This document discusses the advantages of YouTube for prolific educators and institutions. It outlines how YouTube can be used to deliver educational content, tools, and resources to users. It also describes how educators can build relationships and extend their services to online users through YouTube and social media marketing. Finally, it provides tips for how educators can create YouTube channels, utilize various YouTube and social media features, track metrics, and leverage the platform to share information and resources.

1. for Prolific Educator
By
Dr.C.Thanavathi
Assistant Professor of History
V.O.C.College of Education,
Thoothukudi – 628008.Tamil Nadu. India.

2. • Now a days, You Tube has great advantages with enormous tools for prolific
educator/institution to cater their information in a sophisticated manner. It is
observed that You Tube can be used by prolific educator/institution to deliver
a blend of user service, news and updates, content/collection promotion,
provision, of educational tools and resources.
• You Tube/Social Media marketing services may be called an extension service
of Professionals.
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3. • Professionals are building relationships both with and outside of the
institution and also the marketing services throughYou tube.
• Therefore by utilizing You Tube and social media, professionals may extend
their services for users available online/web users.
• In a nutshell it may be stated, this is the good time that prolific
educator/institution should take action to work on social media platforms.
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4. Importance ofYouYube for
Prolific Educators/Institution
• Each professionals/institution should develop their you tube/social media
platforms then only they can build their own social media marketing plan
services.
• Research should be conducted to investigate the use of different social
media among students and general public and how they can be properly
utilized by library.
• Seminar, workshop, training must be organized on “social media
platforms” by professional institutions. So that the professionals may be
well enriched with knowledge of the same.
• Educators should not only be aware but they must be well trained and
informed in using social media for marketing resources and services.
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5. • Prolific educator should train themselves periodically on the use of you
tube/social media in carrying out other services. This will enable the
educators use you tube/social media for the purposes of scientific
communication among professional colleagues.
• Institution in their syllabus emphasize on the practical aspects of
marketing and using social media for this purpose.
• Institution associations, alumnae and colleges should utilize you
tube/social media to popularize among professional and enhance the
professional image.
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6. YouTube in Institution
• You tube helps students, faculty and researchers to use library and its resources.
• It helps library professionals to create, connect, converse, to contribute and
share information to other libraries.
• Process of exchanging knowledge and information will be more convenient.
• It helps libraries to get closer to the users.
• It helps libraries in building collaborative network with the users.
• Location and time constraints in communication will overcome.
• It helps library users in locating library resources.
• It facilitates knowledge sharing.
• It helps feed user with information about new arrivals and events of the library.
• It helps in promoting distance learning.
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7. Main Functions ofYouTube
• Users can search for and watch videos
• Create a personal/institutional you tube channel
• Upload videos to your channel
• Like/comment/share other you tube videos
• Users can subscribe/follow other you tube channels and users
• Create playlists to organize videos and group videos together.
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8. New Features ofYouTube
• Improved Comments
• Subscriber Notifications
• NewTypes of Cards
• Easier Access to the Subs Feed
• A Faster, More Useful Creator Studio App
• Video Management on the Go
• 360-DegreeVideos
• Better Live Streams
• New Creator Community
• Updated Creator Academy
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9. Benefits ofYouTube
• Give the Audience More Content
• Extra Source ofTraffic
• Closer Personal Connection
• Another Source Of Revenue
• Modernizing
• Creative Outlet
• Get OutsideYour Comfort Zone
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10. Benefits ofYouYube Channel in Education
• Mental stimulation
• Stress reduction
• Knowledge
• Vocabulary expansion
• Memory improvement
• Stronger analytical thinking skills
• Improved focus and concentration
• Better writing skills
• Tranquility
• Free entertainment
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11. Track yourYouTube Metrics
• Understanding watch time
• Identify where your viewers are coming from
• Understand your audience demographic
• Playback locations
• Views by device
• Track your audience retention
• Track your subscriber rate
• Know who’s sharing your content
• Keep up-to-date with comments
• Likes and dislikes
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12. https://www.youtube.com/channel/UCBgkpBQJce45xPba7uSo
hxA
You Tube
https://www.youtube.com/channel/UCBgkpBQJce
45xPba7uSohxA
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