Google+ (Friends, Photo Sharing, Video Sharing etc.)  Facebook (FB Fans, FB Friends, Photo Sharing, Video Sharing etc.)  Twitter (Micro Blogging)  Linkedin (Connections, Sharing etc.)  Flickr (Photo Sharing)  Pinterest (Photo Sharing)  Picasa (Photo Sharing)  Fotolog (Photo Sharing)  Photobucket (Photo Sharing)  Stumbleupon (Photo Sharing)  Youtube (Video Sharing)  Myspace (Video Sharing)  Vimeo (Video Sharing)
  13. 13. Genie will power your brand’s conversation through  Social Networking (Facebook, Linkedin etc.)  Blogging (Blogger, Wordpress etc.)  Micro Blogging (Twitter)  Video Promotions (Youtube, Myspace)  Photo Sharing (Flickr, Photobucket)  Creating Fresh Content  Participating Social Communities  Third party apps (twitter, blog links), Group Participation, answer and comment posting (Yahoo Answers) (…Just to name a few)
  14. 14. SMO Deliverables (Monthly) Facebook 120 Page Likes, 40 Friends Twitter 30 Tweets, 30 Follower Linkedin 15 connections Youtube 1 interview of top management / Event Coverage by Advisory, 60 views Blogging 30 Brand or Industry News, 5 Company News (Basis Availability, Ongoing) Picture Sharing Basis Availability, Ongoing Video Sharing Basis Availability, Ongoing Creative's 2 in a month
  15. 15. What is SEO? SEO is a technique, which helps in improving the visibility of any website or webpage in a search engine’s search results. It also helps search engines in finding and ranking your website higher than a number of other websites in response to a search query. Basically, it is a process of raising number of visitors to a website by achieving a high ranking placement in the Search Engine Result Pages (SERPs). As much high any website ranks in the search results, there are greater chances that the site would be visited by a user.
  16. 16. Types of SEO: On Page SEO: It includes – 1.        Keyword Research (Key phrases relating to business) Title Tag (what the page is about) Meta Description Tag (Describing the Page) Meta Keyword Tag (Other relating keywords) ALT Tags (Image Optimization) Heading Tags Page Content Off Page SEO 2.     Blog Posting Social Bookmarking Article Submission Press Release Submission
  17. 17. Social Bookmarking No. of posts per month 120 Blogging No. of Blogs 3 No. of posts per month 30 Article Submission No. of articles per month 8 No. of Syndications per article 10
  18. 18. Classified Submissions Classified submissions 10 Local business listing (Google Map) YES Press Release Press Release Submissions Video Promotion Monthly Activity Report 20 Ongoing 1 Hard Copy
  19. 19. Genie Public Relations Contact Us Genie Public Relations Contact Person Kasturi Nath Designation PR Manager Handheld 9650009829 Email Id Office Address Genie Infotainment Pvt. Ltd. 15, Lower Ground Floor, National Park, Lajpat Nagar, New Delhi - 110024.
  20. 20. About Genie PR Genie Public Relations Introduction Genie PR is recognized today as a leading PR solution provider with distinct advantage in the use of modern aesthetics interlaced with traditional Indian philosophies. With a core value of putting clients’ needs and satisfaction as the primary focus, Genie PR have made a name for themselves in the corporate world. Our PR campaigns bear a distinct signature of technology and amazing creativity fulfilling clients’ objectives and leaving a long lasting impression on the audience. Genie PR has a team of seasoned professionals who have been working in the industry for years with a lot of success. Genie PR is Pioneer in starting Social Media & SEO services in Delhi and NCR.
  21. 21. We look forward to start a long term mutually beneficial business association..