SlideShare a Scribd company logo
Introduction and Aims:
• To consider statistical data and research into the
  use of digital and social media
• To review and discuss the implications social and
  digital media can have on job hunting.
• To suggest ways in which students and graduates
  can tap into these resources to gain further
  insight into companies and interact with
  employers early on
• To suggest techniques and ways of maximising
  social and digital media as a resource in the
  search for a job
"24% of graduate recruiters tweet
personally" (Social Media Audit, July
2010)


"Only email and search engines are
used more frequently than social
networking [sites]"
-Mary Madden & Kathryn Zickuhr,
Pew Research Center 2011
Check out how this person got a job using Google ads



        http://www.youtube.com/watch?v=7FRwCs99DWg
There are many creative
ways to market yourself
online, whether its through
the use of Infographic CVs,
Videos and Vlogs, Blogs or
podcasts. Digital and social
media can enable you to
think outside the box and
perhaps cast a new
perspective on making
employers aware of who
you are! ...

...however you also need to
be aware of adverse effects
of your Social Media
profiles, pictures and posts
that could attract unwanted
attention!
"Photos and videos seem to get most people in
 trouble" (New York Times, July 2011)




  How can you tap into Social and Digital Media
  as a source for research and interaction with
  employers?




Link: Erin’s Video “Hire Me”
Infographics
are another
great way of
showing off
your abilities in
a creative way
There are
 500 million
 users on
 Facebook.
 That's 1 in
 13 people           Fun-Facts
 on earth!


                                         The 18-24
                                         demographic was the
                                         fastest growing last
Over 700 Billion                         year by 74%.
minutes are spent                        Additionally 48% of       "Facebook was the most
on Facebook                              young people get the      searched term in 2010.
every month!                             news via Facebook.        'Facebook Login' and
                                                                   'Facebook.com' were the
                                                                   second and fifth most popular
                                                                   U.S. search terms in 2010
        "In just 20 minutes on Facebook                            respectively"
        over 1 million links are shared, 2
        million friend requests are
        accepted and almost 3 million
        messages sent.
                                                                Source: Digital Buzz Blog 2011
"More than half (53%)                  In contrast the Social Media Audit
of employers research                  found that "graduate recruiters are
potential job candidates               reluctant to research candidates'
on social networks. [...]              Social Media profiles: 75% are
12% of those 53%                       concerned such information could
admitted to using                      get in the way of a fair recruitment
Facebook to do that"                   process. Yet despite this just 5% of
(Survey by                             employers have a clear policy for
CareerBuilder, 2010                    line managers on this topic" (July
                                       2010)


                      So how can you use Facebook to interact with
                      employers or get your desired job?
Networking
Using websites
such as
SimplyHired.com
that enable you to
see which of your
friends have
connections at
relevant
organisations



Another
great way
to network
is by using
LinkedIn
directly!
• A survey by SHL reveals that only 5% of graduates use LinkedIn to apply for
jobs whereas 34% of graduate recruiters use the site to "screen candidates"

•This could potentially be a missed opportunity for candidates to market
themselves positively on the website
1,000 graduates and 350 recruiters took part in the survey

•"Graduates may be aware of the need to stop their 'internet footprint' [from]
working against them, but it seems they are not making the most of the
opportunity to present themselves in a positive light [...]"
-TargetJobs 2011
Many graduates (approx 4 in 10) were prepared
to go greater lengths to improve their job
prospects, such as working 3 months unpaid.
All graduates were prepared to do some unpaid
work experience.
Just 39% of graduates stated they may use
social media to promote themselves positively.


Information interviews are an
American technique to research
employers and build connections.
Think about whether this is the
appropriate medium before                                               Asking for introductions or
requesting an information interview.                                    information interviews:
Some queries can be addressed via e-                                    http://careerenlightenment.com/
mail or telephone. Also think about                                     linkedin-inmail-templates
what is right for you, bearing in mind
the industry you are looking to work
in!



While social media can be an effective way to research employers and access potential vacancies, bear the
following in mind when making a decision whether to use these methods
The Twitter Job Hustle Experiment

http://vimeo.com/25812909
Additional social/digital
media you could consider
using for the graduate
jobsearch:
Tumblr
WordPress
Google+
BeKnown
Questions?

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Birmingham

  • 1.
  • 2. Introduction and Aims: • To consider statistical data and research into the use of digital and social media • To review and discuss the implications social and digital media can have on job hunting. • To suggest ways in which students and graduates can tap into these resources to gain further insight into companies and interact with employers early on • To suggest techniques and ways of maximising social and digital media as a resource in the search for a job
  • 3. "24% of graduate recruiters tweet personally" (Social Media Audit, July 2010) "Only email and search engines are used more frequently than social networking [sites]" -Mary Madden & Kathryn Zickuhr, Pew Research Center 2011
  • 4. Check out how this person got a job using Google ads http://www.youtube.com/watch?v=7FRwCs99DWg
  • 5. There are many creative ways to market yourself online, whether its through the use of Infographic CVs, Videos and Vlogs, Blogs or podcasts. Digital and social media can enable you to think outside the box and perhaps cast a new perspective on making employers aware of who you are! ... ...however you also need to be aware of adverse effects of your Social Media profiles, pictures and posts that could attract unwanted attention!
  • 6.
  • 7. "Photos and videos seem to get most people in trouble" (New York Times, July 2011) How can you tap into Social and Digital Media as a source for research and interaction with employers? Link: Erin’s Video “Hire Me”
  • 8. Infographics are another great way of showing off your abilities in a creative way
  • 9. There are 500 million users on Facebook. That's 1 in 13 people Fun-Facts on earth! The 18-24 demographic was the fastest growing last Over 700 Billion year by 74%. minutes are spent Additionally 48% of "Facebook was the most on Facebook young people get the searched term in 2010. every month! news via Facebook. 'Facebook Login' and 'Facebook.com' were the second and fifth most popular U.S. search terms in 2010 "In just 20 minutes on Facebook respectively" over 1 million links are shared, 2 million friend requests are accepted and almost 3 million messages sent. Source: Digital Buzz Blog 2011
  • 10. "More than half (53%) In contrast the Social Media Audit of employers research found that "graduate recruiters are potential job candidates reluctant to research candidates' on social networks. [...] Social Media profiles: 75% are 12% of those 53% concerned such information could admitted to using get in the way of a fair recruitment Facebook to do that" process. Yet despite this just 5% of (Survey by employers have a clear policy for CareerBuilder, 2010 line managers on this topic" (July 2010) So how can you use Facebook to interact with employers or get your desired job?
  • 11. Networking Using websites such as SimplyHired.com that enable you to see which of your friends have connections at relevant organisations Another great way to network is by using LinkedIn directly!
  • 12. • A survey by SHL reveals that only 5% of graduates use LinkedIn to apply for jobs whereas 34% of graduate recruiters use the site to "screen candidates" •This could potentially be a missed opportunity for candidates to market themselves positively on the website 1,000 graduates and 350 recruiters took part in the survey •"Graduates may be aware of the need to stop their 'internet footprint' [from] working against them, but it seems they are not making the most of the opportunity to present themselves in a positive light [...]" -TargetJobs 2011
  • 13. Many graduates (approx 4 in 10) were prepared to go greater lengths to improve their job prospects, such as working 3 months unpaid. All graduates were prepared to do some unpaid work experience. Just 39% of graduates stated they may use social media to promote themselves positively. Information interviews are an American technique to research employers and build connections. Think about whether this is the appropriate medium before Asking for introductions or requesting an information interview. information interviews: Some queries can be addressed via e- http://careerenlightenment.com/ mail or telephone. Also think about linkedin-inmail-templates what is right for you, bearing in mind the industry you are looking to work in! While social media can be an effective way to research employers and access potential vacancies, bear the following in mind when making a decision whether to use these methods
  • 14.
  • 15. The Twitter Job Hustle Experiment http://vimeo.com/25812909
  • 16. Additional social/digital media you could consider using for the graduate jobsearch: Tumblr WordPress Google+ BeKnown