Service Marketing Story -
* Brief introduction on the company
* Product, Brand and Logo
* Understand the market plan of the respective firm
* Services marketing strategy
* Elements in the service offering and its relevance
* Identify the key issues and challenges
* Suggestions to overcome issues and challenges.
Effectiveness is at the heart of everything we do. David Ogilvy himself wrote a series of full-page ads in the New York Times in the 1960s with headlines such as "How To Create Advertising That Sells." His most famous book, Ogilvy on Advertising, is packed with guidance on the success factors of effective campaigns.
However, the marketing landscape has changed beyond recognition in the past fifty years. We are delighted to share our latest publication, The Ogilvy & Mather guide to effectiveness. In it, Worldwide Effectiveness Director, Tim Broadbent, deals with one of the most central questions in marketing: how to increase the effectiveness of our campaigns.
As marketing budgets come under increasing pressure in response to economic uncertainty in Europe and elsewhere, effectiveness is rising higher on clients' agendas. The message is timely.
A presentation I gave on July 10, 2009 for members of the Cape Cod Technology Council in Hyannis, MA. I gave an overview of inbound marketing, then got into the details of SEO, blogging, social media and measurement of the marketing and sales funnel.
Service Marketing Story -
* Brief introduction on the company
* Product, Brand and Logo
* Understand the market plan of the respective firm
* Services marketing strategy
* Elements in the service offering and its relevance
* Identify the key issues and challenges
* Suggestions to overcome issues and challenges.
Effectiveness is at the heart of everything we do. David Ogilvy himself wrote a series of full-page ads in the New York Times in the 1960s with headlines such as "How To Create Advertising That Sells." His most famous book, Ogilvy on Advertising, is packed with guidance on the success factors of effective campaigns.
However, the marketing landscape has changed beyond recognition in the past fifty years. We are delighted to share our latest publication, The Ogilvy & Mather guide to effectiveness. In it, Worldwide Effectiveness Director, Tim Broadbent, deals with one of the most central questions in marketing: how to increase the effectiveness of our campaigns.
As marketing budgets come under increasing pressure in response to economic uncertainty in Europe and elsewhere, effectiveness is rising higher on clients' agendas. The message is timely.
A presentation I gave on July 10, 2009 for members of the Cape Cod Technology Council in Hyannis, MA. I gave an overview of inbound marketing, then got into the details of SEO, blogging, social media and measurement of the marketing and sales funnel.
Influencer Marketing is one of the fastest growing and most effective forms of marketing today, but only if you really approach it with a well thought out, functional plan. This presentations gives you the information you need to start out right in Influencer Marketing!
Why Should you Use Instagram for Business?
Optimizing your Business Profile
Instagram for Business Content Strategy
How to use Hashtags
Posting Tips
Instagram Ads
New Features
Instagram Statistics
A short presentation presented by me and 5 of my friends as a final project, on the business policies, marketing strategies, and functioning of Zomato.
A brand is not developed overnight, it struggles through various factors and rises by implementing various strategies. Hers is success story of one such brand Maggi and the strategies it devices.
How to write your first influencer marketing strategy presentation.Webfluential Global
Every brand in the world should have an Influencer Marketing element to their overall marketing strategy. The next six (6) chapters will walk you through the detail of how to build your first Influencer Marketing strategy from scratch.
amway company presentation that how the company promoted their product in India through multi level marketing basically by word of mouth and analysis of consumer and competitors along with the SWOT (strength, weakness, opportunity, threats) and PEST (political, economical, social, technological) problems and solution providing the strategies that the company should adopt along with the suggestions
Brand management case maggi (final version)DINESH GERA
It was part of brand management evaluation during semester - 4. We did critical analysis on the brand reach as well as how the brand returned in market with bang on strategy, though it does not cover the current problems faced by brand but still a must read for all the maggi lovers & brand management students.
Public Relations strategy of Maggi when they fall under deep crises of excessive lead content. Banned on Maggi was emotional for Inidans and soon Maggi with its PR techniqes, bloomed and captured market with the same enthusiasm.
Influencer Marketing is one of the fastest growing and most effective forms of marketing today, but only if you really approach it with a well thought out, functional plan. This presentations gives you the information you need to start out right in Influencer Marketing!
Why Should you Use Instagram for Business?
Optimizing your Business Profile
Instagram for Business Content Strategy
How to use Hashtags
Posting Tips
Instagram Ads
New Features
Instagram Statistics
A short presentation presented by me and 5 of my friends as a final project, on the business policies, marketing strategies, and functioning of Zomato.
A brand is not developed overnight, it struggles through various factors and rises by implementing various strategies. Hers is success story of one such brand Maggi and the strategies it devices.
How to write your first influencer marketing strategy presentation.Webfluential Global
Every brand in the world should have an Influencer Marketing element to their overall marketing strategy. The next six (6) chapters will walk you through the detail of how to build your first Influencer Marketing strategy from scratch.
amway company presentation that how the company promoted their product in India through multi level marketing basically by word of mouth and analysis of consumer and competitors along with the SWOT (strength, weakness, opportunity, threats) and PEST (political, economical, social, technological) problems and solution providing the strategies that the company should adopt along with the suggestions
Brand management case maggi (final version)DINESH GERA
It was part of brand management evaluation during semester - 4. We did critical analysis on the brand reach as well as how the brand returned in market with bang on strategy, though it does not cover the current problems faced by brand but still a must read for all the maggi lovers & brand management students.
Public Relations strategy of Maggi when they fall under deep crises of excessive lead content. Banned on Maggi was emotional for Inidans and soon Maggi with its PR techniqes, bloomed and captured market with the same enthusiasm.
Zomato is a restaurant search and discovery service founded in 2008 by Deepinder Goyal and Pankaj Chaddah. It currently operates in 23 countries, including India, Australia and the United States.[3] It features restaurant information such as scanned menus and photos sourced by local street teams, as well as user reviews and ratings. The company also provides cashless payment, online ordering, white-label apps, table reservation, and point-of-sale systems
M&A activity in 2015 was robust in the personal care and beauty sector. Dominated by large multinationals and conglomerates, 2015 was a strong year of strategic growth by acquisition to expand product portfolios, strengthen market positions, and broaden and deepen distribution channels. The ground breaking $12.5 billion dollar deal between P&G and COTY is one that will go down in the record books, and strategic players on the supply side grew by acquisition in a modestly growing market.
The interest in niche and luxury brands and beauty tech are trends that continued in 2015 driven by the potential of fast and substantial value creation, and in new segments, too.
Looking to 2016, mobile commerce, beauty tech and direct-to-consumer companies are three areas we believe will continue to be of interest to investors seeking strong returns through scale.
This presentation gives insight into the marketing strategy of P&G.
It deals with various marketing capabilities which the P&G is exploring to continue to be the world leader in consumer goods market.
Procter and gamble:marketing capabilitiesNamrata Singh
this presentation is about procter and gamble .discuss its history and products and brands.reasons for its success and advertisments and sponsorship.net sales
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
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What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
2. `’
Zomato is a restaurant search
and discovery service founded
in 2008 by Indian
entrepreneurs Deepinder Goyal
and Pankaj Chaddah.
2016 NOW2010 2013
START
Launched in Pune, Ahmedabad,
Bangalore, Hydrabad, Chennai
Raised $16.7 million Funding
Launch of Citibank
Zomato Guide
Raised $37 million
Expanded its business to
overseas market like Portugal,
UAE,USA
Raised a funding of $60 mn.
Zomato acquired NexTable, a
US-based table reservation and
restaurant management
platform
Total funding
raised$225 mn.
Zomato claimed that
the company had
"turned profitable" in
the 24 countries
$56 million
Turnover
4. Zomato recently rolled out a bunch of
cheeky outdoor ad campaigns that are
grabbing the attention of daily
commuters.
The ad hoardings include Bollywood puns
and witty pop culture references which
acted as an head turning point.
The ad includes puns on "MC" and "BC" –
acronyms for Hindi profanities.
MC. BC.
mac n' cheese? butter chicken?"
6. AND THE MASTERMIND BEHIND
ALL THESE ….
Creative Head ZOMATO
AKSHAR
PATHAK
20.2 k Followers on Twitter
23.2% Increase in SOCIAL MEDIA
Followers
7. CONSEQUENCE
A few days later Zomato unveiled a new creative to
replace the ‘MC. BC.’ creative and even offered a 10%
cashback to customers on their next order. They Used
promo code when placing the order for the cashback was
‘OUTRAGE’. It even had the alphabets ‘B’ and ‘C’ in the
word ‘cashback’ in capital, which connotes ‘BC’, as in the
cuss word originally used in the creative
THE CEO ALSO APPOLOGIZED ABOUT THEIR DIDS AND
PROMISED TO WITHDRAW AND REPLACE THEIR
ADVERTISEMENT ….
