Vestergaard & Mortensen: The Media Mixer

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Vestergaard & Mortensen: The Media Mixer

  1. 1. The Media Mixer: User Creativity through Production, Deconstruction and Reconstruction of Digital Media Content Christian Hviid Mortensen PhD fellow, Curator, The Media Museum Vitus Vestergaard PhD fellow, DREAM, University of Southern Denmark
  2. 2. Overview
  3. 3. Remix? Remix Culture? • a crosscultural trans-media phenomenon • collage, montage, parody, imitation, sampling, reinterpretation etc...
  4. 4. Remixing is not a new phenomenon • Panchatantra , India 4th century BC • ... • ... • ... • Hip hop music and beyond!
  5. 5. Sampling, remixing and mash-up music • Coolio (1997) C U when U get there • Mash-up madness: Girl Talk
  6. 6. Remix • Remix / Mashup • A derivative work • One transformed work, or… • ...several works mashed together • E.g. a collage
  7. 7. RW-culture • RO: Read-Only • RW: Read-Write • RW-culture doesn’t require digital media, but… • …digital media and the web makes RW-culture and remixing easy!
  8. 8. Hardworking George
  9. 9. Der Untergang parodies • An Internet meme • Extremely popular • Millions of views
  10. 10. Remixing as a cultural practice • Museums are part of society • Museums could (or should?) reflect what is happening in society • Remixing is a significant cultural practice
  11. 11. Header Text
  12. 12. Header Text
  13. 13. … and one RW-example Text
  14. 14. The RW-museum Our notion: The RW-museum …over to Christian ;-)
  15. 15. The Media Mixer
  16. 16. The Media Mixer Studio Activities: • The Hot Seat. • Chromakey Studio. • The Soundbox. A (Re-) Mixer Station A Hot Spot Area.
  17. 17. Goals & Means GOALS: • Reach and engage a new younger audience. • Facilitate a more reflective perspective on media. • Inspire to take (inter-)active part in RW- culture. MEANS: • Provide unique resources on-site. • Provide situated experiences of both front stage and backstage aspects of media.
  18. 18. The Hot Seat • Activity: Virtual interview • Experience: Answering coherent on live TV is not as easy as it seems! • Outcome: Understanding different styles of interview and the importance of giving a quick and concise answer.
  19. 19. Header text
  20. 20. Chromakey Studio • Acitivity: “Live” reporting. • Experience: The chromakey illusion and Framing is everything! • Outcome: Understanding the power of narrative framing.
  21. 21. The Mixer • Activity: Remixing and sharing productions. • Experience: The editor has the last word! • Outcome: Understanding the power of editing.
  22. 22. The SoundBox • Acitivity: Foley sound production • Experience: There are no “right” way to make sound. And sound in media is different from real world sound! • Outcome: Understanding the role of sound in audiovisual media
  23. 23. The Word is Yours • Comment on a current topic or question • Small exhibit on the topic • Topic should be a bit provocative or perhaps a dilemma • RW-museum; strong incitements to write ;-)
  24. 24. The provocative display
  25. 25. The Word is yours • Statements related to the topic • Meta debate • Graffiti • Errors.
  26. 26. Learning in the Media Mixer • Experiental learning • Discovery Learning & Constructivist Learning (Hein) • Scaffolding devices
  27. 27. Challenges
  28. 28. Challenges: Copyright • No concept of ‘fair use’ in Danish law. • We do not provide commercial content. • We do provide access to material on the web. • We cannot stop the users from remixing with copyrighted material. • We will remove any productions infringing copyright.
  29. 29. Challenges: Organizational EXTERNAL: • Disadvantage when dealing with subcontractors. • Coordinating diverse specialties. INTERNAL: • Entrenched notions of the museum-user relationship. • Loss of professional authority? • Compartmentalization
  30. 30. Do’s and Don’ts
  31. 31. Do’s and Don’ts DO: • Make a detailed description of every installation and how it functions before engaging with subcontractors. Early technical proof-of-concept is important. • An iterative design process + early technical installation on site • Concentrate on what you are good at. Outsource the rest. • Seek expert advice in evaluating subcontractor deliverances. • Uphold all your promises on time. DON’T: • Make too tight time schedules. Make space for extensive (user) tests on site. • Take subcontractor assurances at face value. Demand proof of progress. • Be Mr. Nice Guy.
  32. 32. Perspectives & Discussion • Cultural references are essential for remix culture. • Museum collections are treasure troves for remixers! • Copyright: We are convinced that time is working with us, not against us
  33. 33. Thanks! Thanks for listening  Time for question, comments and discussion.

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