Social Media, Employment, and Disability

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Presentation developed for the Monterey County Job Developer Consortium and the Santa Clara Valley Brain Injury Conference. Discusses the growth of social media, its use in recruitment and job search, how social media tools can assist the job search of people with disabilities, and provides practical tips on using social media to find a job.

Created by Paul F. Smith (http://neuronico.net).

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Social Media, Employment, and Disability

  1. 1. Social Media, Employment, and Disability <ul>Paul F. Smith <ul>Job Developer Consortium Mission Trails ROP Salinas, CA February 15th, 2011 </ul></ul>
  2. 2. Social Media, Employment, and Disability <ul><li>Video: Social Media Revolution </li></ul>
  3. 3. Social Media, Employment, and Disability <ul>What is “Social Media?” <ul><li>Online tools for social interaction
  4. 4. Can be used by anyone with access to a: </li><ul><li>Computer or Mobile Device
  5. 5. Internet connection, and
  6. 6. Web browser </li></ul><li>Free or low cost
  7. 7. NOT a substitute for other forms of interaction and networking </li></ul></ul>
  8. 8. Social Media, Employment, and Disability <ul>The power of Social Media <ul><li>Connects people from around the world or across the street
  9. 9. Enormous potential audience
  10. 10. Vast array of tools for different purposes: </li><ul><li>Social Entertainment
  11. 11. Social Networking
  12. 12. Professional Networking
  13. 13. Information distribution
  14. 14. One to One Marketing </li></ul></ul></ul>
  15. 15. Social Media, Employment, and Disability <ul>Worldwide Growth in Social Media: 2007-2009 </ul>
  16. 16. Social Media, Employment, and Disability <ul>More frequent check-ins: 2008-2009 </ul>
  17. 17. Social Media, Employment, and Disability <ul>Social Media – The Big Three <ul><li>Facebook – over 500 million users </li><ul><li>over 142 million active users every month </li></ul><li>LinkedIn – over 67 million users </li><ul><li>added 200 million users in one 9 month period
  18. 18. establish recruiting tool for employers </li></ul><li>Twitter – over 105 million users </li><ul><li>over 50 million tweets per day;
  19. 19. 30,000 people a day are signing up </li></ul></ul></ul>
  20. 20. Social Media, Employment, and Disability <ul>Social Media and Employment <ul>Outsourcing firm Challenger, Gray and Christmas conducted a survey in August 2009 via e-mail. More than 200 HR executives responded. The outplacement firm asked HR executives to rate on a scale of one to five which of nine job search methods were most effective . Here's how they ranked: </ul></ul>
  21. 21. Social Media, Employment, and Disability <ul>1. Networking 2. Using social networking sites 3. Targeting management recruiting firms 4. Using online job boards 5. Applying to jobs via an employer's website 6. Cold-calling employers 7. Sending unsolicited résumés to employers 8. Responding to paper classified ads and 9. Attending job fairs </ul>
  22. 22. Social Media, Employment, and Disability <ul>Social Media and Employment <ul>An increasing number of companies are using social media in recruiting, both to verify the character of a candidate, and to identify potential employees. </ul></ul>
  23. 23. Social Media, Employment, and Disability <ul>Social Media and Employment <ul>The Jobvite Social Recruiting Survey 2010 - over 600 human resource and recruiting professionals participated in the survey . The survey was completed by individuals responding to an online invitation or to an email invitation sent to a registered list of human resources and recruiting professionals . </ul></ul>
  24. 24. Social Media, Employment, and Disability <ul>Social Media and Employment </ul>
  25. 25. Social Media, Employment, and Disability <ul>Social Media and Employment </ul>
  26. 26. Social Media, Employment, and Disability <ul>Social Media and Employment </ul>
  27. 27. Social Media, Employment, and Disability <ul>Social Media and Employment <ul>An increasing number of adults are using Social Media in their professional lives to connect with existing contacts, expand their professional network, for professional development, or as part of their jobs. </ul></ul>
  28. 28. Social Media, Employment, and Disability <ul>Social Media and Employment <ul>The 2010 Social Networking Report (Simmons Marketing, an Experian company) provides data behind the growth in use of Social Media, including the fact that fully 66% of online Americans use social networking sites today, up from just 20% in 2007 . (based on 2009 data) These findings were based on the online habits of 10 million people. </ul></ul>
  29. 29. Social Media, Employment, and Disability <ul>Social Media and Employment </ul>
  30. 30. Social Media, Employment, and Disability <ul>Social Media and Disability <ul><li>Social Media provides a venue that levels the playing field for some
  31. 31. Removes some of the pressures of time, distraction, social anxiety, and physical/verbal presentation </li><ul><li>Memory and Attention
  32. 32. Communication
  33. 33. Employment gaps </li></ul><li>A place to demonstrate capability, credibility, and specific skills </li></ul></ul>
  34. 34. Social Media, Employment, and Disability <ul>Using the Big Three: Facebook, LinkedIn, and Twitter <ul><li>Facebook: incorporates many entertainment and business uses
  35. 35. LinkedIn: employment/career focused, business-credible
  36. 36. Twitter: immediate, breaking information
  37. 37. Video: Three Social Media Sites that can Help You Land Your Next Job </li></ul></ul>
  38. 38. Social Media, Employment, and Disability <ul>Uses of Social Media in Recruiting </ul>
  39. 39. Social Media, Employment, and Disability <ul>Brand Preference of Facebook, Twitter and MySpace visitors </ul>
  40. 40. Social Media, Employment, and Disability <ul>Practical ways Social Media can help you get your next job <ul><li>Build your network
  41. 41. Demonstrate your skills
  42. 42. Research employers
  43. 43. Find jobs </li></ul></ul>
  44. 44. Social Media, Employment, and Disability <ul>Building Your Network <ul><li>Add friends, family, coworkers, employers
  45. 45. Add new contacts, acquaintances
  46. 46. Search for individuals and groups in your profession </li></ul></ul>
  47. 47. Social Media, Employment, and Disability <ul>Building Your Network - adding the people you already know <ul><li>Import contact lists </li></ul></ul>
  48. 48. Social Media, Employment, and Disability <ul>Building Your Network - adding the people you already know <ul><li>Import contact lists </li></ul></ul>
  49. 49. Social Media, Employment, and Disability <ul>Building Your Network - adding the people you already know <ul><li>Advanced People Search </li></ul></ul>
  50. 50. Social Media, Employment, and Disability <ul>Building Your Network - adding new contacts <ul><li>Send a personalized invitation; remind them of your connection
  51. 51. Offer help/information/resources
  52. 52. Tell them about a group relating to their profession
  53. 53. Ask them about the professional organizations they belong to </li></ul></ul>
  54. 54. Social Media, Employment, and Disability <ul>Building Your Network - adding new contacts </ul>
  55. 55. Social Media, Employment, and Disability <ul>Building Your Network - adding new contacts </ul>
  56. 56. Social Media, Employment, and Disability <ul>Adding new contacts - face to face <li>“Are you on LinkedIn?”
  57. 57. “May I add you to my network?”
  58. 58. “Join, and I can introduce you to people/groups/resources that you might find useful.”
  59. 59. “Do you use other Social Media sites for professional contacts? Which ones?”
  60. 60. Hand them a card with a link to your profile
  61. 61. Offer resources, be helpful </li></ul>
  62. 62. Social Media, Employment, and Disability <ul>Demonstrating your skills <ul><li>Post updates related to your profession </li><ul><li>“The 2010 Acme Corporation Conference is coming to the Bay Area this year – I'm looking forward to the keynote by Wile E. Coyote!”
  63. 63. “I see that Acme has released the specification on their 2012 jet-powered roller skates. If they does everything described on the spec sheet, Road Runner better watch out!”
  64. 64. “I just read a report on the new testing program at Acme Corporation – analysts expect product reliability to skyrocket!” </li></ul></ul></ul>
  65. 65. Social Media, Employment, and Disability <ul>Demonstrating your skills Join groups related to your profession </ul>
  66. 66. Social Media, Employment, and Disability <ul>Demonstrating your skills Join groups related to your profession <ul><li>Answer/ask questions, offer resources </li></ul></ul>
  67. 67. Social Media, Employment, and Disability <ul>Researching employers As you grow your LinkedIn network, you'll see more connections with potential employers <ul><li>Read profiles of connections employed in your profession – look for : </li><ul><li>groups they belong to
  68. 68. past employers
  69. 69. descriptions of their skills
  70. 70. where they get professional news/information ?
  71. 71. hiring managers and HR personnel
  72. 72. a contact in the job role you want </li></ul></ul></ul>
  73. 73. Social Media, Employment, and Disability <ul>Researching employers (continued) Google for background information <ul><li>terminology /jargon you don't understand
  74. 74. past employers
  75. 75. organizations
  76. 76. employee names
  77. 77. search Twitter for recent information, current employees, company announcements
  78. 78. “ Follow Company ” on LinkedIn </li></ul></ul>
  79. 79. Social Media, Employment, and Disability <ul>Finding jobs <ul><li>Leads from connections
  80. 80. LinkedIn job postings
  81. 81. Job postings within groups
  82. 82. Contacting a company hiring professional
  83. 83. Contacting a recruiter </li></ul></ul>
  84. 84. Social Media, Employment, and Disability <ul>Presenting yourself to the world - Internet Etiquette <ul><li>… is a lot like “real world” etiquette
  85. 85. Don't SPAM
  86. 86. Don't Flame
  87. 87. Give at least as much as you take
  88. 88. Knowledge and competence are demonstrated over time , not inferred from past titles
  89. 89. Read and adhere to the posting guidelines </li></ul></ul>
  90. 90. Social Media, Employment, and Disability <ul>Presenting yourself to the world – Social Media Profile Tips According to a survey of more than 31,000 employers released by CareerBuilder.com in 2008, of the hiring managers who use social networks, one-third said they found information on such sites that caused them to toss the candidate out of consideration for a job, the survey said. The top areas of concern found on social networking sites include : </ul>
  91. 91. Social Media, Employment, and Disability <ul>Top Areas of Concern: <ul><ul><li>Inappropriate photos or information posted on a candidate's page (40%)
  92. 92. Poor communication skills (29%)
  93. 93. Bad-mouthing of former employers or fellow employees (28%)
  94. 94. Inaccurate qualifications (27%)
  95. 95. Unprofessional screen names (22%)
  96. 96. Notes showing links to criminal behavior (21%)
  97. 97. Confidential information about past employers (19%) </li></ul></ul></ul>
  98. 98. Social Media, Employment, and Disability <ul>Presenting yourself to the world – consider the Employer's Perspective <ul><li>Does this make me appear responsible ?
  99. 99. Does this make me appear knowledgeable ?
  100. 100. Does this make me sound like someone I’d want to work with ?
  101. 101. Until you feel confident about the tone and content of your posts, get someone else to look at your writing first </li></ul></ul>
  102. 102. Social Media, Employment, and Disability <ul>Final Tips <ul><ul><li>Balance your priorities : remember that other forms of networking are important
  103. 103. Balance your time : you can spend many hours online; think about what you are trying to achieve
  104. 104. Have a strategy for your online networking
  105. 105. Think about the practical things you can do that will yield the biggest results
  106. 106. Go online with a goal in mind; accomplish that goal, then disconnect </li></ul></ul></ul>
  107. 107. Social Media, Employment, and Disability <ul>Additional Resources See Resources handout, or view this information online at: <ul><ul><li>www.workdev.org </li></ul></ul></ul>
  108. 108. Social Media, Employment, and Disability <ul>Contact me Paul F. Smith <ul><li>Email: paul.franklin.smith@gmail.com
  109. 109. twitter: paul_f_smith
  110. 110. LinkedIn: www.linkedin.com/in/paulfsmith
  111. 111. Phone: 831-234-0613 </li></ul></ul>
  112. 112. Social Media, Employment, and Disability
  113. 113. Social Media, Employment, and Disability

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