Social Media Strategy
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Introduction to the use of social media in marketing
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Social Media Strategy
- 1. Cover image: Poster Web 2.0 All other images courtesy of iStockphoto Let’s Get Social John Jantsch www.ducttapemarketing.com
- 2. Image: Poster Web 2.0 Creating a social media strategy that works John Jantsch www.ducttapemarketing.com
- 4. Content
- 5. Context
- 6. Connection
- 7. Community
- 8. Social media strategy “you can’t approach new media with old thinking.”
- 9. Ideal interaction social media collections
- 10. Connection objectives connection vs. action
- 11. Integration online supports offline
- 12. Tools
- 13. Blogging
- 14. Blogging Typepad, Wordpress, Wordpress MU, MovableType, Drupal, Square Space, Twitter
- 15. RSS
- 16. RSS bloglines.com, Google Reader, GoogleNews, YahooNews, aideRSS, mySyndicaat, Feedburner
- 18. Social news/bookmark Digg, Reddit, StumbleUpon, del.icio.us, YouTube, Google Video, Mixx, Small Business Brief, Sphinn
- 19. Social networks
- 20. Social networks ecademy, Facebook, mySpace, LinkedIn, Plaxo, Jigsaw, Ryze
- 21. The Revolution will not be televised ~ Gil Scott Heron