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2017 trends in web + email design

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A look at design trends that are peaking in 2016 and a prediction of design trends for 2017 for web sites, e-newsletters and email marketing. Originally presented at Social Media Breakfast Maine by Emily Brackett of Visible Logic and Mail on the Mark.

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2017 trends in web + email design

  1. 1. TRENDS 2017 WEB + EMAIL DESIGN Emily Brackett
  2. 2. MARKET DEMANDS Flexibility DIY and updates by owner
  3. 3. MARKET DEMANDS Responsive Works on any device
  4. 4. MARKET DEMANDS Low Budget
  5. 5. CHEAP SITE: THEN
  6. 6. CHEAP SITE: NOW
  7. 7. THE IKEA EFFECT =
  8. 8. WHERE WE ARE NOW Large hero image or slider. New: Video for the hero image. 1
  9. 9. WHERE WE ARE NOW Large hero image or slider. New: Video for the hero image. Long, scrolling pages with centered content. 1 2
  10. 10. WHERE WE ARE NOW Large hero image or slider. New: Video for the hero image. Long, scrolling pages with centered content. Fewer navigational items (and hamburger menus). 1 2 3
  11. 11. What’s next?
  12. 12. Is This How Your Life Feels?
  13. 13. DISTILL YOUR MESSAGE
  14. 14. DISTILL YOUR MESSAGE Meaningful graphics Emotional and/or instructive, not just filler 1
  15. 15. DISTILL YOUR MESSAGE Meaningful graphics Emotional and/or instructive, not just filler Engaging writing Brevity, insight, professional quality 1 2
  16. 16. E-Newsletters E-mail Marketing
  17. 17. SHORTEN & SIMPLIFY
  18. 18. TARGET, SEGMENT, PERSONALIZE Why it matters
  19. 19. TARGET, SEGMENT, PERSONALIZE Collect more info Collect or build beyond the email address 1
  20. 20. TARGET, SEGMENT, PERSONALIZE Collect more info Collect or build beyond the email address Create multiple lists and segments At sign-up or based on interaction 1 2
  21. 21. MAKE EVERY ELEMENT COUNT (Even Non-Opens)
  22. 22. DISTILL YOUR MESSAGE Meaningful graphics Emotional and/or instructive, not just filler Engaging writing Brevity, insight, professional quality 1 2
  23. 23. Number 1 Trend?
  24. 24. BE CLEAR, FOCUSED AND MEANINGFUL
  25. 25. TRENDS 2017 WEB + EMAIL DESIGN VisibleLogic.com MailOnTheMark.com

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