Social media has both pros and cons for businesses according to the document. The pros of social media include its efficiency for mass information release, ability to structure articles on topics of choice, and capability to construct global connections and reach customers instantly. However, the cons involve inaccurate and one-sided information sources, potential sensitivity issues from careless employees, and spam from fake accounts posing as the company or its employees. The document examines how social media impacts business decisions and strategies.

1. S O C I A L
M E D I A
I N B U S I N E S S
B Y D A V I S A L E X A N D E R

2. How does Social Media effect
Business decisions?
Social media in todays world is crucial to understand what is going on
throughout the world, whether that looks like watching the news or scrolling
through twitter.
As we will see in the upcoming slides, the data is not always what it says.

3. PROS
Efficiency - most efficient way to release mass information
Structure - articles on topics of your choice
Connections - construct relationships across globe
Attraction - ability to design creative websites
Distance - able to reach customers in another region of the world instantly

4. Cons
Research - inaccurate sources displaying information
Political - one-sided organizations displaying negative features
Sensitivity - careless employees portraying as a voice for the whole firm
Spam - bot accounts posing as company or employee

6. Survey from
Delhi School of
Internet Marketing

7. Sources:
https://business.gov.au/online/social-media-for-
business
https://www.revechat.com/blog/top-9-ways-social-
media-impacts-businesses/
https://www.businessinsider.com/teens-social-media-
effects-mostly-negative-pew-research-2018-6
https://www.flickr.com/photos/157196885@N06/480
65894592/