Zomato is an Indian online food delivery company established in 2008 that provides restaurant discovery and food delivery services. It has expanded to several international markets and offers additional services such as grocery delivery. Zomato raised $1.3 billion through its initial public offering in 2021 and reported significant revenue growth in recent years through expanding into new markets, diversifying its services, and forming strategic partnerships. The company focuses on sustainability initiatives and has a unique strategy of maintaining a hyperlocal focus, building an in-house logistics network, and emphasizing sustainability.

1. MASTER OF SCIENCE
FACULTY OF ENGINEERING
TEERTHANKER MAHAVEER UNIVERSITY, MORADABAD
PROJECT GUIDE:
DR. SIDDHARTH MATHUR
(ASSISTANT. PROFESSOR)
SUBMITTED BY:
ANKIT KUMAR (TEN2146002)
RITIKA KANSAL (TEN2146015)
ZOMATO FOOD DELIVERY COMPANY

2. WWW.ZOMATO.COM
Online food delivery
INFO@ZOMATO.COM

3. It provides not only information related to
nearby restaurants but also provides
facilities such as online ordering, table
reservations and management.
COMPANY
OVERVIEW
Zomato is a fastest growing restaurant discovery
website, established in 2008 by Deepinder
Goyal and Pankaj Chaddah. Initially, it was
named as Foodiebay but in 2010, it was renamed
as Zomato

4. BUSINESS MODEL
Restaurants
advertising
Event
advertising
Event ticket
sale
Online food
delivery
Consulting
Service
Subscription

5. Mission
Vision
TARGET CONSUMER
People with smartphones and experience using apps between
18 and 35 makeup Zomato's target market
.It aims to attract two customers: those who prefer to eat out
and those who want to order food delivered to their homes.
These groups frequently overlap.
Its Zomato Gold program provides incentives for people to eat
out and provides food delivery for those who need it.
Zomato's vision includes a commitment to sustainability
and social responsibility. The company aims to create a
more sustainable food system by reducing food waste
and supporting local farmers and food producers.
It also aims to give back to the community by
supporting hunger relief programs and other charitable
initiatives.

6. COMPETITORS

7. MARKETING
STRATEGY
Social Media Marketing: Zomato has a strong
social media presence, with active accounts
on platforms such as Facebook, Instagram,
Twitter, and LinkedIn. The company regularly
posts engaging content, including food-
related articles, promotions, and discounts,
to attract and retain customers.
Influencer Marketing
Referral Marketing
Promotions and Discounts
Brand Ambassadors
Content Marketing

8. FUNDS
IPO: In July 2021, Zomato went public and
raised $1.3 billion through its initial public
offering. The IPO was oversubscribed by
more than 38 times, indicating strong
investor demand for the company.

9. EXPANSION INTO NEW
MARKETS:
Zomato has expanded into
several new markets, including
the United States, the United
Kingdom, and Australia.
DIVERSIFICATION OF
SERVICES
In addition to its core food delivery
and restaurant discovery services,
Zomato has expanded into other
areas such as grocery delivery,
event ticketing, and restaurant POS
systems. This has helped the
company to become more resilient
to market fluctuations and
generate additional revenue
streams.
GROWTH
STRATEGIC
PARTNERSHIPS
Zomato has formed partnerships
with other companies to enhance
its services and expand its reach.
For example, it has partnered
with ride-hailing service Uber to
offer food delivery services in
some markets.
Over the years, the company has experienced significant
growth in terms of both user base and revenue.
In recent years, Zomato's growth has been fueled by several
factors, including:
Zomato has built a strong brand
reputation in its core markets,
which has helped it to attract and
retain customers. The company
has also received positive media
coverage for its initiatives in areas
such as sustainability and social
responsibility.
STRONG BRAND
REPUTATION

10. REVENUE ANALYSIS
Zomato Limited reported earnings results for the third quarter
and nine months ended December 31, 2022. For the third
quarter, the company reported sales was INR 19,482 million
compared to INR 11,120 million a year ago. Revenue was INR
21,216 million compared to INR 12,597 million a year ago.

11. UNIQUE STRATEGY
Hyperlocal focus: Zomato has a
hyperlocal focus on specific
neighborhoods and areas, which allows
the company to tailor its offerings to
the specific needs and preferences of
local customers. This includes
providing detailed information about
restaurants and food options, as well
as offering personalized
recommendations based on user data.
In-house logistics network: Zomato
has built its own in-house logistics
network, which includes a fleet of
delivery drivers and a sophisticated
order management system. This
allows the company to offer faster
and more reliable delivery times
compared to competitors who rely on
third-party delivery partners.
Emphasis on sustainability: Zomato has
made sustainability a key focus of its
operations, with initiatives such as
reducing single-use plastic, promoting
eco-friendly packaging, and partnering
with restaurants that prioritize
sustainability. This sets Zomato apart
from other platforms that may not have
as strong a focus on sustainability.
STRATEGY N°1 STRATEGY N°2 STRATEGY N°3

12. THANK'S FOR
WATCHING