Social Media Strategy

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Introduction to the use of social media in marketing

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  • An excellent introduction to social media channels. The key slide for me is to discard old media ways of thinking when applying a digital or social media strategy
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  • Thanks for sharing such an amazing explanation through nicely built presentation. I have website: http://www.coffret-relaxation.com/ that I wish to embed this slide into them. I hope you don’t mind. Thanks.
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  • I enjoyed the presentation, really well created!
    http://www.constructionaccidentlawyers.org/
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  • Thanks John, I like the 'Let's Get Social' invitation. It would be great to have the audio for this embedded.

    I know you didn't get a chance to respond to my question on social strategy before tactics, but would love to see a comment from you on the post.
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  • Know my vision about Social Media...
    http://www.slideshare.net/bernardes/social-media-1215419

    Profile:
    http://al-bernardes.sites.uol.com.br/EnglishProfile.htm
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Social Media Strategy

  1. 1. Cover image: Poster Web 2.0 All other images courtesy of iStockphoto Let’s Get Social John Jantsch www.ducttapemarketing.com
  2. 2. Image: Poster Web 2.0 Creating a social media strategy that works John Jantsch www.ducttapemarketing.com
  3. 3. What’s changed?
  4. 4. Content
  5. 5. Context
  6. 6. Connection
  7. 7. Community
  8. 8. Social media strategy “you can’t approach new media with old thinking.”
  9. 9. Ideal interaction social media collections
  10. 10. Connection objectives connection vs. action
  11. 11. Integration online supports offline
  12. 12. Tools
  13. 13. Blogging
  14. 14. Blogging Typepad, Wordpress, Wordpress MU, MovableType, Drupal, Square Space, Twitter
  15. 15. RSS
  16. 16. RSS bloglines.com, Google Reader, GoogleNews, YahooNews, aideRSS, mySyndicaat, Feedburner
  17. 17. Social news/bookmark
  18. 18. Social news/bookmark Digg, Reddit, StumbleUpon, del.icio.us, YouTube, Google Video, Mixx, Small Business Brief, Sphinn
  19. 19. Social networks
  20. 20. Social networks ecademy, Facebook, mySpace, LinkedIn, Plaxo, Jigsaw, Ryze
  21. 21. The Revolution will not be televised ~ Gil Scott Heron

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