Sequential advertising is a powerful tool for generating both awareness and conversions. In this presentation, I'll share everything you need to know about sequrntial ads in Facebook, from which ad formats to use and which campain types.
BrightonSEO - Tara West - Facebook Custom Audiences - September 2015Tara Dee West
At BrightonSEO in Spetmber 2015, I spoke about Facebook Advertising Custom Audiences. Take a look at my presentation for strategies for using Custom Audiences and a few tips for getting the most out of them.
PPC HeroConf London 2017 - Tara Dee West - Reinvigorate Your RemarketingTara Dee West
Remarketing has been around for ten years this year, and has changed so much in this time. In this presentation I'll be talking about some of the most recent changes and sharing 22 highly actionable tips and tricks to reinvigorate your search (RLSAs) and Google display Remarketing.
Tara West - Friends of Search - Unlocking the True Potential of RLSAs With Go...Tara Dee West
Are you using Remarketing Lists for Seach Ads? Using them with Google Analytics can open up a whole world of opportunity. In this presentation I'll share some tactics for using RLSAs and Google Analytics, as well as some set-up instructions and tips. #FOS17
BrightonSEO - Tara West - Facebook Custom Audiences - September 2015Tara Dee West
At BrightonSEO in Spetmber 2015, I spoke about Facebook Advertising Custom Audiences. Take a look at my presentation for strategies for using Custom Audiences and a few tips for getting the most out of them.
PPC HeroConf London 2017 - Tara Dee West - Reinvigorate Your RemarketingTara Dee West
Remarketing has been around for ten years this year, and has changed so much in this time. In this presentation I'll be talking about some of the most recent changes and sharing 22 highly actionable tips and tricks to reinvigorate your search (RLSAs) and Google display Remarketing.
Tara West - Friends of Search - Unlocking the True Potential of RLSAs With Go...Tara Dee West
Are you using Remarketing Lists for Seach Ads? Using them with Google Analytics can open up a whole world of opportunity. In this presentation I'll share some tactics for using RLSAs and Google Analytics, as well as some set-up instructions and tips. #FOS17
This tutorial shows the latest step by step FB Ads creation using the Ads Manager. Some insights on making your campaign more effective by targeting a specific audience that could be your potential customer.
Facebook advertising tips & strategies 2019 facebook advertising tips f...Simplilearn
This presentation about Facebook advertising tips and strategies will help you understand the top 25 Facebook marketing techniques that can help every individual to grow their business and gain more traffic with less effort. As it is a known fact that Facebook advertising is one of the most effective marketing strategies for every brand, so in this video we will be explaining a few tips like how to use Facebook messenger and newsfeed for advertisements, ways to choose an appropriate Call-To-Action, A/B testing, product placement in your ad creative, experimenting with your advertisement, easy way to respond to lead ad responses etc. so that it can be helpful for the beginners who want to get started with Facebook marketing. Now, let's get started and discuss the top 25 tips and strategies that you should be focusing on for optimizing your Facebook advertising in 2019!
Below are some of the Facebook advertising tips explained in this presentation:
1. Not all advertisements need to sell something
2. Use Facebook Messenger for advertising
3. Use video advertisements
4. Newsfeed advertisement
5. Advertise on Instagram
6. A/B testing
7. Choose an appropriate Call-To-Action
8. Choose the right audience for your advertisement
9. Create lookalike audiences
10. Use the golden point rule on your ad creative
11. Product placement in your ad creative
12. Do not use images that have more than 20% text
13. Use attention-grabbing advertisements
14. Don’t hesitate to experiment with your advertisement
15. Plan your campaigns for the holiday season
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Discover how Skyscanner does Growth across different channels with Growth Director, Michael Briggs.
For more information visit https://medium.com/@Skyscanner/multi-channel-journeys-inside-growth-ddc2ff87af30 and https://www.skyscanner.net/mobile.html for a working example of our product in motion.
Best practices: Finding New Customers to your E-commerce with Facebook AdsAlbin Stööp
This presentation will give you a good overview on how to get more customers to your E-commerce through Facebook Ads. Includes Website Conversion Campaigns, Conversion Optimization, Dynamic Product Retargeting and other subjects related to Facebook and Instagram marketing.
Note that this eBook is from July 2017 and may not be reflecting the latest features, if you're reading this "in the future".
A deep dive into the correct setup, use and delivery of facebook advertising. We will cover how to maximise the powerful ad targeting tool to ensure that your Adspend and campaigns deliver you results.
Instagram Marketing Strategies for Small Businesses, Part- 2mKonnekt
Engagement with brands on Instagram is 10 times higher than Facebook, and 84 times higher than Twitter. Using Instagram can put your small business in front of the right audience. Learn all about Instagram Marketing strategies for small businesses.
Aceasta prezentare iti va fi de folos pentru ati putea face o idee despre cum vor decurge lucrurile la examenul final sustinut in cadrul Google Academy. Dincolo de chestiunile organizatorice si administrative (conexiunea la internet, durata examenului etc) ai la dispozitie resursele necesare pentru studiu, precum si informatii despre cum se va desfasura examenul. Totodata ai o serie de intrebari posibile pentru examen.
-How to set SMART objective and KPIs.
-The Digital marketing framework ( What , When , Who, where and why)
-How to draw empathy map.
-How to interview potentials customers to set the target persona.
-How to use Geoffrey Moore’s template as a guide to create value proposition.
Google Ads | Google Ads Tutorial 2019 | Google AdWords Tutorial 2019 | PPC Ad...Simplilearn
This Google Ads tutorial (formerly Google AdWords) talks about what Google Ads actually is, the various formats it provides, where Google shows your ads, how you can create an advertisement through Google Ads, the important metrics you need to track and how you can optimize your ads to ensure they accomplish your marketing goals. This Google Ads tutorial is designed for beginners who want to get started with advertising through Google Ads which is a PPC (Pay-Per-Click) platform. It goes into the details of the many ways Google offers to show your ads, the ease with which you can set up an advertisement and the various ways you can optimize your advertisements so that you can give yourself an upper hand over your competition and so much more. Now, let’s get started with understanding how you can make proper use of Google Ads.
The below topics are explained in this Google Ads tutorial:
1) What are Google Ads?
2) What are the various formats in Google Ads?
3) Where is Google showing your ads?
4) How can you create a Google ad?
5) Important metrics to track
6) Optimizing your advertisements
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
The Journey from Search to Social: Marrying Paid Search with Social AdvertisingAdStage
New tactics to always stay relevant in digital advertising are revealed in this presentation. Learn how to take your paid search expertise and spin it into social advertising for more syndication.
MISSION TO MARS:The Top 10 Facebook and Twitter Advertising Hacks for Conten...Larry Kim
Here's a recent presentation for Content Marketing Conference - May, 2016. It was ranked their #2 session for the entire conference (over 40 speakers).
This tutorial shows the latest step by step FB Ads creation using the Ads Manager. Some insights on making your campaign more effective by targeting a specific audience that could be your potential customer.
Facebook advertising tips & strategies 2019 facebook advertising tips f...Simplilearn
This presentation about Facebook advertising tips and strategies will help you understand the top 25 Facebook marketing techniques that can help every individual to grow their business and gain more traffic with less effort. As it is a known fact that Facebook advertising is one of the most effective marketing strategies for every brand, so in this video we will be explaining a few tips like how to use Facebook messenger and newsfeed for advertisements, ways to choose an appropriate Call-To-Action, A/B testing, product placement in your ad creative, experimenting with your advertisement, easy way to respond to lead ad responses etc. so that it can be helpful for the beginners who want to get started with Facebook marketing. Now, let's get started and discuss the top 25 tips and strategies that you should be focusing on for optimizing your Facebook advertising in 2019!
Below are some of the Facebook advertising tips explained in this presentation:
1. Not all advertisements need to sell something
2. Use Facebook Messenger for advertising
3. Use video advertisements
4. Newsfeed advertisement
5. Advertise on Instagram
6. A/B testing
7. Choose an appropriate Call-To-Action
8. Choose the right audience for your advertisement
9. Create lookalike audiences
10. Use the golden point rule on your ad creative
11. Product placement in your ad creative
12. Do not use images that have more than 20% text
13. Use attention-grabbing advertisements
14. Don’t hesitate to experiment with your advertisement
15. Plan your campaigns for the holiday season
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Discover how Skyscanner does Growth across different channels with Growth Director, Michael Briggs.
For more information visit https://medium.com/@Skyscanner/multi-channel-journeys-inside-growth-ddc2ff87af30 and https://www.skyscanner.net/mobile.html for a working example of our product in motion.
Best practices: Finding New Customers to your E-commerce with Facebook AdsAlbin Stööp
This presentation will give you a good overview on how to get more customers to your E-commerce through Facebook Ads. Includes Website Conversion Campaigns, Conversion Optimization, Dynamic Product Retargeting and other subjects related to Facebook and Instagram marketing.
Note that this eBook is from July 2017 and may not be reflecting the latest features, if you're reading this "in the future".
A deep dive into the correct setup, use and delivery of facebook advertising. We will cover how to maximise the powerful ad targeting tool to ensure that your Adspend and campaigns deliver you results.
Instagram Marketing Strategies for Small Businesses, Part- 2mKonnekt
Engagement with brands on Instagram is 10 times higher than Facebook, and 84 times higher than Twitter. Using Instagram can put your small business in front of the right audience. Learn all about Instagram Marketing strategies for small businesses.
Aceasta prezentare iti va fi de folos pentru ati putea face o idee despre cum vor decurge lucrurile la examenul final sustinut in cadrul Google Academy. Dincolo de chestiunile organizatorice si administrative (conexiunea la internet, durata examenului etc) ai la dispozitie resursele necesare pentru studiu, precum si informatii despre cum se va desfasura examenul. Totodata ai o serie de intrebari posibile pentru examen.
-How to set SMART objective and KPIs.
-The Digital marketing framework ( What , When , Who, where and why)
-How to draw empathy map.
-How to interview potentials customers to set the target persona.
-How to use Geoffrey Moore’s template as a guide to create value proposition.
Google Ads | Google Ads Tutorial 2019 | Google AdWords Tutorial 2019 | PPC Ad...Simplilearn
This Google Ads tutorial (formerly Google AdWords) talks about what Google Ads actually is, the various formats it provides, where Google shows your ads, how you can create an advertisement through Google Ads, the important metrics you need to track and how you can optimize your ads to ensure they accomplish your marketing goals. This Google Ads tutorial is designed for beginners who want to get started with advertising through Google Ads which is a PPC (Pay-Per-Click) platform. It goes into the details of the many ways Google offers to show your ads, the ease with which you can set up an advertisement and the various ways you can optimize your advertisements so that you can give yourself an upper hand over your competition and so much more. Now, let’s get started with understanding how you can make proper use of Google Ads.
The below topics are explained in this Google Ads tutorial:
1) What are Google Ads?
2) What are the various formats in Google Ads?
3) Where is Google showing your ads?
4) How can you create a Google ad?
5) Important metrics to track
6) Optimizing your advertisements
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
The Journey from Search to Social: Marrying Paid Search with Social AdvertisingAdStage
New tactics to always stay relevant in digital advertising are revealed in this presentation. Learn how to take your paid search expertise and spin it into social advertising for more syndication.
MISSION TO MARS:The Top 10 Facebook and Twitter Advertising Hacks for Conten...Larry Kim
Here's a recent presentation for Content Marketing Conference - May, 2016. It was ranked their #2 session for the entire conference (over 40 speakers).
Harnessing the Power of Pinterest Promoted Pins JD Prater
Pinterest Promoted Pins make it easier for brands to reach people who are in that “consideration mindset”—open to inspiration from credible sources. This session will walk through a case study highlighting effective and scalable Pinterest tactics that can be applied to your next campaign.
You will learn:
- How to set up a scalable Promoted Pin campaign
- How to analyze and measure performance with Pinterest Analytics & Google Analytics
- How to optimize your campaign to improve Pin performance
It's no secret: national brands struggle with being local. And it's understandable why. Immersing yourself in a community is much easier for a single-location business than for a national brand. In this presentation, I walk through how enterprise local companies can learn from their local SMB competitors and earn their place in front of local customers.
Presented at SearchFest 2016
Facebook Advertising: From Content to ConversionsMiva
What if all of your future customers were in one place, clamoring for information about your brand and products? They are. We’ll explore how to open up a true dialogue with your social media audience, creating great content and putting it to work with Facebook Power Editor and Ads Manager to drive clicks and conversions.
MivaCon 2016, Thursday session 3.
My Keynote for Content Marketing World 2016 - a new hero origin story for Content Marketing - a new approach to making Content Marketing a success in business.
How to Use Video to Crush Your B2B Marketing GoalsUberflip
73% of B2B marketers say video positively impacts ROI. Video can also help B2B marketers build an emotional connection with their audience, scale their messaging, and generate leads.
And yet, many marketers are hesitant to implement video into their content marketing mix. What if it flops? What if it doesn’t positively impact ROI? What if all of the hours and resources poured into producing a video went to waste?
Time to push those “what ifs” aside. In this presentation, Wistia’s Phil Nottingham explains how to leverage video to crush your B2B marketing goals.
Conversion Rate Optimization 101: Make Your WordPress Site Convert!Chris Edwards
You worked hard to drive traffic to your website, so what now? It’s time to get down to the basics of conversion rate optimization on your website. Learn how to collect data, analyze data and optimize your WordPress website using various free marketing tools & plugins. You will discover ways to run simple AB tests, heat maps, basic and advanced analytics tools to generate new conversion opportunities within your current website.
Presented at WordCamp Tampa 2015
Are you Prepared for Voice Search- BrightonSEO September 2016- Purna VirjiPurna Virji
Voice Search adoption rates continue to soar...how does this impact advertisers? Purna Virji shares 5 actionable steps that SEO, SEA and SEM marketers can do right now to help adapt for voice. From Brighton SEO, September 2016
Facebakers Webrazzi Istanbul presentationSocialbakers
Presentation for Keynote in Istanbul on the Webrazzi summit on the 3rd of November about Facebook marketing, facebook statistics, and different data about Facebook marketing in Turkey and on the Turkish market.
Multimoment Advertising (Bela Papp - Microsoft)ThinkDigital
"Multimoment Advertising" the presentation of Bela Papp - Managing Director, CEE MEA Microsoft Advertising, Thinkdigital at Breakfast with Microsoft, an event that took place in Semiramis Hotel, Kifisia, on Wednesday 4/11/2015.
עיצוב אתרים וממשק משתמש הפכו להיות פרמטרים קריטיים להצלחת מותגים. כשעצמת התחרות בענף גדלה מרגע לרגע, הסתגלות מהירה לשינויים ולטרנדים החדשים בתעשייה הינה גורם מכריע בהצלחה העסקית שלכם.
אז הנה התחזית ל-8 מגמות העיצוב שעתידות ללוות את התעשייה בשנה הקרובה :
If you are serious about leaving no stones unturned in your marketing, you’ve got to take a shot at every opportunity that comes your way.
Facebook video Ads are a new but powerful tool that you can use to reach out to your prospects in an engaging way.
The following are the things you need to know or do to create killer video ads:
1. PLAN YOUR VIDEO AD
2. CREATE YOUR FACEBOOK VIDEO
3. TECHNIQUES TO CREATE EFFECTIVE FACEBOOK VIDEO ADS
4. LEARN & MAKE IT BETTER
Facebook video marketing harbors a lot of potential for your business. You’re leaving a lot of money on the table if you’re not making use of Facebook video ads to boost your brand and products!
An introduction to social media advertising | Seventy7Paul Casey
Social media advertising (paid social) is a powerful marketing tool for brands who want to connect with their target audience. Social media ads, through platforms such as Facebook, Instagram, Pinterest and LinkedIn, allow you to target customers while they are using social networks.
Not every brand is capitalising on this huge opportunity to grab attention and increase sales through highly targeted ads.
This guide looks to you walk you through the basics of paid social, how it works and what options you have available to target customers through each stage of the customer journey.
It is part of our Introducing Digital Series that will explore and simplify key practices in digital.
6 Steps to get started with Facebook advertising:
- The anatomy of Facebook advertising
- Facebook’s audience targeting technology
- 6 steps to Facebook advertising
Social Media Workshop: Social Advertising OverviewPlaid Swan
A general overview of traditional & social advertising including how social should fit as part of your marketing mix. Focus is on Facebook & Instagram ads, goals, and best practices. Also covers the difference between Facebook promoted and boosted posts. May 2018
Here is the full slide deck for our popular Facebook Advertising: Planning & Implementation webinar.
http://learning.teamtwobees.com/p/facebook-advertising-success/
When you promote a post on Facebook, you have minimal control over your bid type, budget, promotion period and interest targeting. It’s a cookie cutter solution that only allows you to bid with Optimized CPM, giving you a handful of budget options for a campaign that will run for up to three days.
As great as these ads are, I want more control. I want to create multiple targeting options of my ad to see what is most efficient. Sometimes the audience I want to reach with my organic post isn’t the same as the audience I’m willing to pay to reach.
I often have people ask me how to edit Facebook Promoted Posts. You can’t.
The purpose of this post is to step you through exactly how you’d recreate a Promoted Post in Power Editor to give you the control that you need.
The definitive guide to Facebook advertisingBeeketing
Thinking of advertising on Facebook but not knowing where to begin? Wanna promote your online store using Facebook ads but you have no relevant experience? This guide explores how advertising on Facebook can benefit your eCommerce store, as well as provides a definitive guide to launch a Facebook ad that actually converts.
>>>https://beeketing.com/blog/advertising-on-facebook/
Effective Facebook/Instagram Advertisement That works!Usaid Ajmal
Effective Facebook/Instagram Advertisement That works!.This presentation will lead you towards the achievable advertisement strategy, and will guide you for advertising your own ads. Go and Start your own career in Advertisement on Facebook and Instagram.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
4. Amazon asked me to ‘shop now’ before
I knew anything about what
Amazon Fashion was
5. They should have primed me first so I
had been introduced to the concept
before they asked me to ‘shop now’
Stage 1:
video
about
the
concept
Stage 2:
Carousel
of key
products
to explore
6. If they had created an ad sequence like
this, I would have been more likely
to click and eventually purchase
7. “You need to nurture your audience
and move them gradually from
awareness to purchase.”
@Tara_Dee_West / @EtchUK
#HeroConf
9. What is Sequential Advertising?
Sequential Advertising is when a
series of ads are shown to the
audience in a specific order, and
each message informs the next.
12. Facebook and Adaptly performed a
study into the effectiveness of
Sequential Advertising with lifestyle
brand
Refinery29:
They targeted a lookalike audience of
their most engaged email subscribers.
They used a sequence of three ads with
messaging designed to achieve:
1. Branding
2. Consideration
3. Action (email sign-ups)
Here’s whey found out…
14. “If consumers see the entire ad
sequence, your ability to lead them to
purchase is significantly stronger.”
@Tara_Dee_West / @EtchUK
#HeroConf
Source: http://bit.ly/1EbPZnI
18. “Campaigns that tell a brand story
before asking people to buy
something are significantly more
effective than ones that focus
immediately on encouraging people
to take an action”
Source: http://bit.ly/1EbPZnI
25. “People who are
exposed to all three
of the ads in the
sequence convert at
a higher rate than
those who have seen
one or two”
Source: http://bit.ly/ZErT4b
@Tara_Dee_West / @EtchUK
#HeroConf
26.
27.
28.
29.
30. Stage 1: meet the brand
Stage one could be a
Video Ad educating
the audience about
the importance of
helping their children
develop healthy eating
habits from a young
age
31. Stage 2: the teaser
Stage two could be a Canvas
Ad which builds on the
message about healthy eating,
and also includes examples of
products and their benefits like
being easy for busy parents to
use.
32. Stage 3: the hook
Stage three could be a
Carousel ad featuring
the most popular
products. It is the time to
present a final call-to-
action of ‘Shop Now’.
34. Priming and Reminding
sequenced ads by
Quaker Oats showed an
uplift in message
association of up to
3.3% compared to the
control ad set which
didn’t use this approachSource:
http://bit.ly/1IYbrvc
35.
36.
37.
38. Stage 1: set the stage
Stage one could set the
stage with a Video Ad which
promotes the nutritional
benefits of oats and
introduces the Oatober
campaign which encourages
people to try a different oat
recipe each day in October.
39. Stage 2: the synopsis
Stage two could be a
Carousel Ad which is a
reminder of the nutritional
message in the first ad,
coupled with a call-to-action
to view the Oatober recipes.
77. For manual phased delivery, simply set your ad sets up
as normal and schedule them to run one, after the other
by selecting dates that follow on from the last set.
Use Facebook Engagement Audiences
to create seamless sequences
79. “An Engagement Custom
Audience is a Custom Audience
made up of people who have
engaged with your content on
Facebook. "Engagement" refers to
actions like spending time viewing
your videos, or opening your Lead
Form or Canvas.”
Source: Facebook
84. “Use Facebook Engagement
Audiences to target your ad
sequences manually. Target people
who engaged with your first ad with
the second ad, and so on..”
@Tara_Dee_West / @EtchUK
#HeroConf
85.
86. 1. In Power Editor go to create a Custom Audience as
normal, but choose Engagement Audience as the
type:
88. For Video choose the engagement type from the list
below and a membership duration up to 180 days:
89. “Consider the total length of your
video when choosing the percent
viewed or seconds viewed required
of your Video Engagement Audience”
@Tara_Dee_West / @EtchUK
#HeroConf
90. For Canvas choose the engagement type from the list
below and a membership duration up to 365 days:
91. For Lead Ads choose the engagement type from the
list below and a membership duration up to 90 days:
95. Stage 1:
A Video Ad including Flossie
the Flamingo (their logo)
which talks about how the
candles are organic and
hand made.
They could then create a
Video Engagement Audience
of people who watched 10
seconds.
96. Stage 2:
Target those who engaged
with the video with a Canvas
Ad which encourages them
to take a peek at the latest
collection. The canvas could
use a mix of Carousels,
Video, and Images with
reviews from bloggers.
Create a Canvas
Engagement Audience to
target in stage three.
97. Stage 3:
Target those who engaged
with the Canvas with a
Carousel containing a
product focussed message
and clear ‘Shop Now’ call-to-
action.
98.
99. Stage 1:
Run a Canvas ad with
Videos about making
cocktails using Bombay.
Created an audience of
everyone who engaged with
this Canvas to use in the
next stage.
100. Stage 2:
Target people who engaged
with the Canvas Ad with
Website Click Carousel ads
which lead the user to their
website for the recipe.
101.
102. Stage 1:
Run a Website Click Ad
encouraging the audience to
learn more about Snagit.
Land the audience on
bespoke landing pages and
create a remarketing list of
that audience to use in the
next stage.
103. Stage 2:
Run Lead Generation Ads to
everyone who landed on the
bespoke landing page and
offer them a free trial.
Create a Lead Engagement
Audience of people who
submitted the form to use in
stage three.
104. Stage 3:
Run Website Click Ads again
to encourage the audience
who filled in a Lead Form
and took a free trial to now
sign-up to the full version.
105. “There is no one-size-
fits-all approach to
Sequential Ads on
Facebook. Create your
own based on your
objectives and budget”
@Tara_Dee_West / @EtchUK
#HeroConf
Think back to the last time you walked into a shop and were bombarded by a pushy sales person…
It’s sooooo annoying isn’t it?!
It makes you wish they’d leave you alone, and it makes you ignore anything they might try and say to you subsequently because your first encounter was so off putting!
Well advertising is no different!
If you bombard people with pushy ‘buy now’ ads before you’ve even introduced your brand or concept, your audience are more likely to just ignore your ad and any subsequent encounters with it.
Here’s an ad I was served from Amazon Fashion on a news website.
My first thoughts were ‘Amazon do fashion?!’
Sounds a bit naff to me.
In a second I had made the decision to ignore and not click this ad.
Why did I decide not to click?
I don’t think it’s relevant to me as Amazon’s not somewhere I’d consider buying clothes from.
They want me to click and shop now – no thanks – I don’t buy clothes from Amazon that’s weird!
And so I didn’t click.
I ignored the ad.
If they’d done some leg work and sequenced their ad campaign to gently introduce me to amazon fashion first, they would have been much more likely to earn my click (and maybe my money).
Here are a couple of examples I created
The first one sees a video which introduces amazon fashion
The next is a carousel which showcases some of their products in more detail.
All the ads ask me to do is learn more, none of that hard sell ‘buy now’ malarkey.
In today’s market place you need to nurture your audience and move them gradually from brand awareness to eventually purchase.
This journey should never feel forced
So, how can you achieve this online?
You’ve probably guessed by now…through sequential advertising!
Sequential advertising is where you run a series of ads and a user sees the first ad, then the second, then third and so on.
Each ad message in the sequence build on the previous one.
It’s a pretty simple concept, I’m sure you’ll agree!
But it’s something which isn’t used nearly as often as it should be!
Although sequential advertising can be applied to all online ad platforms, I’ll be focusing on Facebook only in this presentation as it’s got great built-in functionalities that make achieving true sequential advertising more accessible.
It’s also one of the few advertising platforms that doesn’t rely on cookies because it has users logged in, which means you can run sequences seamlessly across devices and know if one person has seen stage one of your sequence on mobile, they won’t be shown it again on desktop because FB knows they’ve seen it regardless of device due to being logged in
Using sequential ads help your business to gradually move the audience through the stages to purchase
Instead of blasting loads of money on display ads for awareness and saying ‘ah yes they’ll search for us later or they’ll find us again later’ you can move them through the stages gradually
Facebook and Adaptly’s research showed that if the audience sees your entire ad sequence, your ability to lead them to purchase is significantly higher.
The most important reason of all – it will increase your conversions and make you more money!!
For example
A study from Adaptly on Fashion and lifestyle brand Refinery29 saw conversions increase by 56% when they took a sequential advertising approach
Using sequential ads allows you to tell your brand’s story by using each of the advertising touch points to build on the previous point, gradually telling a story!
By telling a story to your users and engaging with them, you build a relationship before asking them to buy your stuff.
This relationship makes them more open to listening to what you have to say.
Adaptly’s study found that campaigns which tell a story before asking people to buy things are significantly more succesfull at generating conversions than those which do not.
We’ve all been there when you see the same ad over and over and eventually you ignore it (banner blindness).
Using a sequential approach reduces this factor because you are consciously communicating slightly different messages each time your ad is seen.
Using sequential ads ultimately generates a higher quality more qualified source of traffic to your site;
If a user has been primed with a video about a brand and then later clicks through to the site from a website click ad, they are more likely to be closer to making a purchase because they’ve already been educated from all the advertising touch-points they’ve already experienced with the brand.
It might seem counter-intuitive to spend-out money on reaching audiences who aren’t actually ready to convert (I particularly struggled with this coming from a search ads PPC background where the focus is so strongly on
It might seem counter-intuitive to spend-out money on reaching audiences who aren’t actually ready to convert (I particularly struggled with this coming from a search ads PPC background where the focus is so strongly on getting people right at the moment when they are ready to buy)
But in my experience putting the leg work in and generating what are ultimately more qualified clicks to your site can actually reduce your cost per conversion
Refer to 20% reduction (clothing brand I don’t work with anymore so sadly I can’t go into too much detail on the case study)
The funnel based approach traditionally has three stages and is great for producing conversions.
Much more ‘softly softly cachy monkey’ approach
This approach is best for conversions and direct response ads as it takes a softer approach and has more steps so you prime for longer before asking them for their mullah.
Adaptly’s study showed that people who are exposed to all three ads in the sequence convert at a higher rate than those who see just one or two ads.
This stage is about educating the audience about the brands values and substance, so that you earn your opportunity to then present them with a call to purchase later on.
Video, slideshow or canvas ads work well at this stage because they allow you to convey a lot of information in terms of your values and brand, and they are a bit more appealing and immersive than traditional website click static ads
Stage 2: teaser of what the brand has to offer / how it fits into the consumers life
Now that you know the audience is familiar with who your brand is / what you stand for, you can now start talking briefly about what you have to offer. It’s about building suspense…eg entice them with a peak into your latest product launch.
Great for carousel or slideshow as you can showcase several benefits / values in one ad format.
Still no BUY NOW message!!!
Something like learn more
Stage 3: The hook
Tie all your previous messages together in a summary
This is where you have earned the right to request an action from your audience and this stage is more sales focused
Carousel ads work well at this stage because you can land people through to the exact product you have mentioned in the ad which increases likelihood of conversion.
Singe image ads are also great because there are no distractions – the core interaction is click through to your site (not a video view or anything else)
Here’s an example from the brand Ellas Kictchen
Ella’s Kitchen (https://www.ellaskitchen.co.uk/) are an organic baby food company with a lovely authentic story
The brand was founded by Paul, Ella’s Dad and is based on his own experience of weaning his children
Their mission is to help parents ensure their toddlers build healthy eating habits from a young age
Stage 1: meet the brand
For their stage 1 they could run video ads educating parents on why organic healthy baby food is a good option and why it’s important to develop healthy eating habits at a young age
Ella’s kitchen could then run canvas ads which build on their message of healthy eating and also introduce their different product ranges. This might be a mix of product carousels for each age range, as well as videos of happy children and mums on the go, showcasing the convenience of their products too.
At this stage Ellas’ kitchen could use single image ads or carousel ads to showcase the most popular products and include a string CTA to shop now.
This approach has only two stages and is a bit less complex.
It’s ideal if you have a shorter campaign period and are just after awareness rather than asking for sales.
Explain what message association is – branding recognition / uplift
The priming and reminding approach is best for generating awareness.
Facebook did a study with Quaker Oats which showed an uplift of 3.3% in message association when using this aproach
Just like stage 1 of the funnel based approach, stage 1 of the priming and reminding approach serves a similar purpose of introducing the brand
Set the stage with a message that promotes the brands value proposition
Showcase how the brand might be useful in the audience’s life.
Once again the best ad formats for this are video, slideshow and canvas
This stage the message should be a reminder of the key message from the priming ad, coupled with a strong and clear call-to-action of how the user should continue their journey.
A display ad format like single image or carousel as these don’t distract from your CTA and work to enhance it.
Let’s take a look at an example from Quaker oats.
They’re currently running an Oat-ober campaign, which is designed to encourage their audience to try a different oat recipe every day in October, from porridge to biscuits and more!
In this example, stage one could set the stage with a video ad which promotes the nutritional benefits of oats and introduces the Oatober campaign which encourages people to try a different oat dish each day in October.
Just because these are the two methods tried and tested by Facebook, doesn’t mean these are the only ways to use sequential ads and it doesn’t mean they’ll work for all brands.
Test out your own sequences, be they 4 or 5 part sequence, using video or just static, or any other ad formats!
It’s easy to get carried away with ad messaging and planning beautiful sequencing, but you need to remember that targeting as just as important with sequential ads as it is with any other ad campaign
Take your time and strategically decide on your targeting
You wouldn’t normally set the same ad creative and run it in every ad set you’re running for every audience you’re targeting, and you shouldn’t do that with sequential ads either!Create a bespoke sequence for each audience you’re targeting
For example if one audience was 25 year-old women, you wouldn’t appeal to them in same way you would to a 40 year-old woman – create an ad creative sequence that appeals to each and put them each in their own ad sets
Your images are fundamental to plant the seed of purchase
You need to sequence them too, not just the ad text
Test different ad format combinations!This is really important because each ad format is designed to deliver a slightly different action, from getting people to watch a video to visit your site for example.
Here are some combos that facebook have tested and the resuls they discovered…..
Pick your moment to run ad sequencing
Consider what other ads you’re running on other platforms and email etc as this can muddy your efforts if a user is receiving conflicting or very different messages
Now we’ve looked at the two kinds of sequenced strategies, we’ll take a look into the logistics and set-up for using them.
This includes practical options for running it as well as examples and options for different types of ad formats etc.
There are two ways to set up sequenced ads on Facebook, true sequencing and manual phased delivery.
The beauty of both methods is that you can do it right within the Facebook ads interface and you don’t need any special software or anything fancy!
I’ll now go through each of these ways of building the campaigns and the pros and cons of each.
True ad sequencing is where each person is shown an ad, and only then shown the next ad, and the next ad etc.
Bought via reach and frequency campaign (for those of you who don’t know, this is campaign format where you place an order up front with Facebook and agree to pay a price for a particular reach or frequency of your target audience – bought through ads manager)
You can’t make any changes as you go along
Can be expensive as the campaign must run for a while to allow enough impressions
For example if you have a sequence which needs at least 3 impressions per person, you need to run the campaign for long enough that these people can be reached three times, which makes the campaign more costly
Campaigns optimise for reach and frequency only, not for conversions or clicks and you can’t edit them once live(high CPC)
Then in the next screen choose the date range you want the campaign to run for, the frequency you want to achieve and the reach you want to achieve – the price of the campaign will change in the top section of the page so you can adjust your desired frequency and reach accordingly and campaign duration to adjust the costs. Be aware that just because you’ve chosen a frequency of 3, the actual average frequency FB tell you they can achieve is different – usually if you ask to achieve a frequency of 4, it will say it can deliver 2, and if you choose 6, it’ll estimate 3.
Next go to the ads tab and create your ads as normal
Once you click this you’ll see three (or more) slots depending on how many ads you have created in the campaign, and you can drag and drop your ads into the sequence you want them to be shown to your audience in:
Once you’ve added all your ads to the sequence you can drag and drop to re-order them
Make sure you’ve named them clearly so you know what order you want them to be seen in!)
Manually schedule ad sets to run one after the other
It’s not as exact as true sequencing because there’s no guarantee each person will see each ad in the sequence
Campaigns optimise for reach and frequency only, not for conversions or clicks and you can’t edit them once live(high CPC)
You have more control over cpc as can edit as go and set manually
Don’t try to ‘reach’ everyone in your target audience if you’re not doing a reach and frequency buy! This will probably never happen as FB optimise for your objective (link clicks, daily unique reach etc) so they’ll show your ads based on achieving this rather than on reaching everyone, which naturally means those most likely to click or convert will be shown the ads more and those less likely to may never see your ad.
Keep an eye on the frequency of each ad set (if your frequency for phase one gets above 2.5 then it’s time to turn it off and go to stage 2, then stage 3 etc
Consider how much budget you allocate to each phase
Engagement audiences are a huge deal for sequential ads being run manually!!!
What are engagement audiences?
https://www.facebook.com/business/help/1707329062853572
CREATE SLIDE FOR EACH TYPE AND ELABORATE ON OPTIONS
Video: 3 seconds viewed, 10 seconds viewed, 25% viewed, 50% viewed, 75% viewed, and 95% viewed
Lead ads: opened form, opened form but didn't submit (otherwise known as a "drop-off"), opened and submitted form
Canvas ads: opened, opened and clicked on link
Lead ads: opened form, opened form but didn't submit (otherwise known as a "drop-off"), opened and submitted form
Canvas ads: opened, opened and clicked on link
Lead ads: opened form, opened form but didn't submit (otherwise known as a "drop-off"), opened and submitted form
Using these kind of audiences mean you can ensure the person seeing your second ad has seen your first and so on.
ADD BOX UP TO 180 DAYS
CONSIDER VIDEO LENGTH AS IF VIDEO IS 10 MINS THEN 95% VIEW IS A LOT TO ASK AND AUDIENCE WILL BE SMALL
Using these kind of audiences mean you can ensure the person seeing your second ad has seen your first and so on.
ADD BOX 365 DAYS
ADD BIX UP TO 90 DAYS
Jon Loomer spotted link share audiences..
Could we see carousel engagement audiences?
Link click audiences?
Offer claim audiences?
Many more!
So now you know all about sequential ads and how to run them – let’s take a look at a few more examples that might inspire you on how to use it within your own ads!
Flamingo candles is a new up uber trendy candle brand with cray cray new scents like gin & tonic or Palma violets or pina collada
As it’s a new brand, it needs to work harder and have a longer sequence / different message than a well known brand would use, to earn the right to ask users to buy their products.
A canvas ad with encourages users to take a peek at their latest autumn winter collection. The canvas should use a mix of video, carousels with images as well as blogger / PR quotes and images (testimonials) and arty shots like the ones they use on IG. Create canvas remarketing list of people who engaged with the canvas ad. Create remarketing list from canvas Canvas remarketing (http://www.jonloomer.com/2016/09/08/facebook-canvas-custom-audiences/) (NEW)
Bombay saffire is a much more established brand – especially if gin is your tipple of choice!
Sequential ads would be perfect for them for driving awareness and they can use much fewer ads in their sequence because they are already well known so need less time to establish a connection with the user before asking for an action.
CHECK WRITING TENSE FOR CONTINUITY
Now let’s look at a slightly less glamourous example – Snagit is an image capture and editing softwear.
They offer free trials and then you need to buy the full version after 30 days.
CHECK WRITING TENSE FOR CONTINUITY
CHECK WRITING TENSE FOR CONTINUITY
CHECK WRITING TENSE FOR CONTINUITY
Using these kind of audiences mean you can ensure the person seeing your second ad has seen your first and so on.