Join Matt Lynch, General Manager of Perth based marketing company Vorian Agency, demonstrating the benefits of using Hootsuite for Social Media Management. Vorian Agency offers 15 marketing topics as training courses to Perth businesses, and supports this with a download of the seminar notes with links, references, and useful guides on how to use Hootsuite.
Join Vorian Agency's GM Matt Lynch - a Perth based technical marketing agency, walk through how Hootsuite works for Social Media Marketing, and how businesses can leverage Hootsuite as part of their content marketing activities, tracking and reporting, listening for brand terms, as well as competitor monitoring. Learn to schedule content for optimal times, bulk upload, use location marketing targeting as well as take advantage of the efficiencies of Hootsuite with streams, canned responses, Google Analytics Campaign Tagging and shortened URLs. #voriantraining
With so many social media channels available, business marketers are finding it hard to find the time to do everything that they ideally want and need to do with Social Media Marketing to keep the conversation going with the community that they want to build up around their brand. This seminar looks at the popular social media management tool HootSuite, to outline the benefits for busy marketers in scheduling content, monitoring keywords and conversations, tracking results from campaigns with custom URL shorteners, implementing Google Analytics campaign tagging, the reporting that can be customised and scheduled, as well as the team use of HootSuite.
Things you can learn include:
A walk through of HootSuite
Configuring accounts and channels
Adding administrators and users (Permissions)
Scheduling content and uploading
Repurposing content and using across channels
Using URL shorteners in and out of HootSuite
Implementing Google Campaign Tracking Tags
Monitoring your brand mentions and competitors
Setting up canned responses
From personal use to business use
HootSuite on the tablet and smartphones
A team approach to Social Media
Creating Custom Reports and scheduling
Complete Social Media Strategy which our team has developed for a company during our 6 weeks class at the Society 3 Academy (formerly Social Media Academy, Palo Alto).
#Task 1 - Marketing plan: social media for The Sparks Foundation | #GRIPSmit Bhansali
As a part of the Internship; The task was to create a marketing plan for The Sparks Foundation. After much research and brainstorming, I have created a social media marketing plan for TSF; I hope this will help guide the company's operations and ensure that they deliver the desired business results.
Social media marketing tech tools and optimization for search enginesManjitsing Valvi
Various Technical tools useful for social media marketing are explained. Also optimization of social media for search engines for better results are explained
Join Vorian Agency's GM Matt Lynch - a Perth based technical marketing agency, walk through how Hootsuite works for Social Media Marketing, and how businesses can leverage Hootsuite as part of their content marketing activities, tracking and reporting, listening for brand terms, as well as competitor monitoring. Learn to schedule content for optimal times, bulk upload, use location marketing targeting as well as take advantage of the efficiencies of Hootsuite with streams, canned responses, Google Analytics Campaign Tagging and shortened URLs. #voriantraining
With so many social media channels available, business marketers are finding it hard to find the time to do everything that they ideally want and need to do with Social Media Marketing to keep the conversation going with the community that they want to build up around their brand. This seminar looks at the popular social media management tool HootSuite, to outline the benefits for busy marketers in scheduling content, monitoring keywords and conversations, tracking results from campaigns with custom URL shorteners, implementing Google Analytics campaign tagging, the reporting that can be customised and scheduled, as well as the team use of HootSuite.
Things you can learn include:
A walk through of HootSuite
Configuring accounts and channels
Adding administrators and users (Permissions)
Scheduling content and uploading
Repurposing content and using across channels
Using URL shorteners in and out of HootSuite
Implementing Google Campaign Tracking Tags
Monitoring your brand mentions and competitors
Setting up canned responses
From personal use to business use
HootSuite on the tablet and smartphones
A team approach to Social Media
Creating Custom Reports and scheduling
Complete Social Media Strategy which our team has developed for a company during our 6 weeks class at the Society 3 Academy (formerly Social Media Academy, Palo Alto).
#Task 1 - Marketing plan: social media for The Sparks Foundation | #GRIPSmit Bhansali
As a part of the Internship; The task was to create a marketing plan for The Sparks Foundation. After much research and brainstorming, I have created a social media marketing plan for TSF; I hope this will help guide the company's operations and ensure that they deliver the desired business results.
Social media marketing tech tools and optimization for search enginesManjitsing Valvi
Various Technical tools useful for social media marketing are explained. Also optimization of social media for search engines for better results are explained
Social media is now playing much larger roles in our lives than it did decades ago, and one of those essential roles is social media promotion. In truth, any marketer or business owner that has not already jumped on the social media bandwagon is way behind the times. Social media promotion has revolutionized the traditional approaches to marketing businesses so that almost everything is now digitized and operations can even be conducted from devices like phones and laptops.
Social Analytics and Hootsuite: Measure your Social Media Success Hootsuite
This Hootsuite Analytics guide will showcase social media analytics best practices. See why social media analytics are important and how easy it is for you to see and understand how your social media efforts are working for your business.
Learn social media marketing workshop in Mumbai: These are highlights of the social media workshop event conducted in Mumbai by our award winning digital marketing CEO, Mr.Ananth V.
You can get an idea and brief introduction of what was discussed in these slides:
Some core topics:
- What is Social media marketing
- What is social media marketing ROI
- What is a BRAND: From the Consumers point of view
- Impact of BRAND in real-time conversations
- How to approach consumers as a BRAND in today's fast paced world
- Facebook Marketing and Facebook ADS - Hands-on experience
- Creating a LIVE Facebook ad using its core features: Hands-on experience
- What are Facebook Bluetooth beacons and how can participants use it across different industries
- Using Twitter - Hands-on experience
- Gamification: Process, tools, strategies and techniques
- Gamification ideas from the perspective of the participants industries
- Case study examples across Hotel, Retail, Travel for ROI generation and Actual issues faced by participants across their industries and a look into the same to create IMPACT using Social media marketing
- Foursquare and few other apps and their case study scenarios: How to use geo targeted campaigns today across industries!
- Facebook insights, Google analytics, Twitter metrics - Brief intro
- Brief look into what is Instagram, Pinterest, LinkedIn and approaching them not as a User but as an Organization!
- Detailed Valuable feedback to participants with respect to their industry related queries and marketing strategies and approach
- Q & A
www.ananthv.com
(These are merely highlights from the LIVE Social media marketing workshop)
Presentation notes from the Frocomm Social Media Bootcamp, June 2009, Sydney presenters were Brian Giesen and Graham White from Ogilvy 360 Digital Influence
Complete Guide on Content Marketing in 2016. Check out the key activities and trends which you should focus in content marketing in 2016. Strategize and marketing your content to increase your product or service marketing effectiveness.
We are the professional web design & development company in India
We specialize in providing services like web design & development, mobile application development, graphic design & e-commerce solutions to help start ups & small businesses in creating their brand identity. We market them by offering digital marketing, SEO and social media marketing services.
Digital Marketing Nanoedegree - Building a Marketing Strategy Imad Mawlawi
Summarized the different marketing campaigns executed and reflected on the results. Evaluated the ROI of the campaigns, compared the results across platforms, then formulated recommendations for future marketing action and budget allocation.
Social media marketing - Part 10 YouTubeTeddy Tassew
Comprehensive training on Social media marketing for beginners and intermediate levels.
The course aims to enable you to understand, experience
and make use of social media as a marketing tool for a business.
Social media is now playing much larger roles in our lives than it did decades ago, and one of those essential roles is social media promotion. In truth, any marketer or business owner that has not already jumped on the social media bandwagon is way behind the times. Social media promotion has revolutionized the traditional approaches to marketing businesses so that almost everything is now digitized and operations can even be conducted from devices like phones and laptops.
Social Analytics and Hootsuite: Measure your Social Media Success Hootsuite
This Hootsuite Analytics guide will showcase social media analytics best practices. See why social media analytics are important and how easy it is for you to see and understand how your social media efforts are working for your business.
Learn social media marketing workshop in Mumbai: These are highlights of the social media workshop event conducted in Mumbai by our award winning digital marketing CEO, Mr.Ananth V.
You can get an idea and brief introduction of what was discussed in these slides:
Some core topics:
- What is Social media marketing
- What is social media marketing ROI
- What is a BRAND: From the Consumers point of view
- Impact of BRAND in real-time conversations
- How to approach consumers as a BRAND in today's fast paced world
- Facebook Marketing and Facebook ADS - Hands-on experience
- Creating a LIVE Facebook ad using its core features: Hands-on experience
- What are Facebook Bluetooth beacons and how can participants use it across different industries
- Using Twitter - Hands-on experience
- Gamification: Process, tools, strategies and techniques
- Gamification ideas from the perspective of the participants industries
- Case study examples across Hotel, Retail, Travel for ROI generation and Actual issues faced by participants across their industries and a look into the same to create IMPACT using Social media marketing
- Foursquare and few other apps and their case study scenarios: How to use geo targeted campaigns today across industries!
- Facebook insights, Google analytics, Twitter metrics - Brief intro
- Brief look into what is Instagram, Pinterest, LinkedIn and approaching them not as a User but as an Organization!
- Detailed Valuable feedback to participants with respect to their industry related queries and marketing strategies and approach
- Q & A
www.ananthv.com
(These are merely highlights from the LIVE Social media marketing workshop)
Presentation notes from the Frocomm Social Media Bootcamp, June 2009, Sydney presenters were Brian Giesen and Graham White from Ogilvy 360 Digital Influence
Complete Guide on Content Marketing in 2016. Check out the key activities and trends which you should focus in content marketing in 2016. Strategize and marketing your content to increase your product or service marketing effectiveness.
We are the professional web design & development company in India
We specialize in providing services like web design & development, mobile application development, graphic design & e-commerce solutions to help start ups & small businesses in creating their brand identity. We market them by offering digital marketing, SEO and social media marketing services.
Digital Marketing Nanoedegree - Building a Marketing Strategy Imad Mawlawi
Summarized the different marketing campaigns executed and reflected on the results. Evaluated the ROI of the campaigns, compared the results across platforms, then formulated recommendations for future marketing action and budget allocation.
Social media marketing - Part 10 YouTubeTeddy Tassew
Comprehensive training on Social media marketing for beginners and intermediate levels.
The course aims to enable you to understand, experience
and make use of social media as a marketing tool for a business.
Branding and strategy is an important part of every business. By defining and then communicating the brand both internally and externally, will impact directly on the capacity of a business to achieve its objectives.
A brand involves four key elements:
Vision – where the organisation is going
Values – what the organisation stands for
Personality – what the organisation is like to deal with
Positioning – what differentiates the organisation
The vision and values are internal factors, whilst personality and positioning are external factors.
Other elements of a brand include:
Services
People
Mission
Features
Attributes
Benefits
Essence
This seminar will explore the elements of a brand and why defining and communicating your brand effectively is so important.
Do you find yourself getting frustrated with websites because you can’t find what you’re looking for?
One of the most common issues found on websites is the lack of attention to detail to the specific design elements that users engage with. CRO or Conversion Rate Optimisation has now become an extremely important factor to increase engagement and conversions.
Websites that have high traffic volume but low conversions will in most instances have design flaws in their website structure which are limiting user engagement with their website.
Video is a great way to identify your key messages as a company and entice viewers to engage with your business. Using online video marketing effectively is key to a successful online marketing strategy. More than 48 hours of video content is being uploaded every minute into YouTube where its videos are 50 times more likely to rank at the top of Google’s first page Search Results. If you would like to learn more about how you can optimise your existing videos or gain insights and ideas for new videos to help increase user engagement then this seminar is for you.
Things you can learn include:
Video channel distribution options
Content marketing with video
SEO for video optimisation
Video production format options
Social media and videos
Google’s version of Facebook and Twitter in the area of Social Media, allowing people to have personal profiles that can be used throughout all the Google products and maintain “Circles” to share their videos, pictures, websites with friends (like Facebook) or industry types (like Twitter) or the world.
Preparing to Manage Social Media in a Crisis
Social media has changed crisis management exponentially. It has become the primary source for news as it breaks, to maintain a connection to the crisis, and to reach out to ask questions, comment, or get support. Consumers flock to find the ‘official’ page of the business within search, and their official channels on Social Media. This presentation from Matt Lynch explores best practice across Search Engine Optimisation and Social Media for the Crisis Management Leaders Summit, Perth 2015 #gocrisis #voriantraining
This seminar will explore the widely popular social media image scrapbooking website Pinterest as part of an integrated digital marketing strategy for your business to create brand awareness drive incidental traffic and create additional inbound links through to your website.
Things you can learn include:
consistent branding for account name
optimised biography and account information
Understanding Twitter Terminology
setting up boards and their descriptions
positioning the sequence of boards for optimal visibility
keyword strategy for content and file naming
filling your boards with pins
visual content marketing strategy
follower building strategy
cross pollination between your social media accounts
choosing good images to pin for viral distribution
Add to your social media repertoire and improve both your personal and business understanding of Twitter as a social media channel. Our seminar takes a deep dive into this very popular short message service to explain what it is all about and how you can leverage the twitterverse.
Things you can learn include:
Setting up your Twitter Account
Optimal designing for Twitter
Understanding Twitter Terminology
A consistent Social Media Style Guide
Best Practice Twitter Tips
The ideal Tweet length
Being organised and using Lists
Sourcing and Building Followers
Content Marketing with Twitter
The #Hashtag
Twitter search and location features
URL Shorteners and Campaign Marketing
Efficient Social Media Management and Apps
Trending Topics and what to post
Social Media Reporting
Essential Tools for Social Media Marketing.pdfEctesso
In order to develop a company's brand, boost sales, and enhance website traffic, social media marketing, often referred to as digital marketing and e-marketing, makes use of social media platforms where users may create social networks and share information. Social media marketing (SMM) gives businesses a means to interact with current consumers and attract new ones. It also contains data analytics features that are specifically designed to help marketers track the performance of their campaigns and find even more opportunities to interact.
Visit: https://ectesso.com
4-Step process to creating your own social media strategy for selling, including a look at specific ways to use popular social media sites to increase leads and sales.
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadsowmyavibhin
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Leveraging Social Media: Develop your personal and professional brandJames Richardson
These are slides from an online webinar held for associates of the CUNY School of Professional Studies. The purpose of the online lecture was to assist individuals and organizations struggling with adding a social media campaign to their marketing strategy.
Get the scoop on Twitter - the short message Social Media channel from online marketing evangelist Matt Lynch - General Manager of Vorian Agency, a Perth online marketing company - in Western Australia, and a Google Partner and Bing Ads Professional. This training seminar looks at why you should use Twitter for business, how to set up a Twitter profile, managing social media content marketing on Twitter, cross pollination of social media marketing and a run down on some very useful tools to use with Twitter.
The Best Digital Marketing Agency for SEO, Social Media Marketing, and More-...10xdigitalgroup
Looking for expert digital marketing services? Look no further than 10x Digital Group. Our team of experienced professionals specializes in SEO, social media marketing, and more to help you boost your online presence and grow your business.
Top SEO & Digital Marketing Agency in Melbourne - 10xdigitalgroupLucyFinnan
10X Digital Group is a Melbourne-based digital marketing agency committed to delivering quality and terrific results.
10X Digital Group is a digital marketing agency in Melbourne is fully committed to every project we take and ensure to deliver it with an unmatched quality that produces terrific results, We Are All About Passion, Quality & Trust and convey our motto ‘In Success of Our Clients Lies Our Own.
This deck talks about everything an advertiser on Twitter would need to know. Starting from basic understanding of Twitter as a social platform to campaign creation and management, this deck covers it all.
Productive social media management tool for marketersIndazo
According to a study, around forty-eight percent of the businesses lack a robust social media marketing strategy, which is a big mistake. Hence, if you are marketer and want to take your business to the next level of excellence, you should use social media marketing.https://www.indazo.com/blog/category/social-media/
Similar to Hootsuite Social Media Management - Vorian Agency 2016 (20)
EDMs (Electronic Distributed Marketing) through eNewsletters is almost as old as the internet itself and shouldn’t be discounted by marketers with so many additional options now available to connect with your customer base. This seminar looks at how to improve your eMarketing, increase deliverability, understand the different platforms, improve open rates, implement A/B testing, encourage segmentation and personalisation, and drive higher engagement and click through, whilst understanding how to integrate this strategy holistically across the Integrated Digital Marketing approach and support it with cross pollination and linking. We’ll talk about responsive designs and different ESP (Email Service Providers), and how users integrate with their emails… and what you can do to increase sharing and virality.
Things you can learn include:
The evolution of email marketing
Different eMarketing Platforms
What affects deliverability
CAN-SPAM act and Double Opt-ins
White lists, black lists and DSNBL
How to improve Open Rates
Implementing A/B testing
Segmenting your email subscribers/CRM
Personalisation and Psychology in eMarketing
Increasing click through and engagement
Tracking & Reporting on your email marketing
An Integrated Digital Marketing approach
Good design for email templates
Responsive Design for emails
Mail Chimp platform
Social Sharing, Forwarding and View Online
Vorian Agency PPC Google Adwords Seminar 2015Vorian Agency
In this seminar we’ll work through the ins and outs of Google Adwords, to explain how Pay Per Click (PPC) advertising can work for your business.
Things you can learn include:
What is PPC?
Introduction to Campaigns and Ad Groups
Creating an Advert
Editorial Guidelines
Keywords; Broad, Phrase & Exact Match
Bidding and Traffic Estimation
Account Configuration
Competitor Analysis
Negative Keywords
Ad Extensions
Integrating with Google Analytics
Conversion Tracking
Remarketing
This training session will give you insight into Facebook for business and how you can best optimise your profile, behind the scenes and settings of Facebook, recommendations on marketing, PPC and Ads Manager and more.
Get the most out of your social media channels and maximise your return on investment.
Things you can learn include:
Setting up a Facebook business page
Useful plugins and features
Content marketing strategy
Social media strategy
Pay-per-click advertising
Useful tools
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. Matt Lynch
With over 23 years Online Marketing & Information
Technology experience, my primary speciality is
Search Engine Optimisation (SEO). I am an
experienced senior technical marketing specialist
working both within agency and in-house roles. I
am a certified Google AdWords Specialist, Bing
Ads Accredited Professional.
I enjoy keeping up with the 'bleeding edge' of
technology advancements and social media
evolvement to ensure current knowledge in an ever
changing landscape, leading to early adoption and
determination of opportunity for marketing
enhancement.
Vorian Agency - General Manager
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Vorian Agency is a full service Digital Agency based in West Perth, that provides
customised marketing solutions including; search engine optimisation (SEO), pay-
per-click advertising (PPC), social media marketing (SMM), strategy, web design and
development, branding, print and graphic design, as well as on-hold phone
messages, audio and video production services, that are aimed at promoting your
brand’s products and services through a variety of results oriented strategies.
Vorian Agency is a Google Partner, Bing Ads Accredited Company,
Hootsuite Solutions Partner and a MailChimp Expert Company.
Vorian Agency delivers integrated online
and offline marketing solutions to
business wrestling with how to market in
today’s changing environment.
6. Interactive Questions?
During today’s session, you are welcome to ask questions.
Follow-up questions can be tweeted to our Vorian
Agency Twitter Account @vorianagency using the
hashtag #voriantraining
https://twitter.com/vorianagency
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7. Housekeeping
Before we start, please note the following:
• Exits
• Toilets
• Mobile phones on silent
• Wireless internet settings
• Presentation notes available at www.vorianagency.com.au/resources/downloads
• Vorian Agency Services Spectrum showcases our service offering
• Vorian staff are available to arrange an appointment or answer specific questions
• Your feedback on today’s seminar is important to us
• Register for our free seminars at www.vorianagency.com.au/resources/seminars
• Invite others you may know to register for our free seminars
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8. What is Hootsuite?
• Hootsuite is the world’s most widely used social media relationship platform. More
than 10 million users, including 744 of the Fortune 1,000 companies, trust Hootsuite
to manage their social media programs across multiple social networks from one
integrated dashboard.
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9. Hootsuite Facts
• The world's most widely used social relationship platform, available in 16 languages
and more than 175 countries.
• Over 10 million users including 744 of the Fortune 1,000 companies.
• Pioneered social media management when it launched in 2008.
• Largest open social relationship platform with 100+ partner integrations in the
Hootsuite App Directory.
• Over 600 staff located in Vancouver, San Francisco, London, Singapore, New York,
Hong Kong, Sydney and others.
• Preferred, certified partner of Facebook, Twitter, LinkedIn, and Google+
• Over 1,600 enterprise customers including NHL, Sony Music Entertainment, Adidas,
eBay, AstraZeneca US, Orange, and more.
• CEO: Ryan Holmes, CRO: Steve Johnson, CFO: James Rumble, CTO: Ajai Sehgal
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15. Adding a Tab to your dashboard
• From the launch menu on the left, select the house or Streams
icon.
• Click the plus (+) sign to add a tab.
• A new tab will appear with “untitled” highlighted. Start typing to
name the tab. Unless you want a blank tab, click on the “Add a
Stream” guide that automatically appeared in your new tab and
follow the prompts. Click and drag your tabs along the top of the
dashboard to put them in an order that works best for you.
• Keep the naming convention short, so that you can fit more tabs
visible along the top.
• Note: Streams help further breakdown each tab according to
social networks, apps, functionality, keyword searches, etc.
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16. How to add Streams to your Tab
• Every stream inside your tab is self-contained. So
you can monitor the Tweets, Facebook photos, and
YouTube searches related to your Tab title.
• To add a social network: in the stream guide click
“Networks”, scroll to find the network and its
associated options menu will appear. From there,
select the network’s functionality of your choice for
that stream.
• For example, let’s say you’re setting up a Twitter tab
for your business. We recommend that you add
different streams within that tab for your business’
Home Feed, Mentions, Direct Messages and
ReTweets.
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17. Use the Stream that suits you
• There are different Stream types depending on which Social Media channel is
selected. Start by choosing the associated channel account, then select the options
you require.
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18. How to adjust Stream size
• To help you adjust your stream width, use the handy toggle bar.
• In the far right corner of your tab row you will find the toggle bar. Slide the toggle back
and forth to adjust stream widths.
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20. How to add an app
• To add an app: in the stream guide click “Apps,”
scroll to find your app of choice and follow the
prompts from there for signing in and set-up.
• For example, let’s say you’re setting up an
“Instagram” tab for your business. We recommend
that you add different streams for your Home Feed
and Your Photos. Add another stream for the
Statigram App to monitor your Instagram analytics.
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21. Which App would I recommend?
• With 126 Apps to choose from, you have a lot of
selection choice!
• I’ve listed some of the popular apps which I use to
connect other services, other social media accounts,
provide enhanced information with the social media
accounts I use, or simply to collate content I can
repurpose as part of my content marketing strategy.
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22. Target your New Followers
• Create a stream to monitor your New Followers on Twitter, and send them a custom
DM (Direct Message), to help them discover new content, new channels or your
current specials.
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23. Using Search Streams
• Create a stream for each social media channel, and account, to monitor your brand
#hashtags, brand keywords, competitors, or for content ideas.
• TIP: are you also using Google Alerts and Talkwalker.com Alerts to monitor your
brand mentions?
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24. Canned Messages
• Save messages as templates, that you can use as canned responses to direct users
for actions, for quick consistent replies – useful for Customer Service.
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25. Posting with Hootsuite
• Select which Social Media channels you wish to post your message to within Find
Profile.
• Click the pin icon next to each Social Media channel to add them to your distribution.
• For frequently used Social Media channels, star them as a favorite to have on top.
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26. Posting with Hootsuite
• Type your message into the message window.
• The character count indicator will let you know how many characters remain.
• Add a link, type/paste your URL into the link window to ‘Shrink’
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27. Advanced link options
• Add a link, type/paste your URL into the link window to ‘Shrink’
• If you want to access the Advanced Link Options, click on the ‘cog’
• Choose your URL shortener preference
• Store your Google Analytics custom campaign tagging preferences
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28. Google URL Shortener & Campaign Tracking
• To assist your marketing campaign reporting
and tracking of the efforts of links you post and
measure the effectiveness of your activities,
consider using a consistent URL shortener
such as Google’s goo.gl
• Google Analytics Campaign Link Tagging Tool
is also very useful to create tagged URLs with
campaign and source information that you can
then shorten. The results are then measured
within Google Analytics to show the
effectiveness of different mediums.
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29. Adding an Image
• Click the Paperclip icon to upload an image or file. Images based on the URL work
for Facebook and Google+. Upload for Twitter provides the image as a link.
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30. Scheduling your Post
• Use ‘AutoSchedule’ to have Hootsuite choose the optimal time for your post.
• OR, schedule to coordinate your marketing delivery, and cover content posting for the
week, month or year ahead…
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31. Bulk Scheduling your Posts
• Want to save time? Try the ‘bulk message uploader’.
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33. Adding Targeting region
• Need to filter your content post and target for a specific country?
• Click the world globe icon to select the targeting available for the selected channel.
• Show regional content to regional users only.
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34. Publisher
• Manage your scheduled posts within Hootsuite.
• Filter out the Scheduled posts by channel, account profile:
• View by day, week, month or list view
• See if posts didn’t work ‘rejected’, and historical information.
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35. Content Suggestions
• Stuck for content marketing ideas? Hootsuite wants to help. By profiling your
followers and engagement, Hootsuite will provide a week of content suggestions that
match your profile:
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36. Reporting
• Reporting templates, or build a customised report to suit your requirements.
• Additional reporting features can be purchased depending on account type.
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37. Reporting
• Twitter Profile Overview.
• Select your Profile.
• Select the date range.
• Save to .csv or .pdf
• Set up email scheduling.
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38. Build your custom reporting
• Create a custom report.
• Edit default templates.
• Add advanced features.
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39. Assignments (Team Work)
• Working in a team is very easy with Hootsuite.
• The Assignments tab enables the allocation of messages to assigned team
members, and you can review the status and activity.
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40. Contacts
• Manage your followers, lists and who you follow for Twitter.
• Manage your circles for Google+
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41. Hootsuite - Tools
• An education in Social Media and using HootSuite – Hootsuite University
https://learn.hootsuite.com/
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42. Hootsuite Mobile Apps
• Android and iOS – Hootsuite is available for smartphones and tablets:
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43. Hootsuite for Events
• https://hootsuite.com/hootfeed
• Welcome to Hootsuite's customizable HootFeed, a live Twitter stream that can be
displayed on screens around your event. The HootFeed is an easy-to-customize tool,
which animates the Twitter activity you care about live; encouraging your guests to
interact with the event's feed. By displaying visual Tweets on screens around your
event, you create a Tweet wall that your guests can get involved with.
• To get started, enter in your email address and keyword. If you would like to
customize your Twitter stream, toggle the customize button to "On" and enter in your
company information and layout options. Next, authorize HootFeed to use your
Twitter account. Enter your username or email and password to view a preview of
what your HootFeed will look like.
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44. Hootsuite ViralTag for Pinterest
• Unlike many of the other apps, which simply give you
the option of creating a new stream for viewing
network activity, ViralTag for Pinterest actually adds
the ability to post to Pinterest. That means that it also
includes Hootsuite's scheduling options so that now,
you can publish Pinterest shares at the most
optimum times for your network, as well as ensure
consistent activity.
• Ideally, brands should spread their pinning activity
out throughout the day, and now they can with
ViralTag.
• This app includes a 2-day free trial, and $4.99 /
month thereafter subscription fee.
• Using this app, Hootsuite users and brands can now
also more easily cross-promote their content and
social networks by sharing pins to their other social
accounts.
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45. Keep Connected
After today’s session, please feel free to connect with me if
you have additional questions:
LinkedIn: http://au.linkedin.com/in/mattlynchseo
Don’t forget to LIKE & Review Vorian Agency on Facebook:
https://www.facebook.com/VorianAgency
All of my other Social Media links are available on About.Me:
About.Me: http://about.me/au.mattlynch
Email: matt.lynch@vorian.com.au
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47. We would love to see you again…
Thank for attending today’s seminar.
• Presentation notes available at www.vorianagency.com.au/resources/downloads
• Vorian Agency Services Spectrum showcases our service offering
• Vorian staff are available to arrange an appointment or answer specific questions
• Your feedback on today’s seminar is important to us
• Please leave a review for us on Facebook, Yelp or Google My Business
• Register for other seminars at www.vorianagency.com.au/resources/seminars
• Invite others you may know to register for our free seminars
• Special Offer for the next ten days:
10% discount on Social Media services
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48. Social Media Services
SMM - Social Media Marketing
•Social Media Scope & Strategy
•Social Media Content Plan
•Social Media Community Management
•Integrated Social Media Management
•Facebook Organic & PPC Marketing
– Facebook Business/Personal Pages
– Facebook Custom Pages
– Facebook PPC
– Facebook Management
•Twitter Organic & PPC Marketing
•LinkedIn Organic & PPC Marketing
•Google+ Marketing
•YouTube Organic & PPC Marketing
•Pinterest Marketing
•Instagram Organic & PPC Marketing
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