This document provides an introduction and overview of social media platforms Facebook, Twitter, and LinkedIn. [Facebook has over 1 billion users and recently acquired Instagram. It discusses personal accounts versus business pages on Facebook.] [Twitter has over 400 million active users and allows users to post short messages of 140 characters or less with hashtags to categorize content. The document provides tips for setting up and using a Twitter account.] [LinkedIn is the world's largest professional network with over 161 million members. It can be used for networking, finding jobs, and creating company pages. The document provides tips for setting up a LinkedIn profile and getting involved in groups.]

1. Social Media Workshop

2. Is Social Media a Fad?

3. Introduction to
• There are almost 1 billion global users on Facebook
• Facebook is publicly traded as of 2 weeks ago
Facebook recently acquired Instagram for $1
billion dollars.

4. Personal Accounts vs. Business Pages
Facebook
• Personal: People
• Posts about your friends, family, hobbies, etc.
• Join groups
• Admin
• Privacy Settings
• Pages: Business, Organization, Product,
Public Figure, Artist, Band, Causes
• Posts about the business to build closer
relationship with the audience/customer
• SEO – ranking your FB page on search
engines
• Add tabs

7. Introduction to
• Twitter is a microblogging site of 140 characters
• Has over 400,000,000 active users and will soon be reaching half a million
users
• Hashtags (#) are used to categorize or search
• Trending topics change by the minute by what the world thinks is interesting
or worth talking about

8. Setting Up Your Account

9. Demographic

10. Followers
1. Find friends on Twitter
2. Add a Twitter link to your
Facebook, LinkedIn,
website/blog, business
cards, flyers and email
signature
3. Follow people who follow
you
4. Interact with people that
influence the people you
want to follow

11. Tweets
1. Use hashtags (#) to help spread information as well as organize it
2. Ask for retweets (RT)
3. Add links – short URLs, bit.ly
4. Interesting, informative, DEALS
5. Post photos (twitpics)
6. Examples of good tweets:
1. $20 off #RainBird irrigation products to all of our Twitter followers from now through July 4th,
2012. R/T
2. Today we’re having a training with @RainBirdCorp representative. Join us for #landscapechat
this Wednesday.

12. Privacy Settings
Privacy

13. Introduction to
• As of March 31, 2012, LinkedIn operates the world’s largest professional
network on the Internet with 161 million members in over 200 countries
and territories.
• Like Facebook, LinkedIn is publicly traded
• More than 2 million companies have LinkedIn Company Pages.
• Hiring platform for businesses
• Upgrade your account: click here

14. What is LinkedIn?

15. Setting up your LinkedIn Account
LinkedIn
Sign up
Add your
information

16. Build Your Profile

17. LinkedIn Tips
• Sync your LinkedIn with Twitter
• Join or create a group
• Ask for endorsements from clients, past employers, bosses,
coworkers, etc.
• Add connections + follow companies (Hydro-Scape)

18. Follow Companies

19. How to Join Groups

20. Apps To Download to Your Phone
• Facebook
• Twitter
• LinkedIn
• Facebook Messenger

21. Email Marketing
• Email marketing makes it easy for you to connect with your customers, and for
your customers to share your message with their networks.
• The more customers spread the word about your business, the more you grow

22. How to add 21st century email
signature using Outlook www.iconfinder.com

23. • Create list
• Send list to marketing department
• Send ideas, events, photos, etc. for email
content
• Request for it to be social share/link
• Review reports with marketing department

24. Q&A