Digital marketing involves online activities like social media, mobile marketing, and digital assets. The document outlines frameworks for digital marketing using the 4Es - excitement, education, experience, and engagement. It provides ways to excite customers through apps, games and offers. Education involves clear calls to action and sharing new/existing information. Enhancing customer experience through trials, testimonials and demonstrations. Engagement is created through social media, apps, hashtags and events while avoiding potential harms. The 7Cs of online marketing are also discussed as core values/goals, contextual elements, content, community, communication, commerce and connection.

1. Digital Marketing
By Megan Reynolds

2. Definitions:
Digital Marketing- Online marketing activities which include all digital
assets, channels, and media, spanning not just online, but also social
media and mobile marketing
Social Media- Online and mobile technologies that create and distribute
content to facilitate interpersonal interactions, with assistance of various firms
that offer platforms, services, and tools to help consumers build connections.

3. The 4E Framework
Excitement
Education
Experience
Engagement

4. Excitement
Ways to excite the customer:
Apps Games
Social
Media
Offers

5. Education
Ways to educate the customer
1. Clear call to action
2. Communicate value and benefits
3. Remind them of information they already know
4. Share new information

6. Experience
Ways to enhance customer experience
1. The customer can experience a trial version of the product.
2. User testimonials about the experience with the product.
3. Demonstration of the product in use and how to use it.

7. Engage
Ways to engage with the customer
1. Create awareness of your brand on Social Media
by being unique and intriguing for positive engagement.
2. Creative ways for costumers to engage with the brand with an
Apps, hashtags and events.
3. Avoid negative engagement think through the potential
consequence if it can be harmful for your brand
4. Allow easy access to obtain the product.
With a simple convenient process.

8. The 7 Cs for Online Marketing
1. Core
Values
2.
Contextual
elements
3. Content
4. Community
5. Communication
6.
Commerce
7. Connection

9. Core Goals Contextual Elements
• The primary goal is always
to engage users and have
them interact with content
• An example of a goal could
be to educate the customer
About the product
• Must be aligned with target market
• Colors, animations, and logo should
Be on brand
Are defined by the organization Design and navigation of the website

10. Content Community
Text, graphics, video, and Audio
• Marketers must ensure information
Is relevant to target market
• When customers land on the page
the firm's purpose must be clear
Interaction, socialization, and shared information
• Blogs and microblogs allow people to
share their thoughts, opinions, and
feelings
• Corporate blogs educate customers
and create excitement about products/
services

11. Communication Commerce
Clear, helpful, and meaningful content
• Two-way communication between
the consumer and the firm
• Normally this is live chat, instant
message, telephone number, or
email address
Actual purchases
• Knowing your audience is important
because some consumers prefer mobile
apps and others prefer internet
browsers
• The most loyal customers use
multiple commerce channels

12. Connection
I.E Engagement
• Calls to action such as “buy now”, “learn more”, or “show your support”
• Try at home options
• Quizzes and other games to grab attention