Social Media &
Your Job Search
•“Your first impression is not
made with a firm handshake
– it’s with a Google search”
•--- Dan Schawbel, author of
“Me 2....
What is Social Media?
• The online tools that people
and businesses use to share
content, have conversations
and build rel...
70%
• Who already has a social
media account(s)?
• How are you using your
account(s)?
• Who are you connected to?
Practical Uses for
Social Media
• Building your brand
• Enhancing your visibility
• Demonstrating your expertise
• Buildin...
Practical Uses for
Social Media
• Building your brand
• Enhancing your visibility
• Demonstrating your expertise
• Buildin...
Building A Plan
Know what you are
trying
to achieve
Know why you are trying
to achieve it
Know who your
audience is
Know h...
Network on Facebook
Facebook pages
Privacy
All your privacy settings…
Facebook tips
• Use Facebook lists
• Research and keep notes on how you
are connected, what your connections
do, where the...
LinkedIn
Linked In searches
Linked In
Advanced Searches
Twitter
Let People Know You Are
on a Job Search
Use Twitter chats to
network
Google+
Hyperlink your resume
Google Yourself… OFTEN
Google Alerts
http://www.google.com/alerts
There Might Not Be
“Rules”
But There Are Some Dos &
Don’ts
So What Do I Talk About?
• Be Human / Be Real
• Don’t just push information - Converse
• Respond appropriately
• Show your...
Do…
• Have (and maintain) an online presence
• Clean up your profiles
• Keep job news offline
• Know What Your Message Is
...
And a few don’ts…
• Assume you have to be everywhere
• Start and stop or be inconsistent
• Have a profile but not use it
•...
• Friends … what they post and
how you interact with them
• Likes … thumbs ups, RTs,
pages
Some good advice…
Gloria Bell
@gloriabell
215-625-2308
Social Media and Your Job Search
Social Media and Your Job Search
Social Media and Your Job Search
Social Media and Your Job Search
Social Media and Your Job Search
Social Media and Your Job Search
Social Media and Your Job Search
Social Media and Your Job Search
Social Media and Your Job Search
Social Media and Your Job Search
Social Media and Your Job Search
Social Media and Your Job Search
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Social Media and Your Job Search

  1. 1. Social Media & Your Job Search
  2. 2. •“Your first impression is not made with a firm handshake – it’s with a Google search” •--- Dan Schawbel, author of “Me 2.0”
  3. 3. What is Social Media? • The online tools that people and businesses use to share content, have conversations and build relationships.
  4. 4. 70%
  5. 5. • Who already has a social media account(s)? • How are you using your account(s)? • Who are you connected to?
  6. 6. Practical Uses for Social Media • Building your brand • Enhancing your visibility • Demonstrating your expertise • Building your network
  7. 7. Practical Uses for Social Media • Building your brand • Enhancing your visibility • Demonstrating your expertise • Building your network • Develop concise messaging skills
  8. 8. Building A Plan Know what you are trying to achieve Know why you are trying to achieve it Know who your audience is Know how you are going to measure if it is working
  9. 9. Network on Facebook
  10. 10. Facebook pages
  11. 11. Privacy
  12. 12. All your privacy settings…
  13. 13. Facebook tips • Use Facebook lists • Research and keep notes on how you are connected, what your connections do, where they work • Ask • Keep your network informed of the status
  14. 14. LinkedIn
  15. 15. Linked In searches
  16. 16. Linked In Advanced Searches
  17. 17. Twitter
  18. 18. Let People Know You Are on a Job Search
  19. 19. Use Twitter chats to network
  20. 20. Google+
  21. 21. Hyperlink your resume
  22. 22. Google Yourself… OFTEN
  23. 23. Google Alerts http://www.google.com/alerts
  24. 24. There Might Not Be “Rules” But There Are Some Dos & Don’ts
  25. 25. So What Do I Talk About? • Be Human / Be Real • Don’t just push information - Converse • Respond appropriately • Show your expertise • Share information • Find and talk with leaders in your field
  26. 26. Do… • Have (and maintain) an online presence • Clean up your profiles • Keep job news offline • Know What Your Message Is • Your Research
  27. 27. And a few don’ts… • Assume you have to be everywhere • Start and stop or be inconsistent • Have a profile but not use it • Don’t post T.M.I. • Don’t just use social media • Don’t get sucked into the online black hole
  28. 28. • Friends … what they post and how you interact with them • Likes … thumbs ups, RTs, pages
  29. 29. Some good advice…
  30. 30. Gloria Bell @gloriabell 215-625-2308

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