The document emphasizes the importance of managing your online identity and using online portfolios for professional self-promotion. It provides statistics on how employers search social networking sites for candidates and highlights the advantages of maintaining a well-organized online portfolio. Free tools and best practices for creating and managing portfolios are also discussed.

1. Polishing your (Online) Portfolio: Using Free Web Tools for Self Promotion Susanne Markgren Digital Services Librarian Purchase College, SUNY [email_address] WNYLRC – Lunchtime Learning | January 27, 2010

2. Isaac Littlejohn Eddy Be conscious of your digital footprint . Search for yourself on a regular basis. Take charge of your online identity .

3. Online Identity Awareness Candidate posted provocative or inappropriate photographs or info. - 53 % Candidate posted content about them drinking or using drugs - 44 % Candidate bad-mouthed a previous employer, co-workers or clients - 35 % Candidate showed poor communication skills - 29 % Candidate made discriminatory comments - 26 % Candidate lied about qualifications - 24 % Candidate shared confidential information from previous employer - 20 % - http://www.careerbuilder.com/ In a recent CareerBuilder.com Survey (June 2009) 45 % of employers reported that they use social networking sites to research job candidates. 35 % of employers reported they have found content on social networking sites that caused them not to hire the candidate.

4. Online Identity Awareness, cont. 18 % of employers reported they have found content on social networking sites that caused them to hire the candidate. Top examples: Profile provided a good feel for the candidate's personality and fit within the organization - 50 % Profile supported candidate's professional qualifications - 39 % Candidate was creative - 38 % Candidate showed solid communication skills - 35 % Candidate was well-rounded - 33 % Other people posted good references about the candidate - 19 % Candidate received awards and accolades - 15 % - http://www.careerbuilder.com/

5. Do you ever feel like no one knows what you do?

6. Why do you need a portfolio? A portfolio can be: A tool for professional and creative self expression A marketing and self-promotional tool for job seekers A performance appraisal and promotional tool for employees “ Think of your career as a portfolio of work. Think of yourself in terms of a portable skill-set rather than a specific job title." - Mark Kimeldorf “ The only job security you can count on is the transportability of your own skills." - Joyce Lain Kennedy, “Job Talk” Columnist, Los Angeles Times

7. Traditional Portfolios presentations papers/articles syllabi web projects letters of recognition resume personal statement documentation of achievements/awards professional development handouts research work samples committee membership

8. Online portfolios (e-portfolios) Everything in your traditional portfolio and so much more. Your resume/vita -> deconstructed, on a web site

9. Why you should get yourself one (NOW!) Accessibility (in the cloud) Storage Easy to create Easy to share Sociability (harness the power of social media) Gives your online identity a boost of professionalism Allows for more freedom, creativity and breadth than just a cover letter and resume

10. Free Tools For Portfolios Google Sites (10 GB) : http://sites.google.com/ PBworks (2 GB) : http://pbworks.com/ WordPress (3 GB) : http://wordpress.com/ Blogger (1 GB) : http://www.blogger.com/ For Resumes Emurse.com : http://www.emurse.com/ Google Docs : http://docs.google.com/ VisualCV : http://www.visualcv.com/ Other Your institution’s web site LibGuides (institutional subscription)

11. Portfolio: example using PBworks http://smportfolio.pbworks.com/

12. Portfolio: example using Google Sites http:// sites.google.com/site/markgrenportfolio / [image created using wordle.net]

13. Portfolio: Example using Google Sites http://sites.google.com/site/markgrenportfolio/

14. Portfolio Tips Keep it professional -- include materials that you would show a current or prospective employer Keep it organized and think about navigation (use pages/tabs/tags/table of contents/etc.) and naming Upload your resume, and other materials (you own) that highlight your skills and experience Link to web pages/ materials that you do not own Convert MS Word (or easily editable documents to PDF) Make your contact information visible or easy to find Do not include personal information such home address or phone number Do include email and link to other professional profile pages Keep it simple and current Use it to promote yourself Back it up (or keep a local backup of the site and your files)

15. Places to Create Profiles LinkedIn : http:// www.linkedin.com / Your college alumni association ALA Connect : http:// connect.ala.org / Google Profiles : http:// www.google.com /profiles Academia.edu : http:// academia.edu / SciLink (or other subject specific site) : http:// www.scilink.com / Zoominfo : http:// www.zoominfo.com / Facebook : http:// www.facebook.com / LISjobs.com Job Board (if you are currently looking for a job) : http:// www.lisjobs.com /jobseekers/

16. A Guide to Protecting Your Online Identity by Leah Betancourt http://mashable.com/2009/04/21/protecting-online-identity/ Dr. Helen Barrett’s Electronic Portfolios http:// electronicportfolios.com / Career Distinction: Stand out by Building Your Brand (2007) by William Arruda and Kirsten Dixson http:// www.careerdistinction.com / Achieve Your Goals by Putting them Online by Darrell Etherington. Web Worker Daily . http://webworkerdaily.com/2009/06/02/achieve-your-goals-by-putting-them-online/ More Resources: