The document discusses various marketing techniques used to promote films, including TV spots that provide brief overviews of the plot, main actors, and release date. It also covers multimedia promotion through websites and newspapers to inform the public. Reviews in newspapers and on websites can heavily influence whether people see a film. Additional techniques include preview screenings, tracking reviews, targeting specific audiences, determining the film's unique selling point, and choosing an optimal release date. The opening weekend box office performance is important, and research includes test screenings and surveys. Budgets cover various production and post-production costs. An effective marketing campaign uses various promotion methods like trailers, posters, interviews and merchandise.

1. By
Ellie, Izzy and Chloe

2. TV Spots
 Television advertising is when a film that
is about to be released is given a 15-30
second trailer in the advert breaks on
television.
 Who is in the film.
 When it is released.
 Brief overview of the plot.

3. Multimedia
 Websites.
 Internet is vital for viral marketing.
 Other forms of multimedia are editorial
space in newspapers and other ways of
informing the public about a new film.
 This allows the public to be able to hear
about it and read about it so they are
more likely to see the film.

4. Reviews
 Newspapers.
 Interactive website like rotten tomatoes,
another persons review on a film can
heavily influence the likelihood of
someone seeing a film.
 Bad reviews mean people won’t see
the film, good reviews mean people
are more likely to it.
 Reviews track how
successful a film is.

5. Public Awareness
 Word of mouth.
 Distributors will organise advanced, preview
screenings of a film to its set audience.
 Distributors will work with radio and TV.
 After 4 weeks of the film being released,
tracking reviews are sent back to the film
distributors.
 This will also determine how long the film
remains in the cinema for.

6. Opening Weekend
 Opening weekend Friday, Saturday and
Sunday and then the Monday is ‘make
or break’ for the film.
 3 day figure.
 The higher the money figure, the more
likely hood that the film will be
successful.

7. Target Audience
 Who its aimed at.
 What time of day the movie will be
shown, what time of year and how often
the movie will be screened.

8. USP
 Unique Selling Point.
 This is then put into the trailer as the
‘hook’ which makes people want to
watch it.
 It can be either a line from the film its
self or a shot from the film e.g. King
Kong stood on the top of the Empire
State Building.

9. Release Date
 Right time of year.
 This will influence how many people are
willing to come and see it or are even
available to see it.
 You also don’t want to release a film on
the same day as other big blockbuster
releases as you will be fighting for the
same audience.

10. Research
 Market research.
 They often do screenings for around 350
people to see the film and fill out
surveys for feedback.
 What age would be coming to see the
movie and what age group enjoyed it the
most so they know what times to release
the movie.

11. Budget
 Above the line(creative talent)
 Below the line(direct production costs)
 Post-production(editing, visual effects)
 Other(insurance).
 Story rights, screenplay, producers,
director, cast, production costs, visual
effects and music.

12. Promotion
 Press releases.
 Advertising campaigns.
 Merchandising and media.
 Interviews with the key people involved with the making of
the film, like actors and directors.
 The different techniques used for promotion are
 Trailers, Posters and slideshows.
 Virtual relationship hyperlink marketing, social media
marketing and online digital film screeners which are used on
the internet.
 Paid advertisement in newspapers, magazines, and inserts in
books(print).
 Comic special editions or special episodes (print).
 Promotional tours and interviews.
 Audience research.

13. Marketing Campaign
 Marketing is the process of creating,
communicating and delivering value to
customers.
 A successful marketing campaign needs
a USP (Unique Selling Point).

14. Trailers
 A successful trailer will include some
details or events that happen in a film,
but it will not completely
give the film away.
 Suspense or anticipation
 Cliff hangers
 These trailers will be
shown to the correct
target audience.