1. The Indie Genre
In depth
‘Independent music (often shortened to indie
music or indie) is music produced
independently from major commercial record
labels or their subsidiaries, a process that
may include an autonomous, do-it-yourself
approach to recording and publishing’
2. Current Artists
- Arctic Monkeys
- Vampire Weekend
- Coldplay
- Florence and the Machine
- The Kooks
- Mumford ands Sons
- The Killers
- Oasis
- Kings of Leon
- Passion Pit
- The Black Keys
- 1975
- Bastille
- The xx
- MGMT
- Peace
- Swim Deep
- Everything Everything
- Wolf Alice
- Mystery Jets
- Tom Oddell
- Ben Howard
- The Drums
- Modest Mouse
3. Types of Indie Music
The five types of indie music
1) 2) Indie Folk
• Emerged in 1990s
• It came around by indie artists
influenced by folk and classic
country music
• Nowadays its considered
Contemporary folk music with
acoustic sounds
• Artists include Bon iver, Fleet
foxes and The decemberists
Indie Rock
• Originated in the UK in 1980s
• It is considered an alternative of
rock music
• Influenced other indie types of
music. In 2000 indie rock gained a
commercial break through
• Artists include Arctic Monkeys, The
Killers and The Black Keys
4. 3) Indie Metal or Indie Pop 4) Indie Hip-Hop
• Originated in the same period as
indie Rock the 1980s
• Originated by Scottish punk bands
• Indie pop has a melodious and
less acoustic compared to indie
rock
• Indie pop holds the largest fan
base in the indie community
• Artists include Lana Del Rey,
Florence + the Machine and The
Smiths
• Considered as ‘underground
hiphop’
• Not as established as it has similar
aspects to the Hip Hop Genre
• Artists include Macklemore, MF
Doom and Illogic
5) Indie Electronic
• Similar organs to Indie Folk,
however found its final genre in
the 1990s
• Doesn't use acoustic instruments,
more sounds from a laptop/ deck
• Artists include MGMT, CHVCHES
and The xx
5. Male target
audience
Age: 16-25
Social Class: working/
middle class in education
Interests: music,
photography,
instruments, social
media, piercings, tattoos,
fashion
Fashion: skinny jeans,
baggy shirts to put over
a t shirt, jackets, denim
shirts and jackets, band t
shirts, jewellery, acid
wash.
6. Female target
audience
Age: 16-25
Social Class: working/
middle class
Interests: music,
photography, instruments,
social media, piercings,
tattoos, fashion, reading
Fashion: printed little
shirts, vintage clothing,
denim, glasses, necklaces,
dyed hair, skinny jeans
7. Why I chose the genre?
• One of the main reasons I have chose this
genre is because I know more information
on the interests of my target audience.
This means that I can write articles, and
stories which would intrigue the reader.
Also as I know their interests I can design
my magazine to suit them, making my
magazine more appealing to the buyers.
