This presentation about Facebook advertising tips and strategies will help you understand the top 25 Facebook marketing techniques that can help every individual to grow their business and gain more traffic with less effort. As it is a known fact that Facebook advertising is one of the most effective marketing strategies for every brand, so in this video we will be explaining a few tips like how to use Facebook messenger and newsfeed for advertisements, ways to choose an appropriate Call-To-Action, A/B testing, product placement in your ad creative, experimenting with your advertisement, easy way to respond to lead ad responses etc. so that it can be helpful for the beginners who want to get started with Facebook marketing. Now, let's get started and discuss the top 25 tips and strategies that you should be focusing on for optimizing your Facebook advertising in 2019! Below are some of the Facebook advertising tips explained in this presentation: 1. Not all advertisements need to sell something 2. Use Facebook Messenger for advertising 3. Use video advertisements 4. Newsfeed advertisement 5. Advertise on Instagram 6. A/B testing 7. Choose an appropriate Call-To-Action 8. Choose the right audience for your advertisement 9. Create lookalike audiences 10. Use the golden point rule on your ad creative 11. Product placement in your ad creative 12. Do not use images that have more than 20% text 13. Use attention-grabbing advertisements 14. Don’t hesitate to experiment with your advertisement 15. Plan your campaigns for the holiday season Why learn Digital Marketing? Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace. What skills will you learn from this Digital Marketing course? This course will enable you to: 1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy 2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing 3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more. Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training

1. Tip #1

2. Tip #1

3. Tip #1
Not all advertisements need
to sell something
Advertising an event Customer stories
App promotion
WWW
Introduce them to
your website

4. Tip #1
There are a number of other
ways you can generate value
from your advertisement.
Methods like:
Advertising an event Customer stories
App promotion
WWW
Introducing them to
your website

5. Tip #2

6. Tip #2
Use Facebook Messenger for
advertising

7. Tip #2
Facebook messenger is a great
platform for:
Interacting with your
audience
Taking care of any
objections they have

8. Tip #2
It’s also a lot more personal and
interactive than other forms of
advertisements
Interacting with your
audience
Taking care of any
objections they have

9. Tip #3

10. Tip #3
Use video advertisements!

11. Tip #3
Video ads tend to outperform
regular image ads and other ad
formats. They also receive more
engagement from the users

12. Tip #3
They can range from a few
seconds, all the way to 120
minutes. They also receive 10 to
30% more views
-1:50

13. Tip #3
They can range from a few
seconds, all the way to 120
minutes. They also receive 10 to
30% more views
-1:50
Note: Video ads perform better when they have subtitle support

14. Tip #4

15. Tip #4
Where you’re placing your
advertisement can play an important
role in deciding how many people
come across it. Facebook offers a
number of different options to
choose from..
News Feed
Instant articles
Right column
Suggested videos

16. Tip #4
News Feed
Instant articles
Right column
Suggested videos
Where you’re placing your
advertisement can play an important
role in deciding how many people
come across it. Facebook offers a
number of different options to
choose from..

17. Tip #4
…and several others News Feed
Instant articles
Right column
Suggested videos

18. Tip #4
Start by advertising on the News Feed.
Most users spend most of their time
there, and has the highest chance of
grabbing their attention

19. Tip #5

20. Tip #5
Facebook ads also offer you options to
advertise on Instagram. You have
options to advertise through stories,
carousel ads, photo ads and video ads

21. Note to instructor:
Please explain why
this is a good
advertisement
Let’s take a small break from
these tips and strategies, and
have a look at a great ad! It’s
time for an AD BREAK!

22. Note to instructor:
Please explain why
this is a good
advertisement
Let’s take a small break from
these tips and strategies, and
have a look at a great ad! It’s
time for an AD BREAK!
Note to instructor:
Please explain why
this is a good
advertisement

23. Tip #6

24. Tip #6
Do continuous A/B testing
to figure out what works
and doesn’t in your
advertisement
Ad creative
type 1
Ad creative
type 2
Facebook
Advertisement

25. Tip #6
Things you can change are the
color of elements, images, text, call
to action, element positioning and
the audience you’re targeting with
your advertisement
Ad creative
type 1
Ad creative
type 2
Facebook
Advertisement

26. Tip #6
Testing can be done initially
on broader elements and then
smaller finer details like
statements in your ad copy
Copy text
version 1
Copy text
version 2
Facebook
Advertisement

27. Tip #7

28. Tip #7
Choose an appropriate
Call-To-Action in your
advertisements that will attract
potential customers
Book Now
Watch Video
Contact Us
Use App Play Game
Send Message
Shop Now
Call Now

29. Tip #7
Facebook offers 7 different
varieties from which you can
choose
Book Now
Watch Video
Contact Us
Use App Play Game
Send Message
Shop Now
Call Now

30. Tip #7
Take for example, this
advertisement…

31. Tip #7
If the CTA was ‘Shop Now’
instead of ‘Sign Up’, it wouldn’t
make sense
First 100 registrations get free access to the webinar
“SEO Tips and Tricks” by Mark Fueler on 19th March 2019
7:30 pm PST
Start learning Search Engine Optimization now!
Shop Now

32. Tip #8

33. Tip #8
Choose the right audience for your
advertisement

34. Tip #8
For this, you can consider
things like…
Website visits Interests
Customers in the buying
process
Demographics (name, location,
age, gender etc.)

35. Tip #9
Tip #9

36. Tip #9
Create lookalike audiences

37. Tip #9
Facebook creates an
audience that’s similar to an
audience you’re already
advertising to/ customer
base
Your actual audience
Lookalike audience

38. Tip #9
This will increase the
number of people who will
find your advertisement
relevant
Your actual audience
Lookalike audience

39. Tip #10

40. Tip #10
Use the golden point rule on
your ad creative. Take this
advertisement for example…

41. Tip #10
This is done by dividing your
creative into 9 equally sized boxes
by drawing two lines horizontally
and two vertically like a tic-tac-toe
box

42. Tip #10
Placing the main subject of your
ad in the cross-sections of the
drawn lines encourages the user
to place their focus on those
points

43. Now, here’s another example of
great advertising!
Note to instructor:
Please explain why
this is a good
advertisement
It’s another AD BREAK!
Which means we’re going to
see another great ad!

44. Now, here’s another example of
great advertising!
Note to instructor:
Please explain why
this is a good
advertisement
It’s another AD BREAK!
Which means we’re going to
see another great ad!
Note to instructor:
Please explain why
this is a good
advertisement

45. Tip #11

46. Tip #11
Placing your product in the right
hand in your creative

47. Tip #11
A study called Perceived Product
Heaviness and Package Evaluation
states that depending on where a
product is placed, users would
react differently to it

48. Tip #11
The study states that users tend to
react positively to the product when
placed on the right hand side in the
ad creative

49. Tip #12

50. Tip #12
Do not use images that have more
than 20% text
WadadajndkAwkdnmakmd
WadadajndkAwkdnmak
mdASdasdandka;mdl
kasm;dl;admaskdmla
Wadadajndk
Awkdnmakmd
ASdasdand

51. Tip #12
Although there’s no limit to how much
text you can add to your creative,
Facebook recommends lesser the text
you use in your creative, more likely it
is for your ad to have it’s desired
impact
Wadadajnd
saddsadda
Start
now!

52. Tip #13

53. Tip #13
Use an ad creative that’s
attention grabbing and is
relevant for your business

54. Tip #13
1) Don’t use clip-art in your
ad creative
2) Don’t use low-resolution,
pixelated images
3) Use images that are well lit

55. Tip #13
To create attention-grabbing ads
show images of people benefiting
from your product, instead of just the
product itself

56. Tip #14
Tip #14

57. Tip #14
Don’t hesitate to experiment with
your advertisement’s creative or its
copy
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Certified Associate Certification!

58. Tip #14
By refreshing them, your users
don’t get bored of seeing your
advertisements
Start your journey into Digital Marketing with Simplilearn’s Digital
Marketing Certified Associate Certification!

59. Tip #15

60. Tip #15
Plan your campaigns for the
holiday season
(eg: Christmas, New Year,
Cyber-Monday, etc.)

61. Tip #15
During this time, you can easily
engage with your audience,
promote brand awareness,
and since most people are in the
mood for shopping, you can
increase sales and revenue

62. Note to instructor:
Please explain why
this is a good
advertisement
Time for an AD BREAK! Let’s
find out why this particular
advertisement is so great!

63. Note to instructor:
Please explain why
this is a good
advertisement
Time for an AD BREAK! Let’s
find out why this particular
advertisement is so great!

64. Tip #16

65. Tip #16
Shorten the amount of time between
retargeting your audience. Target
people who have visited your
website within the span of a month
or two weeks

66. Tip #17

67. Tip #17
Keep altering the hook
of your ad copy
Option 1

68. Tip #17
Keep altering the hook
of your ad copy
Option 2
Start your digital marketing journey today by learning topics like SEO, Facebook Advertising,
PPC and several others with Simplilearn’s DMCA certification!

69. Tip #17
An effective strategy would be
to create multiple ads with
different hooks and see which
performs best
OPTION A
A B
OPTION B

70. Tip #18

71. Tip #18
Respond to lead ad
responses as soon as
possible

72. Tip #18
The longer you take to respond,
the less likely the customer would
want to continue interacting with
you

73. Tip #19

74. Tip #19
Add scarcity to your
advertisements
Start learning Search Engine Optimization now!
First 100 registrations get free access to the webinar
“SEO Tips and Tricks” by Mark Fueler on 19th March 2019
7:30 pm PST

75. First 100 registrations get free access to the webinar
“SEO Tips and Tricks” by Mark Fueler on 19th March 2019
7:30 pm PST
Start learning Search Engine Optimization now!
Tip #19
By doing this, your prospects
would be more inclined to buy
your product due to the fear of
missing out
Top 100 registrations get free access
Instructor note:
You can add examples of
scarcity like limited stocks,
offer ending in a few hours,
etc.

76. Tip #19
WARNING!
This could effect the long term
credibility of your brand! Start learning Search Engine Optimization now!
First 100 registrations get free access to the webinar
“SEO Tips and Tricks” by Mark Fueler on 19th March 2019
7:30 pm PST

77. Tip #20

78. Tip #20
Keep track of your ad relevance
score

79. Tip #20
This value is an indicator to
signify the quality and
engagement levels. Its value
ranges from 1-10
1-6
The ad isn’t reaching the relevant
audience and your audience isn’t
reacting to it
These ads are reaching the
appropriate audience and getting
a lot of interaction
Average
RELEVANCE SCORE
Average
RELEVANCE SCORE
7-10

80. AD BREAK!
Let’s see why this advertisement
is so special!

81. AD BREAK!
Let’s see why this advertisement
is so special!
Note to instructor:
Please explain why
this is a good
advertisement

82. Tip #21

83. Tip #21
Include emojis in your ad copy. It
helps your ad get noticed and
stand out in the News Feed
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84. Tip #22
Tip #22

85. Tip #22
Use UTM parameters to your ad,
which can feed into your Google
Analytics account and provide
tracking information

86. Tip #22
UTM parameters can be used to find:
• Which of your marketing efforts are
bringing in most of the traffic.
• Whether your campaign is bringing
in new visitors to your website
• Average time spent by users

87. Tip #23

88. Tip #23
Use Exclusion Marketing to
improve your Facebook Return on
Investment by not including people
who have already taken the action
desired by you
Has subscribed to your website
(will not be remarketed to)
Hasn’t subscribed (will be remarketed)

89. Tip #24
Tip #24

90. Tip #24
Track the right metrics for your
business. Keep your eye on
important metrics
?

91. Tip #24
Your reach and frequency metrics can
measure how many people saw your
advertisement, post engagement can
determine how users are reacting to your
ads, CPC to determine the cost
effectiveness of your campaign, etc.
?

92. Tip #25

93. Tip #25
Take advantage of Facebook’s
location tracking tool for your
advertisements

94. Tip #25
You can advertise in up to 25
countries, different states,
provinces, cities, districts and ZIP
codes

95. Tip #25
Your advertisements are shown to interested
people based on their location.
You could advertise to:
• everyone in a particular area,
• people who live there,
• people who were there recently or
• people travelling to that location

96. Tip #25
With this, you could take your marketing
to the next level by poaching your
competitions customers by offering them
greater discounts and other things your
competitors don’t offer

97. In this ad break, we have:
Note to instructor:
Please explain why
this is a good
advertisement
Time for our last AD BREAK!
Let’s talk about this great ad!

98. In this ad break, we have:
Note to instructor:
Please explain why
this is a good
advertisement
Time for our last AD BREAK!
Let’s talk about this great ad!
Note to instructor:
Please explain why
this is a good
advertisement

99. In this ad break, we have:
Note to instructor:
Please explain why
this is a good
advertisement