This document profiles the target audience for a film trailer as follows: - The primary target audience is youthful individuals aged 18-35 who enjoy expensive clothing, gaming consoles, and have disposable income. They are predominantly male. - The secondary audience is aged 36-50 and includes people who follow trends set by the primary audience. - The trailer aims to appeal to all races and ethnicities to maximize its target market. - Both the primary and secondary audiences are considered "strugglers" or "mainstreamers" who seek escapism through films and share hobbies like social media, drinking, and gaming.

1. Mood board

2. Target audience profile
• As you can see by looking at the mood board on the previous slide you can probably guess
that our film is aimed at youthful audience who like to wear expensive and designer clothes.
The audience also have a high amount of disposable income to be able to afford these
expensive things. They also like to play either Xbox One or PS4 and these are also new and
expensive gadgets. They can be identified by the clothes they wear, the films and TV they
watch as well as the foods they eat and there hobbies.

3. Gender
• The film trailer we are making is predominately aimed at males as the
primary target audience and then obviously females are obviously the
secondary audience of the trailer. The main reason why women are the
secondary audience is because most horror films aren’t aimed women
and they usually marginalize women in films such as Tucker and Dale vs
Evil. The stock characters which we have used feature both male and
female but the main character from our trailer is a man.

4. Age
• The age of our target audience is young (18-35) and the secondary
audience is 36-50. the reason for having such a young target audience is
because the characters are young therefore a young audience could find it
easier to relate to what’s happening in the film. The main filming location
is a place where a lot of young people go to as well.

5. Ethnicity/race
• The trailer is aimed at all races and ethnicities because we wanted to keep
our target market as big as possible as well as not wanting to discriminate
against particular ethnicities. Horrors are unique in the way that they
usually do not discriminate against any one.

6. Psychographics table of people

7. Physcographic
• I feel our target group psychographic is struggler and then the secondary
audience is mainstreamer. The main reason why I feel our primary target
audience is struggler is because they crave escapism and this is what my
film will provide. Strugglers are usually younger as well and they live in the
moment which is what young people do. Strugglers also eat unhealthily
and consume a lot of alcohol and this is also what young people do.
• The main reason behind our secondary target audience being
mainstreamer is because they listen to trends and if some young people
see our film and they tell there mainstream friends and they follow the
trend. Mainstreamers are usually young as well.

8. Day in the life of our target audience
• They may wake up later then they should and
they may not bother eating breakfast as they
have woken up late and are in a rush for
something. They may also spend a lot of time
finding things in there house because they are
so disorganized. They may spend a lot of time
throughout the day on social media and on
the phone to friends trying to find out where
they are going to later.

9. Hobbies and interests
• Some of the hobbies and interests of our target audience are things like
going out with friends to drink alcohol, playing Playstation or Xbox,
watching a film on Netflix and listening to music. They may also spend a
lot of time on social media such as Instagram and Twitter.

10. Clothing
As you can see by looking at the mood board on a previous slide you will
know that our target audience wears designer clothes and follows trends
set by other friends or celebrities and footballers.