Go to www.cfnps.org for information about upcoming events. Videos are not only a valuable way to showcase your organization. They also can be used to direct traffic to your website, thanks to YouTube features such as commenting, rating, and sharing. In addition, you can use YouTube to track and shape your message as your outreach campaign develops. In this way, your YouTube videos become an integral part of your social marketing strategy.
In this session we will cover the following:
• Incorporating Insight Statistics and other YouTube ratings and user comments to shape your communications strategy
• Linking your YouTube video to other networking sites like Facebook
• Adding keyword tags to your YouTube channel
• Using Call-to-action overlays on your videos to drive campaigns
• Including the Google Checkout “Donate” button in your video.
Learn how to take event marketing programs to the next level, leveraging social media to maximize the impact of all event efforts--from planning and promotion, to execution and follow-up. This presentation from Constant Contact and HubSpot explores:
• Where to promote events to increase registration
• How to inject social media marketing into events
• How to brand an event for maximum exposure
• What to include in the event follow-up
Chorus america social media step by stepDevon Smith
Chorus America 2011pre- conference seminar. Social Media Step by Step (for beginners). Creating a social media strategic plan, Facebook, Twitter, YouTube, Tools to monitor & measure social media.
Using just one secret ingredient (a small Bay Area nonprofit), three web teams will compete in the heat of battle, offering up exceptional tasting menus, each featuring a delicious new homepage design, a well-seasoned fundraising campaign and a perfectly balanced social networking plan. Only one team can prevail – who will it be? You be the judge, NTC! Come see how this unique project brought together a dozen web pros from competing firms, created amazing work for a very special organization, and taught us all the true power of our industry. We promise you won’t leave hungry.
Rather than just post a bunch of random videos to YouTube, you can actually build your own channel. Here branding and consistency is key. Learn important strategies to build a subscriber base as well as how to convert clicks into action or commerce. The team at RHED Pixel will share their strategies for keeping projects organized and building a visual identity.
How to Optimize YouTube Videos - YouTube SEO - ReelSEO PresentationMark Robertson ⏩
http://bit.ly/cFLKJX - The following is my presentation detailing optimization tips and marketing tips for YouTube videos. I presented this at the Dallas Fort Worth Search Engine Marketing Association and was on a panel with Lane Shackleton of YouTube. The entire focus of my presentation is on practical tips, strategies, and tactics for taking full advantage of the opportunity with YouTube and video marketing and video SEO.
Learn how to take event marketing programs to the next level, leveraging social media to maximize the impact of all event efforts--from planning and promotion, to execution and follow-up. This presentation from Constant Contact and HubSpot explores:
• Where to promote events to increase registration
• How to inject social media marketing into events
• How to brand an event for maximum exposure
• What to include in the event follow-up
Chorus america social media step by stepDevon Smith
Chorus America 2011pre- conference seminar. Social Media Step by Step (for beginners). Creating a social media strategic plan, Facebook, Twitter, YouTube, Tools to monitor & measure social media.
Using just one secret ingredient (a small Bay Area nonprofit), three web teams will compete in the heat of battle, offering up exceptional tasting menus, each featuring a delicious new homepage design, a well-seasoned fundraising campaign and a perfectly balanced social networking plan. Only one team can prevail – who will it be? You be the judge, NTC! Come see how this unique project brought together a dozen web pros from competing firms, created amazing work for a very special organization, and taught us all the true power of our industry. We promise you won’t leave hungry.
Rather than just post a bunch of random videos to YouTube, you can actually build your own channel. Here branding and consistency is key. Learn important strategies to build a subscriber base as well as how to convert clicks into action or commerce. The team at RHED Pixel will share their strategies for keeping projects organized and building a visual identity.
How to Optimize YouTube Videos - YouTube SEO - ReelSEO PresentationMark Robertson ⏩
http://bit.ly/cFLKJX - The following is my presentation detailing optimization tips and marketing tips for YouTube videos. I presented this at the Dallas Fort Worth Search Engine Marketing Association and was on a panel with Lane Shackleton of YouTube. The entire focus of my presentation is on practical tips, strategies, and tactics for taking full advantage of the opportunity with YouTube and video marketing and video SEO.
BlogWell Social Media Case Study: Graco, presented by Lindsay LebrescoSocialMedia.org
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice and answer your questions.
To learn more about BlogWell, visit the event site here:
http://gaspedal.com/blogwell/
For $200, attendees spend the afternoon hearing case studies from companies like:
* Walmart
* The Home Depot
* Allstate
* H&R Block
* Mayo Clinic
* Sharpie
* Procter & Gamble
* UPS
* Cisco
* Kaiser Permanente
* US Coast Guard
* Graco
* Intel
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This is the best opportunity available for anyone looking to get started or improve their corporate social media efforts.
In this presentation, Graco's Lindsay Lebresco discusses how the company listens, engages and participates in social media.
Michael Hoffman, CEO of See Communications' presentation to the 2010 Partnership for Excellence in Jewish Education on how schools can effectively and responsibly use social media to meet their goals and build up their communities.
Introduction to Social Media for FranchisorsMike Sobol
In introduction to how social media works, why franchisors should be involved, and how to get started.
Originally delivered by Mike Sobol and Martin Greenbaum at Faegre and Benson's conference on growing unit revenues in July, 2009.
Social Media Best Practices > What Bloggers Should KnowBrianna Purvis
Social Media has grown and matured over the years but many aren’t aware of updates and best practices that you should be using to leverage social marketing to amplify your message to it’s full potential. This session will outline Best Practices for the top social networks as well as uncover what brands are looking for from blogger relationships.
Takeaways:
> Outline best practices for the top social networks
> Determine what brands want from blogger relationships and how to create value for them.
Social Media presentation delivered to Professor Tom Gamble's class on Tuesday, December 8th. Content created by Jackie Reau - Game Day Communications.
As YouTube continues to release new features for the nonprofit community, it’s becoming clear that every organization must develop a YouTube strategy.
Michael Hoffman discusses the technical, the strategic, and the creative sides of YouTube for Nonprofits.
Social Media Academy 2016 Presentation SlidesHarvardComms
Social Media Academy, November 10, 2016
This Academy event aims to empower attendees with a higher level of expertise and understanding about new multimedia methods and the art forms that populate them. With this knowledge, digital practitioners can more effectively grow their audiences and accomplish their communications goals.
#storymakers2017 Guide: Become a StorymakerNetSquared
This starter guide was created for nonprofits and social good organizations to learn how to tell powerful stories, discover storytelling tips, and take the first steps in becoming storymakers.
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn't it time to learn how your business can leverage this powerful platform?
WIth these slides from a SmartCompany webinar, you'll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Catch's First inning in Social Media with a Brand New Web 2.0 engrossing Website with integrated Community Building Features covering Social, Web and Mobile.
Visit slideshare.net/WIFV-DC for more presentations about Women in Film and Video. This international summit brought together media makers from around the globe and included outstanding speakers like Chris Nee, Dara Marks, Pamela Yates and Lauren Versel.
BlogWell Social Media Case Study: Graco, presented by Lindsay LebrescoSocialMedia.org
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice and answer your questions.
To learn more about BlogWell, visit the event site here:
http://gaspedal.com/blogwell/
For $200, attendees spend the afternoon hearing case studies from companies like:
* Walmart
* The Home Depot
* Allstate
* H&R Block
* Mayo Clinic
* Sharpie
* Procter & Gamble
* UPS
* Cisco
* Kaiser Permanente
* US Coast Guard
* Graco
* Intel
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This is the best opportunity available for anyone looking to get started or improve their corporate social media efforts.
In this presentation, Graco's Lindsay Lebresco discusses how the company listens, engages and participates in social media.
Michael Hoffman, CEO of See Communications' presentation to the 2010 Partnership for Excellence in Jewish Education on how schools can effectively and responsibly use social media to meet their goals and build up their communities.
Introduction to Social Media for FranchisorsMike Sobol
In introduction to how social media works, why franchisors should be involved, and how to get started.
Originally delivered by Mike Sobol and Martin Greenbaum at Faegre and Benson's conference on growing unit revenues in July, 2009.
Social Media Best Practices > What Bloggers Should KnowBrianna Purvis
Social Media has grown and matured over the years but many aren’t aware of updates and best practices that you should be using to leverage social marketing to amplify your message to it’s full potential. This session will outline Best Practices for the top social networks as well as uncover what brands are looking for from blogger relationships.
Takeaways:
> Outline best practices for the top social networks
> Determine what brands want from blogger relationships and how to create value for them.
Social Media presentation delivered to Professor Tom Gamble's class on Tuesday, December 8th. Content created by Jackie Reau - Game Day Communications.
As YouTube continues to release new features for the nonprofit community, it’s becoming clear that every organization must develop a YouTube strategy.
Michael Hoffman discusses the technical, the strategic, and the creative sides of YouTube for Nonprofits.
Social Media Academy 2016 Presentation SlidesHarvardComms
Social Media Academy, November 10, 2016
This Academy event aims to empower attendees with a higher level of expertise and understanding about new multimedia methods and the art forms that populate them. With this knowledge, digital practitioners can more effectively grow their audiences and accomplish their communications goals.
#storymakers2017 Guide: Become a StorymakerNetSquared
This starter guide was created for nonprofits and social good organizations to learn how to tell powerful stories, discover storytelling tips, and take the first steps in becoming storymakers.
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn't it time to learn how your business can leverage this powerful platform?
WIth these slides from a SmartCompany webinar, you'll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Catch's First inning in Social Media with a Brand New Web 2.0 engrossing Website with integrated Community Building Features covering Social, Web and Mobile.
Visit slideshare.net/WIFV-DC for more presentations about Women in Film and Video. This international summit brought together media makers from around the globe and included outstanding speakers like Chris Nee, Dara Marks, Pamela Yates and Lauren Versel.
Creating & Using Video for Thought Leadership & Content MarketingSeth Cargiuolo
A presentation to the Marketing Affinity Group of the Association of Management Consulting Firms from 3/27/13 Boston session on "Turning Thought Leadership into Leads." A dense reference (companion) deck, meant to be a reference & resource for anyone who wants to kickstart an internal video program.
How to use YouTube and videosharing more generally to tell your non-profit's story and energize your supporters to get involved. These slides accompany live internet demonstrations of do's and don't's. Presentation by Nina Simon, Museum 2.0
The Guide to Kickstarter and CrowdfundingDashBurst
Have you ever had a dream you’ve always wanted to work on but couldn’t ever dedicate enough time to do it? Kickstarter is a great crowdfunding site that can help turn your favorite hobby into a profession. So how can you create a successful Kickstarter campaign for your next big project?
http://dashburst.com/infographic/how-to-create-a-successful-kickstarter/
Video is a powerful way to communicate your organization’s message, impact and needs. With the help of YouTube, your charity can deliver your message to the world's largest online video community.
YouTube has an incredibly diverse and engaged global community who not only post videos, but interact with each other through text comments, video responses, and messages. YouTube provides content and community, providing nonprofits with both a media outlet and a social networking site. Join us for this webinar and learn the fundamentals of video storytelling!
Topics we’ll cover:
- Video storytelling basics
- Tools to help you create compelling videos
- Tips for success
- Examples from the sector
Presentation by: Amy Huynh, Marketing & Communications Coordinator, CanadaHelps
The 2011 MyCharityConnects webinar series is generously supported by Direct Energy.
Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits.
10 SECRETS OF HIGHLY SUCCESSFUL CONTENT CREATORS VIDSUMMIT 2019Roberto Blake
Roberto Blake Presentation from VIDSUMMIT 2019
This is the slide deck presentation I delivered at VIDSUMMIT 2019 a video marketing conference focused on serious content creators who want to build their brand and business online.
This deck focuses on the lessons we can all learn from the most successful content creators on the YouTube platform.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook® and Twitter™.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, discusses how to leverage social media and become part of the consumer dialogue.
This webinar is designed for the nonprofit organization that wants to understand a social media strategy, and what goes into developing one. During the webinar, we’ll discuss the following:
- Benefits of creating a strategy
- How a social media strategy supports overall organizational goals
- Research needed to before you create your strategy
- The major components of a social media strategy
- Tying the social media strategy into the website
- How a social media strategy supports fundraising
Personal Branding From Scratch: Creator Advocate WorkshopRoberto Blake
How to Build a Personal Brand From Scratch. Personal Branding is About Intentional Storytelling. It's not about over marketing or shameless self-promotion, it's about creating context and presenting yourself well. You can do this today by creating a digital footprint and taking advantage of social media and content platforms.
Grow on YouTube in 2018: YouTube Content Strategy | PodFest KeynoteRoberto Blake
How to Grow on YouTube in 2018: Content Strategy. Ultimately if you want to grow a successful YouTube channel it's going to come down the content you are posting on YouTube. Understanding your target audience on YouTube and what represents quality content to them, while playing to your strengths is key.
Strategies for a Winning Social Media Campaign: IBPA Publishing University 2013Mom's Choice Awards
Twitter, Facebook, Linked In, Pinterest, Google +—how can you use social media tools effectively to promote your book when there are only so many hours in the day? Discover how to plan your social media outreach to fit your schedule, your budget and your book. You will learn both the nuts and bolts of a successful social media campaign as well as the dynamics involved in creating and nurturing social “billboards.”
Speakers: Mary Agnes Antonopoulos, Viral Integrity; Terry Doherty, The Reading Tub, Inc. and TjD Consulting; Deltina Hay, Plumb Web Solutions IBPAU13
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
2. Introductions
Why YouTube?
Plan Your Strategy
Create a High-Impact Video
Broaden Your Reach
Next Steps
References
3-5 mins.
3. Christopher Lagan
◦ Chief of Social Media United States Coast Guard
Rebecca Bustamante
◦ Co-Chair, Communications, Board of Directors
Women in Film and Video, DC (WIFV)
Beth Shanna Carpenter
◦ Manager of Social Communication and Strategy
AARP
Chad Sisneros
◦ Senior Director, Video Dept The Humane Society of
the United States
10 mins.
9. U. S. Coast Guard: Top 10 Videos of 2011
http://youtu.be/iAXKDyHmQDw
10. U. S. Coast Guard: Top 10 Videos of 2011
http://youtu.be/Dbs1ag3KzZo
11. U. S. Coast Guard: Top 10 Videos of 2011
http://youtu.be/UhJSL1k2pNg
12. U. S. Coast Guard: Top 10 Videos of 2011
http://youtu.be/dy6GJiQ8n10
13. Examine video as a means of complimenting
other mediums for telling your story.
Identify the audience gap(s) between those
your video content is reaching via traditional
means (PSAs, earned television media, etc.)
and those you aren't.
Determine your institutional capacity
(resources and content generation) to
efficiently and effectively use YouTube to fill
your audience gap(s).
Chris
15. ―Why‖ Use Metrics
―What‖ Metrics to Track
Shape Messages Using Trends
Time of Day
Design Your Content Flow
Rebecca & Beth: 20-25 mins
16. Today the public considers the
Internet (by a wide margin) the
most essential medium of
communication.
From 2002 to 2007, the Internet gained
39% in popularity, as compared with a 53%
drop in popularity for radio, and a 10%
drop for newspapers.
5.5M sites linked to Facebook
4.1M sites are linked to Twitter
900K sites are linked to Linked In
eCommunication Referring Channels
Rebecca
17. Development of metrics you will use to determine
qualitative and quantitative ROI.
Social Mention monitors 80+ social media properties
directly including: Twitter, Facebook, FriendFeed, YouTube,
Digg, Google etc.
http://www.socialmention.com/
Benchmark your channel in the industry
Point Pixability's Online Video
Grader at your site and YouTube page
http://www.onlinevideograder.com
Rebecca
22. Best Time to Post Online
http://www.dailymotion.com/video/xl21bd_the-best-time-and-day-to-post-online
Rebecca
23. Social Media Hub
Mind mapping
Structured plan
◦ Purpose
◦ Target Audience
What is content strategy?
◦ Key Message Oooh, the elevator pitch. Here we go:
There is content on the web. You love it.
◦ Communication Channel(s) Or you do not love it. Either way, it is
out there, and it is growing. Content
◦ Frequency of Message strategy encompasses the discovery,
ideation, implementation and
maintenance of all types of digital
content—links, tags, metadata, video,
whatever. Ultimately, we work closely
with information architects and creative
types to craft delicious, usable web
experiences for our clients.
http://scattergather.razorfish.com/
Rebecca
24. Who are you talking to?
What content are people
responding to?
Does this change the tone of
your message?
Do you have pop out
content?
Monitor and adjust.
Rebecca
25. Don’t start with a finished video if you can
help it.
ASK:
◦ What metrics do I care about? Do I want…
Views?
Comments and engagement?
Action?
All of the above?
Beth
26. PITFALLS:
◦ Even your best spokesperson may not make a good
YouTube video.
Pro tip: If you must, get them out of the office and
don’t allow scripts.
◦ Who can tell your story best? Donors? Members?
Beneficiaries? How can they tell it honestly?
Pro tip: Let them talk… let your b-roll explain.
◦ Quantity over quality never wins. (I tried it.)
Overall views drag down the authority of your channel.
You want the swift tide to lift all boats – not to crowd
your boats into stagnation.
Beth
27. SHOOT FOR THE MEDIUM:
◦ If your goal is simply views:
Get to the point. You’re asking for 2 minutes of my
uninterrupted time; I want to know what happened and why I
should care. Right now.
◦ If your goal is engagement:
Build in questions to your audience; be direct about requesting
a like or share on video.
◦ If your goal is action on a specific issue:
Build that CTA in everywhere. Mention it on video & POINT to
where the ―Donate‖ button is. Don’t wait to use the description
section to ask them to engage – and don’t point them to a
different platform (unless that’s your goal.)
◦ Always be biased in favor of a really good story.
◦ Get to the point. Don’t waste time on preroll unless it’s
absolutely necessary.
Beth
28. SHOOT FOR THE MEDIUM:
◦ Shoot for annotations! Be shameless!
(Annotations can ONLY link inside YouTube.)
Beth
30. Set up a metrics checkpoint for trending
analysis, and identify pop out content.
Review your content flow to identify design
improvements.
Rebecca & Beth
33. 72 hours of video are uploaded every minute
More video is uploaded to YouTube in one
month than the 3 major US networks created
in 60 years
Over 4 billion videos are viewed a day
Chad
34. Channel Branding
Thumbnails
Titles and Tags
Now What?
Chad
35. The channel should represent your
organization…displaying the same
personality, with a professional look and feel.
Important for Branding, and donation option
Consult a web designer, or DIY…get a
channel banner created…include your logo,
and an image that represents your
organization.
Chad
50. YouTube non-profit partner status – upload
your own thumbnails!
◦ Think of a thumbnail as a movie poster
◦ Accurately reflects your content
◦ Visually compelling
◦ In focus, well framed
◦ Bright, high contrast
◦ Close ups of faces
Chad
55. Titles:
Put Keywords into the title, and put them at the start.
Be interesting – sell the video. Best…exclusive…rare…secret…find
words that describe your video in the most interesting way.
Organization name, episode number, etc at the end of the title, if you
must include it.
Don’t mislead your audience.
Chad
56. Tags:
These are how YouTube’s search engine is finding your content
https://ads.youtube.com/keyword_tool
Have 5-10 standard keywords that you add to every video.
You’re looking for a mix of both generic and specific words or phrases
that describe your video.
Use quotes for common phrases – ―law enforcement‖
Chad
59. Consider updating tags/titles on
underperforming videos
Take full advantage of successful videos,
optimizing annotations, subscriptions.
Create living document of potential audiences
YouTube.com/playbook
Chad
60. Channel Branding
Titles/Tags
Thumbnails
Chad
66. Establish a short, clear social media policy
approved by Legal and C-suite.
◦ You can find ours at www.tinyurl.com/aarpsocial
Encourage experimentation, and cheerlead
best practices and successes. Empower them
to train others.
◦ Sometimes the first attempts look a little iffy, but
this guy, from AARP Washington, is now training
others to use YouTube…
http://www.youtube.com/watch?v=3-fd_JS17Ns
Beth
68. Involver application is a YouTube app for
Facebook:
http://www.involver.com/applications/
Rebecca
69. Site traffic vs. followers / positive buzz
◦ Facebook Fan Pages using YouTube
http://blog.hubspot.com/blog/tabid/6307
/bid/9469/20-Examples-of-Great-
Facebook-Fan-Pages.aspx
Rebecca
71. I train so others may live
http://youtu.be/YPS7qdXiX3s.
Chris
72. Embed social media buttons/links on web
pages, and use on offline communications.
Implement Involver application on your
Facebook page.
Sponsor a contest to create an animated logo
for your organization.
Chris, Beth & Rebecca
75. Short run-throughs of campaigns or
successful videos from start to finish
◦ Establish a goal
◦ Create the video
◦ Special mechanics tweaks
◦ Distribution and release.
Beth