By 2021 video will make upmore than 80% of internet traffic! After watching a video 64% of users are more likely to buy a product online. YouTube reports that mobile video consumptions rise 100% EVERY YEAR.
All of this really proves the point that absolutely every business should leverage video in their marketing.
With this video course you will learn to create videos that generate hundreds and thousands of visitors to my websites, funnels, and offers… On a month to month basis.
You don't need to have previous knowledge, skills or big budget to create high-quality mesmerizing videos that would allow your brand to connect with your audience, bring value and increase your sales.
This document provides tips and strategies for successful video marketing on YouTube. It discusses three key approaches: 1) extending an existing brand narrative with video content, using Chipotle as an example; 2) creating videos that add clear value for viewers like Khan Academy's instructional videos; and 3) developing an organized brand channel on YouTube like Xbox's channel. The document concludes that video marketing should tell a brand's story compellingly while offering useful information for viewers to share.
YouTube is simply put one of the most underutilized platforms on the web when it
comes to digital marketing. Not only is YouTube the second biggest search engine on
the entire internet but it’s also the best place to engage in video marketing – which just
so happens to be an incredibly powerful tool for persuading audiences and generating
clicks and conversions
This document provides guidance on developing an effective YouTube marketing strategy. It recommends choosing video topics that interest people, creating helpful content around those topics, optimizing video uploads and tags, and using Google AdWords to promote videos in order to drive traffic. The strategy aims to position videos in the top 20% that receive 80% of views through promotion and by focusing on topics with low competition and high demand.
This document provides instructions for setting up and branding a YouTube channel in 5 easy steps. It discusses choosing a focused channel theme or topic to attract subscribers. It also covers optimizing the channel for search engines through keyword research and incorporating keywords into video titles, descriptions and tags. Finally, it emphasizes the importance of branding the channel through memorable and consistent logo, banner, thumbnails and inclusion of the brand in all content to build recognition. The goal is to attract and engage subscribers through high-quality, focused content promoting an identifiable brand.
This document discusses YouTube marketing and provides guidance on determining if a business should have a YouTube channel. It outlines the main benefits YouTube can provide, such as search engine optimization, social media integration, video remarketing, and more effective PR. It emphasizes that content should be created specifically for YouTube rather than just uploaded. Suggested content types include thought leadership, tutorials, ads, and creative brand stories. The key takeaway is that businesses should have a YouTube channel if their customers or influencers are watching industry-related videos on the platform.
This document provides tips and strategies for effective video marketing on YouTube. It discusses how YouTube has over 800 million unique users per month and accounts for billions of hours of video watched. The document then offers several tips for video marketing on YouTube, including knowing your target audience, creating how-to videos, targeting local markets, reviewing analytics, making compelling titles, providing valuable content, including website URLs in videos, using branding, and embedding videos on other sites beyond just YouTube.
A shockingly fast (and easy!) method of building instant momentum so your videos can go viral! Watch as your marketing message spreads like wildfire, instantly!
This document provides tips and strategies for successful video marketing on YouTube. It discusses three key approaches: 1) extending an existing brand narrative with video content, using Chipotle as an example; 2) creating videos that add clear value for viewers like Khan Academy's instructional videos; and 3) developing an organized brand channel on YouTube like Xbox's channel. The document concludes that video marketing should tell a brand's story compellingly while offering useful information for viewers to share.
YouTube is simply put one of the most underutilized platforms on the web when it
comes to digital marketing. Not only is YouTube the second biggest search engine on
the entire internet but it’s also the best place to engage in video marketing – which just
so happens to be an incredibly powerful tool for persuading audiences and generating
clicks and conversions
This document provides guidance on developing an effective YouTube marketing strategy. It recommends choosing video topics that interest people, creating helpful content around those topics, optimizing video uploads and tags, and using Google AdWords to promote videos in order to drive traffic. The strategy aims to position videos in the top 20% that receive 80% of views through promotion and by focusing on topics with low competition and high demand.
This document provides instructions for setting up and branding a YouTube channel in 5 easy steps. It discusses choosing a focused channel theme or topic to attract subscribers. It also covers optimizing the channel for search engines through keyword research and incorporating keywords into video titles, descriptions and tags. Finally, it emphasizes the importance of branding the channel through memorable and consistent logo, banner, thumbnails and inclusion of the brand in all content to build recognition. The goal is to attract and engage subscribers through high-quality, focused content promoting an identifiable brand.
This document discusses YouTube marketing and provides guidance on determining if a business should have a YouTube channel. It outlines the main benefits YouTube can provide, such as search engine optimization, social media integration, video remarketing, and more effective PR. It emphasizes that content should be created specifically for YouTube rather than just uploaded. Suggested content types include thought leadership, tutorials, ads, and creative brand stories. The key takeaway is that businesses should have a YouTube channel if their customers or influencers are watching industry-related videos on the platform.
This document provides tips and strategies for effective video marketing on YouTube. It discusses how YouTube has over 800 million unique users per month and accounts for billions of hours of video watched. The document then offers several tips for video marketing on YouTube, including knowing your target audience, creating how-to videos, targeting local markets, reviewing analytics, making compelling titles, providing valuable content, including website URLs in videos, using branding, and embedding videos on other sites beyond just YouTube.
A shockingly fast (and easy!) method of building instant momentum so your videos can go viral! Watch as your marketing message spreads like wildfire, instantly!
Premier Detroit 2018 Social Video Strategy GuideJohn Susko
This document provides guidance on building a winning social video strategy in 2018. It discusses seven questions to consider when designing a social video strategy, including objectives, metrics, time and budget commitments, target audience, platforms, and types of videos. The questions are meant to help strategize an achievable plan for creating and distributing videos on platforms like Facebook, Instagram, YouTube and Twitter. Additional tips and examples are provided to illustrate answers to the questions.
Bye 9-5-tube-monetization Review, Do you want to say "Bye 9-5" for good?JeremyRingor
Here you will get what you need to know before you purchase one of the leading products on how to build a profitable business using youtube. Join the army of people who are saying Bye to 9-5 jobs after utilizing what Jordan Mackey has to teach! Learn it all here!
The Power Of Instagram As A Business Marketing ToolLiam Mitchell
Before we consider audience and functionality, we should look at whether there is an interest withinthe business community for using a social platform based on images as part of a marketing strategy.
This document provides information and tips about video marketing. It discusses how video marketing can boost awareness, traffic and sales for businesses in a cost-effective way. It then offers advice on creating an effective video marketing strategy, such as keeping videos short, building relationships with viewers, defining specific objectives, and making titles, content, calls to action and branding prominent in videos. The document concludes by listing six tips for video marketers, such as including your URL in videos and embedding videos on your own website.
Search Sessions - Importance of Video Marketing with PowtoonKristine Pratt
The magic of video marketing is no secret: 64% of consumers are more likely to buy after seeing a video, videos can lower your cost per lead by 19%, and sites that leverage video get 41% more search traffic than non-users.
Video is no longer simply a tool for promoting your brand, it’s also revolutionizing how we work. In this session, Powtoon’s Head of Content, Nick Liebman covers:
• The main problem with communication today
• How companies can quickly implement video for any marketing need
• The secret to a 21st century workflow (Hint: it involves video!)
• Practical examples & actionable tips you can start using today
Learn about your next video marketing strategy today!
The document discusses characteristics of effective video content marketing agencies. It notes that agencies with print publishing backgrounds have found success in content marketing due to their experience producing high-quality material on tight deadlines. Key characteristics of strong content marketing agencies include being truly multi-platform, working collaboratively with other agencies and clients, monetizing content to deliver ROI, gaining insights from audiences, and maintaining high production quality. The document also provides tips for effective video marketing, such as using compelling titles, providing excellent educational content, including website URLs in videos, and embedding videos on one's own site.
This document provides guidance on setting goals and metrics for YouTube marketing campaigns. It explains that most marketers do not quantify YouTube success because they fail to define clear, measurable goals tied to business objectives before launching campaigns. The document recommends focusing goals on increased brand awareness amongst target audiences and provides examples of relevant metrics to track, such as engaged views, shares, and unaided brand recall, based on the type of content created ("Home" vs. "Hero" content).
This document provides terms and conditions for a legal notice. It states that the publisher has tried to provide accurate information but does not guarantee accuracy due to the changing nature of the internet. It also notes that any perceived slights are unintentional. Readers are advised to use their own judgment and seek professional advice. The document is not intended as a legal or financial advice source.
One of the more popular tools that is currently making waves in the
advertising arena over the internet is the banner ads tool. The banner
ads are a new form of advertising that has proven its worth in terms
of its capability in reaching the masses effectively.
Learn How To Use Banner Ads To Drop The Competition In Its
Tracks
The ability of banner ads to bring in new traffic to the site is another
reason to use this tool as it effectively provides the necessary interest
in the site that features it.
Therefore the design should be done in an attention grabbing manner
to not only to attract the attention of the target audience but to hold it
too.
Staying competitive requires the individual to explore various ways to
grab the attention of the viewer and sustain it long enough for a
positive impression to be made. Using attention grabbing graphics is
one way of doing this.
Through the use of banner ads the individual is better able to direct
the desired target audience to the site thus in the process garnering
potential customers.
How Banner Ads Can Advance Your Net Marketing Income
FIND OUT HERE
The document provides terms and conditions for a book on using banner ads. It notes that while efforts were made to verify the accuracy of the information, no guarantees are made. It encourages readers to use their own judgment and seek professional advice. The book is intended for educational purposes and not as a source of legal, business, or financial advice.
The document provides terms and conditions for a book on using banner ads. It notes that while efforts were made to verify the accuracy of the information, no guarantees are made. It encourages readers to use their own judgment and seek professional advice. The book is intended for educational purposes and not as a source of legal, business, or financial advice.
The document provides terms and conditions for a book on using banner ads. It notes that while efforts were made to verify the accuracy of the information, no guarantees are made. It encourages readers to use their own judgment and seek professional advice. The book is intended for educational purposes and not as a source of legal, business, or financial advice.
The document provides terms and conditions for a book on using banner ads. It notes that while efforts were made to verify the accuracy of the information, no guarantees are made. It encourages readers to use their own judgment and seek professional advice. The book is intended for educational purposes and not as a source of legal, business, or financial advice.
The document provides terms and conditions for a book on using banner ads. It notes that while efforts were made to verify the accuracy of the information, no guarantees are made. It encourages readers to use their own judgment and seek professional advice. The book is intended for educational purposes and not as a source of legal, business, or financial advice.
This document provides tips for improving video marketing in 2014. It recommends collecting feedback on videos before releasing them, using email gates to capture leads from videos, and using the first 8 seconds of a video to qualify the audience. It also suggests spicing up B2B videos with creative content, implementing a process to measure video performance using analytics, and combining video data with marketing automation.
This document provides tips for improving video marketing in the new year. It recommends collecting feedback on videos before releasing them, using email gates to capture leads from videos, and using the first few seconds of videos wisely to engage viewers. It also suggests spicing up B2B messaging in videos, implementing a process based on video analytics, combining video data with marketing automation, and considering the speaker/presenter when casting videos.
In this complete course, EXACT strategies for starting YouTube channels from scratch and show you how I started a YouTube channel and grew it to having 500,000 subscribers in just one year.
This document discusses using social media marketing videos. It provides tips for creating effective marketing videos, including taking advantage of branding opportunities by including logos, adding URLs, writing attention-grabbing titles, providing valuable content, including HTML links in descriptions, and embedding videos on websites to increase views beyond just YouTube. The document also provides an overview of social media marketing and tips for planning campaigns and tracking success metrics.
The document provides an overview of best practices for using video in marketing. It discusses how B2B companies are increasingly using video to engage audiences in a quick, concise manner. It provides tips for video marketing tactics like creating value for consumers rather than plain advertisements, using keywords and captions for SEO, leveraging existing social media channels, and including calls to action and metrics to measure success. The document contains several chapters that will provide examples and strategies for storytelling, using video in different industries, and creating effective explainer videos.
This document provides information about a job opening for a YouTube and mobile marketing position at Udemy. The role involves developing and executing marketing strategies to drive user acquisition through YouTube and mobile channels. Responsibilities include owning Udemy's YouTube, iOS, and Android marketing and becoming an expert in YouTube and mobile marketing. Qualifications include 1-3 years of experience in digital marketing, analytical skills, creativity, and drive. Udemy is based in San Francisco and offers competitive salary, equity, and benefits.
Premier Detroit 2018 Social Video Strategy GuideJohn Susko
This document provides guidance on building a winning social video strategy in 2018. It discusses seven questions to consider when designing a social video strategy, including objectives, metrics, time and budget commitments, target audience, platforms, and types of videos. The questions are meant to help strategize an achievable plan for creating and distributing videos on platforms like Facebook, Instagram, YouTube and Twitter. Additional tips and examples are provided to illustrate answers to the questions.
Bye 9-5-tube-monetization Review, Do you want to say "Bye 9-5" for good?JeremyRingor
Here you will get what you need to know before you purchase one of the leading products on how to build a profitable business using youtube. Join the army of people who are saying Bye to 9-5 jobs after utilizing what Jordan Mackey has to teach! Learn it all here!
The Power Of Instagram As A Business Marketing ToolLiam Mitchell
Before we consider audience and functionality, we should look at whether there is an interest withinthe business community for using a social platform based on images as part of a marketing strategy.
This document provides information and tips about video marketing. It discusses how video marketing can boost awareness, traffic and sales for businesses in a cost-effective way. It then offers advice on creating an effective video marketing strategy, such as keeping videos short, building relationships with viewers, defining specific objectives, and making titles, content, calls to action and branding prominent in videos. The document concludes by listing six tips for video marketers, such as including your URL in videos and embedding videos on your own website.
Search Sessions - Importance of Video Marketing with PowtoonKristine Pratt
The magic of video marketing is no secret: 64% of consumers are more likely to buy after seeing a video, videos can lower your cost per lead by 19%, and sites that leverage video get 41% more search traffic than non-users.
Video is no longer simply a tool for promoting your brand, it’s also revolutionizing how we work. In this session, Powtoon’s Head of Content, Nick Liebman covers:
• The main problem with communication today
• How companies can quickly implement video for any marketing need
• The secret to a 21st century workflow (Hint: it involves video!)
• Practical examples & actionable tips you can start using today
Learn about your next video marketing strategy today!
The document discusses characteristics of effective video content marketing agencies. It notes that agencies with print publishing backgrounds have found success in content marketing due to their experience producing high-quality material on tight deadlines. Key characteristics of strong content marketing agencies include being truly multi-platform, working collaboratively with other agencies and clients, monetizing content to deliver ROI, gaining insights from audiences, and maintaining high production quality. The document also provides tips for effective video marketing, such as using compelling titles, providing excellent educational content, including website URLs in videos, and embedding videos on one's own site.
This document provides guidance on setting goals and metrics for YouTube marketing campaigns. It explains that most marketers do not quantify YouTube success because they fail to define clear, measurable goals tied to business objectives before launching campaigns. The document recommends focusing goals on increased brand awareness amongst target audiences and provides examples of relevant metrics to track, such as engaged views, shares, and unaided brand recall, based on the type of content created ("Home" vs. "Hero" content).
This document provides terms and conditions for a legal notice. It states that the publisher has tried to provide accurate information but does not guarantee accuracy due to the changing nature of the internet. It also notes that any perceived slights are unintentional. Readers are advised to use their own judgment and seek professional advice. The document is not intended as a legal or financial advice source.
One of the more popular tools that is currently making waves in the
advertising arena over the internet is the banner ads tool. The banner
ads are a new form of advertising that has proven its worth in terms
of its capability in reaching the masses effectively.
Learn How To Use Banner Ads To Drop The Competition In Its
Tracks
The ability of banner ads to bring in new traffic to the site is another
reason to use this tool as it effectively provides the necessary interest
in the site that features it.
Therefore the design should be done in an attention grabbing manner
to not only to attract the attention of the target audience but to hold it
too.
Staying competitive requires the individual to explore various ways to
grab the attention of the viewer and sustain it long enough for a
positive impression to be made. Using attention grabbing graphics is
one way of doing this.
Through the use of banner ads the individual is better able to direct
the desired target audience to the site thus in the process garnering
potential customers.
How Banner Ads Can Advance Your Net Marketing Income
FIND OUT HERE
The document provides terms and conditions for a book on using banner ads. It notes that while efforts were made to verify the accuracy of the information, no guarantees are made. It encourages readers to use their own judgment and seek professional advice. The book is intended for educational purposes and not as a source of legal, business, or financial advice.
The document provides terms and conditions for a book on using banner ads. It notes that while efforts were made to verify the accuracy of the information, no guarantees are made. It encourages readers to use their own judgment and seek professional advice. The book is intended for educational purposes and not as a source of legal, business, or financial advice.
The document provides terms and conditions for a book on using banner ads. It notes that while efforts were made to verify the accuracy of the information, no guarantees are made. It encourages readers to use their own judgment and seek professional advice. The book is intended for educational purposes and not as a source of legal, business, or financial advice.
The document provides terms and conditions for a book on using banner ads. It notes that while efforts were made to verify the accuracy of the information, no guarantees are made. It encourages readers to use their own judgment and seek professional advice. The book is intended for educational purposes and not as a source of legal, business, or financial advice.
The document provides terms and conditions for a book on using banner ads. It notes that while efforts were made to verify the accuracy of the information, no guarantees are made. It encourages readers to use their own judgment and seek professional advice. The book is intended for educational purposes and not as a source of legal, business, or financial advice.
This document provides tips for improving video marketing in 2014. It recommends collecting feedback on videos before releasing them, using email gates to capture leads from videos, and using the first 8 seconds of a video to qualify the audience. It also suggests spicing up B2B videos with creative content, implementing a process to measure video performance using analytics, and combining video data with marketing automation.
This document provides tips for improving video marketing in the new year. It recommends collecting feedback on videos before releasing them, using email gates to capture leads from videos, and using the first few seconds of videos wisely to engage viewers. It also suggests spicing up B2B messaging in videos, implementing a process based on video analytics, combining video data with marketing automation, and considering the speaker/presenter when casting videos.
In this complete course, EXACT strategies for starting YouTube channels from scratch and show you how I started a YouTube channel and grew it to having 500,000 subscribers in just one year.
This document discusses using social media marketing videos. It provides tips for creating effective marketing videos, including taking advantage of branding opportunities by including logos, adding URLs, writing attention-grabbing titles, providing valuable content, including HTML links in descriptions, and embedding videos on websites to increase views beyond just YouTube. The document also provides an overview of social media marketing and tips for planning campaigns and tracking success metrics.
The document provides an overview of best practices for using video in marketing. It discusses how B2B companies are increasingly using video to engage audiences in a quick, concise manner. It provides tips for video marketing tactics like creating value for consumers rather than plain advertisements, using keywords and captions for SEO, leveraging existing social media channels, and including calls to action and metrics to measure success. The document contains several chapters that will provide examples and strategies for storytelling, using video in different industries, and creating effective explainer videos.
This document provides information about a job opening for a YouTube and mobile marketing position at Udemy. The role involves developing and executing marketing strategies to drive user acquisition through YouTube and mobile channels. Responsibilities include owning Udemy's YouTube, iOS, and Android marketing and becoming an expert in YouTube and mobile marketing. Qualifications include 1-3 years of experience in digital marketing, analytical skills, creativity, and drive. Udemy is based in San Francisco and offers competitive salary, equity, and benefits.
The document provides information on using YouTube for video marketing. It discusses tips for creating effective video marketing content on YouTube, including appealing to your target niche by watching other videos in your field and using keyword tools to find relevant topics. It also emphasizes the importance of mastering the YouTube medium by varying video types and including branding, calls to action, descriptive titles and links in videos. Several specific video marketing tips are outlined, such as including your URL, using keywords, providing valuable content, and embedding videos on your own website.
This document provides information about a YouTube and online marketing internship opportunity. The internship would involve working with a marketing team at a VC-backed startup focused on international online video distribution. As an intern, responsibilities would include helping to manage and grow the company's YouTube channel, develop expertise in internet marketing and online video, and learn about growing an internet business. The ideal candidate would have strong critical thinking, problem-solving, and communication skills, as well as an interest in technology and media. Compensation includes hourly pay and company perks like snacks and ping pong.
This document shows how companies can use video marketing tactic into their marketing automation strategy, to nurture their leads to finally make them real customers.of their brand and products.
YouTube marketing can help small businesses save time and money on advertising by allowing them to reach a wider audience for free. It provides detailed viewership analytics and feedback that can help businesses test marketing strategies on a small scale. Some tips for effective YouTube marketing include crafting catchy titles with keywords, providing valuable educational content, displaying your website URL in videos and descriptions, using videos to build your brand identity, and embedding videos on your own website to increase views and drive traffic.
This document discusses the pros and cons of using YouTube for video marketing. Some key advantages include easy sharing options, free uploading, and the ability to strategically tag videos. Disadvantages include the need for engaging concepts over just content, requiring viewer attraction, and fresher videos ranking higher in search results. The document also provides tips for effective YouTube video marketing, such as using branding, including your URL, optimizing titles, providing valuable content, and embedding videos on your own site.
In the past few years we have witnessed a revolution in our social lives; everything is online from our business to our pass time activities. More and more businesses are making it a priority to have a strong online presence simply because there is plenty of money in the online business. If you are reading this then it is safe to say you are also looking to have your slice of this online pie.As a marketer having and maintaining an online presence that is not only strong but reputable is
supposed to be one of your top priorities if not the most important priority. There are so many ways that one can this, so many technical terms such as the ubiquitous Search Engine Optimization (SEO) and it is easy for you to be bogged down with this and forget about all else. Well, this is not in any way meant to downplay the importance of SEO; it is actually very brilliant in itself. However, it is quite easy for marketers to overlook the second largest search engine available on the internet; YouTube.
If you are serious about leaving no stones unturned in your marketing, you’ve got to take a shot at every opportunity that comes your way.
Facebook video Ads are a new but powerful tool that you can use to reach out to your prospects in an engaging way.
The following are the things you need to know or do to create killer video ads:
1. PLAN YOUR VIDEO AD
2. CREATE YOUR FACEBOOK VIDEO
3. TECHNIQUES TO CREATE EFFECTIVE FACEBOOK VIDEO ADS
4. LEARN & MAKE IT BETTER
Facebook video marketing harbors a lot of potential for your business. You’re leaving a lot of money on the table if you’re not making use of Facebook video ads to boost your brand and products!
This document provides tips for using video marketing on YouTube. It recommends optimizing video titles with keywords, providing valuable and educational content, including your URL in the video, using branding elements like logos, including a link in the video description, and embedding videos on your own website to drive traffic beyond YouTube. The tips are meant to help videos be discovered and promote your business through video content on YouTube.
This document provides a guide to video marketing. It discusses various video marketing platforms like Vine, Instagram, YouTube, Vimeo and Google Hangouts. It provides tips for using each platform effectively and compares their pros and cons. It also lists top tips for video marketing, including making titles count, providing excellent content, including your URL in videos, taking advantage of branding opportunities, always providing an HTML link and going beyond YouTube.
The document provides guidance on developing an effective video marketing strategy in 5 steps:
1. Determine the purpose of video content and target audience.
2. Outline video topics and types to be created, such as webinars, demos and testimonials.
3. Establish who will be responsible for creating, approving and distributing video content.
4. Determine where videos will live on the company website and distribution channels.
5. Choose metrics to measure video performance such as view rates and click-through rates.
The document also shares tips for video marketing such as including branding, calls to action, optimizing titles and embedding videos on the company website.
This document provides tips and resources for video marketing on YouTube. It discusses how to optimize YouTube videos, channels, and content to build an audience and increase views. Specific tips include using keywords in titles, including calls to action with your URL, adding branding, and embedding videos on your own website to extend their reach beyond YouTube. The document also provides links to free materials on video marketing best practices and tools.
This document discusses the pros and cons of using YouTube for video marketing. Some key advantages include: videos are easy to share on social media to gain views; YouTube is free to upload videos; and videos can be tagged with keywords to improve searchability. Challenges include: videos require more engagement to keep viewers watching compared to text; newer videos tend to rank higher in searches; and video concepts are sometimes prioritized over content quality. Overall recommendations are provided for optimizing YouTube videos through titles, calls to action, branding, descriptions and embedding videos on other sites.
The document provides tips for using YouTube for video marketing. It discusses using YouTube as an important marketing tool for driving traffic to a business website. It provides 10 tips for utilizing YouTube, including giving the business a recognizable face with branding, driving people from videos to the website, including direct business links in video descriptions, using keywords for search optimization, collaborating with other YouTube channels, and embedding videos on the business website to increase views and traffic.
This document provides information about YouTube marketing objectives and tips for video marketing. It discusses how YouTube can help small businesses by saving money on advertising, reaching a wider audience, and attracting visitors to their website. YouTube also allows businesses to gain feedback through video statistics and comments. The document then lists several tips for effective video marketing, such as using branding, including your URL, optimizing titles and descriptions, providing valuable content, and embedding videos on your own website.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
2. Copyright
Table of Contents
Chapter 1. Introduction ……………………………………………………… 1
Chapter 2. Getting Started With Video Marketing ………………………..... 2
Chapter 3. The Video Marketing Platforms You Should Know …..…….. 5
Chapter 4. Free And Paid Video Marketing Software .………….………… 8
Chapter 5. Video Marketing Equipment You Should Own …….………...… 11
Chapter 6. How To Add Captions/Subtitles To Your Videos ……..……… 14
Chapter 7. Brand Awareness Video Ideas You Can Use …………..….… 18
Chapter 8. How To Get More Traffic To Your Videos ..…………………… 21
Chapter 9. 5 Secrets To Successful Video Marketing ……….………….… 23
Chapter 10. Where Is Video Marketing Heading? …………………..………26
Chapter 11. Why Video Marketing Is Important For Your Business
..…………..……………………………………………….……….… 29
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Chapter 1. Introduction
Video Marketing Domination
"If a picture is worth a thousand words, a video is a library." In a world that is constantly
progressing with the advancement of technology, marketing has also changed with the
ever-changing dynamics. This report that I have written is purely reflective of how
videos have changed the marketing game hence the reference forth putting how
impactful videos can be. The visual aspect of life has always attracted the human eye
and mind, imagine how enticed a human is when he sees a video that consists of
visualization and sound.
The goal of the market world has always been made to entice and attract, and the use
of videos has doubled those odds. All Video marketing requires is a drive, some strive,
and a little guidance, and you will most likely get the hang of it. This report is simply
meant to make you learn, grow, and embrace the guidance given to you. Always
remember it doesn't take a genius to grasp the concept of Video Marketing.
Once you utilize the reigns I have provided you; there's no stopping you from
dominating the Video Marketing world. Just imagine that 5 billion videos are watched
daily on YouTube, try to visualize the impact that videos make on an audience. Once
you have a grasp or hold over an audience, they fall under the category of potential
customers.
With the right information and steps, video marketing can help you reach and achieve
your goals, which is why this report exists to help you.
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Chapter 2
Getting Started With Video Marketing
Whether you are just starting or you're just struggling, you need to understand the
concept of perfecting your basics. The gist of getting started is to learn the basics of
video marketing. The basics always ground and base a marketer of which you can
always improvise and be creative with the way you utilize your basics. This is the beauty
behind learning your basics in Video Marketing.
The Power Behind Planning
Remember always to plan your work and work your plan if you want to dominate video
marketing. You don't want to just step into an unknown battleground with no backup. To
simply put it, all you need to know is what you're getting yourself into and how you can
back yourself up. With the hectic life of a video marketer, you are going to want to find a
balance to keep up, which is why planning comes into the picture.
Figure out the content you're going to work with, your budget, your equipment, and, last
but not least, your schedule. If you are to measure your growth, you have to track your
progress, which is why planning is of the essence in a successful video marketer's
world. Remember to make sure your plans are always specific, measurable, achievable,
relevant, and time-bound if you want to achieve domination in the Video market.
Anticipate Your Target Audience
When it comes to making a compelling video, you have to make sure it has an impact.
How does one create an impact within their video content? You simply need to
understand the audience you are targeting. No matter how good your content is, you
need to target a specific audience if you want to leave an impact.
For example, a 60-year-old is less likely to be enticed by a video game trailer rather
than a 16-year-old. By understanding your audience, you unlock the key to creating the
right video as you have the right idea of the video format, the content you are going to
use, and the way you signal a message.
This enables you to set a clear message which will entice and attract the right audience
into becoming potential customers or loyal followers.
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Figuring Out Your Platforms
Are you sometimes confused as you can't figure out where you want to publish your
videos? Moreover, with the advancement of social media, there's more than one
platform of social media. All you need to do is figure out which platform suits you.
Now, as confusing as it is, the advancement of social media helps marketers extend
their reach. You can always market on all social media platforms, but it's always better
to use platforms that target your audience specifically. Some platforms have different
systems and methods of video sharing, so you have to consider that by researching the
platforms you want to work with.
However, the usual platforms are:
- YouTube
- Facebook
- Twitter
- Instagram
- Your website
- TikTok
If you're just starting, it would be better to start with just one platform until you feel like
you can expand and grow by using other platforms. Just always take your target
audience and marketing goals into consideration before you work with a platform.
The Right Setup
There's good content, and then there's qualitative content. No matter how good your
content is, you need to provide quality as a marketer. For example, a viewer is less
likely to enjoy good content at 240p than at 720p; therefore, quality always leaves a
good impression. Now how does one provide good quality? Get the right tools and the
right setup. You need to budget and see what you can afford as you are going to need a
camera/smartphone, a tripod, and editing software.
Not to mention the correct lighting and background is a reflection of quality content. Get
a lighting system that follows the key light, backlight, and fill light system to eliminate
shadows and provide primary illumination. This is therefore bound to provide an appeal
to the audience as there is a visual appeal in your content if you make sure you have
the right setup.
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Understand And Embrace SEO
Before starting up any form of online marketing or if you’re struggling, you might want to
take a look into the use of SEO. Search Engine Optimization is one of the best practices
of getting your content across and its free exposure! You need to understand that for
taking the full advantage of optimization, you need to work on your tags, titles, and
video descriptions.
How do you work on them, though? You need to understand the keyword system. To
simplify it, you need to use trending, and most searched keywords in your titles and tags
for more chances of your content being searched. You can always use Google to help
you figure out what keywords are trending in titles, or you can use third-party tools
meant for keyword searches.
But most importantly, you need to add your touch of creativity by making your titles eye-
catching, your tags relevant, and accurate video description. By utilizing SEO, you
make it more likely to reach a good amount of viewers as you have more chances of
getting your content found, which may lead to new followers and potential customers.
The Impact of Ads
At the start of most marketing ideas, marketers always make sure that their content gets
promoted to the fullest. What's a better way other than using the power of
Advertisements to spread your content across? As a marketer, you will want to benefit
organically and through paid Traffic. The idea is to maximize the number of potential
viewers.
Every successful Marketer devotes more time to promoting than selling. Utilize Ads on
platforms that target your audience and you will be bound to find new followers. As a
video marketer that is just getting started, you will want to make your first attempt to go
as viral as you possibly can, and advertising can help make that happen.
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Chapter 3
The Video Marketing Platforms You
Should Know
It's no secret that every Marketer needs some form of a platform to extend their reach
and get their message across. This is why a video marketer needs to know about the
various platforms. You need to keep up with what's trending and utilize a platform that
targets your audience, specifically if you want to dominate video marketing.
YouTube
Known as the 2nd most powerful search engine on the internet, YouTube is a
phenomenal platform for a video marketer. With almost 5 billion videos watched on the
daily and the use of YouTube advertisements, a marketer has a high chance of making
it big.
However, you have to work on the way you form titles, tags, and video descriptions. The
key to free exposure is within optimization, as you can use keywords that might just
increase your chances of getting your video promoted on the search panel, video
suggestions, and the YouTube homepage.
Just don’t forget that it requires interaction and engagement within the content if you
want to attract the YouTube audience and dominate the video market.
Facebook
Facebook has been around for a long time, and it is one of the most used social media
platforms, with over 8 billion users. It has evolved into a huge platform and has often
been seen to be used by many businesses for marketing.
The diversity in the Facebook world extends the maximization of getting content across.
However, it works best for businesses that make their videos and brand outstanding
with the color, themes, and images that you might post. You want to give a good
impression so that viewers are more likely to view your videos.
Marketers that produce good content with quality are more likely to get good views on
Facebook, just be sure to leave a good caption to catch your audience's attention.
Furthermore, tagging other people or valued customers can always extend your
contents reach. If followed correctly, Facebook can be a good outlet for a video
marketer.
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TikTok
TikTok is one of the platforms on the tip of most people's tongues. Most importantly, it is
seen as a platform with massive potential for marketing. With more than 800 million
users, the platform also targets teens up to adults aged 30. So it has a very direct target
audience. If your content is reflective of the audience's requirements on TikTok, you
may very well thrive as a video marketer.
Furthermore, you can work with other influencers and pay TikTok to advertise your
content, which seems like an ideal platform for a video marketer. It may not be seen as
a market yet, but the potential it holds to promote content is immense for a marketer.
Snapchat
When you have influencers like Gary Vee saying that Snapchat is the next big platform
for marketing, it makes you think. With over 229 million users and users usually aged 13
to 35, it makes it easier for targeting a specific audience.
Snapchat works in a way that your content fills the user's screen, so you can easily grip
the attention of the user. Each video lasts 10 seconds; however, you can use stories
that just limit you to 10-second scenes, meaning you can have continuous videos that
last for 24 hours.
This platform personalizes your work by showing a behind the scenes vibe. It helps
keep your audience updated continuously, which leaves a good impression on your
audience.
Instagram
Without a doubt, Instagram is very in with celebrities and other major businesses. It
consists of 1 billion active users, and it's all about that visual aspect with a level of
aesthetic and artistic creativity.
Instagram can be a mixture of pictures and videos that last about 60 seconds. However,
when it comes to marketing, you can further make use of hashtags and captions, which
can categorize your videos and possibly upload your videos to the Instagram search
page, which can increase your chances of your content being found.
You are also granted the options of disappearing stories and IGTV, which allows you to
have longer videos. So you can keep your audience up to date, and you can also tease
them with other content or products which further entice them.
This platform can be very useful for a marketer if used correctly with the help of
keywords, quality content, and regular posting as it extends the reach of your video
marketing.
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LinkedIn
LinkedIn may not be well known as a social media platform, but it very much is a form of
social media meant for interacting and engaging. The only difference is, it is mainly
used for professionals and the business world to communicate and develop
relationships.
LinkedIn is a significant platform in the marketing world that can get you to interact with
other businesses and influencers of which they can always share and help support you,
once you establish a relationship. You can also target a specific audience and have
more chances of communicating with potential clients and customers.
Just remember to create 30-second videos with subtitles and topical hashtags. Always
try to be engaging and make sure your viewers have a reason to stay. LinkedIn can
help broaden a video marketer's world if they utilize it correctly, which will help increase
their marketing horizon.
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Chapter 4
Free And Paid Video Marketing
Software
When it comes to marketing, you need to show your best. Good content is great, but
you know what makes good content excellent? Good content made with quality.
Whether you are starting or you're in the middle of video marketing, always make sure
you make your videos look their best with software.
If you're starting, you can always use the free versions of software until you finally get
the hang of software use, then maybe you can progress onto paid software versions.
The following are free versions of Video Marketing Software:
Clipchamp
When it comes to marketing like video marketing, you require the use of tools like
software used to make your marketing life easier and to make sure your work is done.
Clipchamp is the type of software that makes it easier for you to upload, record, and
share your video content on any browser. It can help you directly upload to Google or
your YouTube Channel.
Furthermore, you can compress and convert videos in-browser, all while using simple
drag and drop tools to upload videos. You can also webcam record in-browser while the
converter compresses the video into a small file to enable faster uploads and easy
distribution. Clipchamp is offered with three plans, of which the basic plan is free with
five video uploads a month and 5 minute webcam recording time. The other plans are
business and enterprise, whereby you have to pay monthly to access the software fully.
Renderforest
A video marketer has to have a way to create their videos, which is why a tool like
Renderforest helps make that happen. It is an online video creation platform that is free
in its basic plan. It is easy and simple to use and grants you're the features of saving
your work, which can be accessed anytime. Furthermore, it offers about 300 templates
for video making, and you can customize your very own video template to personalize
your videos.
Lastly, you can publish videos to YouTube and further edit them offline. To access this
tool fully and experience other features, you can pay for other packages starting at $49
a month.
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Soapbox
Yes, video marketing is super important, but what do you do about the videos to make
sure it meets your audience's requirements. When it comes to the editing, recording,
and uploading of your videos, you need a software like Soapbox. It's a tool that is a
chrome extension, and it is free. You can record yourself on a webcam while it helps
show the combination of voice form from the microphone and the video from the
webcam.
You may also share your videos in a few clicks with the use of Soapbox, and most
importantly, you can work on your video thumbnails as well. You can save your work in
a video gallery when you're done, and you can even work in a split-screen mode to
multi-task. However, if you want to up the ante, you can always pay their yearly fee of
$300 to experience their advanced software.
The following are paid versions of Video Marketing software:
Adobe Premier Pro CC
When it comes to the best of the best, Adobe gives other software a run for their money.
This is the type of software that makes you decide whether you're serious about video
making or not. You can directly upload it to YouTube from this software. It is a diverse
and versatile software that can allow you to edit videos in 360 or VR. It's a software that
is constantly getting better and helps maintain graphics, effects, and color matching, all
while you can multi-task other projects.
There's a diverse assortment of stackable audio and various video filters. You can also
work on your audio separately and make it better by reducing noise and making sure
that the background audio doesn't drown out dialog. To be very honest, these are only
the basic positives of the software, and it has a long list; however, state of the art
software does not come cheap. The single app requires $20.99/ month, whereas all
apps require 49.94/month.
Apple Final Cut Pro X
This fine state of the art software is limited to all Mac owners, and it holds a reputation
for doing a good job for video editors. This software competes with Adobe as it has
made it pay once fee, which makes it cheaper than Adobe and other software if you
work on videos regularly. It works well and ranges itself as you can upload videos
directly on YouTube, Facebook, and Vimeo.
It can support 360 and VR videos, and you are offered a huge selection of effects. It
also categorizes each thing you work on in your videos like dialog, music, effects, etc.
Apple Final Cut Pro X unanimously gives you value for your money as it is an onetime
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fee. It ranges from $8.95- $299 and is worth it if you are serious about video shooting
and are regular.
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Chapter 5
Video Marketing Equipment You
Should Own
If you're stuck on deciding what to do to start your video marketing career or you just
simply feel like you lack something, you might want to think about your equipment. It's
pretty odd, but people often can't wrap their head around on the simplest of aspects that
is your equipment. But fret no longer as this report is here to guide you and help you
figure your equipment out.
Starting Simple With A Smartphone
It’s amazing how fast technology continues to advance that some people don’t always
have to get a camera to start photography or videography. You can always start with a
smartphone as a beginner in video marketing as Smartphones nowadays have the
same quality as some of the cameras we use.
Even if you have a proper camera, you can always use your phone as a backup to
capture some footage when you don't have your camera. It further allows you and your
team to create and share videos quickly as we always have our phones on us. Even if
you're just starting with a smartphone, don't worry, everyone has their start, just make
sure you have a tripod and an external microphone, and you will be good to go.
Up Your Game With A DSLR Camera
Sooner or later, every Video marketer invests in a DSLR camera as the need and
requirement grow with the content you have to cover. It's the perfect equipment for
establishing quality content, and you end up dealing in high definition content, which
creates an instant appeal to an audience. All you have to do is form a budget, and I'm
sure you will be able to get the right one for yourself.
Remember that content will always be king, and that is why every video marketer needs
to invest in DSLR as soon as they possibly can. But always keep one thing in mind, you
don't need to own a fancy camera to get the best content, so keep practicing and
experiment here and there till you get the hang of it.
Sturdy Goes Your Tripod
This is an extremely key point factor in stabilization. This equipment is vital in changing
you from a shaky amateur to a master in quality content production. An unstable
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camera gives instant dissatisfaction to your audience because nobody likes shaky
videos. No matter how good your content is, always remember to get yourself a tripod.
They're pretty affordable and are going for like $15 on Amazon. A tripod stabilizes your
camera and is resistant to movement. Remember, a steady camera is always going to
increase your videos appeal and production value. Who knows, it could be the one
factor you're missing in creating quality content.
Lighting Is Key
If appealing to your audience is your priority, then you need to know that lighting is
significant in creating videos. The right light instantly gives off an attractive setting and
makes your video look ten times better. Besides, everything looks different on camera,
and even the most insignificant things like shadows become so vital in the look of your
video. This is why you need to fill your shadows up with light.
Remember, shadows always give off a cynical look, and as a video marketer, your goal
is to look as vibrant and lit as possible. If you're starting as a video marketer, it would be
wise for you to buy some reflectors off of Amazon, which cost around $20 and maybe a
strong light. When you establish yourself and get serious in making videos, you can
always buy a proper lighting setup in your studio.
The Importance Of Audio
A lot of people don't realize this at the moment, but the audio is exceptionally vital when
it comes to video making. The clarity in your audio allows you to spread your message
across clearly. If you're using a camera or a webcam, it would be wise to get yourself an
external microphone dependent on the content you're working on.
Good audio always intensifies the appeal and understanding of your audience, and you
need to make sure that your audio is on point. You can always use some video editing
software to help your audio sound ten times better by reducing some unnecessary
sounds and preventing the drowning out of the dialog.
Backup In The Form Of An External Hard Drive
You know how a soldier goes to the battleground when he knows he has a backup;
that's how you need to treat an external hard drive as a video marketer. This equipment
is pretty significant in storing, protecting, and dealing with tons of gigabytes.
The idea is to reduce the chances of your files corrupting after a day of recording
because chances are, you're keeping your files on a memory card or your phone's
library. Hard drives further allow you to transfer massive files quickly and effectively
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from your computer to another. Therefore having this piece of equipment is a must for a
video marketer.
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Chapter 6
How To Add Captions/Subtitles To
Your Videos
This process is one of the most important and vital processes in the development of
making a good content video into a good quality one. Always remember that the best
quality is more likely to attract the audience, whether you have bad content or good
content. Furthermore, captions always grant you the ability to spread your message in a
much clearer way, which always leaves a good impression on the audience.
The Online Video Platforms That Allow Captions
- YouTube
- Wister
- Vimeo
The Social Media Platforms That Allow Captions
- Facebook
- Twitter
- Tiktok
- Snapchat
- Instagram
Video Editing Software For Adding Captions
- Adobe Premier Pro
- Final Cut Pro
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- iMovie
- Camtasia
- QuickTime
- Handbrake
How To Add Captions
One of the quickest and most effective ways of adding captions/ subtitles to videos is
through a captioning service. All you have to do is send the edited video, and they will
do the rest. However, you can always add the captions yourself. The following steps will
help you in setting up the captions by yourself.
1. Transcribe Video
In this process, you have to watch your video and transcribe the video. The basic idea is
to time the way you caption and listen to the important audio cues in the video. The
main idea is to time it perfectly, or else it may confuse your audience when uploaded
with badly timed captions. You, therefore, have to make your transcriptions as
accurately as possible before you move on to the next phase.
2. Making an.SRT File
You have to save your file as a.SRT file which is the universal file for making and
composing captions. This file is also mainly accepted by platforms like LinkedIn and
Facebook.
3. Upload The Final Video
Before uploading the video, most sites will grant you the ability to double-check your
video. The idea is to double-check all the errors and make sure that everything is
perfect. In the end, you can upload your video. Always take extra time to prove the
accuracy as all audiences prefer quality content.
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Why Are Captions/ Subtitles So Important?
1. Help Get More Views
When you start using captions more frequently, you begin to script your videos to make
it sound ten times better and to make captioning easier. The idea is to make use of the
caption by upload it as a transcript in the video description. This, therefore, helps
platforms like YouTube get a better understanding of what your video is all about, and it
can impact the algorithm into categorizing your videos.
You can further extract keywords from the description, which can help in the
optimization of your video as you can use it in tags. This, therefore, increases the
chances of the algorithm in recognizing your video and making it more accessible to
users on the homage, search panel, and suggestions.
2. Encourages Engagement
Captions increase view time by 12% if 80% of users are more likely to finish a video that
has captions. This, therefore, increases engagement with your audience as they are
more likely to comment when captions are used, according to research. This is why
captions play a role in the engagement of an audience.
3. Increases Accessibility
When I say accessibility, I refer to the people who can't understand a specific language
and for disabled people who are deaf and dumb. The use of captions, therefore, makes
it more accessible to users of which you can get more views and leave a good
impression on people.
4. Maximizes SEO
When it comes to caption use, you may get your captioning done by a professional
service that eventually gives you a transcript. Now algorithms can't watch your videos;
however, they can look into your tags and your description, which is where the transcript
comes in handy. If you add the transcript in the description, there is a likely chance of
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the system understanding the context of the video, which will allow the ranking of your
video. This, therefore, makes it easier for viewers to find your videos, and you have a
better chance of getting your video spread across.
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Chapter 7
Brand Awareness Video Ideas You Can
Use
We all have our days of being trapped in a creative block, and besides, a couple of new
ideas wouldn't hurt. These video ideas have been seen to be a success and are used
continuously by leading video marketers to increase the growth of their brand
awareness. Hopefully, these video ideas will help you come up with some improvised
and creative brand awareness videos.
Behind The Scenes And Meet The Team
You know that feeling of getting invited into the kitchen of a restaurant after having an
amazing meal. Similarly, just contemplate that feeling and compare it with how your
subscribers will feel when they meet your team through your videos. This video idea is
an elite method that can spread your company priority across, and it leaves a good
impression as your audience feels more connected with your brand.
It further leads to an increased level of trust, and they feel more than satisfied knowing
that they are in good hands. Furthermore, behind the scenes and meeting, the team can
be added as some very entertaining video content that is bound to sit well with your
audience. Last but not least, it screams out your brand name and what could be better
brand awareness than representing your company through a video.
Entice Your Audience With New Product Features
What could be better brand awareness than uploading a video solely based on your
brands' products? Put yourself in your customers' shoes and just experience how they
would feel if they get a product review before it is even released or if it has just been
released. It's just smart marketing as you are granted the ability to further tease your
audience into wanting to buy your products.
The idea further strengthens the concept of brand awareness as it is self-promotion as
you can have a team member explain and use the product in the video. Your audience
also trusts your company as the video shows a good response to how the product
works. Furthermore, the brand awareness of your company is increased, especially
since so many tunes into online streaming services just to get an idea of a product.
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Compare Other Products
You know what’s better than a new product feature is a video that compares two
products. It kind of feels like a friendly rumble between the two as there is a comparison
factor. That very dramatic effect is what entices an audience to take a look.
Furthermore, your audience is satisfied as the video further helps them to decide which
product would best suit them. The helpful factor will always leave a good impression on
your audience as a level of trust is formed with your company.
Besides, product-based videos show that your company isn't hiding its products, which
leads to a strong brand awareness presence in the marketing world. Not to mention it
further saves your customer service team a lot of time as the video can easily educate
your customers.
Make Your Milestones Known
If you ever want to spread your message as far across as possible, be confident and
take pride in the milestone of your cross. Whether you just got to 50,000 subscribers or
you reached 100,000 views, always make it known. You need to create a strong
presence that makes it know to your audience that your brand exists, and it is laying its
foundation.
By sharing your progress, you make your customers and subscribers feel like they're a
part of the family as they helped make it happen. A customer that feels like they're a
part of the team is a customer that will always be loyal. Sharing the love is always a
good way to heighten brand awareness, and it will further lead to a lot of impressed
viewers, new and old.
The Beauty Behind The Collaboration
If you are looking to make a dent in the brand awareness department, you are going to
want to visualize and embrace the concept of collaboration. The ability to partner with
other video marketers is a major benefit when it comes to brand awareness.
The stronger your ideas and relationships are with other influencers, marketers, and
other companies, the more likely you are to get a good image. Furthermore,
collaborations can always add to instant promotion as an influencer can always support
your product and can further introduce your brand to their audience. So if you want to
make a difference in brand awareness, you should collaborate as it benefits both sides.
Introduce Challenges And Humor
A positive and healthy way to initiate some good old engagement and happy smiles
from your audience is by introducing some challenges. The beauty of the internet is that
there are always random challenges appearing out of the blue, and your company can
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always benefit from this. By introducing these challenges and leaving the chance of
winning a prize or receiving a giveaway, it can leave an audience going wild.
Just be sure to keep them entertained with a bit of humor, and you will be golden. This
method will further help flock in more viewers, which means more brand awareness as
your product is the prize or giveaway. Therefore having a challenge here and there is a
good initiative in the brand awareness department.
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Chapter 8
How To Get More Traffic To Your
Videos
The goal of every successful video marketer is to boost the amount of Traffic that views
their videos. This report is a reflection of how you can improve the amount of Traffic
that your videos receive. A bit of guidance and acting upon wouldn't hurt the number of
viewers that you usually receive, so hopefully, this report will help you maximize and be
successful.
The Power Of Thumbnails
It's no secret that the first thing a viewer sees before they decide on clicking on to your
video is the thumbnail. That very image is the very factor that leads to the appeal and
attraction of your videos to your audience. It doesn't take rocket science for one to
understand that they need to work on their thumbnails if they want to increase more
Traffic on their videos.
All you need to make sure of is that you use an interesting thumbnail, suit the context of
your content and that it has eye-catching keyword edits in it. Try your best to make it
colorful so that it stands out from most videos. That visual aspect is very important if you
want a viewer to focus on the thumbnail, which will eventually lead them to view your
video. This unanimously generates and diverts a lot of traffic to your videos.
Working On Your Titles
Just as it is important to work on your thumbnails, it is just as important to work on your
video titles. You might even call it the final touch in getting viewers to view your video. It
holds the same appeal and attraction as the thumbnail does, except it is way more
significant. The title is what confirms whether a person is going to watch the video or
not.
Therefore if you want to convince more users to view your videos, you are going to have
to work on the optimization of video titles by using the right keywords. You can use
keyword tools that can help you find the trending keywords that are reflective of the
content that you are working on. Keywords will help optimize your video that can make it
more likely for your videos to be found on Google or YouTube as the algorithm is more
likely to promote your video based on the way you optimize your videos. This way,
traffic is diverted towards your videos as they are easier to find.
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Get Your Tagging On
Since we are on the topic of optimization, using 10-20 tags proves to be helpful when it
comes to promoting your videos. It allows your videos to be categorized, and it allows
the algorithm to understand the context of your videos better. Therefore with good
content and a good keyword system on the way you for your tags can lead to your
videos being easily accessed on home pages, suggestions, and search panels.
Remember, the optimization of your videos makes it more likely for Traffic to be diverted
towards your videos.
Why Are Video Transcriptions So Effective?
When you script a video or get it professionally done, you always end up with captions
for the video and transcription for the video description. It will be preferred if you use
your transcription when your videos are about 5 minutes. This, therefore, allows the
algorithm to get the gist of your video further as it can't watch your video.
This helps maximize the use of SEO, which then allows your video to be ranked, and if
it meets the requirements of the algorithm, there is a high chance of your video getting
promoted and easily accessed. This will unanimously boost the amount of Traffic that
your videos receive.
Share Your Videos On Other Platforms
A successful video marketer knows that they're never going to stick to one platform. The
idea behind sharing your videos is to maximize the furthest reach that your videos can
go. Try and choose the platforms that usually target your specific audience, and you
may see some progress in the amount of Traffic that your videos receive generally.
Always allow your subscribers to also share your videos by enabling the embedding of
your videos. This way you can increase and move the Traffic to your videos
Try And Create Playlists
If you want to make an impact on the diversion of Traffic towards your videos, then you
should make use of playlists. This is probably one of the smartest moves as it creates
the idea of a binge-worthy selection. Try and categorize all your similar videos and form
a playlist. If your content is well-liked and consistent, you might be golden when you
form a playlist. This may boost Traffic towards your channel as it gives an attractive
appeal to your audience, which will lead to more views.
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Chapter 9
5 Secrets To Successful Video
Marketing
With every video marketer trying to go viral with their videos, it often leaves some lost
and stuck in a creative block. Sometimes video marketers just overthink and confuse
themselves when they don’t even focus on the simplest of aspects when it comes to
video marketing. The idea I'm trying to get across is that it doesn’t take a genius to get
the hang of being a successful video marketer.
Stop The Sales Activities And Focus On The Story
So many video marketers are way too inclined to make a sale rather than understanding
their audience. If you're to be a successful marketer, stop the salesperson act and step
into the shoes of your audience. Embrace the story of your video if you want to get your
message across. There's perfect timing for everything, and that how you have to deal
with promoting your brand. The main focus is to get through to your audience with your
video. Remember that content writing and video market go hand in hand as it's all about
the content.
Content is and always will be king, which is why you need to take hold of how you
display your story in the video. Whether it be humorous or emotive, make your audience
feel something after every video. You need to focus on attracting and appealing your
audience so you can grip their attention. This is bound to have a positive response as
an outcome, and your audience may even become potential customers.
The First 20 Seconds Are Vital
Remember to think like a content marketer when it comes to video marketing. Your
content needs to have an appeal that grips and holds the attention of a viewer so that
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they watch your video fully. To hold their attention, you need to remember that the first
20 seconds are vital.
The first 10 seconds is a viewer being interested in the thumbnail and title, and the last
10 seconds is a result of how well the video impacts a viewer. Make it mandatory that
your thumbnail and title are both eye-catching and attractive. More importantly, they
need to be fully optimized according to the right keywords. By optimizing your video,
you allow your videos to be more discoverable, which can help increase the number of
views. Furthermore, work on the starting of your video so that your audience knows that
they want to continue watching your video within the first 10 seconds of your video. Use
a strong hook and try utilizing a vibrant atmosphere with a strong color. Be relatable and
funny
Respect The SEO
Utilizing Search Engine Optimization is probably one of the most helpful secrets behind
being a successful email marketer. You need to make sure that optimization takes place
within the video and the title or description. Remember to use keywords for the tags,
video descriptions, and titles.
The basic gist of optimization is making your videos more accessible, as the algorithm is
more likely to promote good quality content videos that have the right keywords in their
videos. When you have massive search engines like YouTube and Google, you need to
try your level best to up your promotion game. The more you promote your videos, the
more likely you spread your message, and you get more views.
Target Relevant Audiences
As a video marketer, you want to get your message across; however, you might not get
your video across every viewer that views your video. This is the reason why you need
to target your audience wisely. Not everyone is going to be interested in what you're
trying to market, so you need to be smart in the way you market. How does one be
smart in the way they market? They simply choose a target audience and focus on
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getting your message across to them. This, therefore, increases the number of views
and the number of potential customers.
Collaborate And Use Other Platforms
One of the key factors in establishing success is making contacts and collaborating with
many other influencers. It is a cost-effective method that benefits both sides, which work
out perfectly in the method of promoting. By working with other video marketers or
influencers, you gain support, and you further allow your marketing horizon to be
broadened.
If you support other influencers, they might just help support you by promoting your
company and your products. One of the best ways of keeping up with various
influencers is by joining different platforms and interacting with influencers that have
similar interests as you. This can help further broaden the way you perform video
marketing, which can lead to more views and more prospects.
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Chapter 10
Where Is Video Marketing Heading?
With the way video marketing has developed over the years, competition continues to
rise, and different trends are going to be set. According to research, various video
trends are going to be started to match, along with the rising competition and constant
development.
This report is giving you an analysis of where video marketing could be headed.
Hopefully, this will provide you with insight to further improve and take on something
different in the video marketing world.
The Development Of Personalized Videos
According to research, personalized marketing has always had the upper hand in
maintaining and leaving a good impression on customers. This tactic has helped in
many aspects of marketing and is yet to be added and followed through within the video
marketing world. With 72% of consumers more persistent on personalized emails and
60% marketers saying that personalization has helped their strategy, it's no secret that
personalized videos will leap in the market.
Video marketing is heading down this path, and some video marketers are already
using personalization. The reason why this may take off is that it creates and
strengthens relationships with customers, and this makes it more likely for users to deal
with it.
Furthermore, the recognition of a company can be increased through personalization,
which increases the chances of consumers buying from your company as they prefer
recognized companies. So unanimously, the introduction of personalization may lead to
potential success in video marketing.
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The Introduction Of 360-Degree Videos
With the constant advancement of technology and the increased competitiveness,
people are coming up with creative and innovative ideas to draw the attention of their
audiences. The idea is to create something unique and different if you want to go viral.
This is why video marketing may go down the 360-degree video making path. The
concept is unique and raw, of which it can most definitely give off an appeal and
attraction to audiences. With the use of 360-degree headsets in the form of some
mobiles, people are more willing to buy content related to 360-degree videos, which is
why it has the potential of taking off.
With the gaming industry already taking over the 360-degree world, it's pretty obvious
that video making has potential in it too. Not to mention the ideas of virtual reality can be
improved. A specific target audience could be focused upon as they will be more likely
to buy the product and content hence the potential success and video marketing going
down this line.
Short Videos
Short videos have already taken the video market by storm, and they are improving bit
by bit. With platforms like Snapchat, Instagram, YouTube, and many others, video
marketers can upload videos and stories. These stories and videos can last for the
perfect amount of time for the average human attention span of 2020. 73% of marketing
videos that are less than 2 minutes are more likely to be viewed. The idea is to create
innovative content that can be used as a marketing video, meet the attention span of
the average human, and give off an attractive appeal.
Besides, no one wants to watch a 10-minute video based on a marketing scheme! This
is why there is a lot of potentials, and even influencers like Gary Vee think that
Snapchat is the future of marketing as it is composed of short videos. People are very
protective of their time, and they would more likely watch a 2-minute video than a 10-
minute video, especially if it's related to some form of marketing. Therefore video
marketing will move along with short videos it's already being used
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The Improvement Of Marketing Due To Videos
Video marketing has taken a huge leap and is constantly going to be used. It has
massively changed the marketing world, and it continues to improve it. With people
more likely to watch YouTube rather than television, there is a massive appeal for video
marketing in the marketing world. Therefore it is going to continue to rise and is on its
way for further greatness. With videos spreading a message more clearly, imagine how
well video marketing could do, especially since everywhere people go, they're all
watching videos.
Furthermore, segmentation and dividing users are made easier with the use of the
internet, which makes Marketers' lives easier. Video marketing has been growing from
2017 and is continuously growing, as 87-90% of businesses use videos as a marketing
tool.
As video marketing increases, the use of videos makes the lives of other businesses
easier, such as the reduction of call and other marketers who say that their ROI
outcome is way better. This, therefore, means that video marketing is peaking and will
most likely continue to peak so we can safely say that that is where video marketing is
headed.
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Chapter 11
Why Video Marketing Is Important For
Your Business
With the massive outcome that has led to the transformation of marketing, video
marketing continues to verify its significance in the business world. It is almost important
for most businesses if they want to keep up with the competition and stick to the
successful side of the marketing world. Therefore you need to understand how vital
video marketing can be for your business.
Helps Increase Your Brand Awareness
As all marketers strive for, it is almost mandatory to promote your company and get
your message across. The message being your products and content. How does one
make sure that their business gets its message across? You simply work on starting a
video marketing campaign. The process of strengthening your brand awareness is the
sole advantage of utilizing video marketing.
The idea is to appeal, attract, and hold the audience's attention, which will further
convince them to both buy and support your company. This, therefore, increases the
recognition of your brand. Furthermore, video marketing can provide a good image of
your company that instantaneously reflects as strong brand awareness.
If you play your cards right with the way you market, you can even make it to becoming
a semi-celebrity on YouTube. This, therefore, helps make your brand reach a significant
amount of viewers, which is always good for a business as they have a good level of
recognition.
Videos And The Impact Of Mobile Users
In a world that everything can be reached in the palm of your hand, it is almost essential
for a marketer to make use of this outcome through video marketing. People are
constantly on their phones, and what's even better is that they spend most of their time
watching videos on their phones. This makes it almost mandatory for a marketer to
have a part in video marketing. This increases room for your target audience capacity,
and you can get your products and content across in the form of videos.
This thus allows the accessibility as almost everyone has a smartphone of some sort,
which makes video marketing all the significant. With the use of apps like Facebook,
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Instagram, and YouTube on phones, your video marketing just gets ten times easier to
extend your marketing reach.
A Better ROI
We all know that a marketer has marketing goals and a set budget, which is the
backbone of establishing a strategic market that can be effective and efficient. Similarly,
by starting with video marketing, you are granted the ability of a good ROI. This,
therefore, makes it worth a marketer's investment.
Therefore video marketing leaves a significant mark on the marketing world, and with
the right strategic moves, it could be super beneficial for your business. You are not
only keeping up with the competition, but you are also getting a good return on
investment, which further leads to a possible success of your business. It is, therefore,
really significant for you to start video marketing if you want to make your mark in the
marketing world.
Helps Increase Your Online Presence
With the constant advances in the marketing world and the technological, a business
must have a strong online presence when it comes to marketing. The perfect way for
you to establish a good and strong position online is to start video marketing. When you
start video marketing, you start to learn more about your audience and customers,
which helps your business to better understanding how to satisfy the customers.
To satisfy customers in the year 2020, having a website online is one of the most
prominent ways. The idea is also to keep updating and posting on your website to keep
your audience up to date. If you want to up your sales, you need to generate a good
amount of Traffic. How do you generate a good amount of Traffic? You have to satisfy
your customers and draw their attention to video marketing. This, therefore, generates
more traffic, which will eventually lead to more sales for your business.
Builds Trust
Video marketing further allows the factor of trust to be enhanced with the videos that
your company uploads. The idea is to make the right videos and target your audience
correctly. You can always make videos based on reviews or comparisons and maybe
even new product features.
This further creates a feeling of engagement and perhaps even a relationship with your
audience. This also builds a lot of trust with your audience as they have access to
seeing your products and reviewing before they even decide to buy products.