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Social Media and Sports

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The presentation was prepared to facilitate the Table Tennis Inaugural Conference on Agust 24, 2017.

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Social Media and Sports

  1. 1. Social Media Benefits By: Danniell Brown, Social Media Coordinator UTech, Ja.
  2. 2. What is social Media? • Internet-based software and interfaces that allow individuals to interact with one another, exchanging details about their lives such as biographical data, professional information, personal photos and up- to-the-minute thoughts.
  3. 3. Social Media Platforms • How many can you identify?
  4. 4. Social Media & Sports 1. EnhanceVisibility 2.Promote Interaction 3. Increase Brand Development
  5. 5. Enhancing Visibility • Go LIVE • Quality Pictures • Introduction Videos • INCREASE FOLLOWING
  6. 6. Promote Interaction - Respond to comments and messages. - Post current news, games/ activities. (credibility) - Creating Hash-tags (#BirthplaceofGreatness)
  7. 7. Brand Development •Brand Loyalty •Brand Equity-Value of the brand •Promote Memorabilia •Include call to action
  8. 8. What is the most popular Social Media Platform?
  9. 9. Reference Links Ivnestopedia ,What is social media? Retrieved from Social Media http://www.investopedia.com/terms/s/social- media.asp#ixzz4qcQ12zfj onAugust 21, 2017. Hutchinson, A. (2017)Top social network demographics 2017 [infographic] retrieved from Http://www.Socialmediatoday.com/social- networks/top-social-network-demographics-2017-infographic on April 22, 2017.

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