Presentation to Victorian IABC 28th May 2008

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  • Presentation to Victorian IABC 28th May 2008

    1. 2. The Human Network <ul><li>Nick Hodge http://www.nickhodge.com/ </li></ul>
    2. 3. Hello from the Experiment (and yes, I am Internet famous)
    3. 11. 2. The New Revolution
    4. 12. One to many
    5. 13. One to many
    6. 14. One to many
    7. 15. One to one <ul><li>telephone </li></ul>
    8. 16. Hierarchy
    9. 17. “ In the future, everyone will be famous for 15 minutes” Andy Warhol
    10. 19. Many to many
    11. 20. Humans are Subverting the Hierachy
    12. 21. “ On the internet, everyone is famous.” Nick Hodge
    13. 22. Hyperconnectivity
    14. 23. 3. The New Playing Fields
    15. 24. Where the new Communities are <ul><li>More mobiles than people </li></ul><ul><li>Broadband in 67% of Internet Subscribers </li></ul><ul><li>Average use/day 22minutes </li></ul><ul><li>6.5 times per week, 41 page views per session </li></ul><ul><li>Less time viewing/listening to one-many </li></ul><ul><li>ACMA Communications Report 2006/7 </li></ul>
    16. 25. Wikipedia <ul><li>Wisdom of Crowds </li></ul><ul><li>2,386,000 articles in English </li></ul>
    17. 26. Facebook <ul><li>Connecting and Reconnecting </li></ul><ul><li>Organising events </li></ul>
    18. 27. Twitter <ul><li>The never ending dinner party </li></ul><ul><li>Human search engine </li></ul><ul><li>Global consciousness </li></ul><ul><li>Mining the best minds in your social network </li></ul>
    19. 28. Guess what?
    20. 29. 4. The Emerging Careers
    21. 30. Greater than Word of Mouth
    22. 31. Give your Organisation a Human Voice
    23. 32. Hyperconnectivity
    24. 33. Click to add title  <ul><li>Digital Community Specialist </li></ul><ul><li>Online Community Leader </li></ul><ul><li>Online Customer Service </li></ul><ul><li>Professional Geek </li></ul><ul><li>Digital Diplomat </li></ul><ul><li>Online Image Consultant </li></ul>
    25. 34. Role <ul><li>Polymath communicator </li></ul><ul><li>Provide a human-face / authentic voice </li></ul><ul><li>Engage in and with online communities </li></ul><ul><li>Listen and respond </li></ul><ul><li>Make human connections </li></ul><ul><li>Add value to the communities </li></ul><ul><li>[NB: internal sales/customer service/PR] </li></ul>
    26. 35. Measurement <ul><li>Positive feedback </li></ul><ul><li>Content created (and links into content) </li></ul><ul><li>Page views / Comments (blogs) </li></ul><ul><li>Mentions by influencers </li></ul><ul><li>Key measurement are the connections made </li></ul>
    27. 36. Tools <ul><li>Search Engines </li></ul><ul><li>Full range of tools </li></ul><ul><li>Blogging tools, initial connection points </li></ul><ul><li>Empowerment within your organisation </li></ul>
    28. 37. Challenges <ul><li>Difference between personal and online personas </li></ul><ul><li>Online, you can smell the fake. </li></ul><ul><li>Acknowledgement “virtual” is really real </li></ul><ul><li>Is “social networking” in business more than WOMM? </li></ul><ul><li>Impact of ‘generational’ change </li></ul><ul><ul><li>The gulf is wider than the Rock-n-Roll generation </li></ul></ul>
    29. 38. <ul><li>Public Service </li></ul><ul><ul><li>Stephen Collins, AcidLabs </li></ul></ul><ul><li>Social Networks, Building Communities </li></ul><ul><ul><li>Laurel Papworth </li></ul></ul><ul><li>High-level/Futurist/Change </li></ul><ul><ul><li>Mark Pesce </li></ul></ul>Local Worldwide Experts
    30. 39. @MarsPhoenix
    31. 40. Welcome to The Human Network <ul><li>Nick Hodge </li></ul><ul><li>http://www.nickhodge.com/ </li></ul><ul><li>[email_address] </li></ul><ul><li>@nickhodge on twitter.com </li></ul>

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