The document discusses analyzing a target audience for a film in order to make it effective and popular. It provides information on demographic, psychographic and lifestyle profiles that can help define the target audience. A survey was conducted asking questions about preferences in genre, relatability, and origin of films. The results showed a preference for action and comedy genres, relatability to lifestyle, and Hollywood over British films. Most respondents enjoyed the British films Kidulthood and Adulthood, indicating the target audience for this film would be males aged 15+ based on the survey responses.