Audience analysis
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Joao Dias is a 16-year-old male student whose father's job in food quality control provides a comfortable financial situation. Joao enjoys spending leisure time online, taking exotic holidays, and listening to genres like jazz, classic rock, and heavy metal. His hobbies include gaming, drawing, and creative writing. As a student without bills, Joao has medium-high spending power that he uses on expensive hobbies, frequent movie visits, and changing fashion. The profile aims to understand Joao's demographics to effectively market a horror movie to his spending habits and interests in action, horror, and strong female characters.
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Audience analysis
Joao Dias is a 16-year-old male student whose father's job in food quality control provides a comfortable financial situation. Joao enjoys spending leisure time online, taking exotic holidays, and listening to various music genres. His hobbies include gaming, drawing, and creative writing. As a student without bills, Joao has a medium-high spending power that allows him to spend freely on expensive hobbies like games and clothes. The analysis of Joao's profile is to help a company understand its target audience for a marketing campaign. Joao's demographics, interests, and spending habits indicate he could be a good audience for horror movies like The Descent that feature action, gore, and strong female
My survey for the descent
This survey asked people questions about the horror film The Descent. Most respondents were male and had seen the film before. Both cinema and home viewers were equally represented. While many people go to the cinema 1-2 times a month, most had seen The Descent elsewhere. Respondents generally enjoyed action and comedy films but had mixed views on The Descent, with under half liking it and some finding it slow with a boring storyline. Most would not recommend the film to others. The document also profiles 18-year-old Aaron Kumar as a target audience for the film based on his interests in movies, music, sports and part-time job.
Our film pitch
The document outlines a film project about a man who wakes up in a cell not remembering the night before and is a suspect in the beating death of another man. The film will portray the consequences of a night out involving drinking and drugs and send a message about making responsible decisions. The target audience is 15+ due to graphic violence, drinking and drug use. Marketing ideas include magazine covers, posters, billboards, and radio interviews to promote the film and actors.
Evaluation question 4
The target audience for the media product is primarily females aged 15-20. However, the document aims to appeal to a wider audience to maximize profits. It does this by including a relatable male lead character and a timeless story that could appeal to older viewers. Focus groups of the target demographic were consulted to help shape elements like whether to include a voiceover. The document argues that appealing to both the tastes of the creators will help make the film appealing to different types of teenage girls within the target audience.
Question 2
The media product represents teenage girls ages 13-19. It portrays common issues this social group faces such as cyber bullying and eating disorders. The characters are depicted as typical teenage girls to help the target audience relate to them. The film aims to realistically portray the struggles girls face, such as loneliness and depression, in a social realism genre.
Evaluation 4
The document discusses the target audience for a thriller film. The producers chose a target audience of 15-35 year old, middle to working class males (B-C2 social class) because research showed this demographic enjoys the thriller/horror genre the most and would be most likely to spend money watching the film. They tried to make the opening accessible to both genders but focused marketing on males as the primary target audience.
Purpose of analysis
Christian Ngueyep is a 16-year-old male student who enjoys exploration, partying, and a hard lifestyle. He likes rapping, writing lyrics, and spending time with friends. While he has a low spending power as a student, his parents provide him with money that he can use to purchase films, games, and other entertainment products. He would be attracted to The Descent due to its exploration and sporting elements, and has the financial means to purchase the DVD or see it in theaters. Conducting an analysis of Christian's demographic information will help Celador Films understand their target audience for The Descent.
Mood board media a2
This document profiles the target audience for a film trailer as follows:
- The primary target audience is youthful individuals aged 18-35 who enjoy expensive clothing, gaming consoles, and have disposable income. They are predominantly male.
- The secondary audience is aged 36-50 and includes people who follow trends set by the primary audience.
- The trailer aims to appeal to all races and ethnicities to maximize its target market.
- Both the primary and secondary audiences are considered "strugglers" or "mainstreamers" who seek escapism through films and share hobbies like social media, drinking, and gaming.
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Audience analysis
Joao Dias is a 16-year-old male student whose father's job in food quality control provides a comfortable financial situation. Joao enjoys spending leisure time online, taking exotic holidays, and listening to various music genres. His hobbies include gaming, drawing, and creative writing. As a student without bills, Joao has a medium-high spending power that allows him to spend freely on expensive hobbies like games and clothes. The analysis of Joao's profile is to help a company understand its target audience for a marketing campaign. Joao's demographics, interests, and spending habits indicate he could be a good audience for horror movies like The Descent that feature action, gore, and strong female
My survey for the descent
This survey asked people questions about the horror film The Descent. Most respondents were male and had seen the film before. Both cinema and home viewers were equally represented. While many people go to the cinema 1-2 times a month, most had seen The Descent elsewhere. Respondents generally enjoyed action and comedy films but had mixed views on The Descent, with under half liking it and some finding it slow with a boring storyline. Most would not recommend the film to others. The document also profiles 18-year-old Aaron Kumar as a target audience for the film based on his interests in movies, music, sports and part-time job.
Our film pitch
The document outlines a film project about a man who wakes up in a cell not remembering the night before and is a suspect in the beating death of another man. The film will portray the consequences of a night out involving drinking and drugs and send a message about making responsible decisions. The target audience is 15+ due to graphic violence, drinking and drug use. Marketing ideas include magazine covers, posters, billboards, and radio interviews to promote the film and actors.
Evaluation question 4
The target audience for the media product is primarily females aged 15-20. However, the document aims to appeal to a wider audience to maximize profits. It does this by including a relatable male lead character and a timeless story that could appeal to older viewers. Focus groups of the target demographic were consulted to help shape elements like whether to include a voiceover. The document argues that appealing to both the tastes of the creators will help make the film appealing to different types of teenage girls within the target audience.
Question 2
The media product represents teenage girls ages 13-19. It portrays common issues this social group faces such as cyber bullying and eating disorders. The characters are depicted as typical teenage girls to help the target audience relate to them. The film aims to realistically portray the struggles girls face, such as loneliness and depression, in a social realism genre.
Evaluation 4
The document discusses the target audience for a thriller film. The producers chose a target audience of 15-35 year old, middle to working class males (B-C2 social class) because research showed this demographic enjoys the thriller/horror genre the most and would be most likely to spend money watching the film. They tried to make the opening accessible to both genders but focused marketing on males as the primary target audience.
Purpose of analysis
Christian Ngueyep is a 16-year-old male student who enjoys exploration, partying, and a hard lifestyle. He likes rapping, writing lyrics, and spending time with friends. While he has a low spending power as a student, his parents provide him with money that he can use to purchase films, games, and other entertainment products. He would be attracted to The Descent due to its exploration and sporting elements, and has the financial means to purchase the DVD or see it in theaters. Conducting an analysis of Christian's demographic information will help Celador Films understand their target audience for The Descent.
Mood board media a2
This document profiles the target audience for a film trailer as follows:
- The primary target audience is youthful individuals aged 18-35 who enjoy expensive clothing, gaming consoles, and have disposable income. They are predominantly male.
- The secondary audience is aged 36-50 and includes people who follow trends set by the primary audience.
- The trailer aims to appeal to all races and ethnicities to maximize its target market.
- Both the primary and secondary audiences are considered "strugglers" or "mainstreamers" who seek escapism through films and share hobbies like social media, drinking, and gaming.
Who would be the audience for your media product
This document discusses the target audience for a thriller film called "Jessamine". The intended age classification is 15 due to the sustained threat and strong violence. The primary target audience would be older teenagers and students who would be more accustomed to the content. Both male and female target profiles are provided that fit the age bracket and enjoy thriller films. A secondary audience profile is also included that still shares the interests of the primary audience. The document explains that the target demographic fits category E of unemployed, students, and pensioners. It also notes that the target psychographic profile fits the "Explorers" category of seeking discovery through experiences like escaping studies by going to the cinema. Examples of similar films that the audience would enjoy are also provided.
BBFC post
The BBFC classifies films in the UK by considering elements like discrimination, drugs, imitable behavior, language, nudity, sex, themes, and violence. They give each film an age rating to indicate what audiences a film is suitable for. This film was given a 15 rating for its violence, threat, horror theme, and strong language. While it contains these elements, it avoids explicit gore or drug use that could warrant an 18 rating. The film explores themes of horror and possession with some moderate supernatural violence and exorcism scenes, as well as brief sexual and nudity content, and hate speech through demonic possession.
Evaluation questions 4&5
The document discusses the age rating of 15 that would be given to a film containing strong violence, frequent strong language, drug use, discriminatory content, or sexual references. Such a film is aimed at audiences ages 15 and older. While both male and female adults could view it, the main character being a college student would make the film most relatable to younger viewers in their late teens and early twenties. An age rating of 15 is therefore appropriate.
Evaluation Question 2
The document discusses how the filmmakers aimed to represent teenage girls in their opening scene for a film about social realism. They based the film on issues stereotypically associated with teenage girls like eating disorders and cyberbullying. The characters were dressed like everyday teenage girls to make them relatable to the target audience. Efforts were made to incorporate interests of teenage girls aged 13-19, like a focus on appearance and socializing, through reflecting relevant stereotypes.
Evaluation 5
The document discusses strategies for attracting a young adult and teenage audience to a thriller film. It addresses genre, music, production company, distributor, director, representation, and visual elements. The genre of thriller and dark mystery helps teenagers relate to themes that challenge societal ideas. The production company and distributor are known for appealing to younger audiences with thrillers and dramas. Representation of teenagers in London makes the film more appealing by showing their real lives instead of stereotypes.
Evaluation question four
The document discusses the target audience for a media product. It notes that the two main characters in the opening scene are 17 years old. The intended audience is described as teenage to young adults aged 16-30, based on target audience research. While older viewers may also enjoy it if interested in the genre, the core target is younger people who enjoy vampire films or are interested in a new take on classics. The intended audience has a 50/50 male to female gender split.
Evaluation 4
The target audience for the film is people interested in drinking, violence, and football, primarily appealing to males ages 16 and older. This is the typical audience that enjoys drinking at pubs and meeting with friends to watch football matches. Research was conducted through public questionnaires about the script and interest in watching the finished film. The results of this research were used to determine an appropriate age rating and genre for the film, as well as refine the script based on audience feedback.
Survey responses
The document analyzes survey responses about audiences for the film Star Wars: The Force Awakens. It finds the film appeals to a wide age range, from 14 to 43, with older fans feeling nostalgia and younger audiences attracted by action. Both male and female audiences are represented, though it leans slightly male, but women identified more with the new female protagonist Rey. Fans of different ages are willing to spend money on movies and merchandise, though younger audiences have more disposable income for entertainment. Overall, the film provides diversion and escape for audiences, as well as opportunities for personal relationships and identity with characters old and new.
Evaluation question 4
The target audience for the film is teens and young adults aged 13 to 21, both female and male. It will appeal to this age group because the main character, an average male, deals with relationship troubles in school, which many teens can relate to. Female characters wear trendy outfits to appeal to a female audience. The ideal target audience is also identified as a female aged 25 to 29 who works in education and enjoys pop culture, social media, movies, TV shows, and music popular with teens and young adults.
Question 4
The film has been rated BBFC 15 because younger audiences may find the content inappropriate or psychologically disturbing. While it could have been rated 18, the filmmakers felt 15 was more suitable. Teenagers aged 15-18 are the target audience as they often enjoy horror/thriller genres. The film is also aimed at adults aged 15-48 who may find the sensitive content interesting. Two teenagers, Kimberley and Danny, fit the target criteria with their interests in films like The Conjuring and are therefore likely to enjoy this film. Some reviews from the target audience praised the film's realism, suspense, and shocking ending.
Who would be the audience for your media product? How did you attract/address...
The audience that responded best to the media project was females around age 20. This is likely because the creators were also females in that age range and crafted the film to appeal to experiences they could relate to. Some relatable elements included friendship dynamics, the experience of revising or doing homework as a student, and potentially religious themes like Satanism depending on the audience member's beliefs. The film addressed these familiar topics subtly but effectively to connect with the target demographic.
Audience research
The document discusses audience research for the 2011 film "The Inbetweeners Movie". It suggests the target demographic is teenagers aged 14-18, as the film is about four friends who have just finished school and are going on a summer holiday, which mirrors the experience of 18-year-olds finishing their exams. It also notes the film is based on a popular TV series about school life that was popular with teenagers. Additional evidence provided includes that the theme song has an alternative rock style popular with that age group, and the characters' costumes reflect stereotypical teenage styles. The gender audience is said to be balanced between male and female. The film was a box office success in the UK, setting records for comedy openings.
Analysis of questionnaire responses for our rough cut
The document summarizes responses from an audience questionnaire given to test viewers of a student film project. It provides feedback on the viewers' demographics, their understanding of the genre, scariest parts, and storyline. It also asks where viewers think the film could be shown and whether they would watch it. The responses help the filmmakers identify what is working well and aspects that need more clarification or improvement to engage their target horror film audience.
Evaluation Activity 4
The target audience for the media production is teenagers and young adults aged 15-30. A BBFC 15 rating was chosen because the horror genre typically receives 15 or 18 ratings for violent and gory content, and the characters are teenagers. Examples are provided of two individuals, ages 17 and 21, who would likely enjoy the production based on their interests in thrillers, horror films, and suspense. Research found the horror genre generally appeals more to younger audiences who enjoy the adrenaline and tension. Reviews from sample audience members ages 19, 28, and 16 provide positive feedback on the sound effects, engagement, and use of close-ups.
Target audience
This document analyzes the target audiences of several thriller films - Quantum of Solace, Bourne Identity, and Inception. For Quantum of Solace and Bourne Identity, the target audience is young adults aged 15-34, with a higher ratio of male to female viewers. These films also target socioeconomic class ABC1. Inception has a more balanced gender ratio and mainly targets those aged 15-24. The document then proposes that the target audience for the author's new thriller film would be those aged 12-34, with a 60% male audience and focus on socioeconomic class ABC1.
Question four and five
The document discusses targeting a specific audience for a film rated R between ages 17 to 35. Research was conducted on existing R-rated films and audience feedback to determine the appropriate rating and elements to include. Violence and mystery were chosen as they appeal to males and a wider audience. Hoodies were included to appeal to teenagers. The film addresses this audience through a violent plot and enigma to intrigue viewers and make them question what will happen. Targeting a specific demographic makes it easier to appeal to and attract that group rather than trying to appeal to everyone.
Avatars
The primary audience for the film is males and females aged 35-45. They likely work full-time and only have weekends off. They have disposable income from careers and want to see the film for nostalgic reasons, growing up with the original films. The secondary audience is teenage males and females. They have little spending money but time to see films at weekends and holidays from school. They are attracted by action scenes and new characters not tied to the original films. Both audiences are likely from the middle (C) to upper (A/B) social classes who can afford cinema trips.
Media graphs
This document summarizes the results of a questionnaire evaluating films. It was distributed equally to males and females across an age range. The majority of respondents were black or black afro-caribbean. Most visited cinemas sometimes and preferred local cinemas. Respondents were willing to spend £6-£10 on a film. Horror films were most popular with males, while both genders liked comedies. Males learned about new products on social media while females used magazines and TV. Respondents preferred low-budget films with unusual plots and said they would watch a film about gang violence.
Mise en-scene LO1
The document discusses different elements of mise-en-scene in a scene from the film The Descent. It summarizes the lighting used, costumes, props, acting, and location. For the lighting, it notes the use of candles and changing colors to depict her darkening mental state. The costumes are authentic hospital gowns. Props include medical equipment. The acting is praised as the best in the film as Sarah's emotions are controlled by darkness and confusion. The location is set appropriately in a hospital room and hallway.
Descent LO1 (Celador Films)
Celador began in 1983 as an independent TV and film production company originally owned by Paul Smith and Jasper Carrott. It was later taken over by Complete Communications and expanded into radio station ownership. Celador is known for producing popular shows like Who Wants To Be A Millionaire? and films like Slumdog Millionaire. The financial success of Millionaire and Slumdog Millionaire generated over $320 million in profits, allowing Celador to become self-sustaining and further expand its film and radio productions.
cinematography
This document summarizes various camera shots and techniques used in the film "The Hospital" to convey meaning and transition between scenes. A close up shot shows the daughter Jessica to represent the birthday and life Sarah has lost. An extreme close up of the heart monitor verifies the hospital setting and shows Sarah's condition worsening. A high angle shot depicts Sarah's vulnerability and weakness in the hospital. A trombone zoom elongates the hallway to illustrate Sarah's realization of her situation and PTSD. Steadicam shots follow Sarah down the hallway as she fights her demons, with added darkness from low lighting. An arc shot places Sarah at the center to show her realization that her family is gone and she is alone. A pulling out Steadic
Audience analysis
Joao Dias is a 16-year-old male student whose father's job in food quality control provides a comfortable financial situation. Joao enjoys spending leisure time online, taking exotic holidays, and listening to genres like jazz, classic rock, and heavy metal. His hobbies include gaming, drawing, and creative writing. As a student without bills, Joao has medium-high spending power that he uses on expensive hobbies, frequent movie visits, and changing fashion. The profile aims to understand Joao's demographics to effectively market a horror movie to his spending habits and interests in action, horror, and strong female characters.
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What's hot
Who would be the audience for your media product
This document discusses the target audience for a thriller film called "Jessamine". The intended age classification is 15 due to the sustained threat and strong violence. The primary target audience would be older teenagers and students who would be more accustomed to the content. Both male and female target profiles are provided that fit the age bracket and enjoy thriller films. A secondary audience profile is also included that still shares the interests of the primary audience. The document explains that the target demographic fits category E of unemployed, students, and pensioners. It also notes that the target psychographic profile fits the "Explorers" category of seeking discovery through experiences like escaping studies by going to the cinema. Examples of similar films that the audience would enjoy are also provided.
BBFC post
The BBFC classifies films in the UK by considering elements like discrimination, drugs, imitable behavior, language, nudity, sex, themes, and violence. They give each film an age rating to indicate what audiences a film is suitable for. This film was given a 15 rating for its violence, threat, horror theme, and strong language. While it contains these elements, it avoids explicit gore or drug use that could warrant an 18 rating. The film explores themes of horror and possession with some moderate supernatural violence and exorcism scenes, as well as brief sexual and nudity content, and hate speech through demonic possession.
Evaluation questions 4&5
The document discusses the age rating of 15 that would be given to a film containing strong violence, frequent strong language, drug use, discriminatory content, or sexual references. Such a film is aimed at audiences ages 15 and older. While both male and female adults could view it, the main character being a college student would make the film most relatable to younger viewers in their late teens and early twenties. An age rating of 15 is therefore appropriate.
Evaluation Question 2
The document discusses how the filmmakers aimed to represent teenage girls in their opening scene for a film about social realism. They based the film on issues stereotypically associated with teenage girls like eating disorders and cyberbullying. The characters were dressed like everyday teenage girls to make them relatable to the target audience. Efforts were made to incorporate interests of teenage girls aged 13-19, like a focus on appearance and socializing, through reflecting relevant stereotypes.
Evaluation 5
The document discusses strategies for attracting a young adult and teenage audience to a thriller film. It addresses genre, music, production company, distributor, director, representation, and visual elements. The genre of thriller and dark mystery helps teenagers relate to themes that challenge societal ideas. The production company and distributor are known for appealing to younger audiences with thrillers and dramas. Representation of teenagers in London makes the film more appealing by showing their real lives instead of stereotypes.
Evaluation question four
The document discusses the target audience for a media product. It notes that the two main characters in the opening scene are 17 years old. The intended audience is described as teenage to young adults aged 16-30, based on target audience research. While older viewers may also enjoy it if interested in the genre, the core target is younger people who enjoy vampire films or are interested in a new take on classics. The intended audience has a 50/50 male to female gender split.
Evaluation 4
The target audience for the film is people interested in drinking, violence, and football, primarily appealing to males ages 16 and older. This is the typical audience that enjoys drinking at pubs and meeting with friends to watch football matches. Research was conducted through public questionnaires about the script and interest in watching the finished film. The results of this research were used to determine an appropriate age rating and genre for the film, as well as refine the script based on audience feedback.
Survey responses
The document analyzes survey responses about audiences for the film Star Wars: The Force Awakens. It finds the film appeals to a wide age range, from 14 to 43, with older fans feeling nostalgia and younger audiences attracted by action. Both male and female audiences are represented, though it leans slightly male, but women identified more with the new female protagonist Rey. Fans of different ages are willing to spend money on movies and merchandise, though younger audiences have more disposable income for entertainment. Overall, the film provides diversion and escape for audiences, as well as opportunities for personal relationships and identity with characters old and new.
Evaluation question 4
The target audience for the film is teens and young adults aged 13 to 21, both female and male. It will appeal to this age group because the main character, an average male, deals with relationship troubles in school, which many teens can relate to. Female characters wear trendy outfits to appeal to a female audience. The ideal target audience is also identified as a female aged 25 to 29 who works in education and enjoys pop culture, social media, movies, TV shows, and music popular with teens and young adults.
Question 4
The film has been rated BBFC 15 because younger audiences may find the content inappropriate or psychologically disturbing. While it could have been rated 18, the filmmakers felt 15 was more suitable. Teenagers aged 15-18 are the target audience as they often enjoy horror/thriller genres. The film is also aimed at adults aged 15-48 who may find the sensitive content interesting. Two teenagers, Kimberley and Danny, fit the target criteria with their interests in films like The Conjuring and are therefore likely to enjoy this film. Some reviews from the target audience praised the film's realism, suspense, and shocking ending.
Who would be the audience for your media product? How did you attract/address...
The audience that responded best to the media project was females around age 20. This is likely because the creators were also females in that age range and crafted the film to appeal to experiences they could relate to. Some relatable elements included friendship dynamics, the experience of revising or doing homework as a student, and potentially religious themes like Satanism depending on the audience member's beliefs. The film addressed these familiar topics subtly but effectively to connect with the target demographic.
Audience research
The document discusses audience research for the 2011 film "The Inbetweeners Movie". It suggests the target demographic is teenagers aged 14-18, as the film is about four friends who have just finished school and are going on a summer holiday, which mirrors the experience of 18-year-olds finishing their exams. It also notes the film is based on a popular TV series about school life that was popular with teenagers. Additional evidence provided includes that the theme song has an alternative rock style popular with that age group, and the characters' costumes reflect stereotypical teenage styles. The gender audience is said to be balanced between male and female. The film was a box office success in the UK, setting records for comedy openings.
Analysis of questionnaire responses for our rough cut
The document summarizes responses from an audience questionnaire given to test viewers of a student film project. It provides feedback on the viewers' demographics, their understanding of the genre, scariest parts, and storyline. It also asks where viewers think the film could be shown and whether they would watch it. The responses help the filmmakers identify what is working well and aspects that need more clarification or improvement to engage their target horror film audience.
Evaluation Activity 4
The target audience for the media production is teenagers and young adults aged 15-30. A BBFC 15 rating was chosen because the horror genre typically receives 15 or 18 ratings for violent and gory content, and the characters are teenagers. Examples are provided of two individuals, ages 17 and 21, who would likely enjoy the production based on their interests in thrillers, horror films, and suspense. Research found the horror genre generally appeals more to younger audiences who enjoy the adrenaline and tension. Reviews from sample audience members ages 19, 28, and 16 provide positive feedback on the sound effects, engagement, and use of close-ups.
Target audience
This document analyzes the target audiences of several thriller films - Quantum of Solace, Bourne Identity, and Inception. For Quantum of Solace and Bourne Identity, the target audience is young adults aged 15-34, with a higher ratio of male to female viewers. These films also target socioeconomic class ABC1. Inception has a more balanced gender ratio and mainly targets those aged 15-24. The document then proposes that the target audience for the author's new thriller film would be those aged 12-34, with a 60% male audience and focus on socioeconomic class ABC1.
Question four and five
The document discusses targeting a specific audience for a film rated R between ages 17 to 35. Research was conducted on existing R-rated films and audience feedback to determine the appropriate rating and elements to include. Violence and mystery were chosen as they appeal to males and a wider audience. Hoodies were included to appeal to teenagers. The film addresses this audience through a violent plot and enigma to intrigue viewers and make them question what will happen. Targeting a specific demographic makes it easier to appeal to and attract that group rather than trying to appeal to everyone.
Avatars
The primary audience for the film is males and females aged 35-45. They likely work full-time and only have weekends off. They have disposable income from careers and want to see the film for nostalgic reasons, growing up with the original films. The secondary audience is teenage males and females. They have little spending money but time to see films at weekends and holidays from school. They are attracted by action scenes and new characters not tied to the original films. Both audiences are likely from the middle (C) to upper (A/B) social classes who can afford cinema trips.
Media graphs
This document summarizes the results of a questionnaire evaluating films. It was distributed equally to males and females across an age range. The majority of respondents were black or black afro-caribbean. Most visited cinemas sometimes and preferred local cinemas. Respondents were willing to spend £6-£10 on a film. Horror films were most popular with males, while both genders liked comedies. Males learned about new products on social media while females used magazines and TV. Respondents preferred low-budget films with unusual plots and said they would watch a film about gang violence.
What's hot (18)
Who would be the audience for your media product? How did you attract/address...
Who would be the audience for your media product? How did you attract/address...
Analysis of questionnaire responses for our rough cut
Analysis of questionnaire responses for our rough cut
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Mise en-scene LO1
The document discusses different elements of mise-en-scene in a scene from the film The Descent. It summarizes the lighting used, costumes, props, acting, and location. For the lighting, it notes the use of candles and changing colors to depict her darkening mental state. The costumes are authentic hospital gowns. Props include medical equipment. The acting is praised as the best in the film as Sarah's emotions are controlled by darkness and confusion. The location is set appropriately in a hospital room and hallway.
Descent LO1 (Celador Films)
Celador began in 1983 as an independent TV and film production company originally owned by Paul Smith and Jasper Carrott. It was later taken over by Complete Communications and expanded into radio station ownership. Celador is known for producing popular shows like Who Wants To Be A Millionaire? and films like Slumdog Millionaire. The financial success of Millionaire and Slumdog Millionaire generated over $320 million in profits, allowing Celador to become self-sustaining and further expand its film and radio productions.
cinematography
This document summarizes various camera shots and techniques used in the film "The Hospital" to convey meaning and transition between scenes. A close up shot shows the daughter Jessica to represent the birthday and life Sarah has lost. An extreme close up of the heart monitor verifies the hospital setting and shows Sarah's condition worsening. A high angle shot depicts Sarah's vulnerability and weakness in the hospital. A trombone zoom elongates the hallway to illustrate Sarah's realization of her situation and PTSD. Steadicam shots follow Sarah down the hallway as she fights her demons, with added darkness from low lighting. An arc shot places Sarah at the center to show her realization that her family is gone and she is alone. A pulling out Steadic
Audience analysis
Joao Dias is a 16-year-old male student whose father's job in food quality control provides a comfortable financial situation. Joao enjoys spending leisure time online, taking exotic holidays, and listening to genres like jazz, classic rock, and heavy metal. His hobbies include gaming, drawing, and creative writing. As a student without bills, Joao has medium-high spending power that he uses on expensive hobbies, frequent movie visits, and changing fashion. The profile aims to understand Joao's demographics to effectively market a horror movie to his spending habits and interests in action, horror, and strong female characters.
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Seth Gregory was a successful gambler and "boss" who had a winning streak, but his life took a turn when he beat a mobster at cards. The mobster pulled a gun on Seth at the game table, but Seth was able to disarm him and shoot first, starting a gunfight. Though Seth survived, he went from being respected to being a "nobody" with multiple criminal groups and the police now pursuing him for revenge. His narration indicates he will continue facing threats as his new life on the run begins.
Mise en-scene LO1
The document discusses different elements of mise-en-scene in a scene from a movie. It describes the lighting being used to illuminate Jessica's face with candles and give a green tint, representing the main character entering a darker place psychologically. It notes the hospital gown and clothes worn by the characters are authentic and consistent with a hospital setting. Props like heart monitors and tubes depicted would genuinely be found in a hospital. The acting, especially Sarah's facial expressions conveying confusion and sadness, is praised as the best in the movie as she is controlled by darkness and demons while in this condition. The location is set appropriately in a hospital room and hallway to represent Sarah being treated after a car accident.
Lo2 audience
This document analyzes the potential audiences for a film. The primary audience is females aged 15-25 from socio-economic group E, as the film features an independent female cast that would appeal to this demographic. Secondary audiences include males aged 15-25 from group E interested in the horror and sex appeal, and extreme sports enthusiasts aged 25-35 from group C1 drawn to the adventure themes. Both secondary audiences have funding from parents in skilled manual jobs.
Feedback unit 40
This document discusses feedback. Feedback is information provided by an agent regarding aspects of one's performance or understanding. It is designed to improve performance and facilitate learning. Feedback should identify specific behaviors or understandings and provide guidance on how to improve without making negative personal criticisms.
Presentation2
The mood board is for lighting design and includes inspiration images. It features photos of modern lamps, sconces, and chandeliers with clean lines and materials like wood, metal, and glass. Overall the mood board aims to showcase lighting fixtures that have a minimalist yet warm aesthetic.
Lighting plan
The lighting plan calls for close-up lighting of consoles, controllers and actors' facial expressions to provide visual context for a magazine article about a gaming tournament. These close-up shots will depict smaller parts of the magazine and allow readers to visualize what the tournament was like.
Radio mood
The mood board suggests a family-friendly radio show that will be listened to in cars and feature some guest appearances. It will play the latest music that listeners can dance or travel to. The images imply a calm, late night radio show with one host and no guests, as most people will be asleep and not listening at that late hour.
Script unit 11 slide shre
Guy One wakes up as Guy Two, a homeless man. He is confused by his change in circumstances and denied entry to his old work and home. A kind woman helps Guy Two get food for his new dog. Guy Two goes to sleep hoping his situation will improve.
Guy Three then wakes up in Guy One's life with a girlfriend. While out, he sees his original self, Guy One, as a homeless man. When he tries to wake Guy One, his girlfriend stops him and calls an ambulance, unsure of Guy Three's connection to the man. Guy Three is left confused about what is happening and how he can be living someone else's life.
Script unit 11 slide
Calloway wakes up confused about his identity and life circumstances. On one day, he is a successful man with a good job and money, but wakes up on the streets with no memory of how he got there. After this, he wakes up in another new life as a married man with a wife named Violet. He sees his previous self as a homeless man on the street and tries to wake him, confusing what is real. The story follows Calloway as he wakes up in different stages of life, unable to understand what is truly happening to him.
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Evaluation 4
Our target audience for the media thriller film is students and adults aged 15 and older. We conducted research into similar thriller films and the BBFC age rating system to determine that a 15 rating would be appropriate for our film due to its depictions of strong violence and threats to the protagonist. We created profiles of our target demographic groups, which are primarily working class individuals with spare time to socialize and watch films. Our psychographic profiling found that the ideal audience seeks thrilling and suspenseful experiences that keep them on the edge of their seats. Films with similar conventions would appeal to this group.
Evaluation Part 4 and 5: Audience Identification and Appeal
1) The target audience for the film is professional office workers aged 13-18 years old and white males in Europe aged 23-35 years old who have just finished university.
2) Secondary audiences include university educated men looking for a mental challenge.
3) The filmmakers researched their ideas by getting feedback from people in the target age groups.
4) They aimed to appeal to the audience by including mystery codes, different lighting to denote different characters, and an earthquake effect to keep the audience engaged.
Audience profile
The survey analyzed responses about the film "The Descent." Only half the respondents enjoyed the film, possibly due to not liking the horror genre. Most people watched it at school rather than a cinema, so may not have paid full attention. The majority were not scared by the film, again possibly due to where or how they watched it. Understanding the target audience is important so the filmmakers know how to market it. The profile describes an 18-year-old male student who enjoys action movies and comic books and would be likely to see an action horror film such as "The Descent" with friends.
Film distribution final copy
The document discusses how to engage an audience and distribute an independent film. It begins by examining target audiences, noting how research into interests, demographics, and personality types can help tailor a film. Questionnaires provided information on viewing preferences across generations. Key audiences are identified as mainstream adults interested in technology. Distribution strategies for independent films focus on websites and festivals to promote without major budgets. Case studies of films like Bait show how independent distribution utilizes online promotion and screenings at film festivals to find audiences.
Film distribution final 2
The document discusses strategies for distributing an independent film. It examines how to target a specific audience through research on demographics like personality, gender, income, and ethnicity. Case studies of independent films like Bait and Sorry We Missed You show how their websites and social media campaigns helped distribution. Film festivals can further promote a successful independent film. The conclusion recommends starting with a social media campaign, and potentially pitching the film to independent distributors like Verve or Warp if it gains attention.
My survey for the descent
This document summarizes the results of a survey about the film "The Descent". It finds that mostly male audiences watched the film, and it was seen mostly in cinemas or elsewhere rather than at home. Most people go to the cinema 1-2 times a month. The document also profiles an 18-year-old male student named Aaron Kumar as a key target audience for the film due to his interests in action and horror films. Understanding target demographics like Aaron allows filmmakers to better attract audiences by catering to their lifestyle, spending power, and preferences.
Pitch
The document provides details about the planning and research for a student film project titled "The Replacement". It includes the film's synopsis, proposed rating, and planned release date. Primary research such as audience surveys was conducted to help inform marketing decisions. Fonts, imagery, and flatplans for potential posters are presented. Secondary research on similar films and genres was also reviewed to help with genre selection and marketing approaches. The document discusses how the research can be applied to poster designs, distribution, and building an audience for the film.
Target audience profile
This document profiles the target audience for a new film. It is mostly male aged 18-25 who enjoy crime/thriller genres like Pulp Fiction and Kidulthood. They prefer active leisure activities like sports and going out with friends over nights in. Based on survey responses, the film should include suspense, action, and a challenge for the main character to overcome. It also needs to appeal to both cinema-goers and DVD audiences. The film aims to challenge stereotypes by having a middle-class white man as the victim of crime rather than perpetuating stereotypes of the black community.
Evaluation for media real one
The document discusses the process of creating an opening title sequence for a film called Viral Terror. It describes analyzing the target audience through demographics, psychographics, and interests in order to appeal to them. Specific techniques were used, such as sound design, character selection, clothing, and camera angles, to relate to a young male and female audience aged 15-22. The group encountered challenges during editing when they had to cut characters and scenes to meet time constraints. Feedback from peers was incorporated to improve the project.
Evaluation
This media product is a thriller film created by the author's group that incorporates both expected and unexpected elements of the thriller genre. The intended audience is those aged 15 and older due to some disturbing content. To attract this audience, the film uses conventions of the thriller genre like narrative mysteries and intense situations. Through making this product, the author has learned about filmmaking technologies and improved their filming and editing skills compared to their preliminary task, such as learning to take shots from varied angles to create different audience responses.
Mood board media a2
This document profiles the target audience for a film trailer as follows:
- The primary target audience is youth aged 18-35 who like expensive designer clothes, gaming consoles, and have disposable income. They socialize and engage in unhealthier behaviors.
- The secondary audience is aged 36-50 who may follow trends set by the primary audience.
- The audience is predominantly male, though females are also targeted. Horror films often marginalize women.
- The audience psychographic is "strugglers" who crave escapism, and live in the moment, as well as "mainstreamers" who follow trends.
- Their daily activities involve sleeping in, social media, making
Pr1 research techniques
This document discusses different research techniques for films, including demographic profiling and quantitative/qualitative data collection. It provides examples of mainstream, alternative, and niche films. The document then details an exit poll survey conducted on two films, Bridget Jones and Blair Witch. The results showed Bridget Jones was more popular among female respondents aged 15-19, who generally enjoyed comedy genres. This case study demonstrates how research can provide useful audience data to inform future filmmaking.
Evaluation part 4 – audience identification
1) Audience identification is important for films to generate profit through word-of-mouth advertising. Targeting a specific audience increases the chances of a film's success over trying to appeal to all audiences.
2) The document analyzes the target demographic for the film, identifying teenagers and young adults aged 15-25 primarily in English-speaking countries as the intended viewers.
3) Psychographic profiling indicates the film aims for "mainstreamers" and "explorers" who seek security/sentimentality or experience/unconventionality, respectively.
Short Film Target Audience
In this slide-show, I look at the target audience of short film and assess who I will be aiming my own short film at during production.
Audience research proforma 2020
The document provides information on various audience research methods that can be used, including both primary and secondary research techniques. It discusses qualitative and quantitative research approaches, as well as specific methods like surveys, focus groups, and analyzing existing data. Secondary research techniques involve analyzing data collected by other sources, while primary research involves directly collecting new data through methods like interviews and online forums. The document is intended to serve as a guide for how to conduct effective audience research.
Audience profile new
The document describes the target demographic for a thriller film. The target audience is females ages 15-23 who enjoy cinema, socializing, the internet, and books. They would be less likely to enjoy sports or gore. Most characters in the film will be in this age group. The target psychographic is "Explorer" since students are more open-minded. The socio-economic group is C2, representing students living at home or in dorms who may have part-time jobs. The target location is the UK and Europe.
Evaluation question 4
The document discusses the target audience for a media product. It was decided that the primary target audience would be males aged 35 and above, as statistics showed this demographic frequently watched action films. Interviews with the target audience and secondary audiences provided insights into their interests in the genre. Specifically, they enjoyed fast-paced narratives with iconic genre elements and were turned off by non-linear stories. The media product was given a 15 rating since it contained some violence, targeting mainstream 15+ audiences.
Question 5
The filmmaker attracted their target audience (demographic groups E and D) through realistic scenes that allowed audiences to think deeply into the antagonist's mind. Low key lighting and locations helped audiences relate to the ideas presented. A central prop, like the puppet in Saw, gave audiences something to focus on and engage with. The characters followed Propp's character theory involving a villain the audience could feel hatred towards. Audience research through film synopses and questionnaires helped choose an obsessive stalker narrative and female lead to make audiences feel more sympathetic. Sharing the draft widely online through YouTube and social media attracted a broader target audience and allowed the filmmaker to improve the film based on varied feedback.
Childhood Obesity Literature Review Essays
The document discusses how DNA barcoding can be used to identify fish mislabeling in the Malaysian market. DNA barcoding extracts and sequences the COI region of the mitochondrial DNA of fish samples to compare against reference databases and identify species. Previous studies have also used this method to detect seafood fraud in Europe. DNA barcoding provides a standardized way to scientifically classify species and uncover cases where fish products are mislabeled for economic gain.
Audience identification
The document discusses identifying the target audience for a film. It identifies several key demographic groups the film aims to appeal to:
- Teens, due to the teen protagonists and focus on social media.
- All genders and sexualities.
- English speaking countries only due to no translations.
It also discusses socio-economic groups A-C1 who would be interested in the dangers of social media. The film aims to draw in phone and laptop users who can relate to the protagonist. Psychographic profiling shows explorers and mainstreamers would be attracted due to new experiences and relating to the purpose of the film.
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Audience analysis
- 1. Audience profile By Michael Holland
- 2. Profile Name: Joao Dias Gender: Male Age: 16 Occupation: An student at heath park academy. Father chief of potato inspection assuring the quality control of food goods to the public. This would men that he is in a better financial situation than some student. this means that the amount of disposable income Is frequently acquired. Life style: Joao’s lifestyle is confortable and is in a financially stable situation that enjoys his leisure time on his computer and surfing the net. Joao also enjoys to have exotic holidays abroad and lounging in the sun. this is mainly aided by the financial freedom. Favorite type of music ?: Joao likes to listen to jazz, class, rock and and heavy metal. This is is because the of the several different songs that appeal to Joao’s musical tastes. Favorite film franchise ?: ‘Star wars’ ‘James Bond’ and ‘Mission impossible’ What are your hobbies ? : Gaming, Drawing and creative writing. This is also links to his ability so spend money on these various activities. Spending power: The spending power of Joao is medium to high, this is because of the disposable income form parents this is also supported by the expensive hobbies. Also Joao obviously likes to visit the movies often because of his vast array of liked movies. Following this the as Joao has no bills or have to pay tax on anything he is able to have more income to spend than other people together with his interests makes him one of the best audiences because of this. Also Joao has the capably to by games that cost £40 each making him able to spend more money than older people with responsibility's financial and family. Also Joao is able to spend money on other things like cloths. This is because of the physical appearance that younger students like to change so that they are can socials with other students.
- 3. Purpose of analysis Purpose of understanding: The demographic of the decent is really necessary for the company Celador to understand. This is so that they can produce a campaign for the the intended audience. This includes the social group upbringing and education, this aspect will be attract people by the different media products such as: Humor, dialogue and narrative. One of the first things you must do is to asses the spending power of the audience you wish to market the movie to. In Joao’s case with his disposable income and being within the E class means that as a student he has the time and money to spend on this movie. Also his hobbies and stereo type allows for him to come into the demographic of the movies audience. As a male that is into Action horror and gore. Once the audience has been identified the product can be fully aimed at its audience. Also the audience will recognize brands that they like. The decent is an horror movie that that entertains its audience, with gut gore and the strong women's presence .These further promotes it to the female and male audience. This allows for females to associate them selves with one of the characters and allows for a better review of the movie because of how engaging it is. The decent is also recognized because of how it is in tow different half’s the first appeals to the adventure Gower and the second the horror geek . Just because of its dramatic change, because this is exclusive to the decent it makes it diverse and watchable to the audience. Furthermore the decent also draws its audience in with the narrative and story about what would happen if man never escaped the cave interlacing different ideas form the begging. The decent also allows its audience to experience the emotional aspect of the movie with he multiple death sense form the protagonist close friend and family. Allowing for an more emotive Experience also engaging the target audience further. I think this is powerful because it allows a different perspective for the audience appeals to their tastes. This has been collected before he movie to make the movie more enjoyable to the people watching it. Finally because the decent was was well branded and after its initial release was watched by thousands means that it was known by association for the next movie adding a change to the horror genre.
- 4. Analysis of Questionnaire • The questionnaire had a vast range of answers changing gender and view on each response. This shows how the audience of the movie is very diverse and different. Most of the responses where aged 16 and most of the feed back was positive. Also within my questionnaire the negative review of the decent was mainly because of the narrative and how it was divulged being a vary slow paced movie. This was the main view form males on the other hand females enjoyed the movie on a whole and where interested in the narrative and how it progressed. Following this the decent movie also was shown to be quite interesting and unique.