SlideShare a Scribd company logo

Your Social HR Brand

•
•
Katie Paterson
Katie Paterson

Katie Paterson gave a presentation on using social media for HR purposes. She discussed several major social media channels and how they can be used effectively for social recruiting, employer branding, employee engagement, and staying informed on industry news and trends. Specifically, she noted that Twitter can be used to connect with thought leaders, enhance conference experiences, and have conversations with other HR professionals. LinkedIn was described as a way to discover industry news, enhance profiles with multimedia, engage in knowledge sharing, and expand networks. Finally, SlideShare was positioned as a place for sharing visual and digestible content to establish an HR digital library and professional brand. The presentation encouraged attendees to try a new social channel and take on one new "HR truth

BusinessTechnology
1 of 30
Katie Paterson Social HR Camp - BC May 10th, 2013 Your Social HR Brand
A little about me…
A little about you…
Q1: Do you use - LinkedIn? - Facebook? - Twitter? - Pinterest? - Slideshare?
Q2: What is the main reason you use social media? a. Connect w/ friends b. Connect with professionals c. Education/career growth d. To pass the time e. All of the above
The Channels…
What can you do on Social Media… Social Recruiting Employer Branding Employee Engagement Social Software Social Media Policies Social Media Legalities Social Media Ambassadors
Let’s focus in…
Channel: Twitter “Keep it to 140 characters, please.” What people think: • A fire hose of information that is cluttered • All people tweet is what they ate for breakfast/lunch/dinner or pics of their cat • If you do not log in everyday it’s hard to keep up The HR Truth: • Connect with HR thought leaders • Enhance your HR tradeshow experience • Have real conversations with fellow HR professionals • Read the information that is important to you!
Twitter – The HOW Connect with Thought Leaders
Twitter – The HOW Enhance HR Tradeshow Experience
Twitter – The HOW Have Real Conversations #TChat Weekly on Wednesdays @ 4:00pm PST/7:00pm EST #NEXTChat Weekly on Wednesdays @ 1:00pm PST/3:00pm EST
Twitter – The HOW Read the News that’s important to you
Channel: Twitter “Keep it to 140 characters, please.” The HR Truth Recap: • Connect with HR thought leaders • Enhance your HR tradeshow experience • Have real conversations with fellow HR professionals • Read the information that is important to you!
Channel: LinkedIn “My digital rolodex” What people think: • It is just for contacts • Only for when you are job hunting • Your profile is an exact copy of your resume The HR Truth: • Discover HOT industry news • Leverage multimedia to enhance your profile • Knowledge sharing platform • Connect with other beyond your current network
LinkedIn – The HOW Discover HOT Industry News
LinkedIn – The HOW Multimedia on your profile
LinkedIn – The HOW Knowledge Sharing & Connect
Channel: LinkedIn “My digital rolodex” The HR Truth Recap: • Discover HOT industry news • Leverage multi media to enhance your profile • Knowledge sharing platform • Connect with other beyond your current network
Channel: Slideshare “What is slideshare?” What people think: • Not sure what it is • Used only to view presentations from speakers • Not sure where it fits in The HR Truth: • Visual & digestible rich content • HR’s digital library • Various type of content • Professional Branding Opportunity
Slideshare – The HOW Visual & Digestible Content Library
Slideshare – The HOW Different types of content
Slideshare – The HOW Professional Branding Opportunity - Start your own profile!
Channel: Slideshare “What is slideshare?” The HR Truth Recap: • Visual & digestible rich content • HR’s digital library • Various type of content • Professional Branding Opportunity
Recap…
Your Action Items… 1.Try a new network 2.Try something new in a network you are already on 3.Don’t feel like you need to do it all!
So what will you take on….
Recap Q: What network are you excited to try? What new “HR truth” are you taking on?
THANK YOU! Katie Paterson Social Media Community Manager katie@achievers.com @katiepaterson Linkedin.com/in/katiepaterson

Recommended

Social media awareness
Social media awarenessSocial media awareness
Social media awareness
Scott Freehafer, Ph.D., SPHR
 
How to use social media to land your dream job!
How to use social media to land your dream job!How to use social media to land your dream job!
How to use social media to land your dream job!
Ann Davies
 
Social Media and Employment
Social Media and EmploymentSocial Media and Employment
Social Media and Employment
Kate Turner
 
Twitter for careers advisers
Twitter for careers advisers Twitter for careers advisers
Twitter for careers advisers
Lucy Goetz
 
Using social media for AS 1
Using social media for AS 1Using social media for AS 1
Using social media for AS 1Jessica Holloway Swift
 
Can Students Get A Job Via Social Media?
Can Students Get A Job Via Social Media?Can Students Get A Job Via Social Media?
Can Students Get A Job Via Social Media?
Lighthouse Insights - Indian Social Media News
 
Social Media and Your Job Search
Social Media and Your Job Search Social Media and Your Job Search
Social Media and Your Job Search Gloria Bell
 
How to Increase Your Web presence and Boost your Professional Profile in Soci...
How to Increase Your Web presence and Boost your Professional Profile in Soci...How to Increase Your Web presence and Boost your Professional Profile in Soci...
How to Increase Your Web presence and Boost your Professional Profile in Soci...
Anastasiya Tsoy
 

Recommended

Social media awareness
Social media awarenessSocial media awareness
Social media awareness
Scott Freehafer, Ph.D., SPHR
 
How to use social media to land your dream job!
How to use social media to land your dream job!How to use social media to land your dream job!
How to use social media to land your dream job!
Ann Davies
 
Social Media and Employment
Social Media and EmploymentSocial Media and Employment
Social Media and Employment
Kate Turner
 
Twitter for careers advisers
Twitter for careers advisers Twitter for careers advisers
Twitter for careers advisers
Lucy Goetz
 
Using social media for AS 1
Using social media for AS 1Using social media for AS 1
Using social media for AS 1Jessica Holloway Swift
 
Can Students Get A Job Via Social Media?
Can Students Get A Job Via Social Media?Can Students Get A Job Via Social Media?
Can Students Get A Job Via Social Media?
Lighthouse Insights - Indian Social Media News
 
Social Media and Your Job Search
Social Media and Your Job Search Social Media and Your Job Search
Social Media and Your Job Search Gloria Bell
 
How to Increase Your Web presence and Boost your Professional Profile in Soci...
How to Increase Your Web presence and Boost your Professional Profile in Soci...How to Increase Your Web presence and Boost your Professional Profile in Soci...
How to Increase Your Web presence and Boost your Professional Profile in Soci...
Anastasiya Tsoy
 
Tbc career meeting 02 2012 linked in-2
Tbc career meeting 02 2012 linked in-2Tbc career meeting 02 2012 linked in-2
Tbc career meeting 02 2012 linked in-2wchend
 
Soc media seminar one staff
Soc media seminar one staff Soc media seminar one staff
Soc media seminar one staff
Shawna Reibling
 
Building online identity workshop offered 24 oct13
Building online identity workshop offered 24 oct13Building online identity workshop offered 24 oct13
Building online identity workshop offered 24 oct13
Shawna Reibling
 
#ShareThis2016 Class 2: Professional and Organizational Approaches to Social...
#ShareThis2016 Class 2: Professional and Organizational Approaches to Social...#ShareThis2016 Class 2: Professional and Organizational Approaches to Social...
#ShareThis2016 Class 2: Professional and Organizational Approaches to Social...
Lance Eaton
 
Linked in & Twitter for Business
Linked in & Twitter for Business Linked in & Twitter for Business
Linked in & Twitter for Business mayahanley
 
Blogging tutorial
Blogging tutorialBlogging tutorial
Blogging tutorial
Neil Kelley
 
LinkedIn for Students and Graduates - how to start networking and checking al...
LinkedIn for Students and Graduates - how to start networking and checking al...LinkedIn for Students and Graduates - how to start networking and checking al...
LinkedIn for Students and Graduates - how to start networking and checking al...
Charles Hardy
 
A bouquet of social media: choosing the right one for the right occasion
A bouquet of social media: choosing the right one for the right occasion A bouquet of social media: choosing the right one for the right occasion
A bouquet of social media: choosing the right one for the right occasion
pachtmar
 
Using social media in your job hunt
Using social media in your job huntUsing social media in your job hunt
Using social media in your job hunt
Vivi Friedgut
 
Social Media for Social Good
Social Media for Social GoodSocial Media for Social Good
Social Media for Social GoodStudent Volunteer Connections of Guelph
 
Social media workshop 4 sept 2014 copy
Social media workshop 4 sept 2014 copySocial media workshop 4 sept 2014 copy
Social media workshop 4 sept 2014 copy
Paul McGarrity
 
Social Media for Busy Professionals
Social Media for Busy ProfessionalsSocial Media for Busy Professionals
Social Media for Busy Professionals
Kate Bladow
 
Professional networking using LinkedIn
Professional networking using LinkedInProfessional networking using LinkedIn
Professional networking using LinkedInsjavaad
 
Building Your Brand - Social Media
Building Your Brand - Social MediaBuilding Your Brand - Social Media
Building Your Brand - Social Media
Stefana Muller
 
Personal Branding, Social Media, and You
Personal Branding, Social Media, and YouPersonal Branding, Social Media, and You
Personal Branding, Social Media, and You
Reema Ibdah
 
Understanding Social Media Fall 2013 class
Understanding Social Media Fall 2013 classUnderstanding Social Media Fall 2013 class
Understanding Social Media Fall 2013 classYadira Galindo
 
Social media workshop
Social media workshopSocial media workshop
Social media workshopXCEL CREATIVE
 
Networking with LinkedIn
Networking with LinkedInNetworking with LinkedIn
Networking with LinkedIn
Middle Tennessee State University
 
LinkedIn Basics Presentation
LinkedIn Basics PresentationLinkedIn Basics Presentation
LinkedIn Basics PresentationRobert (Bob) Nealon - CPCC, CPRW, CEIP, GCDF, MS
 
Twitter for the HR Professional: How to Use it and Why You Should.
Twitter for the HR Professional: How to Use it and Why You Should.Twitter for the HR Professional: How to Use it and Why You Should.
Twitter for the HR Professional: How to Use it and Why You Should.
Stuart Friedman | SPHR
 
My cv
My cvMy cv
My cv
Manal Binkhamis
 
My Five Minutes Bell
My Five Minutes BellMy Five Minutes Bell
My Five Minutes BellJose Ignacio Vega Paulin
 

More Related Content

What's hot

Tbc career meeting 02 2012 linked in-2
Tbc career meeting 02 2012 linked in-2Tbc career meeting 02 2012 linked in-2
Tbc career meeting 02 2012 linked in-2wchend
 
Soc media seminar one staff
Soc media seminar one staff Soc media seminar one staff
Soc media seminar one staff
Shawna Reibling
 
Building online identity workshop offered 24 oct13
Building online identity workshop offered 24 oct13Building online identity workshop offered 24 oct13
Building online identity workshop offered 24 oct13
Shawna Reibling
 
#ShareThis2016 Class 2: Professional and Organizational Approaches to Social...
#ShareThis2016 Class 2: Professional and Organizational Approaches to Social...#ShareThis2016 Class 2: Professional and Organizational Approaches to Social...
#ShareThis2016 Class 2: Professional and Organizational Approaches to Social...
Lance Eaton
 
Linked in & Twitter for Business
Linked in & Twitter for Business Linked in & Twitter for Business
Linked in & Twitter for Business mayahanley
 
Blogging tutorial
Blogging tutorialBlogging tutorial
Blogging tutorial
Neil Kelley
 
LinkedIn for Students and Graduates - how to start networking and checking al...
LinkedIn for Students and Graduates - how to start networking and checking al...LinkedIn for Students and Graduates - how to start networking and checking al...
LinkedIn for Students and Graduates - how to start networking and checking al...
Charles Hardy
 
A bouquet of social media: choosing the right one for the right occasion
A bouquet of social media: choosing the right one for the right occasion A bouquet of social media: choosing the right one for the right occasion
A bouquet of social media: choosing the right one for the right occasion
pachtmar
 
Using social media in your job hunt
Using social media in your job huntUsing social media in your job hunt
Using social media in your job hunt
Vivi Friedgut
 
Social media workshop 4 sept 2014 copy
Social media workshop 4 sept 2014 copySocial media workshop 4 sept 2014 copy
Social media workshop 4 sept 2014 copy
Paul McGarrity
 
Social Media for Busy Professionals
Social Media for Busy ProfessionalsSocial Media for Busy Professionals
Social Media for Busy Professionals
Kate Bladow
 
Professional networking using LinkedIn
Professional networking using LinkedInProfessional networking using LinkedIn
Professional networking using LinkedInsjavaad
 
Building Your Brand - Social Media
Building Your Brand - Social MediaBuilding Your Brand - Social Media
Building Your Brand - Social Media
Stefana Muller
 
Personal Branding, Social Media, and You
Personal Branding, Social Media, and YouPersonal Branding, Social Media, and You
Personal Branding, Social Media, and You
Reema Ibdah
 
Understanding Social Media Fall 2013 class
Understanding Social Media Fall 2013 classUnderstanding Social Media Fall 2013 class
Understanding Social Media Fall 2013 classYadira Galindo
 
Social media workshop
Social media workshopSocial media workshop
Social media workshopXCEL CREATIVE
 
Networking with LinkedIn
Networking with LinkedInNetworking with LinkedIn
Networking with LinkedIn
Middle Tennessee State University
 
Twitter for the HR Professional: How to Use it and Why You Should.
Twitter for the HR Professional: How to Use it and Why You Should.Twitter for the HR Professional: How to Use it and Why You Should.
Twitter for the HR Professional: How to Use it and Why You Should.
Stuart Friedman | SPHR
 

What's hot (20)

Tbc career meeting 02 2012 linked in-2
Tbc career meeting 02 2012 linked in-2Tbc career meeting 02 2012 linked in-2
Tbc career meeting 02 2012 linked in-2
 
Soc media seminar one staff
Soc media seminar one staff Soc media seminar one staff
Soc media seminar one staff
 
Building online identity workshop offered 24 oct13
Building online identity workshop offered 24 oct13Building online identity workshop offered 24 oct13
Building online identity workshop offered 24 oct13
 
#ShareThis2016 Class 2: Professional and Organizational Approaches to Social...
#ShareThis2016 Class 2: Professional and Organizational Approaches to Social...#ShareThis2016 Class 2: Professional and Organizational Approaches to Social...
#ShareThis2016 Class 2: Professional and Organizational Approaches to Social...
 
Linked in & Twitter for Business
Linked in & Twitter for Business Linked in & Twitter for Business
Linked in & Twitter for Business
 
Blogging tutorial
Blogging tutorialBlogging tutorial
Blogging tutorial
 
LinkedIn for Students and Graduates - how to start networking and checking al...
LinkedIn for Students and Graduates - how to start networking and checking al...LinkedIn for Students and Graduates - how to start networking and checking al...
LinkedIn for Students and Graduates - how to start networking and checking al...
 
A bouquet of social media: choosing the right one for the right occasion
A bouquet of social media: choosing the right one for the right occasion A bouquet of social media: choosing the right one for the right occasion
A bouquet of social media: choosing the right one for the right occasion
 
Using social media in your job hunt
Using social media in your job huntUsing social media in your job hunt
Using social media in your job hunt
 
Social Media for Social Good
Social Media for Social GoodSocial Media for Social Good
Social Media for Social Good
 
Social media workshop 4 sept 2014 copy
Social media workshop 4 sept 2014 copySocial media workshop 4 sept 2014 copy
Social media workshop 4 sept 2014 copy
 
Social Media for Busy Professionals
Social Media for Busy ProfessionalsSocial Media for Busy Professionals
Social Media for Busy Professionals
 
Professional networking using LinkedIn
Professional networking using LinkedInProfessional networking using LinkedIn
Professional networking using LinkedIn
 
Building Your Brand - Social Media
Building Your Brand - Social MediaBuilding Your Brand - Social Media
Building Your Brand - Social Media
 
Personal Branding, Social Media, and You
Personal Branding, Social Media, and YouPersonal Branding, Social Media, and You
Personal Branding, Social Media, and You
 
Understanding Social Media Fall 2013 class
Understanding Social Media Fall 2013 classUnderstanding Social Media Fall 2013 class
Understanding Social Media Fall 2013 class
 
Social media workshop
Social media workshopSocial media workshop
Social media workshop
 
Networking with LinkedIn
Networking with LinkedInNetworking with LinkedIn
Networking with LinkedIn
 
LinkedIn Basics Presentation
LinkedIn Basics PresentationLinkedIn Basics Presentation
LinkedIn Basics Presentation
 
Twitter for the HR Professional: How to Use it and Why You Should.
Twitter for the HR Professional: How to Use it and Why You Should.Twitter for the HR Professional: How to Use it and Why You Should.
Twitter for the HR Professional: How to Use it and Why You Should.
 

Viewers also liked

Shoot2Share - Travel Review
Shoot2Share - Travel ReviewShoot2Share - Travel Review
Shoot2Share - Travel Review
Platypus Digital
 
iWork - SiliconIndia
iWork - SiliconIndiaiWork - SiliconIndia
iWork - SiliconIndiaSanjeev Deo
 
Jnaneshwari Basanna Resume Summary
Jnaneshwari Basanna Resume SummaryJnaneshwari Basanna Resume Summary
Jnaneshwari Basanna Resume SummaryJnaneshwari Basanna
 
Programa 2015 de lengua y literatura
Programa 2015 de lengua y literaturaPrograma 2015 de lengua y literatura
Programa 2015 de lengua y literatura
ipem43hipolitoyrigoyen
 
Presentación1 micro
Presentación1 microPresentación1 micro
Presentación1 microErnest Sb
 
Status of ICT structure, infrastructure and applications existed to manage an...
Status of ICT structure, infrastructure and applications existed to manage an...Status of ICT structure, infrastructure and applications existed to manage an...
Status of ICT structure, infrastructure and applications existed to manage an...
FAO
 
Google Partners - Video
Google Partners - VideoGoogle Partners - Video
Google Partners - VideoShashank Jain
 
Jibril muhammad bashir2
Jibril muhammad bashir2Jibril muhammad bashir2
Jibril muhammad bashir2
Jibril Bashir
 
Ketnet Jr. App - Sam Ickx
Ketnet Jr. App - Sam IckxKetnet Jr. App - Sam Ickx
Ketnet Jr. App - Sam Ickx
Apestaartjaren
 

Viewers also liked (13)

My cv
My cvMy cv
My cv
 
My Five Minutes Bell
My Five Minutes BellMy Five Minutes Bell
My Five Minutes Bell
 
Shoot2Share - Travel Review
Shoot2Share - Travel ReviewShoot2Share - Travel Review
Shoot2Share - Travel Review
 
MICHELLE M. MARINA
MICHELLE M. MARINAMICHELLE M. MARINA
MICHELLE M. MARINA
 
iWork - SiliconIndia
iWork - SiliconIndiaiWork - SiliconIndia
iWork - SiliconIndia
 
Jnaneshwari Basanna Resume Summary
Jnaneshwari Basanna Resume SummaryJnaneshwari Basanna Resume Summary
Jnaneshwari Basanna Resume Summary
 
Programa 2015 de lengua y literatura
Programa 2015 de lengua y literaturaPrograma 2015 de lengua y literatura
Programa 2015 de lengua y literatura
 
Presentación1 micro
Presentación1 microPresentación1 micro
Presentación1 micro
 
Sajish
SajishSajish
Sajish
 
Status of ICT structure, infrastructure and applications existed to manage an...
Status of ICT structure, infrastructure and applications existed to manage an...Status of ICT structure, infrastructure and applications existed to manage an...
Status of ICT structure, infrastructure and applications existed to manage an...
 
Google Partners - Video
Google Partners - VideoGoogle Partners - Video
Google Partners - Video
 
Jibril muhammad bashir2
Jibril muhammad bashir2Jibril muhammad bashir2
Jibril muhammad bashir2
 
Ketnet Jr. App - Sam Ickx
Ketnet Jr. App - Sam IckxKetnet Jr. App - Sam Ickx
Ketnet Jr. App - Sam Ickx
 

Similar to Your Social HR Brand

Early Learning and Child Care Conference - March 2013
Early Learning and Child Care Conference - March 2013Early Learning and Child Care Conference - March 2013
Early Learning and Child Care Conference - March 2013Melanie Parlette-Stewart
 
Empower Your Jobsearch with a Social Resume - updated 2016
Empower Your Jobsearch with a Social Resume - updated 2016 Empower Your Jobsearch with a Social Resume - updated 2016
Empower Your Jobsearch with a Social Resume - updated 2016
Steen.digital
 
Social Media in Early Childhood Education:E-Literacy and Professional Tips
Social Media in Early Childhood Education:E-Literacy and Professional TipsSocial Media in Early Childhood Education:E-Literacy and Professional Tips
Social Media in Early Childhood Education:E-Literacy and Professional Tips
Melanie Parlette-Stewart
 
Shout about it
Shout about itShout about it
Shout about it
The University of Glasgow
 
Getting ‘Linked In’ ICPA
Getting ‘Linked In’ ICPAGetting ‘Linked In’ ICPA
Getting ‘Linked In’ ICPA
plblum
 
Sandbox social media for early childhood educators by fran simon
Sandbox social media for early childhood educators by fran simonSandbox social media for early childhood educators by fran simon
Sandbox social media for early childhood educators by fran simon
Engagement Strategies, LLC
 
Social Media Savvy
Social Media SavvySocial Media Savvy
Social Media Savvyclindberg
 
Social Media for Nonprofits - An Update for 2014
Social Media for Nonprofits - An Update for 2014Social Media for Nonprofits - An Update for 2014
Social Media for Nonprofits - An Update for 2014
Here's My Chance
 
20200702 Spreading your research on social media
20200702 Spreading your research on social media20200702 Spreading your research on social media
20200702 Spreading your research on social media
I Like Media
 
Twitter for careers advisers
Twitter for careers advisersTwitter for careers advisers
Twitter for careers advisers
Lucy Goetz
 
Social Media Power Tips for Business
Social Media Power Tips for BusinessSocial Media Power Tips for Business
Social Media Power Tips for Business
Boot Camp Digital
 
Linkedinseminarpdf
LinkedinseminarpdfLinkedinseminarpdf
Linkedinseminarpdf
Safetyboot
 
Turbochargeyourcareersocialmedia 120810202618-phpapp02
Turbochargeyourcareersocialmedia 120810202618-phpapp02Turbochargeyourcareersocialmedia 120810202618-phpapp02
Turbochargeyourcareersocialmedia 120810202618-phpapp02Universidad de Deusto
 
Turbo Charge Your Career Social Media
Turbo Charge Your Career Social MediaTurbo Charge Your Career Social Media
Turbo Charge Your Career Social Media
Bernie Borges
 
Linked In Advanced
Linked In AdvancedLinked In Advanced
Linked In Advanced
CALAD media
 
Linked in VT Students Chapter 2018
Linked in VT Students Chapter 2018Linked in VT Students Chapter 2018
Linked in VT Students Chapter 2018
Evandro MINATO
 
Establishing an effective Social Media presence
Establishing an effective Social Media presenceEstablishing an effective Social Media presence
Establishing an effective Social Media presence
PACE LEBANON
 
Managing the Social Media Impact for Human Resource Professionals
Managing the Social Media Impact for Human Resource ProfessionalsManaging the Social Media Impact for Human Resource Professionals
Managing the Social Media Impact for Human Resource ProfessionalsAndrew Chow ✯ Keynote Speaker ✯
 
Social Media and Your Career
Social Media and Your CareerSocial Media and Your Career
Social Media and Your Career
John Horn
 
Social Media Content Strategy for St Richards Hospice
Social Media Content Strategy for St Richards HospiceSocial Media Content Strategy for St Richards Hospice
Social Media Content Strategy for St Richards HospiceColdicott Freelance Training
 

Similar to Your Social HR Brand (20)

Early Learning and Child Care Conference - March 2013
Early Learning and Child Care Conference - March 2013Early Learning and Child Care Conference - March 2013
Early Learning and Child Care Conference - March 2013
 
Empower Your Jobsearch with a Social Resume - updated 2016
Empower Your Jobsearch with a Social Resume - updated 2016 Empower Your Jobsearch with a Social Resume - updated 2016
Empower Your Jobsearch with a Social Resume - updated 2016
 
Social Media in Early Childhood Education:E-Literacy and Professional Tips
Social Media in Early Childhood Education:E-Literacy and Professional TipsSocial Media in Early Childhood Education:E-Literacy and Professional Tips
Social Media in Early Childhood Education:E-Literacy and Professional Tips
 
Shout about it
Shout about itShout about it
Shout about it
 
Getting ‘Linked In’ ICPA
Getting ‘Linked In’ ICPAGetting ‘Linked In’ ICPA
Getting ‘Linked In’ ICPA
 
Sandbox social media for early childhood educators by fran simon
Sandbox social media for early childhood educators by fran simonSandbox social media for early childhood educators by fran simon
Sandbox social media for early childhood educators by fran simon
 
Social Media Savvy
Social Media SavvySocial Media Savvy
Social Media Savvy
 
Social Media for Nonprofits - An Update for 2014
Social Media for Nonprofits - An Update for 2014Social Media for Nonprofits - An Update for 2014
Social Media for Nonprofits - An Update for 2014
 
20200702 Spreading your research on social media
20200702 Spreading your research on social media20200702 Spreading your research on social media
20200702 Spreading your research on social media
 
Twitter for careers advisers
Twitter for careers advisersTwitter for careers advisers
Twitter for careers advisers
 
Social Media Power Tips for Business
Social Media Power Tips for BusinessSocial Media Power Tips for Business
Social Media Power Tips for Business
 
Linkedinseminarpdf
LinkedinseminarpdfLinkedinseminarpdf
Linkedinseminarpdf
 
Turbochargeyourcareersocialmedia 120810202618-phpapp02
Turbochargeyourcareersocialmedia 120810202618-phpapp02Turbochargeyourcareersocialmedia 120810202618-phpapp02
Turbochargeyourcareersocialmedia 120810202618-phpapp02
 
Turbo Charge Your Career Social Media
Turbo Charge Your Career Social MediaTurbo Charge Your Career Social Media
Turbo Charge Your Career Social Media
 
Linked In Advanced
Linked In AdvancedLinked In Advanced
Linked In Advanced
 
Linked in VT Students Chapter 2018
Linked in VT Students Chapter 2018Linked in VT Students Chapter 2018
Linked in VT Students Chapter 2018
 
Establishing an effective Social Media presence
Establishing an effective Social Media presenceEstablishing an effective Social Media presence
Establishing an effective Social Media presence
 
Managing the Social Media Impact for Human Resource Professionals
Managing the Social Media Impact for Human Resource ProfessionalsManaging the Social Media Impact for Human Resource Professionals
Managing the Social Media Impact for Human Resource Professionals
 
Social Media and Your Career
Social Media and Your CareerSocial Media and Your Career
Social Media and Your Career
 
Social Media Content Strategy for St Richards Hospice
Social Media Content Strategy for St Richards HospiceSocial Media Content Strategy for St Richards Hospice
Social Media Content Strategy for St Richards Hospice
 

Recently uploaded

Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
usawebmarket
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
balatucanapplelovely
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
Ben Wann
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
SynapseIndia
 
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
taqyed
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Arihant Webtech Pvt. Ltd
 
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Navpack & Print
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
tanyjahb
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
LR1709MUSIC
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
creerey
 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024 .pdfBeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024 .pdf
DerekIwanaka1
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
Operational Excellence Consulting
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
Nicola Wreford-Howard
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
HumanResourceDimensi1
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
seri bangash
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
NathanBaughman3
 
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).pptENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
zechu97
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
seoforlegalpillers
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Lviv Startup Club
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
dylandmeas
 

Recently uploaded (20)

Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
 
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
 
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n Print
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024 .pdfBeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024 .pdf
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
 
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).pptENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
 

Your Social HR Brand

  • 1. Katie Paterson Social HR Camp - BC May 10th, 2013 Your Social HR Brand
  • 4. Q1: Do you use - LinkedIn? - Facebook? - Twitter? - Pinterest? - Slideshare?
  • 5. Q2: What is the main reason you use social media? a. Connect w/ friends b. Connect with professionals c. Education/career growth d. To pass the time e. All of the above
  • 7. What can you do on Social Media… Social Recruiting Employer Branding Employee Engagement Social Software Social Media Policies Social Media Legalities Social Media Ambassadors
  • 9.
  • 10. Channel: Twitter “Keep it to 140 characters, please.” What people think: • A fire hose of information that is cluttered • All people tweet is what they ate for breakfast/lunch/dinner or pics of their cat • If you do not log in everyday it’s hard to keep up The HR Truth: • Connect with HR thought leaders • Enhance your HR tradeshow experience • Have real conversations with fellow HR professionals • Read the information that is important to you!
  • 11. Twitter – The HOW Connect with Thought Leaders
  • 12. Twitter – The HOW Enhance HR Tradeshow Experience
  • 13. Twitter – The HOW Have Real Conversations #TChat Weekly on Wednesdays @ 4:00pm PST/7:00pm EST #NEXTChat Weekly on Wednesdays @ 1:00pm PST/3:00pm EST
  • 14. Twitter – The HOW Read the News that’s important to you
  • 15. Channel: Twitter “Keep it to 140 characters, please.” The HR Truth Recap: • Connect with HR thought leaders • Enhance your HR tradeshow experience • Have real conversations with fellow HR professionals • Read the information that is important to you!
  • 16. Channel: LinkedIn “My digital rolodex” What people think: • It is just for contacts • Only for when you are job hunting • Your profile is an exact copy of your resume The HR Truth: • Discover HOT industry news • Leverage multimedia to enhance your profile • Knowledge sharing platform • Connect with other beyond your current network
  • 17. LinkedIn – The HOW Discover HOT Industry News
  • 18. LinkedIn – The HOW Multimedia on your profile
  • 19. LinkedIn – The HOW Knowledge Sharing & Connect
  • 20. Channel: LinkedIn “My digital rolodex” The HR Truth Recap: • Discover HOT industry news • Leverage multi media to enhance your profile • Knowledge sharing platform • Connect with other beyond your current network
  • 21. Channel: Slideshare “What is slideshare?” What people think: • Not sure what it is • Used only to view presentations from speakers • Not sure where it fits in The HR Truth: • Visual & digestible rich content • HR’s digital library • Various type of content • Professional Branding Opportunity
  • 22. Slideshare – The HOW Visual & Digestible Content Library
  • 23. Slideshare – The HOW Different types of content
  • 24. Slideshare – The HOW Professional Branding Opportunity - Start your own profile!
  • 25. Channel: Slideshare “What is slideshare?” The HR Truth Recap: • Visual & digestible rich content • HR’s digital library • Various type of content • Professional Branding Opportunity
  • 27. Your Action Items… 1.Try a new network 2.Try something new in a network you are already on 3.Don’t feel like you need to do it all!
  • 28. So what will you take on….
  • 29. Recap Q: What network are you excited to try? What new “HR truth” are you taking on?
  • 30. THANK YOU! Katie Paterson Social Media Community Manager katie@achievers.com @katiepaterson Linkedin.com/in/katiepaterson