1. Idan Beck
Founder
Josh Stansfield
Marketing / Brand Development

2. Who We Are
• Graduates of Berkeley, Davis, Cornell
• Former employers: Microsoft, Cisco, Activison/Red Octane, Red Bull
• Music Enthusiasts

3. How It Started

4. Product Slides Redacted
Check us out online for more info:
• IncidentTech.com
• @IncidentTech
• IncidentTech.tumblr.com

5. Using Social Media to Build
Communities and Spread Ideas

6. Baked In
1. Check in on Foursquare
2. Tweet about it
(#companyname)
3. Upload a photo to
Facebook, tag yourself
vs. for….

7. Leverage Existing Behavior

8. If Your Product Is an Experience
Document It
Kaskade in London (May ‘11)
Shot by Justin Nizer / Eyewax
http://www.youtube.com/watch?v=HIOvzfNv12s

9. Utilizing Social Media
to Empower Disruptive Ideas

10. Unlikely Ideas
Social interconnectivity enables
ideas that would otherwise
never see the light of day.

11. Unlikely Business Capabilities
Scalable connectivity enables previously expensive capabilities in
otherwise limited organizations

12. Making it Happen
Social Media is not a cure-all, the internet is the ultimate
democratic platform
Value Social Mobility

13. Social Mobility
Real life networks are vertical
focusing on like minded individuals
Most relevant social networks are
horizontal allowing for social
mobility

14. Some Examples

15. Questions?