3. General Information
• most youth cultures of today developed
from similar groups of the past
• minorities influence the big majority of
youths--> in topics like music and clothes
• industry wants to sell typical products to
many, so the culture becomes much more
general and common
4. What Is Youth Culture?
• social networks
• home
• possibility to be respected for who you
are
• good for self-confidence
5. How To Differentiate Youth
Groups
• Differences in:
• language
• gestures
• rituals
• outer features (e.g. clothes)
7. Gothic Scene- In General
• female scene
• literature is very important
• developed from „Punk“
• --> Gothics are more calm, less rebellious
• believe in rebirth
• think and talk much about death to lose
scaredness
8. Outer Features
• make-up: dark
• long and vintage dresses
– black, red, violet
– often with frills
• coloured hair (mostly black, sometimes
red)
• men`s clothes: long coats with many
buttons, also fantasy-oriented and
vintage
9. Characteristics
• hate violence
• mostly from „good“ families
• education is very important
• often artists (good at drawing and painting)
• write their own poems
• like quiet places (forests, old/ lonely ruins)
• describe themselves as „thinkers and poets“
10. Religion And Satanism
• most are not religious, but accept the
religion of others
• no satanists (think they are to extreme)
• rituals: meditation, spilling wine and wish
for health and luck
11. Riot Girls (1990s)
• began in Washington (state of the USA)
• protest against male majority and sexism
in music business
• many girl groups
• --> camps for girls to teach them in „band-
instruments“
• wear short dresses and much make up
12. Cosplay
• from Japan
• unknown in Germany/ Europe yet
• consists of manga- and Japanfans
• girls dress up like their favourite manga
character
• colourful, cute and brash costumes
• just for special days
(weekends, appointments with friends,...)
14. • Roots slave culture
• Bronx 70er bad situation
• African-Americans
• Result: Violence + huge amount of drugs
• Hip Hop should improve situation stop
violence + drugs + be a possibility to
express
Hip - Hop Accruement
15. • Rap (Mcing)
• Djing
• Breakdance (hier bitte video link
http://www.youtube.com/watch?v=Ey8Ui63VgHs)
• Graffiti Writing
Hip - Hop Constituent Parts
16. • Rap basis of the youth culture
• based on beats
• comprehend a message
Hip Hop Music
17. • Wide and low pants ( baggy pants)
• Strong brand preference
• Bright, colourful clothes
• Sneakers + sport shoes (white)
• Over – size
• Necklace ( gold, silver, platinum)
• Stud ( gold, silver, platinum)
Hip Hop Clothing
18. • Headscarf ( bandana)
• Caps
• College jacket
• Sport jacket
• All in all Street fashion/Street wear
Hip Hop Clothing
20. • Originally left
• Exceptions right
• Mainly unpolitical
• Political attitude got lost during the last
centuries
• Political attitude no more linked with
youth culture
Hip Hop Political Attitude
21. • Based on diversity
• Spontaneity ( events )
• Special instrument of expression for
immigrants
• Great social links gangs are second
family
Hip Hop Awareness Of Life ( Earlier)
22. • Origin got lost
• Easy life
• Positive awareness of life
• Enjoy life !
• Generally: cool and casual
Hip Hop Awareness Of Life ( today)
23. • Gesture while dancing
• Rhythm very important
• Gestures show affiliation
• Totally new communication
• Used to show: warning, gang
affiliation….
Hip Hop Gesture
25. • Theoretical idea since beginning of 20th
century
• Pioneer in Europe Kraftwerk 70th
• Place of birth Detroit
Techno Accruement
26. • Techno City = first great success
techno spread
• In 90 techno gets out of the
underground clubs to public
• Techno reaches all parts of society
Techno Accruement
28. • Based on electronical music
• Sound is created electronically
• Techno collective term
• Rhythmic monotonous structure +
spherical sound stimulate dancing
Techno Music
29. • Motto :” anything goes”
• Orange reflective west
• Plastic aesthetics
• Sportswear from passed eras
• Individuality and Creativity very
important
Techno Clothing (earlier)
31. • Creativity + Individuality still important
• Important to be conspicuous
• Influenced by commercialization
• Clothes of labels clubwear
Techno Clothing (today)
32. • Dancing
, celebrate, community, freedom, party
and fun guiding themes + basic
elements of techno
• Target: escape from daily grind + reduce
stress
Techno Awareness Of Life
33. • Drug consumption: ecstasy, LSD, Speed
part of the culture increase feeling
• Partys from midnight until noon drugs
help
Techno Awareness Of Life
34. • Techno one of the few youth cultures
without political background
• Techno no political attitude
• Politic obtain no entry
• Tolerant of different political attitudes
• basically reduce stress and celebrate
Techno Political Attitude
35. • Not existent like in Hip Hop culture
• Social links aren‘t as strong as in other
youth cultures
• Main aspects celebrate and reduce
stress
Techno Gestures
