The document provides information about a Google Adwords PPC training seminar to be held on August 20th, 2014 from 10am to 12pm. The presenter will be Matt Lynch, General Manager of Vorian Agency, who has over 20 years of experience in information technology and online marketing, specializing in search engine optimization and being a certified Google Adwords and Bing Ads professional. The seminar will cover topics such as the difference between SEO and PPC, benefits of Google Adwords, account structure, keywords, ad placements, ad rank, bidding and quality score. It will also discuss setting goals and metrics for campaign performance. Contact details are provided for Matt Lynch and Vorian Agency.
In today's technologically advanced world, digital marketing is the new way to promote and advertise products. Compared to traditional marketing, it's cost-effective, easily managed and simple to analyze and learn. In a society where we struggle with scarcity and rising prices, Google digital marketing is the way to turn around.
To know more details, visit us at : https://ttdigitals.com/google-digital-marketing/
#GoogleAdscourse #digitalmarketing #samiruddinconsultancy Google Ads course|I...MD SAMIR UDDIN
#GoogleAdscourse #digitalmarketing
#googleadscourse #samiruddinconsultancy #digitalmarketing
Google Ads course|Important facts related to Google Ads|Deadly Google Ads Mistakes To Avoid|(Part-1)
Learn Google Ads course during lockdown that will boost your career as Google Ads manager
Want to master in Google ads
Enroll now -
https://m.youtube.com/channel/UC4k3h0...
In this video I'm trying to explain some facts related to Google Ads and reason why our Google Ads not performing well and there will be a Playlist for Google Ads in depth course that we'll update soon
So don't forget to watch the entire play list.
Ads course | Google Ads course|Important facts related to Google Ads|Deadly Google Ads Mistakes To Avoid|(Part-2) (Part-2)
This course included
1. Complete in depth knowledge about Google Ads.
2. In depth concept with live examples
3. We'll give you hands on project
4. Provide you free materials
For any query mail me at - iamsameer1997@gmail.com
Facebook - https://www.facebook.com/samiruddinco...
Instagram - I'm on Instagram as @iamsamir_creator. Install the app to follow my photos and videos. https://www.instagram.com/invites/con...
Linkdin - https://www.linkedin.com/in/md-samir-...
Telegram - @samiruddinconsultancy
I'm also available on patron let's find me on others social media and comment in any video
Here's our free Google Adwords PPC Pitch Deck. Feel free to download this, edit it, and use it to get as many clients Adwords pay per click clients as you can. Use this free tool to help you sell PPC services and get more PPC clients. Link to post about this:
http://clicksgeek.com/free-google-adwords-ppc-pitch-deck-template/
For more info about our white label ppc management services please visit us at: http://clicksgeek.com/
In today's technologically advanced world, digital marketing is the new way to promote and advertise products. Compared to traditional marketing, it's cost-effective, easily managed and simple to analyze and learn. In a society where we struggle with scarcity and rising prices, Google digital marketing is the way to turn around.
To know more details, visit us at : https://ttdigitals.com/google-digital-marketing/
#GoogleAdscourse #digitalmarketing #samiruddinconsultancy Google Ads course|I...MD SAMIR UDDIN
#GoogleAdscourse #digitalmarketing
#googleadscourse #samiruddinconsultancy #digitalmarketing
Google Ads course|Important facts related to Google Ads|Deadly Google Ads Mistakes To Avoid|(Part-1)
Learn Google Ads course during lockdown that will boost your career as Google Ads manager
Want to master in Google ads
Enroll now -
https://m.youtube.com/channel/UC4k3h0...
In this video I'm trying to explain some facts related to Google Ads and reason why our Google Ads not performing well and there will be a Playlist for Google Ads in depth course that we'll update soon
So don't forget to watch the entire play list.
Ads course | Google Ads course|Important facts related to Google Ads|Deadly Google Ads Mistakes To Avoid|(Part-2) (Part-2)
This course included
1. Complete in depth knowledge about Google Ads.
2. In depth concept with live examples
3. We'll give you hands on project
4. Provide you free materials
For any query mail me at - iamsameer1997@gmail.com
Facebook - https://www.facebook.com/samiruddinco...
Instagram - I'm on Instagram as @iamsamir_creator. Install the app to follow my photos and videos. https://www.instagram.com/invites/con...
Linkdin - https://www.linkedin.com/in/md-samir-...
Telegram - @samiruddinconsultancy
I'm also available on patron let's find me on others social media and comment in any video
Here's our free Google Adwords PPC Pitch Deck. Feel free to download this, edit it, and use it to get as many clients Adwords pay per click clients as you can. Use this free tool to help you sell PPC services and get more PPC clients. Link to post about this:
http://clicksgeek.com/free-google-adwords-ppc-pitch-deck-template/
For more info about our white label ppc management services please visit us at: http://clicksgeek.com/
This presentation guides you through Google's PPC advertising platform. It will show you a step by step how to create your first AdWords compaign.
For more presentations on digital marketing, please follow me.
Google Ads Updates Guide 2020: The best GuidePPCexpo
Google Ads Updates Guide 2020 The best Guide:
As we move into 2020, the leading search engine in the world continues to evolve to provide a better service for consumers, marketers, and search engine optimization (SEO) professionals. In this article, we’ll explore the top Google Ads updates, looking at the significant changes on the platform over the past year.
PPC Google AdWords Proposal Sample for Client PitchingeMarket Education
This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
En gennemgang af mulighederne der inden længe kommer fra Google, via Mobile og Mobile Search. Vi er igang med at udarbejde en "Guide til Mobile Optimization".
Beware (almost) 100 Slides of content!!!
An indepth Adwords introduction class I delivered for General Assembly Sydney.
Content of the presentation
Key advantages of Search Engine Marketing (SEM)
AdWords terminology
How Adwords actually works
Which keywords should you pick
Methods to create effective ad copy
Landing page fundamentals
Walkthrough setup
Advanced bidding and ad options
Tools & tips
Freebies
If you decide to open this deck, say goodbye to your loved ones,cause you are following us down the rabbit hole.
Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.
The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
Google Discovery Ads allow brands to reach their audience across YouTube, Gmail, and Discover with mobile-friendly, visual content.
This extends the reach of Google Ads into the 'inspiration' phase of the consumer journey that Facebook and other social networks dominate.
But how do Google Discovery Ads work? This short, snappy guide will get you up to speed.
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
In this course, we have covered have-to-know knowledge to do a good Display Campaign with AdWords including: 1) Some up-to-date marketing strategy to keep in mind; 2) Understanding General Display Campaign by its structure, format, targeting, bidding and performance evaluation; 3) Understanding Video Campaign by its structure, format, optimization approaches, and other extra ad functions of YouTube; 4) Introduction of Gmail Ads and some several useful tools to plan and optimize your Display AdWords Campaign.
在本次課程中,我們同大家分享了與多媒體展示廣告相關的基礎知識和優化策略,包括:1)如今網絡營銷的最新趨勢;2)從廣告結構、形式、定位以及成效評估等方面了解多媒體廣告;3)從廣告結構、形式、優化方法和額外功能了解如何利用YouTube製作多媒體廣告;4)認識其他可以幫助優化多媒體廣告的有效工具。
Social Commerce 2.0 With CPC Strategy & AddShoppersTinuiti
In this LIVE webinar event, retailers will learn how to drive orders by integrating social into their existing channels like SEO, email marketing, and retargeting. CPC Strategy’s Stephen Kerner and AddShoppers Co-founder Chad Ledford team up to deliver advanced social commerce strategies supported by real client data.
Nuevas herramientas de Google | Google Q3Oscar García
Google es el principal buscador del mundo por lo que sus herramientas son las más avanzadas. En esta guía se muestra de forma completa cómo sacarle el máximo rendimiento a Google Adwords, así como todas las plataformas de marketing digital. Todo para lograr un posicionamiento Web mejorado.
Solicita una asesoría con un experto en Google Adwords y sube posiciones haciendo clic en http://experto-adwords.com/. Optimiza tu tienda online aquí http://www.activatuprestashop.com/, aumenta tus ventas optimizando tu cuenta en http://www.activatushopping.com/ o mejora tu SEO local en expertosmybusiness.com.
This presentation guides you through Google's PPC advertising platform. It will show you a step by step how to create your first AdWords compaign.
For more presentations on digital marketing, please follow me.
Google Ads Updates Guide 2020: The best GuidePPCexpo
Google Ads Updates Guide 2020 The best Guide:
As we move into 2020, the leading search engine in the world continues to evolve to provide a better service for consumers, marketers, and search engine optimization (SEO) professionals. In this article, we’ll explore the top Google Ads updates, looking at the significant changes on the platform over the past year.
PPC Google AdWords Proposal Sample for Client PitchingeMarket Education
This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
En gennemgang af mulighederne der inden længe kommer fra Google, via Mobile og Mobile Search. Vi er igang med at udarbejde en "Guide til Mobile Optimization".
Beware (almost) 100 Slides of content!!!
An indepth Adwords introduction class I delivered for General Assembly Sydney.
Content of the presentation
Key advantages of Search Engine Marketing (SEM)
AdWords terminology
How Adwords actually works
Which keywords should you pick
Methods to create effective ad copy
Landing page fundamentals
Walkthrough setup
Advanced bidding and ad options
Tools & tips
Freebies
If you decide to open this deck, say goodbye to your loved ones,cause you are following us down the rabbit hole.
Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.
The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
Google Discovery Ads allow brands to reach their audience across YouTube, Gmail, and Discover with mobile-friendly, visual content.
This extends the reach of Google Ads into the 'inspiration' phase of the consumer journey that Facebook and other social networks dominate.
But how do Google Discovery Ads work? This short, snappy guide will get you up to speed.
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
In this course, we have covered have-to-know knowledge to do a good Display Campaign with AdWords including: 1) Some up-to-date marketing strategy to keep in mind; 2) Understanding General Display Campaign by its structure, format, targeting, bidding and performance evaluation; 3) Understanding Video Campaign by its structure, format, optimization approaches, and other extra ad functions of YouTube; 4) Introduction of Gmail Ads and some several useful tools to plan and optimize your Display AdWords Campaign.
在本次課程中,我們同大家分享了與多媒體展示廣告相關的基礎知識和優化策略,包括:1)如今網絡營銷的最新趨勢;2)從廣告結構、形式、定位以及成效評估等方面了解多媒體廣告;3)從廣告結構、形式、優化方法和額外功能了解如何利用YouTube製作多媒體廣告;4)認識其他可以幫助優化多媒體廣告的有效工具。
Social Commerce 2.0 With CPC Strategy & AddShoppersTinuiti
In this LIVE webinar event, retailers will learn how to drive orders by integrating social into their existing channels like SEO, email marketing, and retargeting. CPC Strategy’s Stephen Kerner and AddShoppers Co-founder Chad Ledford team up to deliver advanced social commerce strategies supported by real client data.
Nuevas herramientas de Google | Google Q3Oscar García
Google es el principal buscador del mundo por lo que sus herramientas son las más avanzadas. En esta guía se muestra de forma completa cómo sacarle el máximo rendimiento a Google Adwords, así como todas las plataformas de marketing digital. Todo para lograr un posicionamiento Web mejorado.
Solicita una asesoría con un experto en Google Adwords y sube posiciones haciendo clic en http://experto-adwords.com/. Optimiza tu tienda online aquí http://www.activatuprestashop.com/, aumenta tus ventas optimizando tu cuenta en http://www.activatushopping.com/ o mejora tu SEO local en expertosmybusiness.com.
Case study: Share a Coke Campaign Post-analysis
Campaign: Share a Coke
Client: Coca-Cola
Agencies: Naked, Ogilvy, Wunderman, Ikon, Fuel, Urban, Momentum, One Green Bean
Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Contact me If you need any help. prebo@prebo.co.za
Vorian Agency PPC Google Adwords Seminar 2015Vorian Agency
In this seminar we’ll work through the ins and outs of Google Adwords, to explain how Pay Per Click (PPC) advertising can work for your business.
Things you can learn include:
What is PPC?
Introduction to Campaigns and Ad Groups
Creating an Advert
Editorial Guidelines
Keywords; Broad, Phrase & Exact Match
Bidding and Traffic Estimation
Account Configuration
Competitor Analysis
Negative Keywords
Ad Extensions
Integrating with Google Analytics
Conversion Tracking
Remarketing
Vorian Agency PPC google adwords seminarMatt Lynch
Matt Lynch is the General Manager for Vorian Agency, a Perth - Western Australia based digital marketing company, Google Partner and Bing Ads Professional. This training seminar looks at the fundamentals of PPC using Google Adwords.
Discover the basics and how to start with Google AdWords. How Google AdWords works? How to build your Google AdWords strategy? What are the evolutions?
Expert: Gerald Claessens, Knewledge
Level: All levels
Objectives
Know how to evaluate the opportunities of Google AdWords
Discover concrete examples of successful projects in SEA
Learn how to manage an Adwords budget
Check out our other AdWords Training videos:
https://bit.ly/3eKFvSq
https://bit.ly/2ZN0UpX
https://bit.ly/3eQUNVT
https://bit.ly/30vi0I1
https://bit.ly/30krqFS
https://bit.ly/3eE8bwg
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Call Us: (888) 846-4937
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Hootsuite Social Media Management - Vorian Agency 2016Vorian Agency
Join Matt Lynch, General Manager of Perth based marketing company Vorian Agency, demonstrating the benefits of using Hootsuite for Social Media Management. Vorian Agency offers 15 marketing topics as training courses to Perth businesses, and supports this with a download of the seminar notes with links, references, and useful guides on how to use Hootsuite.
Preparing to Manage Social Media in a Crisis
Social media has changed crisis management exponentially. It has become the primary source for news as it breaks, to maintain a connection to the crisis, and to reach out to ask questions, comment, or get support. Consumers flock to find the ‘official’ page of the business within search, and their official channels on Social Media. This presentation from Matt Lynch explores best practice across Search Engine Optimisation and Social Media for the Crisis Management Leaders Summit, Perth 2015 #gocrisis #voriantraining
EDMs (Electronic Distributed Marketing) through eNewsletters is almost as old as the internet itself and shouldn’t be discounted by marketers with so many additional options now available to connect with your customer base. This seminar looks at how to improve your eMarketing, increase deliverability, understand the different platforms, improve open rates, implement A/B testing, encourage segmentation and personalisation, and drive higher engagement and click through, whilst understanding how to integrate this strategy holistically across the Integrated Digital Marketing approach and support it with cross pollination and linking. We’ll talk about responsive designs and different ESP (Email Service Providers), and how users integrate with their emails… and what you can do to increase sharing and virality.
Things you can learn include:
The evolution of email marketing
Different eMarketing Platforms
What affects deliverability
CAN-SPAM act and Double Opt-ins
White lists, black lists and DSNBL
How to improve Open Rates
Implementing A/B testing
Segmenting your email subscribers/CRM
Personalisation and Psychology in eMarketing
Increasing click through and engagement
Tracking & Reporting on your email marketing
An Integrated Digital Marketing approach
Good design for email templates
Responsive Design for emails
Mail Chimp platform
Social Sharing, Forwarding and View Online
Do you find yourself getting frustrated with websites because you can’t find what you’re looking for?
One of the most common issues found on websites is the lack of attention to detail to the specific design elements that users engage with. CRO or Conversion Rate Optimisation has now become an extremely important factor to increase engagement and conversions.
Websites that have high traffic volume but low conversions will in most instances have design flaws in their website structure which are limiting user engagement with their website.
With so many social media channels available, business marketers are finding it hard to find the time to do everything that they ideally want and need to do with Social Media Marketing to keep the conversation going with the community that they want to build up around their brand. This seminar looks at the popular social media management tool HootSuite, to outline the benefits for busy marketers in scheduling content, monitoring keywords and conversations, tracking results from campaigns with custom URL shorteners, implementing Google Analytics campaign tagging, the reporting that can be customised and scheduled, as well as the team use of HootSuite.
Things you can learn include:
A walk through of HootSuite
Configuring accounts and channels
Adding administrators and users (Permissions)
Scheduling content and uploading
Repurposing content and using across channels
Using URL shorteners in and out of HootSuite
Implementing Google Campaign Tracking Tags
Monitoring your brand mentions and competitors
Setting up canned responses
From personal use to business use
HootSuite on the tablet and smartphones
A team approach to Social Media
Creating Custom Reports and scheduling
This seminar will explore the widely popular social media image scrapbooking website Pinterest as part of an integrated digital marketing strategy for your business to create brand awareness drive incidental traffic and create additional inbound links through to your website.
Things you can learn include:
consistent branding for account name
optimised biography and account information
Understanding Twitter Terminology
setting up boards and their descriptions
positioning the sequence of boards for optimal visibility
keyword strategy for content and file naming
filling your boards with pins
visual content marketing strategy
follower building strategy
cross pollination between your social media accounts
choosing good images to pin for viral distribution
Google’s version of Facebook and Twitter in the area of Social Media, allowing people to have personal profiles that can be used throughout all the Google products and maintain “Circles” to share their videos, pictures, websites with friends (like Facebook) or industry types (like Twitter) or the world.
Add to your social media repertoire and improve both your personal and business understanding of Twitter as a social media channel. Our seminar takes a deep dive into this very popular short message service to explain what it is all about and how you can leverage the twitterverse.
Things you can learn include:
Setting up your Twitter Account
Optimal designing for Twitter
Understanding Twitter Terminology
A consistent Social Media Style Guide
Best Practice Twitter Tips
The ideal Tweet length
Being organised and using Lists
Sourcing and Building Followers
Content Marketing with Twitter
The #Hashtag
Twitter search and location features
URL Shorteners and Campaign Marketing
Efficient Social Media Management and Apps
Trending Topics and what to post
Social Media Reporting
Branding and strategy is an important part of every business. By defining and then communicating the brand both internally and externally, will impact directly on the capacity of a business to achieve its objectives.
A brand involves four key elements:
Vision – where the organisation is going
Values – what the organisation stands for
Personality – what the organisation is like to deal with
Positioning – what differentiates the organisation
The vision and values are internal factors, whilst personality and positioning are external factors.
Other elements of a brand include:
Services
People
Mission
Features
Attributes
Benefits
Essence
This seminar will explore the elements of a brand and why defining and communicating your brand effectively is so important.
This training session will give you insight into Facebook for business and how you can best optimise your profile, behind the scenes and settings of Facebook, recommendations on marketing, PPC and Ads Manager and more.
Get the most out of your social media channels and maximise your return on investment.
Things you can learn include:
Setting up a Facebook business page
Useful plugins and features
Content marketing strategy
Social media strategy
Pay-per-click advertising
Useful tools
Video is a great way to identify your key messages as a company and entice viewers to engage with your business. Using online video marketing effectively is key to a successful online marketing strategy. More than 48 hours of video content is being uploaded every minute into YouTube where its videos are 50 times more likely to rank at the top of Google’s first page Search Results. If you would like to learn more about how you can optimise your existing videos or gain insights and ideas for new videos to help increase user engagement then this seminar is for you.
Things you can learn include:
Video channel distribution options
Content marketing with video
SEO for video optimisation
Video production format options
Social media and videos
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
2. Matt Lynch
• General Manager of Vorian Agency – Delivering integrated online and offline marketing
solutions to business wrestling with how to market in today’s changing environment.
• With over 20 years Information Technology and Online Marketing Experience, primary
speciality being Search Engine Optimisation (SEO), working both within agency and in-
house roles as a digital marketing specialist. Matt is a certified Google Adwords and Bing
Ads Professional.
• Enjoys keeping up with the 'bleeding edge' of technology advancements and social media
evolvement to ensure current knowledge in an ever changing landscape, leading to early
adoption and determination of opportunity for marketing enhancement.
• Local, national and international project experience particularly in the field of Travel with
companies such as Trafalgar Tours, The Travel Corporation brand and travel properties,
Stella Travel and Best Flights; Matt has earned a reputation as an online marketing expert
and search evangelist for thoroughness, quality, technical knowledge and success driven
results. Matt's previous role was as the Global Online Marketing Manager for Trafalgar,
coordinating the online marketing efforts with international teams for this global brand.
Your Presenter: Vorian Agency General Manager
5. Interactive Questions?
During today’s session, you are welcome to tweet
questions to our Vorian Agency Twitter Account
@vorianagency using the hashtag #voriantraining
https://twitter.com/vorianagency
6. Housekeeping
Before we start, please note the following:
• Exits
• Toilets
• Mobile Phones on Silent
• Please help yourself to drinks and snacks
• Question & Answer session at end of the Presentation
• A link to the Presentation Slide Notes and Video will be emailed to you
• Vorian Agency info packs are provided to showcase our service offering
• Vorian staff are available to arrange an appointment or answer specific questions
• Please provide your feedback on today’s seminar on the supplied questionnaire
7. In today’s session…
We’re going to learn to view insights and data about your website and online marketing.
• Difference between SEO and
PPC
• Benefits of Google Adwords
• Adwords Account Structure
• What makes a Text Ad
• The Ad Auction
• Keywords and Types
• Advert Placements
• Ad Rank
• Bidding + Quality Score
• Vocabulary
• Your Goals
• Increase Website Traffic,
Sales & Conversions, Brand
Awareness or ROI
• How Costs are Calculated
• Daily Budget
• Fine Tuning Bids
• Payment History
• Ad Position
• Ad Cycling
• Relevance
• The Main Tabs in Google
Adwords
• Campaign Settings
• Case Study
• ClickTale and Landing Page
Optimisation (CRO)
8. Organic vs Paid
Difference between Google search results and ads
When people search on Google for something they want, they find two types of results:
search results and AdWords ads. Search results appear as links on search results pages
and aren't part of Google's advertising programs. AdWords ads appear under an "Ads" label
and may be placed in several locations around the free search results.
Search results: These show as links on the Google search page. You may also see
relevant results on a map that lists local business locations, contact information and driving
directions. Google's search results are independent of Google's advertising programs.
AdWords ads: These appear under the "Ads" label alongside, above or below free search
results.
10. Benefits of Google Adwords
A few important things set AdWords apart from other kinds of advertising. Using AdWords,
you can:
Reach people at the precise moment that they’re searching for what you offer
Your ad is displayed to people who are already searching for the kinds of products and
services that you offer. So those people are more likely to take action.
You can choose where your ad appears - on which specific websites and in which
geographical areas (states, towns or even neighbourhoods).
The Google Display Network (GDN) alone reaches 80% of Internet users.
Control your budget
With cost-per-click (CPC) bidding, you’re charged only when someone clicks your ad, not
when your ad appears. There are a variety of bidding options that you can choose from.
You decide how much or little you want to spend monthly, and you’ll never be charged more
than that amount.
There’s no minimum spending commitment.
See exactly what's working in your ad, and build on it
View a report of how your ad is doing – see how many new customers connect to your
business from your ad, where they're coming from and other details.
Use AdWords tools to edit and improve your ad, and increase the number of potential
customers who contact your business.
11. Adwords Account Structure
AdWords is organised into three layers: account, campaigns and ad groups.
Your account is associated with a unique email address, password and billing
information.
Your ad campaign has its own budget and settings that determine where your ads
appear.
Your ad group contains a set of similar ads and the words and phrases, known as
keywords, that you want to trigger your ads to show.
Account
Unique email and
password
Billing information
Campaign Campaign
Budget
Settings
Budget
Settings
Ad Group Ad Group Ad Group Ad Group
Ads
Keywords
Ads
Keywords
Ads
Keywords
Ads
Keywords
12. Structure Example
Let's look at how a business might set up its AdWords campaigns and ad groups. The
account belongs to a chocolate maker (yum!) who wants to advertise its products to
increase online sales.
The owners decide to organise their advertising efforts into two campaigns. One
campaign promotes their new line of chocolate bars, and the second promotes their
holiday gift boxes. They split each campaign into targeted, relevant ad groups. One of the
ad groups for the chocolate bar campaign is dedicated to the company's popular
raspberry bar. Another is dedicated to a caramel bar, and a third to a chocolate bar
infused with ginger.
Each ad group can have multiple ads within it. This helps the chocolate maker compare
performance for different ad text, for example, and see whether one version resulted in
more clicks or sales than another.
Here's what this account looks like:
Account:
Chocolate Maker
Campaign 1:
Chocolate bars
Campaign 2:
Valentine's Day gift boxes
Ad groups:
Raspberry bar
Caramel bar
Ginger bar
Ad groups:
30% off gift boxes
Free delivery on gift boxes
Luxury Valentine's chocolate
Video (3:52) Organise Your AdWords Account to Maximise Your Success - YouTube
13. What Makes a Text Ad
All online ads are essentially clickable messages that connect customers with a website.
Text ads, the simplest version of a clickable message, contain three components: a
headline, Display URL and a description. Let's look at the components of the sample ad
below:
Text ads in Google AdWords must meet the following length requirements:
Advertise with Google
adwords.google.co.uk
Want fast results?
Create your ad campaign today!
Headline
Display URL
Description
Example ad
Max Length
(most languages)
Max Length
(double-width*
languages)
Headline: Example Website 25 characters 12 characters
Description line 1: Summer sale 35 characters 17 characters
Description line 2: Save 15% 35 characters 17 characters
Display URL: www.example.com 35 characters 17 characters
Video (3:46) Tips for creating successful text ads - Google Partners Help
14. The Ad Auction - Concept
The concept
Every time an AdWords ad appears, it goes through what we call the ad auction, a
process that decides which ads will appear and in which order. It's not like an art auction
where the highest bidder always wins; instead, AdWords does something a little more
interesting:
15. The Ad Auction - Search
1. The search
Joe searches for "pizza delivery", stomach rumbling in the background
2. Ads are whittled down
The AdWords system finds all ads whose keywords match the phrase "pizza delivery"
closely enough.
3. Ads whittled down even more
From that set of matching ads, the system ignores any that aren't eligible, like ads that
target a different country or are disapproved.
4. Ads are ordered
The remaining ads are shown, then ordered on the page based on a formula that we call
Ad Rank – a combination of bid amount, quality, and the expected impact of extensions
and other ad formats.
5. Ads appear!
Joe sees relevant ads appear and orders the pizza of his dreams.
6. Repeat the process
Every time someone fancies a pizza and does a search, the whole auction process starts
again with potentially different results each time, depending on the competition at that
moment.
16. The Ad Auction – The Impact
Why it matters
The most important thing to remember is that the auction process uses quality, bids and
the expected impact of extensions and other ad formats in order to determine your ad's
position. So, even if your competition bids higher than you, you can still win a higher
position – at a lower price – with highly relevant keywords, ads and extensions.
Also remember that the auction process is repeated for every search on Google, each
time with potentially different results depending on the competition at that moment and
which ad you use. So don't worry if your position on the page fluctuates - it's normal for it
to vary each time.
How you'll see it
In step 4 shown above, ads are ordered on the page (that's your ad position) using a
formula called Ad Rank. The main components of Ad Rank are your bids, the quality of
your ads, keywords and website, as well as the expected impact of extensions and other
ad formats. If you want to try to boost your position, you'll need to beat your competitors
with quality, bid amounts or a mixture of both.
17. Keywords
How keywords trigger your ad to appear
Keywords are words or phrases that you choose that can trigger your ad to show on
search and other sites. For example, if you deliver fresh flowers, you could use "fresh
flower delivery" as one keyword in your AdWords campaign. When someone searches
Google using the phrase "fresh flower delivery" or a similar term, your ad might appear
next to Google search results. Your ad can also appear on other websites in the Google
Network that are related to fresh flower delivery.
Tip
By creating a list of keywords that are relevant to your product or service, and making
sure that they're specific rather than general (for example, "fresh flower delivery" rather
than simply "flower"), you typically can show your ad to the people who are most
interested in your product or service. This improves your ad's performance and helps
your advertising dollars go further.
Tip
Try using Keyword Planner, a free AdWords tool, to help guide your decision on which
bids and budgets to set. Keyword Planner shows you traffic estimates, like estimated
clicks, to help you get an idea of how a keyword list might perform for a given bid and
budget. Note that Keyword Planner gives you estimates for the Search Network only.
Video (4:18) How to Choose the Right Keywords - YouTube
18. Keyword Tools
Google Keyword Planner Tool (Adwords)
https://adwords.google.com/KeywordPlanner
Bing Keyword Tool
http://www.bing.com/toolbox/keywords
Free keyword suggestion tool that makes good use of Google Suggest and other
suggest services
http://ubersuggest.org/
Keyword Spy
http://www.keywordspy.com/
Wordtracker Keywords Tool
https://freekeywords.wordtracker.com/
Free Negative Keyword Tool from WordStream
http://www.wordstream.com/negative-keywords
SpyFu - Keyword Tool
http://www.spyfu.com/
Video (1:47) Add negative keywords to your campaign - Google Partners Help
19. Keyword Types
Match Type Special symbol Example keyword
Ads may show on searches
that
Example searches
Broad match none women's hats
include misspellings,
synonyms, related searches
and other relevant variations
buy ladies hats
Broad match
modifier
+keyword +women's +hats
contain the modified term (or
close variations, but not
synonyms), in any order
hats for women
Phrase match "keyword" "women's hats"
are a phrase, and close
variations of that phrase
buy women's hats
Exact match [keyword] [women's hats]
are an exact term and close
variations of that exact term
women's hats
Negative match -keyword -women are searches without the term baseball hats
Video (3:57) How To Use Keyword Match Types on the Search Network - YouTube
20. Understand Your Customers
Before you create your first ad campaign, take the time to build a mental profile of the
customers that you’re trying to reach. Considering your customers' preferences, habits
and traits can help you choose the right settings for your campaign. Here are some
important areas to consider about your customers' preferences and behaviour:
Words and phrases that they use to search online: If you run a furniture shop, think about the
keywords that your potential customers might use to search for furniture. Would they use general
search terms like “furniture” or “furniture shop”? It's more likely that a customer would use more
specific terms based on what they’re looking for, such as “buy sofa” or “dining room chairs”. These
words and phrases can help you determine the keywords to trigger your ads to display in search
results.
Geographical location: Think about where your potential customers are. If you only offer furniture
delivery to customers in your city, then you should limit your campaign’s location targeting to your city
so only potential customers in your city will see your ad. This helps to ensure that you only pay for
clicks on your ads from people who live in your delivery area and can purchase your furniture.
How they contact you: Consider how you want your customers to get in touch with you. If you want
them to come to your shop in person, you can highlight location information in your ads. Or maybe
you’d like them to call you or fill in a contact form online. You can add these and other options to your
ad with ad extensions.
21. Advert Placements
Placements: Advertising on non-search websites
Keywords can trigger your ads to appear next to search results on Google and other
search sites. But keywords can also trigger your ads to show on other sites across the
Internet - Google-owned properties like YouTube and Google's partner sites like
NYTimes.com or Families.com, for example. We call these "placements. " A placement
can consist of an entire website or just part of a site. And these websites are all part of
what we call the Display Network.
Google can automatically determine where your ads appear by matching your keywords
to websites in the Display Network. Or, if you'd like greater control over where your ads
appear, you can pick specific placements yourself. You can set bids for each and choose
the sites where your ads might appear.
22. Ad Rank
Ad Rank: How Google determines which ads appear in which positions
Now let's suppose that multiple advertisers use the same keyword to trigger their ads or
want their ads to appear on the same websites. How does Google determine whose ads
will appear and in which order? It's done automatically, based on what we call Ad Rank.
Your Ad Rank is based on a combination of your bid (how much you're willing to spend)
and your Quality Score (a measurement of the quality of your ads, keywords and
website). Depending on where your ad shows and the type of targeting that you use, the
formula for Ad Rank can vary a bit, but it always incorporates bid and Quality Score.
The important thing to know about Ad Rank is that the quality and relevance of your
keywords, landing pages and your ad are every bit as important to your ad's rank as the
amount that you're willing to spend.
23. Your Goals
What to track based on your advertising goals
Google AdWords is all about results. From the first time that you create an ad, it's important
to know what you want to gain from your campaign and how you're going to measure your
success. Want to increase traffic to your website? Or increase sales, conversions or ROI?
Raise brand awareness? Like snowflakes, no two advertising campaigns are exactly alike,
but many do share similar goals.
24. Increase Website Traffic
Campaigns that are focused on increasing traffic might be created by an organisation that wants to
promote a new fundraising drive, or a business that would like to increase sales of a new product.
Focus on: clicks, click-through rate, keyword performance, search terms Increase clicks and CTR
If you want to use AdWords to increase traffic to your site, try to focus on increasing your clicks and click-
through rate (CTR). You can achieve this by creating great ad text, organising your ad groups by common
theme, product or goal, and creating smaller lists (20-30 terms long, for example) of tightly themed
keywords to ensure that your ads are highly relevant and very compelling to your customers. Then it's
important to monitor your performance closely.
Maintain a good keyword list
You'll also want to keep an eye on the performance of your keywords, and remove and replace those that
aren't working for you. As a general rule of thumb, a CTR of 1% or higher and a Quality Score of 5 and
above indicates keywords that are performing well. However, this can vary between accounts, so it is up
to you to decide whether or not the keyword is creating high-quality traffic.
Review your search terms
Search terms are another important thing to consider. AdWords lets you see a list of customer searches
that have triggered your ad, and then add them as new keywords. Or, if you notice search terms that are
irrelevant to your business, you can add them as negative keywords. The search terms report can help
you distinguish between general traffic to your ads, and truly relevant traffic (in other words, the type of
people that you'd like to turn into customers).
25. Increase Sales & Conversions
Campaigns that are focused on increasing sales and conversions might be created by a company that
wants to sell a lot of a particular product, or a non-profit organisation that wants to encourage visitors to
sign a petition for an important cause.
Focus on: conversion data, destination URLs Increase conversions
An AdWords conversion occurs when someone clicks your ad and takes an action on your website that
you think is valuable, whether it's a purchase, a newsletter sign-up or a request to receive more
information about your organisation. The most important step that you can take to increase your sales and
other conversions is - you guessed it - to start paying close attention to your conversion data and updating
your campaigns based on what you find out.
For example, after tracking your conversions, you might notice that a certain keyword leads to many
conversions, while another one doesn't. You could choose to spend more of your budget on the keyword
that produces more conversions.
Choose relevant destination URLs
In addition to keeping track of conversions, you should also make sure that the destination URL that you
use for each ad directs customers to the most relevant page within your website. Ideally, that web page
will be dedicated to the specific product or service that's highlighted in your ad.
26. Increase Brand Awareness
Campaigns that are focused on brand awareness might be created by a car company that wants to create
buzz for a new model, or a film company that wants to promote a new film by offering visitors a sneak-
peek.
Focus on: impressions, customer engagement, reach and frequency Increase impressions
If your advertising goal is branding, your main reason for advertising online is to raise awareness and
visibility of your product, service or cause. Your goals might include increasing traffic to your website, and
encouraging customers to interact with or learn more about your brand. To achieve this, you'll want to
drive impressions to try to show your ads to as many people as possible within your target audience.
Drive customer engagement
While impressions represent how many customers laid eyes on your ad, customer engagement
represents how interesting your customers find your ads. Do they actually click on the ad or view a video?
That means that they're engaged. You can use CTR for Search Network campaigns, and conversions for
the Display Network campaigns to measure engagement. Use reach and frequency numbers to learn how
many people are exposed to your ad, and how often they see it.
27. Increase ROI
You can use an ROI calculation to compare two advertising campaigns against each other to see how
much money you've made from each one. For example, a ceramics manufacturer might be able to
determine that a less expensive blue vase that sells more briskly in one campaign is actually generating
more profits than a more expensive green vase in a different campaign.
Focus on: conversions ROI is the ratio of your costs to your profits. It's typically the most important
measurement for advertisers because it's based on your specific advertising goals and shows the financial
impact that your advertising efforts have on your business. To improve your ROI, you first need to start
measuring conversions. Once you've accomplished that, you can evaluate your ROI to make sure that the
pounds that you spend on advertising are turning into profits for your business.
28. How Costs are Calculated
AdWords gives you control over your advertising costs.
There's no minimum amount that you have to spend. Instead, you set an average daily
budget and choose how you'll spend your money.
Choosing a bidding strategy based on your goals
Every time that someone searches on Google, AdWords runs an auction to determine the
ads that show on the search results page, and their rank on the page. To place your ads in
this auction, you first have to choose how you'd like to bid. Try choosing a bidding strategy
based on your goals, like whether you want to focus on getting clicks, impressions or
conversions.
Focus on clicks on your ads.
This is known as a cost-per-click, or CPC bid. We recommend the CPC bidding method if
you want to drive traffic to your website.
Focus on impressions, or the number of times that your ad shows.
This is known as a cost-per-impressions, or CPM bid. We recommend the CPM bidding
method if you want to increase awareness of your brand. Note that CPM bidding is available
for Display Network campaigns only.
Focus on conversions, or when people take a specific action on your website after clicking one of
your ads. This is known as a cost-per-acquisition, or CPA bid. We recommend the CPA bidding method
for seasoned AdWords advertisers who are interested in conversions, like purchases or signups.
29. Daily Budget
Your daily budget is the amount that you're willing to spend each day, on average, for each
ad campaign in your account. The size of your budget is entirely up to you and you can edit
this amount whenever you like.
Recall that when you set your max CPC bid, the amount that you're charged for a click on
your ad in a given auction could be less than your max. This means that the amount that you
pay for a click on your ad – your actual CPC – will likely vary from auction to auction. Even
though your actual CPCs may vary, your daily budget puts a limit on how much you can
accrue in click costs from day to day.
Google may allow up to 20% more clicks in a day than what your daily budget specifies. We
call this overdelivery. Overdelivery can help make up for days when traffic is slow and your
ads don't get as much exposure. However, in a given billing period, you're never charged
more than the average number of days in a month (30.4) times your daily budget.
Example
If the budget for your ad campaign remains at $10 per day throughout an entire month, the
maximum amount that you would be charged for that campaign for that month is $304 ($10 x
30.4 average days per month). Recall that because of overdelivery, your daily cost might be
more or less than your $10 daily budget on days when traffic is higher or slow.
Video (1:30) Set a budget for your campaign - Google Partners Help
30. Fine Tune Your Bids
If you use the cost-per-click bidding strategy, you set a maximum CPC bid for your ads. You
can always lower your bid amount, but if you do, it might cause your ads to show up in a
lower position on the first page of search results, to move from the top to the side or bottom
position, or to be removed from the first page search results. In general, a higher maximum
CPC bid can allow your ad to show at a higher position on the page.
Tip
Put your bidding on autopilot with automatic bidding. Set a daily budget, and AdWords will
help adjust your CPC bids to receive the most possible clicks within your budget.
31. The Main Tabs in Google Adwords
Home: This contains your Account Snapshot page, which is an easy-to-read summary
of important account information.
Campaigns: Here's where you'll spend most of your time when you're managing your
AdWords account. You can create and edit campaigns, ads, keywords and campaign
settings. In the performance summary graphs at the top of the page, you'll see an
overview of how your campaigns are performing. You can also download the tables
containing your performance metrics as reports.
Opportunities: Find new keywords, improve your bids and budgets and more. The
Opportunities tab can help you get more out of AdWords — it's an entire section
dedicated to helping you improve your campaigns.
Tools: Find account tools that will help you manage and improve your account. Use
advanced reporting tools to locate potential issues and fix them before they become
actual issues.
Video (3:14) Understand your AdWords account tabs - YouTube
34. Follow-up Questions?
After today’s session, you are welcome to tweet questions
to our Vorian Agency Twitter Account @vorianagency
using the hashtag #voriantraining
https://twitter.com/vorianagency
35. Keep Connected
After today’s session, I encourage you to explore Google
Adwords further for your business. Please feel free to connect
with me if you have additional questions:
LinkedIn: http://au.linkedin.com/in/mattlynchseo
Don’t forget to follow Vorian Agency on LinkedIn:
http://www.linkedin.com/company/vorian-agency
All of my other Social Media links are available on About.Me:
About.Me: http://about.me/au.mattlynch
Email: matt.lynch@vorian.com.au
36. Thank You
We would like to thank you for your attendance
to today’s seminar on PPC Google Adwords.
• A link to the Presentation Slide Notes and Video will be emailed to you
• Vorian Agency info packs are provided to showcase our key areas
• Vorian staff are available to arrange an appointment to assist your specific needs
• Please provide your feedback and hand-in the supplied questionnaire