Adecco's global study on social media use for job recruitment reveals key insights from job seekers across 24 countries. Job seekers prioritize activities like researching employers, professional networking, and personal branding, with 63.3% searching for job advertisements. The study highlights the importance of maintaining a professional online image while emphasizing that an extensive online network improves job search success.

1. #SocialRecruiting
A GLOBAL STUDY
Adecco has published its first global
study on the use of social media for
recruiting and job search practices.
In this infographic, the focus will be
on the responses of job seekers
from 24 countries.
THE JOB
SEEKERS
? ?
? ?
?
40 %
Personal
branding
47.1 %
Check what other say
about potential
employers
55.2 %
Researching
potential
employers’
pages
49.4 %
Submitting
applications
49 %
Distributing
my CV
53.1 %
Professional
networking
63.3 %
Searching for ads
17.272
100
80
60
40
20
Distributing
in red the most social uses
Looking for a new job?
Find out how to make it happen with social media
Use of social media
for specific job search activities
55%
GENERAL COMPANY
INFORMATION
(e.g. about, contact...)
SHARED
PICTURES
NUMBER OF
FOLLOWERS
(e.g. fans, group
members...)
FIRM POPULARITY
(e.g. likes, reviews...)
Chances of
getting a job
medium
network
weak
network
COMPANY'S
INTERACTION
WITH USERS
12%
10%
8%
6%
4%
2%
CONTENT POSTED
BY THE COMPANY
COMMENTS POSTED
BY OTHER USERS
JOB POSTINGS
(and ability
to search for jobs)
RANKING
RANKING
rich
network
RECOMMENDATION
ON THIS COMPANY
BY RELATIVES
OR CONTACTS
What does it take to get a job
through social media?
0
Contacted
by a recruiter
CV
Get the
job
29 %
9 %
49 %
The more people you know
online, the better your chances
are of finding a new job
Privacy and professional image
on Facebook.
How much do you care?
total
responses
use at least one
social media
account for job
search purposes
I assume my profile is only
viewed by my friends
My profile can only
be accessed by my friends
It is important to maintain
a professional image online
My online image is important
to my future
I work hard to mantain a profes-sional
image on my profile
Online Network Offline Network
How much do the following
components attract your attention
to a company’s social media page?
1
2
3
4
5
1 2 3 4 5 6 7 8 9
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the 2014 Report
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THE 2014 REPORT
adecco.com/socialrecruiting
@ADECCOGROUP #SOCIALRECRUITING
Only a small
percentage of job seekers
thinks it is important
to maintain a
professional image
online
Social media
tremendously
changes the way
we search for
new jobs
0%
100
80
60
40
20
0