This document discusses how nonprofits can use LinkedIn to identify potential donors, board members, and volunteers. It recommends creating a complete individual profile with a professional photo and filling out organizational profiles for staff and board members to increase your nonprofit's presence on LinkedIn. LinkedIn allows you to research and connect with professionals who may be able to support your cause through donations, board service, or volunteering.
With over 230M members, LinkedIn is the world's largest professional network.
This LinkedIn Checklist for Advancement is specifically geared to advancement, alumni relations and development professionals looking for ways to be better informed and to keep a professional fundraising presence.
Corlette Consulting works with senior executives and board directors to develop online communication and community building strategies. They provide a LinkedIn masterclass to help clients understand how to use LinkedIn effectively, including optimizing profiles, managing contacts, using groups, and integrating other social media. The masterclass is offered at two levels, covering topics such as profile optimization, managing contacts, groups, and leveraging LinkedIn for business.
How To Use Linkedin And Make It Work For YouD. Yang
This document provides guidance on using LinkedIn effectively. It discusses:
1. Using LinkedIn to build your professional network, find people and opportunities, and control your online brand.
2. Key steps like completing your profile, connecting with others, joining groups, and positioning yourself as an expert to increase your online visibility.
3. How searching companies rather than just jobs can provide insights and connections to help advance your career.
The document discusses how to effectively use LinkedIn for professional networking and career development. It provides tips on building a robust profile, connecting with others, engaging with groups, promoting events and one's brand, finding jobs, and utilizing questions and answers to become a thought leader in one's industry. The overall aim is to grow one's professional network and further business and career goals through LinkedIn's tools and features.
Promoting Your Non-Profit in Social Media: Organizational, Cause and Personal...Visible Logic, Inc.
The document discusses branding identities for organizations online and in print. It covers establishing a presence on major social networks like Facebook, Twitter, and LinkedIn. It emphasizes maintaining a consistent brand presence across channels and encouraging personal stories that connect to the organization's brand. Tips are provided for cultivating an organization's brand using social media and integrating an organization's brand with the brand of its cause.
The document discusses using social media like Twitter, LinkedIn, and Facebook for business networking and recruiting purposes. It notes that over 1/3 of Americans regularly use social networks for business and that LinkedIn has over 11 million regular users, including all Fortune 500 companies. The document provides tips for using social networks to increase visibility, share what you're working on, ask questions, and build relationships. It emphasizes building authentic connections over simply collecting followers.
This document provides an overview of how to use LinkedIn as a social networking tool to build business. It discusses why LinkedIn is useful, how to build visibility and credibility on the platform through connections, recommendations, groups and content sharing. The document also offers specific action items professionals can take to optimize their LinkedIn profile and network, such as completing their profile information, adding contacts, writing recommendations, and joining relevant groups.
LinkedIn: Improving your profile on the world's largest business networkBarrie Byron
Presentation delivered at the second annual PCC Employment Outreach Event, An all welcome, all community, all about getting employed free conference for PA and NJ residents. Presentation includes tips on improving your LinkedIn profile with specific changes and strategies to stay engaged with your network.
With over 230M members, LinkedIn is the world's largest professional network.
This LinkedIn Checklist for Advancement is specifically geared to advancement, alumni relations and development professionals looking for ways to be better informed and to keep a professional fundraising presence.
Corlette Consulting works with senior executives and board directors to develop online communication and community building strategies. They provide a LinkedIn masterclass to help clients understand how to use LinkedIn effectively, including optimizing profiles, managing contacts, using groups, and integrating other social media. The masterclass is offered at two levels, covering topics such as profile optimization, managing contacts, groups, and leveraging LinkedIn for business.
How To Use Linkedin And Make It Work For YouD. Yang
This document provides guidance on using LinkedIn effectively. It discusses:
1. Using LinkedIn to build your professional network, find people and opportunities, and control your online brand.
2. Key steps like completing your profile, connecting with others, joining groups, and positioning yourself as an expert to increase your online visibility.
3. How searching companies rather than just jobs can provide insights and connections to help advance your career.
The document discusses how to effectively use LinkedIn for professional networking and career development. It provides tips on building a robust profile, connecting with others, engaging with groups, promoting events and one's brand, finding jobs, and utilizing questions and answers to become a thought leader in one's industry. The overall aim is to grow one's professional network and further business and career goals through LinkedIn's tools and features.
Promoting Your Non-Profit in Social Media: Organizational, Cause and Personal...Visible Logic, Inc.
The document discusses branding identities for organizations online and in print. It covers establishing a presence on major social networks like Facebook, Twitter, and LinkedIn. It emphasizes maintaining a consistent brand presence across channels and encouraging personal stories that connect to the organization's brand. Tips are provided for cultivating an organization's brand using social media and integrating an organization's brand with the brand of its cause.
The document discusses using social media like Twitter, LinkedIn, and Facebook for business networking and recruiting purposes. It notes that over 1/3 of Americans regularly use social networks for business and that LinkedIn has over 11 million regular users, including all Fortune 500 companies. The document provides tips for using social networks to increase visibility, share what you're working on, ask questions, and build relationships. It emphasizes building authentic connections over simply collecting followers.
This document provides an overview of how to use LinkedIn as a social networking tool to build business. It discusses why LinkedIn is useful, how to build visibility and credibility on the platform through connections, recommendations, groups and content sharing. The document also offers specific action items professionals can take to optimize their LinkedIn profile and network, such as completing their profile information, adding contacts, writing recommendations, and joining relevant groups.
LinkedIn: Improving your profile on the world's largest business networkBarrie Byron
Presentation delivered at the second annual PCC Employment Outreach Event, An all welcome, all community, all about getting employed free conference for PA and NJ residents. Presentation includes tips on improving your LinkedIn profile with specific changes and strategies to stay engaged with your network.
Developing your personal and business brandFaizan M. Syed
This document provides an overview and agenda for a LinkedIn training session focused on personal and corporate branding. The trainers - Jomar Reyes, Faizan Syed, and Mia Negru - will discuss elements of LinkedIn profiles, personal branding, common mistakes, networking, groups and pages, and developing a LinkedIn strategy. The session will include a hands-on component and Q&A. Attendees will learn how to optimize their LinkedIn profile, effectively connect and network, and leverage groups and companies to build their personal and professional brands. The trainers recommend attendees focus on developing a strong online presence on LinkedIn within 10 minutes a day to see benefits.
Increase Visibility and Personal Branding On LinkedIn VINCE FERRARO
Here are some tips for using LinkedIn appropriately:
- Do not use it solely to ask strangers for jobs, money, or favors. Build genuine connections first.
- Do not spam your connections with constant sales pitches or irrelevant updates. Provide value without expecting anything in return.
- Do not post unprofessional content like rants, jokes, or personal details. LinkedIn is for professional networking.
- Do not ignore connection requests or messages. Respond respectfully even if you're not interested.
- Do not have an empty or sparse profile. Take the time to fill it out thoroughly and keep it updated.
- Do not use a fake name or information. Represent yourself authentically.
This document provides an overview of how to effectively use LinkedIn for job searching and networking. It recommends developing a professional personal brand and profile, researching companies and connections, joining relevant groups, applying directly to jobs posted on LinkedIn, and expanding your network by connecting with second-degree connections at companies of interest to access hidden job opportunities. The key is treating LinkedIn like a lifelong project and networking tool, not expecting overnight results, and focusing on gradual, step-by-step progress in engaging with the platform.
LinkedIn is a professional networking platform used by over 60 million people. It allows users to connect with colleagues, clients, and business contacts; find people and information to help achieve career goals; and promote business opportunities. The presentation recommends using LinkedIn to build your professional network, engage with groups in your industry, and promote your brand, business, and events to a targeted audience.
Business Development / Personal Branding using LinkedInDana Vanden Heuvel
This document provides an overview and summary of a presentation on using LinkedIn for business development and branding. The presentation covered:
- Introducing the presenter and their background in social media marketing.
- Expectations for what attendees hoped to learn about using social networking and LinkedIn for business purposes.
- Key concepts around social networking, building relationships, and developing word-of-mouth marketing through social platforms.
- Strategies for using LinkedIn to connect with clients, find contact information on companies, and tips for creating an ideal LinkedIn profile to optimize business development and networking opportunities.
- Encouragement for attendees to start networking on LinkedIn and engaging with others in the platform.
Social networking 101: Facebook, Twitter, LinkedIn and more! Diane Windingland
This presentation gives an overview of Social Networking and Social Media focusing on the Big 5: Facebook, Twitter, LinkedIn, YouTube, and Wordpress (not too much on YouTube or Wordpress). Screen shots are used for examples. The end of the presentation is a heartwarming non-business example of how a facebook post led to 10 year old girl getting a kidney donation from a stranger.
The document provides an agenda and details for the Minnesota Recruiters Conference #16 being held on March 9, 2012 at General Mills HQ's. The agenda includes presentations from Tom Steele, Susan Strayer, and Eric Putkonen. The document also provides contact information for the presenters and information on upcoming recruiting events in Minnesota. It thanks the sponsors and location host of the conference.
This document provides guidance on using social media for job searching. It recommends establishing profiles on LinkedIn, Facebook, Twitter and About.me to create an online presence. It advises optimizing profiles with relevant keywords and following companies, recruiters, and hashtags. The document also recommends engaging on these platforms by sharing content, asking questions, and staying active to build connections and visibility to potential employers.
How Business Coaches are Using LinkedIn to Grow their Practice - Fall 2011Social Jack
How Business Coaches are Using LinkedIn to Grow their Practice - Fall 2011
Webinar hosted by ISEI - The Institute for Social and Emotional Intelligence.
Gold key advisors boost your online presenceLoic Jeanjean
The goal of this presentation is to help Great-West Life Gold Key advisors and financial planners maximize their financial website, get the most out of online marketing tools available to them, explore social media and increase their ROI.
Web 2.0 Expo Europe 2008 conference presentation on enterprise adoption of social software including IBM's own usage success and some of IBM's offerings
The document provides an agenda and guidance for using LinkedIn effectively. It discusses the benefits of LinkedIn for maintaining relationships, research, and strengthening personal and company brands. It offers tips for an engaging profile, such as a headline, summary, and professional photo. The document also reviews growing your network through connections, introductions, and groups. It describes searching and sharing content on LinkedIn.
This document provides career advice from an IT recruiter and speaker. It recommends regularly maintaining online profiles on platforms like LinkedIn, Twitter, and Facebook to ensure visibility to potential clients and employers. It also suggests connecting with local industry leaders and joining relevant groups. The document advises networking as important for career success and provides tips on relationship building, such as investing in connections before asking for help. Finally, it stresses the importance of career maintenance activities like keeping skills up to date and negotiating salaries.
This document discusses using LinkedIn for lead generation. It provides tips for setting up an effective LinkedIn profile including completing your profile, adding a photo, building connections, customizing invitations, updating your status, using applications, participating in answers, joining groups, creating a group, using recommendations, following companies, and screening prospects. It emphasizes adding value, building relationships, and engaging with your network rather than directly selling. It also provides advice for businesses to coordinate LinkedIn marketing strategy with their overall plans.
LinkedIn is one the greatest tools available for professionals today. This webinar focused on how to maximize LinkedIn so that you move it from being a static resume repository to a career management tool – whether seeking advancement inside an organization or outside through a new job. This slide share illustrates some key features so you know more about how to successfully use LinkedIn.
The document provides guidance on using social media for job searching. It discusses how the hiring environment has changed with more competition and internal hiring. It emphasizes researching target companies on Google and LinkedIn, expanding one's network on LinkedIn, and using social media to communicate one's personal brand and find job leads. Tools like Gmail, Google Drive and Calendar are recommended for organizing the job search process.
Raising your Professional NHS profile with LinkedInMichael Barker
The document provides tips for optimizing one's LinkedIn profile and networking effectively on LinkedIn. It recommends having a complete profile with an optimized headline and summary, regularly updating one's status, joining groups and participating in discussions, searching for companies and contacts, and leveraging features like recommendations, projects, and publications to differentiate oneself and generate business opportunities. The overall goal is to establish oneself as a thought leader in one's industry and fully utilize LinkedIn's networking and professional development capabilities.
If you're a nonprofit organization seeking a new way to spread the word about your cause to potential donors, this intro to LinkedIn will show you how to set up an account and use it to your advantage.
The document outlines 11 tips for non-profits to leverage LinkedIn including enhancing their professional brand through a complete profile, creating a company profile page and group, joining relevant groups, broadcasting information through status updates, asking and answering questions as an expert, creating events, following companies, using advanced search and saved searches, leveraging applications and polls, and listing multiple email addresses. By following these tips, the document argues that LinkedIn can help non-profits achieve a "tipping point" of success through better networking, insights, problem solving, reach, and accomplishing more with less resources.
Developing your personal and business brandFaizan M. Syed
This document provides an overview and agenda for a LinkedIn training session focused on personal and corporate branding. The trainers - Jomar Reyes, Faizan Syed, and Mia Negru - will discuss elements of LinkedIn profiles, personal branding, common mistakes, networking, groups and pages, and developing a LinkedIn strategy. The session will include a hands-on component and Q&A. Attendees will learn how to optimize their LinkedIn profile, effectively connect and network, and leverage groups and companies to build their personal and professional brands. The trainers recommend attendees focus on developing a strong online presence on LinkedIn within 10 minutes a day to see benefits.
Increase Visibility and Personal Branding On LinkedIn VINCE FERRARO
Here are some tips for using LinkedIn appropriately:
- Do not use it solely to ask strangers for jobs, money, or favors. Build genuine connections first.
- Do not spam your connections with constant sales pitches or irrelevant updates. Provide value without expecting anything in return.
- Do not post unprofessional content like rants, jokes, or personal details. LinkedIn is for professional networking.
- Do not ignore connection requests or messages. Respond respectfully even if you're not interested.
- Do not have an empty or sparse profile. Take the time to fill it out thoroughly and keep it updated.
- Do not use a fake name or information. Represent yourself authentically.
This document provides an overview of how to effectively use LinkedIn for job searching and networking. It recommends developing a professional personal brand and profile, researching companies and connections, joining relevant groups, applying directly to jobs posted on LinkedIn, and expanding your network by connecting with second-degree connections at companies of interest to access hidden job opportunities. The key is treating LinkedIn like a lifelong project and networking tool, not expecting overnight results, and focusing on gradual, step-by-step progress in engaging with the platform.
LinkedIn is a professional networking platform used by over 60 million people. It allows users to connect with colleagues, clients, and business contacts; find people and information to help achieve career goals; and promote business opportunities. The presentation recommends using LinkedIn to build your professional network, engage with groups in your industry, and promote your brand, business, and events to a targeted audience.
Business Development / Personal Branding using LinkedInDana Vanden Heuvel
This document provides an overview and summary of a presentation on using LinkedIn for business development and branding. The presentation covered:
- Introducing the presenter and their background in social media marketing.
- Expectations for what attendees hoped to learn about using social networking and LinkedIn for business purposes.
- Key concepts around social networking, building relationships, and developing word-of-mouth marketing through social platforms.
- Strategies for using LinkedIn to connect with clients, find contact information on companies, and tips for creating an ideal LinkedIn profile to optimize business development and networking opportunities.
- Encouragement for attendees to start networking on LinkedIn and engaging with others in the platform.
Social networking 101: Facebook, Twitter, LinkedIn and more! Diane Windingland
This presentation gives an overview of Social Networking and Social Media focusing on the Big 5: Facebook, Twitter, LinkedIn, YouTube, and Wordpress (not too much on YouTube or Wordpress). Screen shots are used for examples. The end of the presentation is a heartwarming non-business example of how a facebook post led to 10 year old girl getting a kidney donation from a stranger.
The document provides an agenda and details for the Minnesota Recruiters Conference #16 being held on March 9, 2012 at General Mills HQ's. The agenda includes presentations from Tom Steele, Susan Strayer, and Eric Putkonen. The document also provides contact information for the presenters and information on upcoming recruiting events in Minnesota. It thanks the sponsors and location host of the conference.
This document provides guidance on using social media for job searching. It recommends establishing profiles on LinkedIn, Facebook, Twitter and About.me to create an online presence. It advises optimizing profiles with relevant keywords and following companies, recruiters, and hashtags. The document also recommends engaging on these platforms by sharing content, asking questions, and staying active to build connections and visibility to potential employers.
How Business Coaches are Using LinkedIn to Grow their Practice - Fall 2011Social Jack
How Business Coaches are Using LinkedIn to Grow their Practice - Fall 2011
Webinar hosted by ISEI - The Institute for Social and Emotional Intelligence.
Gold key advisors boost your online presenceLoic Jeanjean
The goal of this presentation is to help Great-West Life Gold Key advisors and financial planners maximize their financial website, get the most out of online marketing tools available to them, explore social media and increase their ROI.
Web 2.0 Expo Europe 2008 conference presentation on enterprise adoption of social software including IBM's own usage success and some of IBM's offerings
The document provides an agenda and guidance for using LinkedIn effectively. It discusses the benefits of LinkedIn for maintaining relationships, research, and strengthening personal and company brands. It offers tips for an engaging profile, such as a headline, summary, and professional photo. The document also reviews growing your network through connections, introductions, and groups. It describes searching and sharing content on LinkedIn.
This document provides career advice from an IT recruiter and speaker. It recommends regularly maintaining online profiles on platforms like LinkedIn, Twitter, and Facebook to ensure visibility to potential clients and employers. It also suggests connecting with local industry leaders and joining relevant groups. The document advises networking as important for career success and provides tips on relationship building, such as investing in connections before asking for help. Finally, it stresses the importance of career maintenance activities like keeping skills up to date and negotiating salaries.
This document discusses using LinkedIn for lead generation. It provides tips for setting up an effective LinkedIn profile including completing your profile, adding a photo, building connections, customizing invitations, updating your status, using applications, participating in answers, joining groups, creating a group, using recommendations, following companies, and screening prospects. It emphasizes adding value, building relationships, and engaging with your network rather than directly selling. It also provides advice for businesses to coordinate LinkedIn marketing strategy with their overall plans.
LinkedIn is one the greatest tools available for professionals today. This webinar focused on how to maximize LinkedIn so that you move it from being a static resume repository to a career management tool – whether seeking advancement inside an organization or outside through a new job. This slide share illustrates some key features so you know more about how to successfully use LinkedIn.
The document provides guidance on using social media for job searching. It discusses how the hiring environment has changed with more competition and internal hiring. It emphasizes researching target companies on Google and LinkedIn, expanding one's network on LinkedIn, and using social media to communicate one's personal brand and find job leads. Tools like Gmail, Google Drive and Calendar are recommended for organizing the job search process.
Raising your Professional NHS profile with LinkedInMichael Barker
The document provides tips for optimizing one's LinkedIn profile and networking effectively on LinkedIn. It recommends having a complete profile with an optimized headline and summary, regularly updating one's status, joining groups and participating in discussions, searching for companies and contacts, and leveraging features like recommendations, projects, and publications to differentiate oneself and generate business opportunities. The overall goal is to establish oneself as a thought leader in one's industry and fully utilize LinkedIn's networking and professional development capabilities.
If you're a nonprofit organization seeking a new way to spread the word about your cause to potential donors, this intro to LinkedIn will show you how to set up an account and use it to your advantage.
The document outlines 11 tips for non-profits to leverage LinkedIn including enhancing their professional brand through a complete profile, creating a company profile page and group, joining relevant groups, broadcasting information through status updates, asking and answering questions as an expert, creating events, following companies, using advanced search and saved searches, leveraging applications and polls, and listing multiple email addresses. By following these tips, the document argues that LinkedIn can help non-profits achieve a "tipping point" of success through better networking, insights, problem solving, reach, and accomplishing more with less resources.
The document provides 5 tips for using LinkedIn effectively: 1) Professionalize your profile by adding a photo, personal statement, status updates, and customizing experience and summary sections. 2) Build connections by searching for contacts and accepting connection requests from people you know. 3) Ask connections for recommendations about past work. 4) Join and engage with industry groups to expand your network and knowledge. 5) Install applications like SlideShare and WordPress to showcase your work and expertise. Following these tips can help maximize business opportunities and build professional connections on LinkedIn.
This document provides tips and strategies for using LinkedIn effectively. It begins by explaining why LinkedIn is important for professional networking and visibility. It then offers seven strategies to improve individual profiles: 1) add compelling positions and accomplishments, 2) include a professional photo, 3) list relevant skills, 4) join and engage with groups, 5) recommend connections, 6) create content like articles and posts, and 7) build a business page to promote brands and companies. The document emphasizes positioning oneself as a thought leader, engaging with others, and using LinkedIn to both give and receive endorsements, recommendations and new opportunities.
This document discusses different types of social media users and how to use LinkedIn effectively. It identifies three types of social media users: passive users who sign up but don't engage, active users who use it for networking and business purposes, and others. It provides tips for using LinkedIn to stay updated, network, and find jobs. The document emphasizes engaging others as a subject matter expert and using LinkedIn to promote your business through your profile, groups, questions and answers.
This presentation details the value of LinkedIn as a social networking tool and draws parallels between Facebook and email marketing for those getting started with Facebook. This presentation was originally delivered by Tom Stirling of Stirling Technologies, a Winchester, MA-based web consulting and web design firm to members of The Business Connector (TBC) in Woburn, MA.
LinkedIn - Power of Social Networking - Lizguestd82bd3da
The document provides an overview of how to use LinkedIn as a job search tool. It discusses setting up a complete profile, connecting with colleagues, researching companies, using the jobs section and recommendations to get noticed by recruiters. Tips are given to regularly update your profile and status, and get involved in groups and answers to expand your network.
The document discusses how to effectively use LinkedIn for business purposes. It recommends setting up a complete profile, connecting with colleagues, participating in groups, and answering questions daily to build expertise. The document also provides tips on how to use LinkedIn features like events and applications to grow your business, find partners and clients, and increase your online presence and brand visibility.
LinkedIn Profile & Social Best PracticesCraig Canton
This document provides 10 tips for optimizing a LinkedIn profile to drive business relationships and sales opportunities. It recommends adding a professional photo, compelling headline, public profile URL, and contact information. It also suggests telling your career story in the summary, showcasing current and past positions, education, and media. Additionally, the document advises proactively developing your network by personalizing connection requests, gathering intelligence on others, and participating in groups. It highlights best practices for status updates, commenting, following companies, and always being available on LinkedIn.
This is an overview of how to use LinkedIn that can help you to create a professional profile. I train corporate accounts on this material and present regularly, so of course there is much more!
A Practical Guide to LinkedIn for: Economic Development Marketing and Attrac...Atlas Integrated
As the most popular professional networking tool worldwide, LinkedIn is an obvious place for economic development agencies to focus their social media strategies. However, most users take advantage of only a small fraction of its business development potential. This hands-on, interactive, BYOD (Bring Your Own Device) session in the Exhibit Hall will walk you through the practical ways you can put this online tool to use for networking, lead generation and business intelligence.
What you will learn:
• How to implement strategic improvements to your personal and organizational LinkedIn profiles
• Ways to employ an organizational profile for business retention and local community engagement
• Proven strategies for introductions, referrals, recommendations, and prospecting
The document provides an overview of how LinkedIn can be used for professional networking and job searching. It discusses how companies use LinkedIn to find qualified candidates, both active and passive job seekers. The key benefits of LinkedIn include being able to efficiently search for contacts from current and former jobs, build industry connections, find new career opportunities, and access recommendations. The document then provides tips on creating an optimized LinkedIn profile, engaging with groups, and utilizing the various LinkedIn tools and features to facilitate career development and job searching.
If you are an advisor, every day you’re not active on LinkedIn is a missed opportunity to connect with prospects, reinforce your value to clients, and build your credibility as a forward-looking investment expert.
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Vienna Business Association (http://viennabusiness.org/) VBA BREAKFAST MEETING on March 9, 2018 - LinkedIn For Professional Development
Impactday maximizinglinkedinandsocialmediafornon-profitspzvupdates-1206081755...J. Kim Scholes
This document provides strategies for non-profits to maximize their use of LinkedIn. It recommends creating an engaging personal profile that highlights skills and experience, and establishing an organization presence on LinkedIn. It also suggests growing the organization through social recruiting and networking by connecting with colleagues, partners, and relevant groups. The document provides tips on using LinkedIn productivity tools and strategies like maintaining an ongoing social media presence to engage supporters.
This document provides strategies for non-profits to maximize their use of LinkedIn. It recommends creating an engaging personal profile and organization page to highlight relevant experience and build your professional brand. It also suggests connecting with targeted audiences like donors, clients and potential employees, and using LinkedIn tools to establish your presence, recruit talent, and stay engaged with your network through sharing updates and joining groups. The document concludes with additional tips like encouraging board members to link to your organization and integrating your other social media accounts.
How to use Linkedin to network yourself, and your business. From a presentation to the Florida Direct Marketing Association by Jim Gilbert of Gilbert Direct Marketing, Inc.
Reach Jim at jimdirect@aol.com, follow him at @gilbertdirect
The document provides tips for using LinkedIn effectively for business purposes. It recommends completing your LinkedIn profile 100%, using the company page to engage followers, conducting market and target research on LinkedIn, blogging on LinkedIn to generate traffic, and maintaining 100 connections to fully utilize the professional network. The key is to devote focused time each day to optimize your LinkedIn presence and engage with others on the platform.
Nonprofits are increasingly moving from static websites focused on messaging to more interactive websites designed to engage constituents. Characteristics of interactive websites include things like communities, user-generated content, personalized content, and tools to engage across sites. While this shift requires investment, dynamic websites can increase donor affinity and lifetime value by providing rewarding online experiences similar to commercial sites, and integrating online and offline fundraising strategies can strengthen donor relationships through multiple channels.
This document provides guidance on marketing strategies for nonprofit organizations. It discusses the difference between marketing and donor development, and emphasizes that marketing involves using integrated tactics to create awareness and a positive image. Some key tactics discussed for nonprofits to consider include developing a website, using social media, direct mail/email, and creating a marketing plan with goals and a budget. An effective marketing plan involves understanding the organization's strengths, weaknesses, opportunities and threats through a SWOT analysis to identify the best approaches.
DoubleClick Bid Manager is a demand-side platform that allows advertisers, agencies, and trading desks to buy display media across ad exchanges. It analyzes each impression using proprietary algorithms and optimizes bidding in real time to meet campaign goals. Powerful targeting combines audience and contextual data to reach the right audiences. The platform is integrated with other Google tools to streamline workflows and cross-channel buying.
This document provides a 7-step guide to successful video marketing. It begins with an introduction to video marketing, discussing the benefits it can provide for businesses in areas like brand awareness, engagement, conversion and SEO. It then outlines 7 different types of videos businesses can create, including testimonial, product demo, and explainer videos. Each video type is described and relevant examples are given. The document argues that video is a powerful marketing medium as it can increase engagement and sharing of content online. It also cites data showing the popularity of video and time spent watching videos on sites like YouTube and Facebook.
This document provides information about creating video advertising campaigns on YouTube and the Google Display Network using Google AdWords. It discusses the following key points:
- AdWords for video allows targeting video ads to YouTube and Google Display Network sites using TrueView formats, which only charge advertisers when viewers watch 30 seconds or more of a video ad.
- The Video Editor tool allows combining multiple videos, images, music and effects to create new videos to publish to YouTube.
- Campaigns can be created using either AdWords for video for TrueView formats only, or the Ad Gallery for additional formats but across platforms.
- Effective video ads tell a story, reach the right audience, and can be created and measured
Video ads-the-programmatic-channel research-studiesAdCMO
Growing numbers of advertisers and publishers are embracing programmatic channels for video advertising, where real-time markets allow buyers and sellers to buy and sell video ads at scale with lower costs. Data shows that in-stream video ad impressions tripled on the DoubleClick Ad Exchange from 2012 to 2013 due to strong demand. Nearly all advertiser categories posted double-digit growth in video ad spend and impressions each quarter as more utilize programmatic channels.
This document summarizes an approach called customer value accounting that combines traditional marketing techniques to evaluate customer perceived value of products. It discusses how the approach integrates importance-performance analysis, engineering economics, and conjoint analysis. It provides an example analyzing room air cleaners that combines cost-in-use data with performance scores on key attributes to estimate the monetary worth differences between products based on their relative performance. The goal is to understand customer perceived value in order to set rational prices based on value rather than just costs.
This document outlines various co-op advertising opportunities through the Wisconsin Department of Tourism for fiscal year 2014. It describes new and returning programs including social media posts on Facebook and Twitter, online display banner ads on newspaper websites, deals listings on TravelWisconsin.com, email blast programs, and print advertising. Advertisers work with the agency Laughlin Constable to participate in these programs and reserve ad space. Requirements, pricing, and benefits are provided for each opportunity.
The document provides an overview of strategic marketing and outlines a process for structuring marketing activities to achieve better results. It discusses three key buckets: strategy, tools, and customer acquisition. Strategy involves high-level conceptualization of penetrating the market. Tools are the collateral and processes used for tactical execution. Customer acquisition are the marketing mediums and tactics used to execute strategies. The document recommends first defining strategy before implementing tactics. It aims to provide structure and guidance to help marketers determine the "right things" to be doing.
The new-multi-screen-world-study research-studiesAdCMO
This document discusses research on consumer behavior across multiple screens. Some key findings include:
- Most consumers' media time is spent in front of screens like computers, smartphones, tablets, and TVs. The device chosen is often driven by context like location, task, and time needed.
- There are two main modes of multi-screening: sequential screening by moving between devices, and simultaneous screening using multiple devices at once.
- TV no longer commands full attention as it has become one of the most common devices used simultaneously with other screens.
- Smartphones are the backbone of daily media interactions, with the highest number of daily interactions and serving as a common starting point across devices.
This document provides an overview of the display advertising landscape and how it has evolved over time. It discusses how the rise of search advertising in the 2000s led to a decline in display advertising spending until 2005, when new technologies and platforms emerged to provide more control, efficiency and targeting capabilities for display. These included the birth of ad exchanges, demand side platforms, supply side platforms, and data exchanges. The document defines these key technologies and players, examines how they work and interact, and discusses how the current display ecosystem provides more options and transparency than earlier models. It also looks at expected continued growth and consolidation in the evolving display market.
Social Media Toolkit for Health CommunicatorsAdCMO
This document provides a toolkit for using social media to improve health communication efforts. It includes an introduction to social media and its benefits. Sections cover developing a social media strategy, tools like buttons/badges and image sharing, and lessons learned from CDC's social media use. The goal is to help readers integrate social media into their health communication work to increase reach, participation, and transparency.
The document provides guidance on developing an effective marketing plan, including outlining the key components of a marketing plan and explaining the importance of research, situation analysis, goals, and strategies. It recommends beginning with an overview of the business and its mission/vision, followed by an analysis of the external environment, internal strengths and weaknesses, and opportunities and threats. The marketing plan should then identify target markets, objectives for each aspect of the marketing mix, and an action plan with timelines and budgets to achieve the objectives. Regular monitoring and review of the plan is also advised.
Real-time bidding (RTB) is an online auction system that allows advertisers to bid on individual ad impressions in real-time and display ads to users that match their targeting criteria. RTB provides benefits like access to more high-quality leads by targeting specific audiences, cost efficiency through competitive bidding, and insights for optimizing campaigns. The document recommends partnering with an RTB expert to effectively leverage the platform's customization options and data to maximize spending and ad performance.
Retargeting uses cookies to track website visitors and display customized ads to them across the web, encouraging them to return and convert. It can be applied across marketing channels like search, email, and social media by placing tracking pixels on landing pages. Retargeting campaigns should be measured alongside broader reach campaigns, as retargeting audiences see higher click-through and conversion rates at a lower cost per lead.
Neustar is a provider of real-time information and analysis services to various industries. It applies secure technologies in location identification and evaluation to help customers promote and protect their businesses. Neustar's marketing services help clients acquire customers more effectively through a disciplined approach involving planning, targeting, engaging customers and measuring marketing campaigns across channels.
The document is a guide from Google on how companies can win with mobile. It discusses five crucial questions every business should ask about mobile, including how mobile changes a company's value proposition. It provides examples of how companies like Hotels.com, Starbucks, and Zipcar tailored their mobile experience to customers. It also discusses the challenges of price transparency from mobile and how retailers can address customers comparing prices in-store.
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1. AFP Information Exchange
Using LinkedIn to Uncover
New Donors and Board Members
~
This AFP Information Exchange resource is provided by:
Ann-Laura Parks, CFRE
Monsterful Fundraising and Communications
www.BeMonsterful.com
4300 Wilson Boulevard, Suite 300 • Arlington, VA 22203-4168
800-666-3863 (U.S. & Canada) • 703-684-0410 • 001-866-837-1948 (Mexico)
703-684-0540 fax • www.afpnet.org • afp@afpnet.org
2. Using
LinkedIn
to
Uncover
New
Donors
and
Board
Members
Introduction
More
than
a
job
hunting
site
LinkedIn
is
not
just
a
place
to
look
for
a
job
or
network
for
business.
It
is
emerging
as
a
top
B2B
marketing
tool
which
also
happens
to
make
it
a
great
tool
for
nonprofit
prospecting
and
relationship-‐building.
In
recent
years,
LinkedIn
has
added
features
that
can
present
your
nonprofit
in
a
space
where
corporations
and
foundations
are
increasingly
spending
their
time
and
effort.
Since
LinkedIn
users
are
primarily
professionals,
you
will
be
able
to
reach
people
who
are
more
likely
to
be
affluent
and
in
a
position
to
help
your
cause
through
corporate
support,
loaned
executives,
employee
volunteers,
cause
marketing,
and
board
service.
While
Facebook
and
Twitter
are
still
the
top
social
media
channels
to
reach
general
audiences,
LinkedIn
allows
you
to
make
connections
where
you
can
develop
more
beneficial
partnerships.
A
few
relevant
stats
• It’s
one
of
the
fastest
growing
networks
with
2.5
million
users
and
two
new
members
joining
every
second.
• The
average
income
of
users
is
$86k
per
year
—
36%
make
$50-‐$100k
and
31%
make
more
than
$100k.
• 40%
of
users
check
in
several
times
a
week.
• Only
12%
of
nonprofits
use
LinkedIn
indicating
that
this
is
still
very
much
an
untapped
resource.
You
can
use
LinkedIn
to:
• Identify
and
research
potential
donors,
board
members,
and
pro
bono
service
providers
• Build
relationships
with
current
and
potential
donors
&
volunteers
• Be
better
informed
for
face-‐to-‐face
meetings
with
prospects
• Increase
the
branding
and
presence
of
your
organization
Your
Individual
Profile
Since
LinkedIn
is
focused
on
connecting
people
to
people,
your
profile
is
the
most
important
aspect
of
getting
the
most
from
the
network.
3.
Fill
in
the
basics
A
blank
or
sparse
profile
gives
the
impression
that
you
are
not
serious
about
your
work
or
career.
At
minimum,
include
your
recent
work
history,
education,
etc.
on
your
profile.
It
doesn’t
need
to
be
an
exact
copy
of
your
resumé
or
include
everything
you’ve
ever
done
but
do
hit
the
high
points.
The
goal
is
to
give
people
a
peek
at
the
personality
behind
the
profile.
Have
a
profile
photo
A
profile
with
a
picture
is
seven
times
more
likely
to
be
viewed
than
one
without.
But
nothing
says
“unprofessional”
more
than
a
bad
profile
photo
(blurry,
outdated,
or
inappropriate).
This
isn’t
Facebook
—
no
kids,
pets,
food,
other
people,
busy
backgrounds,
you
in
skimpy
attire
on
the
beach
...
The
only
thing
worse
is
no
profile
photo
at
all
which
does
nothing
to
foster
confidence.
Use
a
current
head
shot
(full
body
photos
don’t
‘pop’
in
the
news
feed)
so
that
people
won’t
be
surprised
when
they
meet
the
real
you.
LinkedIn
gives
you
the
option
to
crop
your
image
into
a
square
when
you
upload
it.
Take
time
to
adjust
this
otherwise
you
might
be
represented
by
your
forehead
and
the
ceiling
of
your
office.
Profile
Photo
Specs:
JPG,
GIF,
or
PNG,
200
px
‒
500
px
square,
4MB
max
file
size
Make
your
profile
public
In
your
account
privacy
settings,
you
can
determine
who
can
see
your
profile
and
connections.
I
recommend
that
you
make
your
public
profile
visible
to
everyone.
Get
the
others
on
board
Ask
your
staff
(especially
the
CEO),
board,
and
volunteers
to
update
their
own
profiles
being
sure
to
show
their
affiliation
with
your
organization
in
the
experience
or
volunteer
sections
as
appropriate.
Other
enthusiastic
supporters
can
add
a
link
to
your
website
under
“organizations
you
support.”
You
may
even
offer
to
assist
key
people
if
they
are
too
busy
or,
ahem,
technologically
challenged,
to
manage
it.
I’ve
been
known
to
add
photos
and
freshen
the
copy
on
more
than
a
few
profiles
(with
the
owner’s
permission,
of
course).
Your
Organizational
Page
A
company
page
on
LinkedIn
is
similar
to
an
organizational
Facebook
page.
You
can
have
followers,
post
updates,
and
converse
with
constituents.
People
who
include
your
organization
4. in
their
own
profile
(employees
and
volunteers)
are
automatically
connected
to
the
organizational
profile.
Note:
Groups
are
mainly
used
for
discussions
centered
around
an
issue
or
special
interest.
These
require
more
effort
to
maintain
than
a
page.
Don’t
start
a
group
unless
you
have
an
engagement
strategy
and
someone
who
can
function
as
the
community
manager
otherwise
you
risk
giving
the
appearance
that
no
one
is
paying
attention
which
reflects
poorly
on
the
whole
organization.
Whether
you
have
a
profile,
group,
or
both,
someone
in
your
organization
should
be
responsible
for
moderating
them
and
keeping
them
current.
Parts
of
a
organizational
page
The
FAQ
section
is
where
you
include
the
basic
information
about
your
organization.
If
you
wish,
you
can
also
add
special
sections
for
programs,
products,
and
services.
The
showcase
page
is
a
new
feature
where
you
can,
well,
showcase
specific
brands
or
products
but
you
can
also
use
it
to
promote
fundraising
events,
membership
benefits,
or
special
interest
groups—use
your
imagination!
There
are
three
types
of
images
you
can
upload
to
an
organizational
profile:
• The
banner
image
displays
at
the
top
of
your
page.
(size
640x220
px)
• The
standard
logo
will
show
up
on
the
personal
profiles
of
people
who
include
your
organization
in
their
experience
or
volunteer
sections.
(size
100x60
px)
• The
square
logo
will
display
next
to
your
organizational
status
updates.
(size
50x50
px)
• Accepted
image
formats
include
PNG,
JPEG,
or
GIF
Building
Your
Network
Making
connections
Make
sure
you
have
staff,
board
and
other
volunteers
who
are
on
LinkedIn
as
a
first
level
connection.
Don’t
forget
about
any
major
donors
that
you
feel
comfortable
reaching
out
to—
they
are
your
best
advocates!
Then
you’ll
be
able
to
see
if
they
have
a
good
contact
with
an
organization,
company
or
individual
that
you
want
to
get
to
know.
If
you
find
someone
you
want
to
meet
in
person
or
by
phone,
call
your
first
degree
connection
ask
if
they
are
willing
make
an
introduction
and
set
up
a
phone
call
or
meeting
with
your
prospect.
Busy
people
usually
don’t
have
time
for
meetings
that
have
no
agenda
so
make
it
worth
their
while
and
have
something
to
say.
The
“Who’s
viewed
your
profile?”
feature
lets
you
see
who’s
checked
you
out.
If
it’s
someone
of
interest
to
you,
go
ahead
and
send
a
connection
request
or
message.
Whenever
you
meet
5. someone
out
in
the
real
world
who
may
be
a
beneficial
relationship,
follow
up
with
an
invitation
to
connect
on
LinkedIn.
Use
LinkedIn
badges
on
your
website
and
in
your
email
signature
to
direct
people
to
your
profile.
You
can
also
use
the
“People
You
May
Know”
and
“Advanced
People
Finder”
tools
to
locate
others
you
should
have
in
your
network.
The
best
way
to
send
a
connection
invite
The
default
connection
message
is
too
generic
and
nonspecific.
A
personal
note
is
much
more
effective.
If
you
don’t
know
the
person
very
well,
say
something
about
where
you
met
or
why
a
connection
is
mutually
beneficial.
For
example:
Kathy,
I
see
that
we
have
quite
a
few
LinkedIn
connections
in
common
and
we
also
share
an
interest
in
animal
welfare.
I’d
would
like
to
include
you
in
my
network
so
we
can
stay
in
touch.
Many
thanks,
Ann-‐Laura
Parks,
CFRE
Go
for
quality
over
quantity
and
only
connect
with
people
you
know
or
where
there
is
a
clear
association.
LinkedIn
is
about
building
trusted
relationships
and
random
connections
can
devalue
your
network.
Tip:
newsle.com
is
a
third-‐party
service
that
alerts
you
to
news
stories
about
your
LinkedIn
and
Facebook
contacts.
It's
a
great
tool
to
help
the
development
professional
build
upon
his
or
her
relationships.
Make
updates
You
can
post
updates
as
yourself
to
your
connections
and
as
your
organization
to
those
who
are
following
the
page.
Periodic
updates
will
keep
you
and
your
organization
in
the
minds
of
your
connections
and
followers.
Updates
should
be
related
to
your
work
or
area
of
expertise.
Follow
the
principle
of
donor-‐centered
communications—what
do
you
have
to
say
that
your
audience
would
find
interesting,
inspiring,
helpful,
or
educational?
Add
value,
build
trust.
Identify
&
Research
Prospects
I’m
going
to
focus
in
what
you
can
do
with
a
free
account
but
with
the
paid
premium
account,
you
will
have
access
to
more
robust
search
features.
If
you
find
LinkedIn
to
be
a
useful
tool,
it
might
be
worthwhile
including
funds
for
a
premium
account
in
your
next
budget.
6.
Advanced
Search
In
the
advanced
search
function,
generate
a
search
to
find
people
who
meet
the
criteria
for
what
you
are
looking
for.
Useful
search
fields
include
name,
keywords,
location,
company,
industry,
and
alma
mater.
If
you
find
yourself
doing
searches
using
the
same
criteria
multiple
times,
select
“Save
search”
(upper
right)
to
save
your
future
self
a
little
effort.
Say
you’re
the
development
director
for
a
humane
society
in
a
metropolitan
area,
you
might
do
a
search
on
executives
in
your
area
who
work
with
animal
hospitals,
pet
supply
companies,
or
animal
boarding
facilities.
From
your
search
results
you
can
qualify
prospects
and
see
if
there
are
any
mutual
connections
to
facilitate
introductions.
If
your
prospect’s
visibility
settings
allow
you
to
see
their
profile
(I’ve
found
that
most
do),
you
can
find
out
more
information
that
will
help
you
qualify
them
as
a
prospective
donor,
volunteer,
or
board
member.
One
big
drawback
is
that
unless
you
have
a
paid
account,
you
will
not
be
able
to
see
the
full
names
of
people
outside
of
your
personal
network.
Here’s
a
trick
to
get
around
that:
from
your
favorite
search
engine
(Google,
Bing,
Yahoo!,
etc.)
do
a
search
on
their
organization,
job
title,
and
first
name.
Chances
are
their
full
name
and
contact
info
exists
somewhere
on
the
Internet.
Find
Board
Members
In
addition
to
the
steps
outlined
above,
joining
the
Board
Member
Connect
program
developed
by
LinkedIn
may
provide
you
with
high-‐quality
leads.
Organizations
with
a
501c3
can
request
to
participate
in
the
program
which
provides
free
access
to
the
Talent
Finder
tool,
educational
resources,
and
membership
in
the
Board
Connect
Group.
Visit
the
Board
Connect
page
or
email
boardconnect@linkedin.com
to
learn
more.
Additional
Resource:
LinkedIn
for
Good
Official
Blog
-‐
http://blog.linkedin.com/topic/linkedin-‐for-‐good/
7. AFP Information Exchange
Using LinkedIn to Uncover New Donors and Board Members
by Ann-Laura Parks, CFRE
Monsterful Fundraising and Communication
www.BeMonsterful.com
linkedin.com/in/annparks
twitter.com/BeMonsterful
About the Author: Ann-Laura Parks has worked in nonprofit development and
communications for 20 years. Her unique skill set – including writing, graphic
design, and technology – has played a major role in her success in these areas.
Ann-Laura graduated cum laude with a BFA from the Savannah College of Art
and Design and then worked as a freelance commercial artist for several years.
Her cover illustration for “Georgia Voices: Vol. 1” was recognized in the 1994
PRINT Regional Annual. In 1995, a career-shift brought her to the nonprofit and
arts administration world. A member of the Association for Fundraising
Professionals, Ann-Laura has been a certified fundraising executive through
CFRE International since 2006.
4300 Wilson Boulevard, Suite 300 • Arlington, VA 22203-4168
800-666-3863 (U.S. & Canada) • 703-684-0410 • 001-866-837-1948 (Mexico)
703-684-0540 fax • www.afpnet.org • afp@afpnet.org