The presentation gives you an overview of Marketing, Traditional Marketing, Digital Marketing (significance, importance, usage, components,etc.) Digital marketing is one of the most cost-effective mediums of marketing. It allows you to use content to get connected with customers. It is important to understand the concept so as to avail all its benefits.
Digital marketing basics and Introduction to Programmatic adsRakshith R Srivatsa
A detailed PPT on basic concepts of Digital Marketing which includes SEO, PPC, Social Media Marketing and other concepts along with an Introduction to Programmatic Buying which includes India Centric Case studies.
Easy Digital Marketing for SMEs is meant to help SMEs adapt to the New Normal.
Digital Marketing offers a lot of opportunities that should not prevent SMEs for being successful despite the challenges of the current pandemic.
- The Definition Of The Marketing And The Digital Marketing
- The Difference Between The Digital And Traditional Marketing
- The Common Statistics Of The Digital World
- The Digital Marketing Map
- The Effective Techniques In The Digital Marketing In 2018
- How do you choose the best way of digital marketing for your business?
- How does the marketer determine the target segment?
- How do you determine the digital marketing objective?
- How do you measure your results?
- What is the branding?
- Introduction in the strategic digital marketing plan
Learn the fundamentals of Digital Marketing. Know your audience, choose your channels (Facebook, LinkedIn, Google and more), play your outcomes and understand your metrics.
Digital Marketing College Project.
What is Digital Marketing?
Why Digital Marketing?
How to Digital Marketing?
SEO - Search Engine Optimization, SEM - Search Engine Marketing, Content Marketing, SMM - Social Media Marketing, PPC - Pay Per Click Advertising, Affiliate Marketing, E-mail Marketing. Conclusion.
Digital marketing basics and Introduction to Programmatic adsRakshith R Srivatsa
A detailed PPT on basic concepts of Digital Marketing which includes SEO, PPC, Social Media Marketing and other concepts along with an Introduction to Programmatic Buying which includes India Centric Case studies.
Easy Digital Marketing for SMEs is meant to help SMEs adapt to the New Normal.
Digital Marketing offers a lot of opportunities that should not prevent SMEs for being successful despite the challenges of the current pandemic.
- The Definition Of The Marketing And The Digital Marketing
- The Difference Between The Digital And Traditional Marketing
- The Common Statistics Of The Digital World
- The Digital Marketing Map
- The Effective Techniques In The Digital Marketing In 2018
- How do you choose the best way of digital marketing for your business?
- How does the marketer determine the target segment?
- How do you determine the digital marketing objective?
- How do you measure your results?
- What is the branding?
- Introduction in the strategic digital marketing plan
Learn the fundamentals of Digital Marketing. Know your audience, choose your channels (Facebook, LinkedIn, Google and more), play your outcomes and understand your metrics.
Digital Marketing College Project.
What is Digital Marketing?
Why Digital Marketing?
How to Digital Marketing?
SEO - Search Engine Optimization, SEM - Search Engine Marketing, Content Marketing, SMM - Social Media Marketing, PPC - Pay Per Click Advertising, Affiliate Marketing, E-mail Marketing. Conclusion.
What Is Digital Marketing? | Digital Marketing Tutorial | EdurekaEdureka!
YouTube Link: https://youtu.be/s7sUDQni0LI
** Edureka Digital Marketing Course: https://www.edureka.co/post-graduate/digital-marketing-certification **
This Edureka "What is Digital Marketing" video will help you with the basic concepts of Digital Marketing and how to build your career in this field. Below are the topics covered in this Digital Marketing Tutorial For Beginners:
Evolution of Digital Marketing
What is Digital Marketing?
Why Digital Marketing?
Scope of Digital Marketing
Types of Digital Marketing
Challenges
Follow us to never miss an update in the future.
YouTube: https://www.youtube.com/user/edurekaIN
Instagram: https://www.instagram.com/edureka_learning/
Facebook: https://www.facebook.com/edurekaIN/
Twitter: https://twitter.com/edurekain
LinkedIn: https://www.linkedin.com/company/edureka
Castbox: https://castbox.fm/networks/505?country=in
DLSU Manila Technical Digital Marketing GuideJomer Gregorio
March 17, 2017. De La Salle University Manila. I shared my hands-on experience in launching a digital marketing campaign that is compatible for small, medium and large business models.
I offered some technical guide that would allow students to explore the world of digital marketing in a strategic manner.
Thanks to JEMA (Junior Entrepreneurs’ Marketing Association) for inviting me. I hope to see you again soon.
Official pics: https://www.facebook.com/jomerbgregorio/posts/1582066558500957
Discover Social Media Marketing Best Practices Lamiaa Ahmed
There are lots of processes to put your plan, reach the specific audience and achieve your marketing objective, so in this article, I present the social media marketing best practice in 2020 to help you achieve your goals.
Digital marketing refers to the marketing of product and services using the Internet and digital media.The objective of digital marketing is to promote your business or product worldwide.
This article explains the Introduction to digital marketing in a simple term which even a layman can understand with a brief description on DM Channels.
Here are some digital marketing project ideas The blog explains, what is digital marketing, its types and various topics in digital marketing Share your thoughts
Learn Digital marketing strategies like SEM, SMO, SEO, Influencer Marketing, Affiliate Marketing, Mobile Marketing & much more!!!
https://www.eduonix.com/digital-marketing-edegree
Digital PR is all about combining traditional PR with contentmarketing, social media and search - transforming static news into conversations and bypassing media to speak directly to your target audience online.The goal of Digital PR is to create and build an online presence that correctly reflects what the brand stands for, it’s innovations and campaigns; and to build relationships with its customers, stakeholders and influencers so that it can develop and foster the favorable operating climate. Many of my clients have asked how to do Digital PR. This presentation will not only help understand what is Digital PR but also explain how it is done.
A worked example of a digital marketing campaign I devised for a marketing agency whose client is looking to promote an outdoor music event in June 2011.
The client is already promoting the event with (offline) adverts and leaflets, and backed up using PR. However, a portion of the budget was set aside for digital for which this campaign is based on.
Presentation for Creative Exchange introduction to digital marketing course including overview of SEO, paid advertising, social media and online content.
Influential social media trends to follow in 2021CatherineTeves1
Staying updated on the latest social media trends helps you stand out among the masses. Here are the most important Social media marketing trends in 2021 that Social media marketing agencies are keenly observing and that you can also use to fuel your strategy.
Golden Unicon is the No.1 Digital Marketing Company in Madurai, We do Web Design, Development, Digital Marketing, E-Commerce
Graphic Design, Corporate Videos & Logo Creation.
The Difference between Digital Marketing and Social Media Marketing in 2022.pptxDarshNare
"Digital marketing and social media marketing are regularly interchanged when creating a marketing strategy while digital and social media marketing are at times referred to as the same thing, they are two different aspects of a marketing plan"
What Is Digital Marketing? | Digital Marketing Tutorial | EdurekaEdureka!
YouTube Link: https://youtu.be/s7sUDQni0LI
** Edureka Digital Marketing Course: https://www.edureka.co/post-graduate/digital-marketing-certification **
This Edureka "What is Digital Marketing" video will help you with the basic concepts of Digital Marketing and how to build your career in this field. Below are the topics covered in this Digital Marketing Tutorial For Beginners:
Evolution of Digital Marketing
What is Digital Marketing?
Why Digital Marketing?
Scope of Digital Marketing
Types of Digital Marketing
Challenges
Follow us to never miss an update in the future.
YouTube: https://www.youtube.com/user/edurekaIN
Instagram: https://www.instagram.com/edureka_learning/
Facebook: https://www.facebook.com/edurekaIN/
Twitter: https://twitter.com/edurekain
LinkedIn: https://www.linkedin.com/company/edureka
Castbox: https://castbox.fm/networks/505?country=in
DLSU Manila Technical Digital Marketing GuideJomer Gregorio
March 17, 2017. De La Salle University Manila. I shared my hands-on experience in launching a digital marketing campaign that is compatible for small, medium and large business models.
I offered some technical guide that would allow students to explore the world of digital marketing in a strategic manner.
Thanks to JEMA (Junior Entrepreneurs’ Marketing Association) for inviting me. I hope to see you again soon.
Official pics: https://www.facebook.com/jomerbgregorio/posts/1582066558500957
Discover Social Media Marketing Best Practices Lamiaa Ahmed
There are lots of processes to put your plan, reach the specific audience and achieve your marketing objective, so in this article, I present the social media marketing best practice in 2020 to help you achieve your goals.
Digital marketing refers to the marketing of product and services using the Internet and digital media.The objective of digital marketing is to promote your business or product worldwide.
This article explains the Introduction to digital marketing in a simple term which even a layman can understand with a brief description on DM Channels.
Here are some digital marketing project ideas The blog explains, what is digital marketing, its types and various topics in digital marketing Share your thoughts
Learn Digital marketing strategies like SEM, SMO, SEO, Influencer Marketing, Affiliate Marketing, Mobile Marketing & much more!!!
https://www.eduonix.com/digital-marketing-edegree
Digital PR is all about combining traditional PR with contentmarketing, social media and search - transforming static news into conversations and bypassing media to speak directly to your target audience online.The goal of Digital PR is to create and build an online presence that correctly reflects what the brand stands for, it’s innovations and campaigns; and to build relationships with its customers, stakeholders and influencers so that it can develop and foster the favorable operating climate. Many of my clients have asked how to do Digital PR. This presentation will not only help understand what is Digital PR but also explain how it is done.
A worked example of a digital marketing campaign I devised for a marketing agency whose client is looking to promote an outdoor music event in June 2011.
The client is already promoting the event with (offline) adverts and leaflets, and backed up using PR. However, a portion of the budget was set aside for digital for which this campaign is based on.
Presentation for Creative Exchange introduction to digital marketing course including overview of SEO, paid advertising, social media and online content.
Influential social media trends to follow in 2021CatherineTeves1
Staying updated on the latest social media trends helps you stand out among the masses. Here are the most important Social media marketing trends in 2021 that Social media marketing agencies are keenly observing and that you can also use to fuel your strategy.
Golden Unicon is the No.1 Digital Marketing Company in Madurai, We do Web Design, Development, Digital Marketing, E-Commerce
Graphic Design, Corporate Videos & Logo Creation.
The Difference between Digital Marketing and Social Media Marketing in 2022.pptxDarshNare
"Digital marketing and social media marketing are regularly interchanged when creating a marketing strategy while digital and social media marketing are at times referred to as the same thing, they are two different aspects of a marketing plan"
Blue organic elegant scrapbook digital marketing presentation.pdfMansichitambare
The term digital marketing refers to
the use of digital channels to market
products and services to consumers.
This type of marketing involves the
use of websites, mobile devices,
social media, search engines, and
other similar channels. Digital
marketing became popular with the
advent ofthe internetin the 1990s
Marketing means the promotion of products to sales and purchase of goods and connecting with people in the right place and at the right time. Read more....
Airbnb is a peer-to-peer online marketplace and homestay network enabling people to list or rent short-term lodging in residential properties, with the cost of such accommodation set by the property owner. In the report, Airbnb’s marketing techniques, i.e., social media, content and inbound marketing are shown with their creativity in marketing which helped them in growing and getting and reaching maximum hosts and travelers.
Digital marketing is the practice of promoting products, services or brands using digital technologies, such as the internet, social media, mobile devices, search engines, and other digital channels. It encompasses a wide range of strategies and tactics that are designed to reach and engage target audiences online.
Some common digital marketing tactics include search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, content marketing, influencer marketing, and mobile marketing. These tactics can be used individually or in combination to achieve specific marketing goals, such as increasing website traffic, generating leads, boosting sales, or building brand awareness.
Digital marketing also involves analyzing and measuring the effectiveness of these tactics using various metrics and tools, such as website analytics, conversion tracking, social media monitoring, and customer relationship management (CRM) software. This allows marketers to optimize their campaigns and make data-driven decisions that can improve overall marketing performance.
What is Digital Marketing? Advantages and Disadvantagesnewshariqueraza2
Digital marketing is the art of promoting brands and building relationships with customers digitally.
In this era, customers are using the internet on mobile devices and laptops, and lots of traffic comes from digital platforms like Google, Youtube, Facebook, Instagram, Twitter, Gmail, and others. That is why digital marketing is all about connecting with potential customers through the internet and other digital means.
Also, we can say it is online marketing as well as Internet marketing.
Digital marketing is a means of advertising and selling products through the internet, mobile devices, social media, search engines, display advertising, and other channels
What you will learn ?
Website Development
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Digital Marketing
Tools
Addons
https://dev-birundha.pantheonsite.io/
Marketing refers to activities that a company uses to promote its products and services and improve its market share. It requires a combination of advertising savvy, sales, and the ability to deliver goods to end-users if it’s going to be successful.
🚀 Elevate your online presence with TheDigitalKeys, where innovation meets results in the dynamic realm of digital marketing! 🌐
At TheDigitalKeys, we are not just a service provider; we are your strategic partner in navigating the ever-evolving landscape of digital success. 💡
For more information visit
https://www.thedigitalkeys.in/
Digital marketing training in Mohali at Excellence Technology is an essential investment in today's fast-paced, technology-driven business landscape. It equips individuals with the knowledge, skills, and tools needed to effectively promote products, services, and brands in the digital sphere. Whether you're a marketing professional, entrepreneur, student, or someone looking to switch careers. Excellence Technology offers best digital marketing training course in Mohali.
https://www.excellencetechnology.in/digital-marketing-course-in-mohali/
Digital marketing boon or bane for indian businessesDhiraj Shirode
Digital marketing is the rapidly emerging trend in marketing practices; it is the drastic redesigning of marketing set of courses steady with business needs of the 21st century is required. The vision and aim of this research is to study the existing awareness of digital marketing in Indian business. And the contribution of DM trends is helping to grow all those business who adopt these trends for their business growth and branding to generate more revenue.
This paper has been developed to find out the major difference between traditional marketing and digital marketing, that can help to prove, Is DM boon or bane for Indian businesses?
Contact me- shirodedhiraj@gmail.com
Understanding the concept of Corporate governanceHumsi Singh
The presentation gives you an overview of what is corporate governance, its issues, relevance, scope, importance and benefits in today's scenario. This presentation aims to clarify the concept of the views to know the fundamentals of corporate governance and its role in today's market-oriented world.
Factors Affecting Consumer Behaviour - Product Case StudyHumsi Singh
The presentation gives a clear description of what consumer behaviour is and what all are the factors that affect a consumer. In this presentation, the main focus is on the case study product that is Sofa. We would observe the factors that influence their behaviour in such a case.
The presentation is a representation of facts and figures of India's trading patterns with its partners(countries) and commodities that are exclusively exported and imported frequently. It helps in understanding the frequency and % increase and decrease in import-export in past few years.
The presentation is a detailed description of the factories act 1948, its objectives, coverage, applicability, duties etc are mentioned in detailed and explained way. The presentation also includes various views of different history establishments. The presentations are a helpful guide for both commerce and law students.
The presentation is a detailed description of the factories act 1948, its objectives, coverage, applicability, duties etc are mentioned in detailed and explained way. The presentation also includes various views of different history establishments. The presentations are a helpful guide for both commerce and law students.
Compensation policy of tata consultancy servicesHumsi Singh
The presentation gives information about compensation policies of the popular TCS. Pay-For-Performance compensation policy is similar to a merit increase because it's based on employee performance. The viewers will be able to understand the concept of compensation management and decision making techniques through this presentation.
The presentation highlights the important compensation policies of Nestle. It will help the viewers to understand the compensation management and distribution procedure.
The presentation is created with the objective of making the viewers understand the concept, features, role, budgeting, and the importance of advertising in today's marketing world. it also helps the viewers to understand the objectives of the most important function or feature of marketing i.e. advertising. Trends in marketing that establish the concept of advertising are also explained in the presentation.
Performance appraisal and job evaluationHumsi Singh
This presentation helps you understand the basic meaning and use of performance appraisal and job evaluation techniques in HRM. It also helps in understanding the need of the above.
Placement, orientation, training and developmentHumsi Singh
The presentation explains the concept of placement, orientation, training, and development in Human Resource Management's staffing process. It explains the objectives and drawbacks of the same.
Human resource planning and job analysisHumsi Singh
The presentation gives the viewer an idea about the concept of human resource planning and job analysis in an organization. one can also get familiar with the processes and procedures of these human resource management activities.
Challenges for banking in current scenarioHumsi Singh
The presentation describes the challenges faced by the banking sector in today's scenario. It tells about the various problems faced by banks nowadays.
Deposit Facilities and Banking ServicesHumsi Singh
The presentation gives an outlook of various deposit accounts and banking services. The presentation also gives an overview of the basic functions performed by the banks and the provision of their services.
Deposit Facilities and Banking ServicesHumsi Singh
The presentation gives an outlook of various deposit accounts and banking services. The presentation also gives an overview of the basic functions performed by the banks and the provision of their services.
The document contains basic features of human resource management and general policies formulated by almost every organisation for managing their human resources.
The presentation explains the concept of banking and its lending system. Different types of credit facilities as well as principles of sound lending are also discussed.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
2. Introduction
About
The presentation gives
you an overview of:
● Marketing
● Traditional Marketing
● Digital
Marketing(significance
,importance,usage,co
mponents,etc.)
What?
Digital marketing is
one of the most cost-
effective mediums of
marketing.It allows
you to use content to
get connected with
customers. It is
important to
understand the
concept so as to avail
all its benefits.
4. Marketing is the activity, set of institutions, and
processes for creating, communicating, delivering
and exchanging offerings, that have value for
customers, clients, partners and society at large.
- American Marketing Association(AMA)
Definition of Marketing
5. Definition of Market
A market is defined as a sum total of all the
buyers and sellers in the area or region under
consideration.
7. Traditional Marketing
Traditional marketing is a broad
category that incorporates many forms
of advertising and marketing. It's the
most recognizable types of marketing,
encompassing the advertisements that
we see and hear every day. Most
traditional marketing strategies fall
under one of four categories: print,
broadcast, direct mail, and telephone.
8. Digital marketing encompasses all
marketing efforts that use an
electronic device or the internet.
Businesses leverage digital
channels such as search engines,
social media, email, and their
websites to connect with current
and prospective customers.
Digital Marketing
9. Point of Difference
Traditional Marketing
● Wide reach and strong
branding effect without
internet connection.
● Message may not hit
desired target market.
● Ad placement is static and
unchangeable.
● Messaging is “pushed” to
audience.
● Large investment.
● Tracking and analytics is
not likely available.
Digital Marketing
● Only consumers with internet
connection can be reached.
● Message likely to hit target
market.
● Ad location can be revised.
● Engagement is achieved
through targeting the
audience.
● Little or no investment.
● Immediate analytics are
available.
V/S
10.
11. Benefits of Digital
Marketing
There is a huge scope for digital marketing in
today’s scenario and there’s a huge realm of
assets associated with it such as Search Engine
Optimization (SEO), Content marketing, inbound
marketing, social media marketing, pay-per-click
(PPC), email marketing, Search Engine
Marketing (SEM), Multi-Channel Marketing as
well as Integrated Campaigns, Website
Analytics Monitoring etc.
The growth of the internet has helped digital
marketing become a core part of any
organization’s marketing plan. More and more
consumers are researching and buying products
online and this even includes online purchases
that are picked up in-store.
12. Lists of Benefits
#1
Discover the in-demand
Professional in you
#3
Great Pay and Salary
#2
You have a more Career
Choice
#4
Establish Your Own
Career
13. #9
It is a Measurable form
of Marketing
#6
You can Show Your
Creativity
#8
It is a Cost Effective
Way
#7
Digital Marketing is the
Most Powerful form o
Marketing
#5
Your work is Flexible
14. #12
Digital Marketing
Creates a Competitive
Business
#10
You can easily Target
your Ideal Buyers
#11
You can Reach your
“ONLINE” Customers
16. Before getting to the Skills, let us the check some
challenges faced by the companies….
17. List of Skills...
1. Data Analysis: Data analysis is a process of inspecting, cleansing, transforming, and modeling
data with the goal of discovering useful information, informing conclusions, and supporting
decision-making.
1. Paid Social Media Advertising: Social media and using it to accomplish marketing objectives is a
necessity. Simply put, as opposed to free tools – a Facebook or Pinterest page, a Twitter account or
a YouTube channel, for example – paid social uses sponsored content or advertising to boost your
website presence in third party feeds and pages.
1. Skills with Technology tools and Platforms: The marketer’s job in the past was often about
managing the advertising agency. But now they need to understand technology. There is vast
range of free tools, for example, twitter analytics, google analytics,etc. Platforms include all the
social media marketing, email marketing or digital marketing tools.
1. Search Engine Marketing: Search engine marketing is a form of Internet marketing that involves
the promotion of websites by increasing their visibility in search engine results pages primarily
through paid advertising.
1. Email Marketing: Email marketing is the act of sending a commercial message, typically to a group
of people, using email. In its broadest sense, every email sent to a potential or current customer
could be considered email marketing.
18. 6. Social Media Marketing: Social media marketing is the use of social media platforms and
websites to promote a product or service. Although the terms e-marketing and digital marketing are
still dominant in academia, social media marketing is becoming more popular for both practitioners
and researchers.
7. Content Marketing: Content marketing is a form of marketing focused on creating, publishing, and
distributing content for a targeted audience online.
8. Mobile Marketing: Mobile marketing is multi-channel online marketing technique focused at
reaching a specific audience on their smartphones, tablets, or any other related devices through
websites, E mail, SMS and MMS, social media or mobile applications.
9. Viral Marketing: Viral marketing or viral advertising is a business strategy that uses existing social
networks to promote a product. Its name refers to how consumers spread information about a
product with other people in their social networks, much in the same way that a virus spreads from
one person to another.
10. Visual Marketing: Visual marketing is the discipline studying the relationship between an object,
the context it is placed in and its relevant image. Representing a disciplinary link between economy,
visual perception laws and cognitive psychology, the subject mainly applies to businesses such as
fashion and design.
19. 1. LinkedIn
1. Twitter
1. Facebook
1. Instagram
1. Google+
1. Youtube
1. Pinterest
Best B2B Social
Networks to Grow
Business
Best B2C Social
Networks to Grow
Business
1. Facebook
1. Twitter
1. LinkedIn
1. youtube
1. Instagram
1. Google+
1. Pinterest
20. Digital Marketing is a vast subject and
there is still a lot to be learned. But,
through this presentation we have
covered:
● concept of marketing
● traditional and digital marketing
● benefits of digital marketing
● digital marketing skills
● best B2B and B2C scoial networks
CONCLUSION...
21. Thank you!!!
Drop your questions and queries
in the comment section and for
any help, assistance and service
contact SAAR Technosoft:
● www.saartechnosoft.com
● www.facebook.com/technosoft.saar
● www.linkedin.com/company/saartechn
osoft
● www.twitter.com/TechnosoftSaar