The document outlines a step-by-step formula for utilizing chatbots to enhance sales and improve website conversion rates, which can be 3-5 times higher with their use. It includes instructions on setting up chatbots, strategies for re-engaging prospects, and methods for segmenting audiences for targeted messaging. Five chapters detail tactics for integrating chatbots into marketing funnels, encouraging visitor engagement, and optimizing interactions for better conversion rates.

1. Step By Step Success Formula
Sell More With Chatbot And Increase Revenue

2. Introduction
Every business owner is investing
more in digital marketing to increase
their sales and revenue.
But did you know the average website
conversion rate is just 1-4% ?

3. How will you improve it?
Is there any alternative?
Yes, there is an alternative.
Websites using web chat and messaging services the conversion rate is 3-5x
higher.
What does web chat and messaging mean?
Webchat application is a chatbot used to interact with your website visitors during
real-time sessions.

4. 3 reasons why Chatbots have higher conversion rates
● Instant reply to your visitors to build trust
● Human-like interactions to increase lead quality
● Available 24*7, mobile-friendly and convenient

5. Step by step instructions on how to sell products and
market them using a chatbot.
Step 1: Setup Chatbot wherever possible. Ad campaigns, website and social media.
Step 2: Have a followup chat strategy to get the details of your prospects
Step 3: Leverage Facebook sponsored message and drip campaigns to re-engage
your prospects with the help of lead nurturing messages
Step 4: Convert prospects into paying customers by sending promotional
messages at the right time

6. 5 Chapters to Sell Your Product/Service Using Chatbot
Chapter 1: Adding Chatbot to your Marketing Funnel
Chapter 2: Proven tactics to encourage visitors to chat
Chapter 3: Restart chat sessions and convert more
Chapter 4: Segment your audience and laser target them for more conversions
Chapter 5: 7 Pro tips to remember
This strategy would suit any business model. It does not matter if you are selling
products or services, B2C or B2B.

7. Chapter 1
Adding Chatbot to your Marketing Funnel

8. A funnel is not the perfect example to describe the journey of your customer. But it
would help you in learning the basics.
Creating Brand awareness always comes at the top of your marketing funnel. It
doesn’t matter how you bring in the users.
It might be through an advertisement on Instagram or Google, or your friend might
have referred them.
Now that the people know about the existence of your brand, the next task is to let
them understand the services which you offer.
This would allow them to move further in your marketing funnel. Let them know
how your business would add value to their lives.

9. It is important that you have a medium to stay in touch with your lead. You must
have frequent conversations with them. This will eventually transform a lead into a
paying customer.
The use of this communication medium does not just stop with your current
customers. Even before you sell something, you will be able to reach out to your
future customers as well.
There are various reasons why a chatbot is one of the effective tools to increase
your sales. It helps in adding a lot of new customers to the top of your business
funnel.
It acts as a medium where you can stay in touch with both your current and future
customers. Let us see how to initiate a chat with a new potential customer or a lead

10. How to Sell products with Chatbots:
There are numerous ways in which you initiate a conversation with a new lead. We
usually refer to them as Chat Starters.
Some of the best ways to sell with Chatbots are:
● Through your webpage
● Through a Facebook ad
● Chatting right away with people who commented on your post
● Through Events
● Re-engage leads to get more sales and revenue

11. Tips to keep in mind while designing a Mid Funnel
Messaging Strategy
Tip #1: Create a messaging opt-in connection
Tip #2: Leverage Drip campaigns to automate lead nurturing
Tip #3: One-time re-engagement chat blasts
Tip #4: Re-engage with Sponsored Messages

12. Chapter 2:
Proven tactics to encourage visitors to chat

13. Develop your chats and relationship with a Lead
Tip #1: Leverage pop-ups
Use website pop-ups to invite visitors to connect with you for future updates.
Tip #2: Animated Chatbot icon to grab the visitor attention
Chatbot widget with eye-catchy animation should help you draw attention from
visitors.

14. Tip #3: Craft the first message like a pro
Start a conversation:
● Offer value
● Show social proof
● Create scarcity and urgency
50% of the job is done when you start a conversation.

15. Chapter 3:
Restart chat sessions and convert more

16. Converting leads into customers
Tip #1: Run Drip Campaigns
The moment you get a new audience, send automated messages in Facebook
Messenger and SMS.
It’s advisable to send 2-3 messages in 24 hours to your new contacts.
If they don’t respond, give them a coupon and encourage them to buy. Tell them
the coupon is valid for today only to create urgency and fear of loss.

17. Tip #2: SMS Blasting
SMS Blasting is a good way to get closer to your contacts. Send news, education
resources, promotional offers. As I said earlier, create urgency and fear of loss.
Tip #3: Sponsored FB Messenger Ads
The people who contacted you on Facebook are interested in your product/service
you provide. Re-engage them with sponsored messenger ads. This method has a
better conversion rate. Make sure the message is personalised and has well-timed
offers.

18. Chapter 4:
Segment your audience and laser target
them for more conversions

19. Why should you segment your audience?
At the same time, you can’t send personalised messages to each.
Also, what you send to one person may not resonate with another.
This is where segmentation comes into play.
You can segment your audience based on:
Demographics
Interests
Behaviours
Psychographics
History with you

20. Here are some pro tips:
1. First, know who your audience is and decide the message according
2. Send a personalised message to connect with them better
3. Ask questions and learn about your prospects
4. Have a drip sequence and nurture them down the funnel

21. Chapter 5:
5 Pro tips to remember

22. ● Give your chatbot a good name that people can connect with. A real name should do the
job.
● Be proactive and try to start the conversation once they are on the page.
● Restart conversations for better conversion rate.
● Stand in their shoes and anticipate their questions. A buyer persona should get the job
done.
● You need not sell every time you chat with your prospects. Send educational content,
nurture them and add value.
● Be there when it matters. Whenever human touch is needed, intervene and chat with the
prospect.
● An omni channel approach is mandatory. Leverage FB messenger, website chatbot, SMS,
etc to boost your sales.

23. Check out the entire Blog to get detailed insights on each of the Chapters
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