3. Some early thoughts Reception theory is a version of reader response literary theory that emphasizes the reader's reception of a literary text. In literature, it originated from the work of Hans-Robert Jauss in the late 1960s. Reception theory was at its most influential during the 1970s and early 1980s in Germany and USA (Fortier, 2002: 132), amongst some notable work in Western Europe.
4. People are not passive This approach to textual analysis focuses on the scope for "negotiation" and "opposition" on the part of the audience. This means that a "text"—be it a book, movie, or other creative work—is not simply passively accepted by the audience, but that the reader / viewer interprets the meanings of the text based on their individual cultural background and life experiences. In essence, the meaning of a text is not inherent within the text itself, but is created within the relationship between the text and the reader.
5. What do we interpret from a message Stuart Hall stressed the role of social positioning in the interpretation of mass media texts by different social groups. In a model deriving from Frank Parkin's 'meaning systems', Hall suggested three hypothetical interpretative codes or positions for the reader of a text.
6.
7.
8.
9.
10.
11.
12. The Authors Phillips, D (1995) Evaluating Press Coverage Kogan Page Hall, Stuart. "Cultural Studies: two paradigms" in Media, Culture and Society 2, 1980, 57-72. Hall, Stuart. Representation: Cultural Representations and Signifying Practices, 1997. Hall, Stuart. Encoding and Decoding in the Television Discourse, 1973. Hall, Stuart. "Notes on Deconstructing the Popular" in People's History and Socialist Theory, London: Routledge, 1981, 227-49. Blumler, J. and E. Katz, The Uses of Mass Communication. Thousand Oaks, CA: Sage, 1974. Bennett, Susan, eds. "Theatre Audiences, a Theory of Production and Reception" New York/London: Routledge, 1990. Fortier, Mark, ed2. "theory / theatre: an introduction" New York/London: Routledge (2002). Hohendahl, Peter Uwe. "Introduction to Reception Aesthetics." New German Critique 10 (1977): 29-63. Holub, Robert C. Crossing Borders: Reception Theory, Poststructuralism, Deconstruction. Madison: U of Wisconsin P, 1992. Holub, Robert C. Reception Theory: A Critical Introduction. London: Methuen, 1984. Iser, Wolfgang. The Act of Reading: A Theory of Aesthetic Response. Baltimore: Johns Hopkins UP, 1978. Jauss, Hans Robert. Toward an Aesthetic of Reception. Trans. Timothy Bahti. Minneapolis: U of Minnesota P, 1982.
![Reception Theory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)