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Social media consultancy services PriyankaSacharSocial Media Consultant PriyankaSachar
Service objective
Services offered Formulating strategies  ,[object Object]
for promoting their products using social media
for promoting "launch" of their products using social media
for Creating pre/post buzz around an event they have organised or sponsoredEnabling their employees to be able to manage their social media presence Workshops on social media Implementation of the strategies I devise (in some of the cases) or supervising the implementation. Guide them about do's and dont's Convert negative branding to positive vibes using social media Providing them with lists of relevant communities/forums/ influencers in social media Arranging interaction with relevant bloggers/influencers who fit their target audience
Clients worked with Following are the kind of clients I have worked with 1. Franchising & retail. 2. Cable TV media 3. F&B 4. Automobiles 5. Technology companies (B2C) 6. Fashion 7. Product/service companies (B2C)
Elements of Social Media Blogging Platforms Networking Platforms Bookmarking Platforms Publishing Platforms  Collaborative Platforms
How social media works Social conversation can not be: ,[object Object]
Organized
Suppressed
InstantaneousSocial conversation is: ,[object Object]
Trusted
Complex
Personal
Built over time,[object Object]
Some statistics in Indian context 86% of active Indian Internet users watch/upload videos 44% of active Indian Internet users subscribe to an RSS feed  Source: Power to the People. Social Media Tracker (Wave 3) – Universal McCann
Trust & conversations drive social media
Social media strategy framework Social Tools Client’s social media presence BOOKMARK PARTICIPATE COLLABORATE PUBLISH Social Tools

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Priyanka Sachar - Social media consultancy profile

  • 1. Social media consultancy services PriyankaSacharSocial Media Consultant PriyankaSachar
  • 3.
  • 4. for promoting their products using social media
  • 5. for promoting "launch" of their products using social media
  • 6. for Creating pre/post buzz around an event they have organised or sponsoredEnabling their employees to be able to manage their social media presence Workshops on social media Implementation of the strategies I devise (in some of the cases) or supervising the implementation. Guide them about do's and dont's Convert negative branding to positive vibes using social media Providing them with lists of relevant communities/forums/ influencers in social media Arranging interaction with relevant bloggers/influencers who fit their target audience
  • 7. Clients worked with Following are the kind of clients I have worked with 1. Franchising & retail. 2. Cable TV media 3. F&B 4. Automobiles 5. Technology companies (B2C) 6. Fashion 7. Product/service companies (B2C)
  • 8. Elements of Social Media Blogging Platforms Networking Platforms Bookmarking Platforms Publishing Platforms Collaborative Platforms
  • 9.
  • 12.
  • 16.
  • 17. Some statistics in Indian context 86% of active Indian Internet users watch/upload videos 44% of active Indian Internet users subscribe to an RSS feed Source: Power to the People. Social Media Tracker (Wave 3) – Universal McCann
  • 18. Trust & conversations drive social media
  • 19. Social media strategy framework Social Tools Client’s social media presence BOOKMARK PARTICIPATE COLLABORATE PUBLISH Social Tools
  • 20. What’s in it for clients – typical activities Add relevant connections, Creation of group if required, creation of company profile if required, Group discussion participation and seeding, Integrate with blog & twitter presence. Creation of profile, Integrate with other social media presence, Following people , Encouraging followers, engaging with followers, Tweeting - 15 tweets/day (content provided by client) Creation of a profile, Integrate with other social media platforms, creation of fanpage, creation of events, posting relevant content Guide on blog creation, consult on plugins to enhance functionality and reach, post some content (provided by client), Submissions to Directories & Social bookmarking sites, Integration with other social media properties Blogging
  • 21. What’s in it for clients – typical activities Creation of profile and channel, Integrate with other social media presence, Add relevant connections, seeding of video to get views/comments/ratings, Integrate with blog, FB & twitter presence. Creation of profile, Integrate with other social media presence, creation of group if needed, Add contacts, engaging with audience, regular picture sharing, seeding in relevant groups to get views/comments Creation of a profile, Integrate with other social media platforms, posting relevant content, keep interactivity high
  • 22.
  • 23. Number of Replies
  • 25.
  • 27.
  • 28. Posts /Comments / Link Backs
  • 29.
  • 30.
  • 31.
  • 32. Have been interviewed on Radio, by Meow FM (104.8 FM) & BBC radio
  • 33.
  • 35.
  • 36. Assumptions The client will be in charge of generating most of the content. I as the external consultant am responsible for devising & management of their strategy. There must be scope for changing the entire calendar as events occur and regular client meetings are needed to review progress. Time is split between actual implementation of mini-milestones and on-going fan acquisition and management of the conversations, which is a continuous effort. The level of effort would of course depend on the client and on the budgets available. For some clients the introduction of a social media strategy aligned to their ecommerce or visitor engagement may be transformative and may require them to rethink both their existing sites and perhaps even their marketing
  • 37. THANKS   Contact number : 9811511719 Mail id : priyankaz@gmail.com