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Most job seekers today are not experts at putting together an effective job search campaign. Frankly, many rely solely on job boards only to source employment opportunity. The applications, résumés and cover letters get stuck in the computer, which leaves the job seeker frustrated and less hopeful. As a professional career coach/trainer, I train professional-level clients to develop an effective job search campaign that nets better, quicker results. I teach my clients to think of themselves as a “brand” whereby they inventory their best skills, package them effectively, and market them strategically to targeted companies and decision makers to get the desired results and get the j