The document discusses how branding, content, and SEO (search engine optimization) are interconnected and important for a powerful website. It explains that while content and SEO were initially most important, good design and branding are now also critical. The key is to integrate these areas by creating unique, keyword-optimized content on a consistently branded site and promoting it through social media to build links and traffic over time. This snowball effect will boost search rankings as more people engage with and share the content.
Creative Content Marketing: From Strategy to ExecutionBenj Arriola
Creative Content Marketing: From Strategy to Execution
SMX Sydney 2015 Presentation
Benj Arriola, Internet Marketing Inc.
Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
www.MarketMyMovie.com
Internet film marketing and distribution seminar taught by Allen Chou, President of Passion River Films on 3/19/09 at Ralphie Boy Studios, NYC. For more tips on DVD distribution and info on the next film distribution and movie marketing class, join the newsletter at: www.MarketMyMovie.com
4 Pillars for SEO and Online Discoverability in 2014Bernie Borges
Learn the 4 must-have SEO pillars to get discovered online in 2014. These slides were presented in a webinar by Christine O'Kelly and Bernie Borges January 22, 2014.
The full webinar playback is available on demand here: http://www.findandconvert.com/resources/webinar-archives/
Want to download this file?
Please follow @Pano_Essentials on Twitter or Like www.facebook.com/PanoramicEssentials or send a mail to pr@panoramicessentials.com.
Are you a Photographer? Call +1 225 279 6091 and speak to Adam for a free site audit or any SEO advice!
Creative Content Marketing: From Strategy to ExecutionBenj Arriola
Creative Content Marketing: From Strategy to Execution
SMX Sydney 2015 Presentation
Benj Arriola, Internet Marketing Inc.
Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
www.MarketMyMovie.com
Internet film marketing and distribution seminar taught by Allen Chou, President of Passion River Films on 3/19/09 at Ralphie Boy Studios, NYC. For more tips on DVD distribution and info on the next film distribution and movie marketing class, join the newsletter at: www.MarketMyMovie.com
4 Pillars for SEO and Online Discoverability in 2014Bernie Borges
Learn the 4 must-have SEO pillars to get discovered online in 2014. These slides were presented in a webinar by Christine O'Kelly and Bernie Borges January 22, 2014.
The full webinar playback is available on demand here: http://www.findandconvert.com/resources/webinar-archives/
Want to download this file?
Please follow @Pano_Essentials on Twitter or Like www.facebook.com/PanoramicEssentials or send a mail to pr@panoramicessentials.com.
Are you a Photographer? Call +1 225 279 6091 and speak to Adam for a free site audit or any SEO advice!
Ranking in the maps section of Google is becoming more and more important. This presentation will give you some helpful tips on what you can do to increase your visibility and rankings in Google Maps.
Clarity14 - seoClarity's Enterprise SEO conferenceBenj Arriola
Presentation of Benj Arriola at the Clarity '14 Conference in Austin Texas, Sept. 25, 2014 on how to make enterprise SEO clients take action in implementing SEO strategies & tactics.
How Important is Content Length for SEO & Conversion [Infographic]Capsicum Mediaworks
How Important is Content-Length for SEO & Conversion [Infographic]. Find Out in this Guide by Capsicum Mediaworks & Dominate the Search Results in 2018.
Link Building and Content Marketing: How They Work TogetherBenj Arriola
Link Building and Content Marketing: How They Work Together
SMX Sydney 2015 Presentation
Benj Arriola, Internet Marketing Inc.
Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
Sucessful Link Development - SEM Konferansen 2011Lisa Myers
My presentation from SEM Konferansen in Oslo Norway (September 2011). Going through Link analysis, management, creative and implementation. How to do link builiding properly.
Ranking in the maps section of Google is becoming more and more important. This presentation will give you some helpful tips on what you can do to increase your visibility and rankings in Google Maps.
Clarity14 - seoClarity's Enterprise SEO conferenceBenj Arriola
Presentation of Benj Arriola at the Clarity '14 Conference in Austin Texas, Sept. 25, 2014 on how to make enterprise SEO clients take action in implementing SEO strategies & tactics.
How Important is Content Length for SEO & Conversion [Infographic]Capsicum Mediaworks
How Important is Content-Length for SEO & Conversion [Infographic]. Find Out in this Guide by Capsicum Mediaworks & Dominate the Search Results in 2018.
Link Building and Content Marketing: How They Work TogetherBenj Arriola
Link Building and Content Marketing: How They Work Together
SMX Sydney 2015 Presentation
Benj Arriola, Internet Marketing Inc.
Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
Sucessful Link Development - SEM Konferansen 2011Lisa Myers
My presentation from SEM Konferansen in Oslo Norway (September 2011). Going through Link analysis, management, creative and implementation. How to do link builiding properly.
SEO Workshop presentation by Jasmine Sandler. This SEO presentation covers the basics of keyword analysis, keyword optimization, social media and SEO and Google changes in 2012.
Social Media and SEO ranking factors, how to use your social media properties to best impact your SEO and also new and emerging factors on social media websites.
We all know that until quality backlinks are not present in a good amount with any website, they can’t grow their traffic. In this presentation, I have shared some well-proven techniques to grow your backlinks. All the backlink building techniques discussed are white hat and doesnt invite Google penalty
How Can SEO Help Your Business?
Appear in a better position
Applying SEO in your digital strategy means seeking to obtain a better position in the search engines. Understand here, more Internet users who will be future potential customers to visit your website.
Indeed, by having a better position of your website in the search engines, the Internet user who carries out a search with a keyword will have a greater chance of finding your content. Thus, he will be inclined to purchase or at least to inquire about your product or service.
Better SEO will help you gain customers, and therefore turnover (turnover).
Bobby singh - Digital Marketing ServiceBobby singh
Bobby singh - Digital Marketing Service in chandigarh Digital Marketing Consultant | Mentor / Trainer | Google & Facebook Ads Strategist | 5 Million $ + Ads Spend Experience
Digital Marketer Bobby - SEO some detailsBobby singh
Digital Marketer Bobby - SEO some details
Digital Marketing Consultant | Mentor / Trainer | Google & Facebook Ads Strategist | 5 Million $ + Ads Spend Experience
What is SEO - Bobby Singh digital marketerBobby singh
What is SEO - Bobby Singh digital marketer ,Digital Marketing Consultant | Mentor / Trainer | Google & Facebook Ads Strategist | 5 Million $ + Ads Spend Experience .
Similar to Branding, Content, SEO: Connect the Dots to a More Powerful Web Site (20)
A look at design trends that are peaking in 2016 and a prediction of design trends for 2017 for web sites, e-newsletters and email marketing. Originally presented at Social Media Breakfast Maine by Emily Brackett of Visible Logic and Mail on the Mark.
Content Marketing can be an effective strategy to increase your company’s visibility and show off your expertise. But it can also be time consuming, expensive and tends to have a slow ROI.
Improve your content marketing results by maximizing your time, tools and budget.
Is it hard to explain your product or service? Looking for effective content marketing strategies for technical (or niche, or difficult to understand) products or services?
With the right approach even very technical products and services can benefit from a content-based marketing strategy. In this webinar we will talk about how to effectively choose and use different channels including:
• blogs
• e-newsletter
• social media
If you want to use content marketing, but are afraid your product is too niche or too complex, we’ll show you how!
We will share strategies for connecting with prospects and use content marketing to increase your visibility. You will learn about how to present information to different types of researchers and buyers including both the business and technical teams at your ideal client.
In this webinar you will learn:
• What is content marketing and why is it so important for building visibility for your brand
• Why content marketing is a critical component of search engine optimization (SEO)
• How to connect with both technical readers and non-technical buyers
• What channels are most effective and how you should prioritize your efforts and budget
• How to format your message for greatest impact
• How other businesses and organizations with niche client bases have successfully used content marketing
This webinar is ideal for:
• Owners of high-tech firms who need to better market their complex product or service
• Marketing team members in charge of finding prospects for a niche or hi-tech firm
• Trade groups or other associations that represent technical industries
Build an effective web site in 2015.
Your web site is critical to building your business. More than ever, people will check out your web site before making a decision to consider working with you, purchasing your product or service. Effectively using web design will build trust and increase conversions, and by contrast poor design choices will decrease trust and limit your business.
Includes the top 8 most important elements of web design and development in 2015 from the most basic to the cutting edge.
Branding for Startups: Build your brand to attract customers and investorsVisible Logic, Inc.
As a startup founder, you’re struggling to launch your new product or service as well as market it to buyers and investors. A smart brand is the foundation of building your brand identity and all of your marketing channels including your web site, social media, investor presentations and more.
This free webinar is for you if you want to know:
•What is branding?
•How to leverage the personal brand of the founders and develop your corporate brand
•How a strong brand can help you attract ideal clients, investors and employees
•How to create a brand that builds on your passions
•How to know whether your name, logo or web site is good enough
•How to research the market and your competition to position your brand
•Why you need a compelling story and how to tell it
•How to turn product features into compelling benefits
Branding for Startups: Build your brand to attract customers and investorsVisible Logic, Inc.
As a startup founder, you’re struggling to launch your new product or service as well as market it to buyers and investors. A smart brand is the foundation of building your brand identity and all of your marketing channels including your web site, social media, investor presentations and more.
This free webinar is for you if you want to know:
• What is branding?
•How to leverage the personal brand of the founders and develop your corporate brand
•How a strong brand can help you attract ideal clients, investors and employees
•How to create a brand that builds on your passions
•How to know whether your name, logo or web site is good enough
•How to research the market and your competition to position your brand
•Why you need a compelling story and how to tell it
•How to turn product features into compelling benefits
Learn how to develop more effective e-newsletters.
Email marketing, such as e-newsletters or e-zines, is a proven method for connecting with current clients and prospective customers, but many small business owners are not using the tools effectively. This workshop will give strategies and tips for building and maintaining an email marketing plan.
This presentation will show you how to:
Build a targeted list: grow your list while remaining compliant with anti-spam laws and how to segment your list for better results.
Create engaging content: why compelling content is key to the effectiveness of your campaigns.
Track your progress: why should track opens, clicks and how to use that data for improving your efforts.
Build your brand: use your email communications as a way to gain trust, show your expertise, convert clients and build your small business.
You Can’t Control Your Brand, But a Strong Brand Identity HelpsVisible Logic, Inc.
Your brand is not completely shaped by your organization, but a strong brand identity can project and protect brand perceptions. This presentation is a visual metaphor for the branding process.
How to Add Value To Your Small Business with Effective BrandingVisible Logic, Inc.
An overview of what branding is and why branding is important. Explains how a strong brand can charge higher prices, attract better customers and clients and increase the value of the business. The presentation talks about why graphic design is at the heart of a strong brand identity, and the elements of an effective brand identity.
How to present and protect your Non-profit brand when using social media sites such as Facebook. This presentation includes the slides shown at Social Media Breakfast Maine and some additional slides as well.
If you are a small business owner, it can be confusing to know how to represent yourself on social web sites such as Twitter, Facebook or LinkedIn. Do you present yourself as an individual, as a company, or some sort of combination?
Learn to design with impact. This presentation is an overview of the terminology and basic skills required to do graphic design or work effectively with a graphic designer. Includes: typography, color systems, layout, software, communication and visual hierarchy.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Branding, Content, SEO: Connect the Dots to a More Powerful Web Site
1. Branding, Content, SEO:
Connect the Dots to a More Powerful Web Site
Emily Brackett
President, Visible Logic
www.visiblelogic.com
Design + business blog: visiblelogic.com/blog
Branding, Content, SEO
COMPELLING BRAND IDENTITIES IN PRINT & WEB
Connecting the Dots for a Powerful Web Site
3. Branding
Web design and branding are different and both are important.
Good design
Consistent brand identity
Readable fonts
Corporate fonts
Good use of color
Corporate colors
High quality imagery
Recognizable design elements
A “template” might work
A template will not work
Tone and voice goes beyond design
elements
Design and voice can be seen / heard in
other applications (consistency)
Branding, Content, SEO
COMPELLING BRAND IDENTITIES IN PRINT & WEB
Connecting the Dots for a Powerful Web Site
4. Content
Thought leadership, experience, expertise.
100%
Branding, Content, SEO
COMPELLING BRAND IDENTITIES IN PRINT & WEB
Connecting the Dots for a Powerful Web Site
5. SEO=Search Engine Optimization
Google wants to show results from good quality sources.
Every algorithm update moves them closer.
Branding, Content, SEO
COMPELLING BRAND IDENTITIES IN PRINT & WEB
Connecting the Dots for a Powerful Web Site
6. “My, how times have
changed”
Branding, Content, SEO
COMPELLING BRAND IDENTITIES IN PRINT & WEB
Connecting the Dots for a Powerful Web Site
7. Changing Influence over Time
More important
Content
Design & Branding
SEO
Less important
Beginning of
the internet
2014+
Branding, Content, SEO
COMPELLING BRAND IDENTITIES IN PRINT & WEB
Connecting the Dots for a Powerful Web Site
8. Changing Influence over Time
More important
Content
Design & Branding
SEO
Less important
Beginning of
the internet
2014+
Branding, Content, SEO
COMPELLING BRAND IDENTITIES IN PRINT & WEB
Connecting the Dots for a Powerful Web Site
9. Changing Influence over Time
More important
Content
Design & Branding
SEO
Less important
Beginning of
the internet
2014+
Branding, Content, SEO
COMPELLING BRAND IDENTITIES IN PRINT & WEB
Connecting the Dots for a Powerful Web Site
10. Changing Influence over Time
More important
Content
Design & Branding
SEO
Less important
Beginning of
the internet
2014+
Branding, Content, SEO
COMPELLING BRAND IDENTITIES IN PRINT & WEB
Connecting the Dots for a Powerful Web Site
11. Changing Influence over Time
More important
Content
Design & Branding
SEO
Less important
Beginning of
the internet
2014+
Branding, Content, SEO
COMPELLING BRAND IDENTITIES IN PRINT & WEB
Connecting the Dots for a Powerful Web Site
13. Branding
Consistency. Repetition. Think beyond your logo.
Branding, Content, SEO
COMPELLING BRAND IDENTITIES IN PRINT & WEB
Connecting the Dots for a Powerful Web Site
14. Branding
Connect back to your brand (contact info and brand identity).
Branding, Content, SEO
COMPELLING BRAND IDENTITIES IN PRINT & WEB
Connecting the Dots for a Powerful Web Site
15. Branding
Thoughtful content, presented by your brand builds trust in your brand.
Trust
Branding, Content, SEO
COMPELLING BRAND IDENTITIES IN PRINT & WEB
Connecting the Dots for a Powerful Web Site
16. SEO = Text
Search engines cannot read graphic files, only text.
Substitute, Surround, Tag
Branding, Content, SEO
COMPELLING BRAND IDENTITIES IN PRINT & WEB
Connecting the Dots for a Powerful Web Site
17. SEO: Link building
Generate high-quality links back to your own web site.
www.LinkToYourDomain.com
Branding, Content, SEO
COMPELLING BRAND IDENTITIES IN PRINT & WEB
Connecting the Dots for a Powerful Web Site
18. SEO: Headers & Tags
Branding, Content, SEO
COMPELLING BRAND IDENTITIES IN PRINT & WEB
Connecting the Dots for a Powerful Web Site
19. SEO: Keywords
Use your words!
Branding, Content, SEO
COMPELLING BRAND IDENTITIES IN PRINT & WEB
Connecting the Dots for a Powerful Web Site
20. Good Content
Original thinking.
Keywords that people are searching on.
Content that people want to read, share and react to.
Content that engages people.
Positions you and your brand.
Gives you something to promote in social media, e-newsletters,
and everywhere else.
Branding, Content, SEO
COMPELLING BRAND IDENTITIES IN PRINT & WEB
Connecting the Dots for a Powerful Web Site
21. Bad Content
Duplicate content.
Scraping content.
Is dull or hard to read.
• long
• boring
• no visuals when there should be
• cheap stock photos
• no subheads (helps readability and SEO)
Branding, Content, SEO
COMPELLING BRAND IDENTITIES IN PRINT & WEB
Connecting the Dots for a Powerful Web Site
23. No Silos
Branding, Content, SEO
COMPELLING BRAND IDENTITIES IN PRINT & WEB
Connecting the Dots for a Powerful Web Site
24. No Silos
Branding, Content, SEO
COMPELLING BRAND IDENTITIES IN PRINT & WEB
Connecting the Dots for a Powerful Web Site
25. Design vs. SEO
Myth:
Design doesn’t matter to SEO
(only to the user experience).
Branding, Content, SEO
COMPELLING BRAND IDENTITIES IN PRINT & WEB
Connecting the Dots for a Powerful Web Site
26. Design vs. SEO
Matt Cutts disagrees.
Matt Cutts, Head of Google’s Webspam team
Branding, Content, SEO
COMPELLING BRAND IDENTITIES IN PRINT & WEB
Connecting the Dots for a Powerful Web Site
27. Design vs. SEO
“If you look at the history of sites that have done relatively well, or of
businesses that are doing well now… they make design a fundamental
piece of why their site is advantageous to go to.
“If you get that sweet spot of something compelling where the design is
really good, where the user experience just flows, you’d be amazed at
how much growth and traffic and traction you can get as a result.”
http://www.youtube.com/watch?v=K2mv1KSktLo#t=295
Branding, Content, SEO
COMPELLING BRAND IDENTITIES IN PRINT & WEB
Connecting the Dots for a Powerful Web Site
28. 3 Strong Legs
Branding, Content, SEO
COMPELLING BRAND IDENTITIES IN PRINT & WEB
Connecting the Dots for a Powerful Web Site
29. Snowball Effect
Write a great blog & post it on
your well-designed, branded site
Learn to optimize the post for
keywords
Create links in your own social
media channels
People share your content and
you get good inbound links from
other sources
Branding, Content, SEO
COMPELLING BRAND IDENTITIES IN PRINT & WEB
Connecting the Dots for a Powerful Web Site
31. Snowball Effect
Repeat, repeat, repeat
Branding, Content, SEO
COMPELLING BRAND IDENTITIES IN PRINT & WEB
Connecting the Dots for a Powerful Web Site
32. Promotion not Duplication
Original content stays one place, but is promoted multiple places.
Branding, Content, SEO
COMPELLING BRAND IDENTITIES IN PRINT & WEB
Connecting the Dots for a Powerful Web Site
35. The future of content
The future of content is quality (over quantity).
Branding, Content, SEO
COMPELLING BRAND IDENTITIES IN PRINT & WEB
Connecting the Dots for a Powerful Web Site
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Branding, Content, SEO
COMPELLING BRAND IDENTITIES IN PRINT & WEB
Connecting the Dots for a Powerful Web Site
37. Integrating all three
Creating new content helps SEO. When the user clicks through to your site,
good design keeps them there and good branding makes it memorable. When
promoting your content on different channels, branding helps to reinforce the
connection to your product or service or company. As your social media channels
get more traction, you’ll see a boost in search results. Branding is what
connects your expertise back to your organization as you create and publicize
content. The next time someone sees your brand, they click through to view
your content. Search engines give preference to highly clickable content...
Branding, Content, SEO
COMPELLING BRAND IDENTITIES IN PRINT & WEB
Connecting the Dots for a Powerful Web Site