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Bibblio
The document discusses the shifting trends in information consumption on social media and the internet, highlighting the transition from search to content curation, an increased focus on quality over quantity, and the importance of timeless content. It notes the exponential growth of online data and the challenges posed by filter bubbles in reaching audiences. The key takeaway is the emphasis on creating quality content that engages users actively.
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- 1. How social mediaand online content will impact HCPs and their patients
- 2. Today’s agenda Curationover search Quality over quantity Timeless over nowness
- 3. Internet data isgrowing at 40% compound annual rate 90% of the world’s information was created in the last two years 2008 2012 2016 2020 50 40 30 20 10 0 Data (ZB) What’s really going on? Nearly 45ZB by 2020
- 4. Available Accessible Trend1: From Search to Curation
- 5. Finding information onlineis like this
- 6. What if itcould be more like this?
- 7. Turns out weall feel that Source: http://www.theatlantic.com/technology/archive/2013/12/2013-the-year-the-stream-crested/282202
- 8. House of cardsis a great example
- 9. Trend 2: FromQuantity to Quality
- 10. The web isturning from scale to engagement 2008 2010 2013 Viewing time Subscribing Twitter shares/likes Facebook shares/likes Google+ share/likes Other shares (LinkedIn, Reddit) No. of embeds/inbound links Authority Likes Comments Views Source: http://moz.com/blog/youtube-ranking-factors-whiteboard-friday
- 11. Google’s latest Pandaupdate was all about quality 2008 2010 2013 Bounce rate Dwell time Keyword relevance Content Length Original content Social sharing (Facebook, Twitter, Reddit etc.) Domain Authority # Keywords Loading speed Page rank Source: http://backlinko.com/wp-content/uploads/2014/05/Ranking_Factors_Checklist_Backlinko.pdf
- 12. ETvheisn Tswoicttiear ljucsot ncvhaenrsgeadti othne iris m kinedy Source: http://blogs.imediaconnection.com/blog/2014/09/16/twitter-to-filter-its-feed-for-relevance-what-it-means-for-brands-and-publishers
- 13. However social conversationis key Comparison of video sharing between top and bottom 25% of brands in top 100 Top 25% Bottom 25% 330x greater Top 25% 89x greater Bottom 25% Source: Pixability, Top 100 Brands on YouTube, Aug 2013
- 14. On the userside the result is two things More time spent with content sourced from social channels Increasing filter bubbles means it is hard to reach people without social penetration
- 15. What to do? Quality content Curation HCPs Patients
- 16. Trend 3: FromNowness to Timeless
- 17. The future isalready here - it is just not very evenly distributed William Gibson “ ”
- 18. Guess who? Guesswho?
- 19.
- 20. From Nowness toTimeless
- 22. Bibblio is asocial learning platform Education Learning Passive Curriculum Active Curiosity Extrinsic Intrinsic
- 23. TO BIBBLIO @bibblio_or g The platform
- 24. Learn about YouTubebibblio.org/o/2R
- 25. A Collection abouttoday bibblio.org/o/GF
- 26. 3 things totake away Search to curation Quality over quantity Timeless over nowness @madsholmen
Editor's Notes
- #8 Evolution in what is important – before views, now views and social actions
- #9 Evolution in what is important – before views, now views and social actions
- #11 Evolution in what is important – before views, now views and social actions
- #13 When looking at the top 100 brands in the world the 25% top brands have 330x more shares twitter is 89x this
- #14 When looking at the top 100 brands in the world the 25% top brands have 330x more shares twitter is 89x this
- #24 Link to browser