Learn how to take event marketing programs to the next level, leveraging social media to maximize the impact of all event efforts--from planning and promotion, to execution and follow-up. This presentation from Constant Contact and HubSpot explores:
• Where to promote events to increase registration
• How to inject social media marketing into events
• How to brand an event for maximum exposure
• What to include in the event follow-up
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook® and Twitter™.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, discusses how to leverage social media and become part of the consumer dialogue.
Leveraging Social Media Marketing Trends for the Apartment Association of Gre...Erica Campbell Byrum
Erica Campbell spoke on 'Leveraging Social Media Marketing Trends' at the Apartment Association of Greater Knoxville (AAGK) on April 25, 2012 in Knoxville, TN.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook® and Twitter™.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, discusses how to leverage social media and become part of the consumer dialogue.
Leveraging Social Media Marketing Trends for the Apartment Association of Gre...Erica Campbell Byrum
Erica Campbell spoke on 'Leveraging Social Media Marketing Trends' at the Apartment Association of Greater Knoxville (AAGK) on April 25, 2012 in Knoxville, TN.
Adaption or Extinction? What You Need to Know.Kevin Dugan
My presentation for the Solo PR Pro Summit on Thursday, February 21, 2013 - an updated, enhanced and improved version of my PRSA ICON 2012 presentation.
A presentation to kick off the Indiana Public Relations Leadership Summit, Indianapolis, IN on 4/1/11.
Focuses on key elements to consider in five areas: brand, social media, content, media channels and change.
My presentation at PRSA ICON 2012 focused on industry trends impacting media relations and how this constant state of change can be more of an opportunity than anything else.
Social Change Anytime Everywhere: Best Practices to Build a Multichannel Camp...4Good.org
From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action. In this session, we will show you how to craft an online multichannel campaign plan to meet your mission and campaign goals, and how other organizations are successfully integrating multichannel efforts into their work. For example, what happens when you tie your Facebook posts to your online fundraising appeals? What about sending text messages connected to your email actions the next day? Multichannel strategies bring your staff together and connect your community across platforms for more targeted actions. This session provides highlights from the new book Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward and gives you the next steps you need to start working to create real social change online and on the ground.
These slides were presented by Amy Sample Ward at the DonorPro 2012 Conference by TowerCare in Pittsburgh, PA. For more information, visit: http://nten.org http://amysampleward.org
Social Media Training Workshop for Small BusinessWeb.com
Social Media Training Workshop for Network Solutions customers to train them in the basics of social media and relevant tools for small business.
Http://www.blog.networksolutions.com
http://www.growsmartbusiness.com
http://www.womengrowbusiness.com
While social media is one of the best ways to increase brand
awareness, promote your products and services, and connect with your customers, social media is ever-changing and can be a small business’s best friend or worst enemy.
In order to give your small business a fighting chance at marketing with social media, here are five things you must do.
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
It is imperative thought that a social media strategy be put in place before a single post or tweet goes out because you must first answer the question “why are we on Twitter/Facebook/YouTube?” If you can’t describe your Facebook page addresses an overall communications objective then you’re not yet prepared.
This presentation, created for the 2011 Minnesota Recreation and Park Association Annual Conference, will hopefully help you build a foundation for engaging online communities and provide you with some useful tools for managing your organization’s social presence.
Social Media for Sustainable Business by @JoeySheppEarthsite
Social Media principles align with Sustainable Business principles. In this presentation, learn an overview of social media, how it is changing the face of media, and how Sustainable Business is perfectly positioned to take advantage of this disruptive technology.
Digital fundraising is not a brave new world, it employs the same marketing and fundraising principles as traditional fundraising and advertising.
Learn the emerging digital channels that are important for you to master - Mobile, Social Media and Content Marketing.
There is also a longer version of this presentation which goes into more detail about each of the Digital Media channels. Looks for Shanelle Newton Clapham
Sí eres una empresa y necesitas formar a tus empleados, descarga este manual y accede a nuestros cursos para empresas, con servicios y precios exclusivos.
Aprendeteca.com
Adaption or Extinction? What You Need to Know.Kevin Dugan
My presentation for the Solo PR Pro Summit on Thursday, February 21, 2013 - an updated, enhanced and improved version of my PRSA ICON 2012 presentation.
A presentation to kick off the Indiana Public Relations Leadership Summit, Indianapolis, IN on 4/1/11.
Focuses on key elements to consider in five areas: brand, social media, content, media channels and change.
My presentation at PRSA ICON 2012 focused on industry trends impacting media relations and how this constant state of change can be more of an opportunity than anything else.
Social Change Anytime Everywhere: Best Practices to Build a Multichannel Camp...4Good.org
From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action. In this session, we will show you how to craft an online multichannel campaign plan to meet your mission and campaign goals, and how other organizations are successfully integrating multichannel efforts into their work. For example, what happens when you tie your Facebook posts to your online fundraising appeals? What about sending text messages connected to your email actions the next day? Multichannel strategies bring your staff together and connect your community across platforms for more targeted actions. This session provides highlights from the new book Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward and gives you the next steps you need to start working to create real social change online and on the ground.
These slides were presented by Amy Sample Ward at the DonorPro 2012 Conference by TowerCare in Pittsburgh, PA. For more information, visit: http://nten.org http://amysampleward.org
Social Media Training Workshop for Small BusinessWeb.com
Social Media Training Workshop for Network Solutions customers to train them in the basics of social media and relevant tools for small business.
Http://www.blog.networksolutions.com
http://www.growsmartbusiness.com
http://www.womengrowbusiness.com
While social media is one of the best ways to increase brand
awareness, promote your products and services, and connect with your customers, social media is ever-changing and can be a small business’s best friend or worst enemy.
In order to give your small business a fighting chance at marketing with social media, here are five things you must do.
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
It is imperative thought that a social media strategy be put in place before a single post or tweet goes out because you must first answer the question “why are we on Twitter/Facebook/YouTube?” If you can’t describe your Facebook page addresses an overall communications objective then you’re not yet prepared.
This presentation, created for the 2011 Minnesota Recreation and Park Association Annual Conference, will hopefully help you build a foundation for engaging online communities and provide you with some useful tools for managing your organization’s social presence.
Social Media for Sustainable Business by @JoeySheppEarthsite
Social Media principles align with Sustainable Business principles. In this presentation, learn an overview of social media, how it is changing the face of media, and how Sustainable Business is perfectly positioned to take advantage of this disruptive technology.
Digital fundraising is not a brave new world, it employs the same marketing and fundraising principles as traditional fundraising and advertising.
Learn the emerging digital channels that are important for you to master - Mobile, Social Media and Content Marketing.
There is also a longer version of this presentation which goes into more detail about each of the Digital Media channels. Looks for Shanelle Newton Clapham
Sí eres una empresa y necesitas formar a tus empleados, descarga este manual y accede a nuestros cursos para empresas, con servicios y precios exclusivos.
Aprendeteca.com
Using Internet & Smartphone Tools to Engage & Support Volunteers (April 2013,...PDXTech4Good.org
Thanks to the Internet and handheld computers like smart phones, it's never been easier for nonprofits, schools, libraries, government programs and other mission-based initiatives to keep volunteers feeling supported, informed and valued. But how do you communicate all you need to without overwhelming volunteers? How do you appeal to the many different communications styles among volunteers? How do you keep your messages from being drowned out from the growing volume of online "noise" and landslide of information and Internet memes? And how do you integrate online communications with your many different other priorities? This lively discussion will explore all this and more!
Jayne Cravens is an internationally-recognized trainer, researcher and consultant. She is a pioneer regarding the research and practice of virtual volunteering, and she is a veteran manager of various local and international initiatives. She has been quoted in articles in The New York Times, The Wall Street Journal and the Associated Press, as well as for reports by CNN, Deutsche Well, the BBC, and various local radio and TV stations. Resources from her web site, coyotecommunications.com, are frequently cited in reports and articles by a variety of organizations, online and in-print. She is currently based near Portland, Oregon in the USA.
A recording from PDXTech4Good, a free monthly gathering of nonprofits, techies and activists in Portland, Oregon. More information: PDXTech4Good.org
Úvod do optimalizace konverzních poměrů (CRO)
Psychologie
- Přesvědčivost (persuasion)
- Neuromarketing
- Modality
Vizuální hierarchie
Elementy na webu
Analytika
Analýza výsledků a tvorba hypotézy
A/B a multivariační testování
Personalizace
TAROT2013 Testing School - Myra Cohen presentationHenry Muccini
TAROT 2013 9th International Summer School on Training And Research On Testing, Volterra, Italy, 9-13 July, 2013
These slides summarize Myra Cohen's presentation about "Sampling, Re-use and Incremental Testing in Software Product Lines"
It can be a daunting challenge for an organization to transition from an embedded email culture to a more structured solution like JIRA Service Desk. This problem is compounded when external partners are involved. Through practical customer examples, we will cover how to iteratively graduate from email support, and set up a full-blown service desk.
This talk was presented by Tom Moors at the Atlassian Summit 2014 on Sept 10, 2:00 PM – 2:20 PM.
Social Media Strategies for Events - Hanzehogeschool Groningen 290312EventsAcademy
Guest lecture for first year exchange students of the minor ‘Creating an International Event’ at the Hanzehogeschool Groningen.
Liza Bergman graduated at the School of Communication & Media several years ago. She has been working in Event Management since 2007. Currently she has her own business, EVENTS Academy, that offers courses regarding Event Management. During her studies she was in the international semester, so she shares the experience in following an international program together with exchange students. Also she has done her internship abroad. Check her resume at http://www.linkedin.com/in/lizabergman.
Wondering How To Drive Social Media to Your Hybrid Event?
See Tomeeka's presentation on how to use various social media platforms to drive engagement to your hybrid event.
Most everyone has dipped their toe into the social media waters over the past few years, taking a peek at Facebook and Twitter to see what the buzz is all about. But we have learned that using social media tools isn't very difficult, however using them effectively,
particularly for social change, is challenging. Beth Kanter will lead
an interactive keynote the key principles for effective social media use that turns traditional organizations into cost-effective,far-reaching and effective Networked Nonprofits.
Social Media Best Practices and Trends for Building Event BuzzErica Campbell Byrum
Social Media Best Practices and Trends for Building Event Buzz was presented by Erica Campbell, Director of Social Media for Dominion Homes Media at the NAAEI Affiliate Education Conference in Colorado Springs on August 23, 2012.
An event — be it a networking gathering, an online program, fundraiser, or class — is by nature a social affair. People attend to connect, interact, and share with their peers. People join social media networks such as Facebook, Twitter, LinkedIn, and Pinterest to connect, interact, and share with their peers. Using social media channels to market events and programs is a great strategy for getting attention and building excitement at low-cost to promote your events to a larger audience and build fans.
Erica Campbell discussed how to leverage social media and become part of the consumer dialogue. This session addressed the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
In this session, attendees learned how to accelerate and increase event registration; create more customers for less marketing spend; and automate and streamline attendee and exhibitor data and content collection.
How to use web and social media to create buzzworthy eventsJaime Steele
This was a presentation given to ABPCO in the Barbican, London in January 2012. The topic was how to use the web and social media to enhance events and conferences.
Creating Killer Social Media CampaignsWahine Media
Being a brand or business on social media can be tough. In constant competition with friends and family, how do you capture the attention of consumers? Campaigns are a great way to build awareness, become familiar with your story or products, engage with your brand, and ultimately convert fans into advocates and advocates into sales. Through case studies and demonstrations, learn some of the techniques that you can use to reach your fans through killer campaigns.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the past president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine`s Young Professional of the Year, one of Hawaii`s Top 15 Social Media Influencers in 2012, and has over 7 years of digital media and marketing experience.
GlobalGiving hosted an online fundraising workshop in Washington DC for more than 75 great nonprofits on January 12, 2012. The attached slides comprise presentations by the three speakers - Alison Carlman, Marc Maxson and Manmeet Mehta.
Recent presentation on social media and it's implementation in State of Michigan government given at the Michigan Association of Counties annual conference.
Similar to How to excel at event marketing with social media (20)
How to Communicate with Supporters Before, During and After a Fundraising EventConstant Contact
This webinar was created by Constant Contact and nonprofit expert John Haydon.
There has never been a more important time to master nonprofit fundraising. Nonprofits need to know how to craft a compelling pitch that tugs on the heartstrings and the purse strings. To do that effectively, you must know how to communicate with the right supporters at the right time before, during, and after fundraising events. We’ll show you how to do that in a more organized and efficient way.
This SlideShare will show you how email can help you stay in contact with your supporters when it matters most.
33 Expert Tips on the Social Media Trends You Should Watch Out for in 2017Constant Contact
Social media is one of the most important marketing tools your small business has to reach your audience because that’s where your customers spend their time.
But, as a small business owner, do you really have the time to post multiple times on multiple networks every day or keep up with the changes in social media marketing trends? According to one study, 64% of small businesses monitor their business social media marketing once a week!
You can be successful on social media and save time this year if you focus only on the networks and trends that work and appeal to your audience. To make it easier on you, we decided to seek advice from 33 experts. We asked them: What is the one social media trend small businesses and marketers should watch out for in 2017?
View their advice in our Slideshare, 33 Expert Tips on the Social Media Trends You Should Watch Out for in 2017
First impressions matter. And when someone opens your email, what they see is going to determine what they do next. Following email design best practices ensures your email looks good and delivers real results. Find out how to design the perfect email in 2016.
59 Responses to “What’s the Best Business Advice You’ve Ever Received?”Constant Contact
In preparation of National Small Business Week (May 4-8, 2015) we recently reached out to a collection of people whose advice we really admire.
We spoke to founders, CEOs, authors, entrepreneurs, and small business experts to ask one simple question:
“What’s the best business advice you’ve ever received?”
Here’s what they had to say.
If you run a nonprofit, you know how important the next few months will be.
The giving season has already begun, and with big days like #GivingTuesday right around the corner, it’s the perfect time to review your end-of-year fundraising plans and make sure you’re set up for success.
To help you get ready, we reached out to people who specialize in helping nonprofits succeed to get their best advice for making the most of this important time of year.
We also looked at some of our favorite nonprofit resources, and gathered expert tips from other nonprofit professionals.
If you’re ready to reach your fundraising goals and set your organization up for success in the New Year, these tips can help!
Small Business Revenue on the Rise According to New Constant Contact Survey 2014Constant Contact
“Doing more with less” has become a common refrain in America over the last few years and new survey data from Constant Contact®, Inc., released in conjunction with Small Business Week, indicates that small businesses are getting quite good at doing just that. Small businesses surveyed reported a strong 2013, with almost 40 percent saying their revenues increased 10 percent or more over 2012, despite the fact that 65 percent have had to make concessions to economic pressures, from reducing operating costs and marketing budgets, to changing their offerings, and more. The 2013 revenue upswing has small business owners feeling optimistic about what lies ahead, with an overwhelming majority (81 percent) expecting revenues to continue to rise in 2014.
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
A Valentine for Small Business Owners Everywhere - Constant ContactConstant Contact
We know being a small business owner is no easy task; it takes a lot of courage, determination, and passion to follow your heart and turn your dream into a reality.
This Valentine’s Day, we wanted to express our love and appreciation for our customers, supports, and small businesses everywhere with a few employees-made Valentine’s Day cards.
How Small Businesses Can Win Big This Holiday SeasonConstant Contact
There’s nothing small about the holiday season when it comes to small businesses. According to the National Retail Federation, 20 to 40 percent of yearly sales for small and mid-sized retailers take place within the last two months of the year.
How are you going to make this holiday season a success?
That's the question we hope to answer in this quick presentation. We will provide information from a series of studies to identify opportunities for your small business holiday marketing. From email marketing to social media marketing, online listings, reviews and recommendations--we will cover a wide range of topics and give you the education you need to make this holiday season your best one yet!
How are things different for small business owners than they were five years ago, when the economic crisis started to unfold and social media gained a foothold with Facebook? Constant Contact surveyed small businesses to find out. Their answers provide an inside look at their evolving challenges and opportunities…
According to new survey data from Constant Contact®, Inc., the challenge of attracting new supporters is keeping 64% of nonprofits up at night. While the Constant Contact 2012 Nonprofit Pulse Survey revealed nonprofit concerns related to cash flow and staff levels, it also revealed that 58 percent find social media marketing an effective marketing tool that can be deployed to address these concerns.
A majority of small businesses are experiencing revenue growth in 2012, according to new survey data from Constant Contact®, Inc. While the Constant Contact Small Business Pulse Survey reveals optimism about 2012, attracting new customers continues to keep small business owners up at night.
10 Facts About Why and How Consumers "Like" and SubscribeConstant Contact
Research from Constant Contact and Chadwick Martin Bailey detailing the reasons why and how consumers “Like” pages on Facebook and subscribe to email lists.
Building Your Business As A Constant Contact PartnerConstant Contact
When you partner with Constant Contact we help your business thrive. These are strategies that any Partner can use to improve their consulting or marketing business.
Social Media Marketing | Cutting through the hype & getting to the valueConstant Contact
Social Media Marketing is the best way to start acquiring and nurturing customer relationships. When combined with email marketing, it's a mix for incredible success.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
2. Housekeeping notes
Slides & recording will be sent after the
1 webinar
Interact with us using the Questions pane
2 here or on Twitter
3 Twitter hashtag: #SocialEvents
4 Have fun!
9. Learn what attendees desire:
1 What of our past events have you attended?
2 Why do you attend events?
3 What types of events interest you?
4 What social media tools do you use?
Ask the uncomfortable question about a previous event:
“What didn’t you like about our last event?”
10. Top 3 things attendees want:
1 What is in it for me?
2 Why would I want to attend?
3 What topics/trends drive a response?
11. Event success
Event organizers wanted:
• Increase attendees to events
• Update perception of chapter
• Fundraise for Sidney M. Oman
Cancer Center
Attendees wanted:
• Something interesting to do
while giving back
• Attending an “It” event
11
12. Event success
What organizers achieved:
• 7,800 attendees
• 250 volunteers
• Profit of $150,000
• Increased engagement
What attendees received:
• A good time and doing
something good
• New wines and a way to be
involved
• Motivation & resources for
next event
12
14. Break through the noise
1 Create objectives for you and your attendees
2 Identify the right people and ways to promote
3 Monitor before, during & after
4 Use this info to make next event rock
15. Break through the noise
• People new and familiar
with you?
• What makes them the
same/ different?
• Influence in networks (local
and social)?
Ideal
Attendee
17. Break through the noise
1 Create a steady stream of content
Stage timing to keep their
2 interest
3 Make each post
unique & compelling
18. Promotional Foundation
Start with those who know you
and love you- Email Invites!
• Branding is important
• 79% of respondents said they hit
the "report spam" button when
they don't know who the sender
is.-Email Sender and Provider Coalition
• Show your personality
• Use a subject line & headline
that captures and keeps
attention
• Personalize the message to 79% hit the "report
each recipient spam" button when
• Provide event details they don't know who
the sender is.-Email Sender
and Provider Coalition
19. Engage with Video in Today, 71% of the U.S. online
audience watches video on the
Email Invites internet, and the number of
streams consumed should more
than double by 2013 – Forrester
Research 2009
Video in email can increase click-
through rates by as much as
three-hundred percent – Forrester
Research 2009
Do your invites do
more than just ask
people to come?
20. Promotional Foundation
How do you know if your invites did their job?
Invitees share in
Social Media
21. 5 weeks: 3 weeks:
Reminder feat. spea
Personal email invites info & discounts
3 weeks:
Don‟t miss email with
social media.
22. Use shareworthy
content:
-Showcase speakers and
related content
-Feature reviews from past
events
-Use the words that
attendees use, not internal
jargon
Design for
sharing and
search
38. Social Media + Events = Success
Use communications on social networks to create awareness
and enthusiasm to attend
39. Facebook + Events= Success
1 Register right from Facebook
2 Talk with and respond to questions
3 Encourage comments and likes
40. Facebook+ Events = Success
Consider a custom landing page to promote your event
41. Photos
and
Video
Share
materials
Share
via
Mobile
Live
Updates During Event -
Facebook
42. Twitter+ Events = Success
Use Twitter to create a place online for conversations about the event
• Create and use a
#hashtag for the event
• Thank each sponsor for
the contribution they‟ve
provided.
Include their handles in
the tweet
• Raise awareness
Guess Speakers
Topic & Issues
addressed
43. Twitter + At Events= Success
1 Attendees tweet using #hashtag
2 Live feed of photos & videos
3 Add their handles to name tags
Twitter has 165 Million Users –
50% of them use Twitter Mobile.
–Mashable.com, “Mobile by the Numbers
44. LinkedIn + Events = Success
Join LinkedIn Groups
Join Groups where the
people you want to attend
participate.
Can‟t find one? Start one
and nurture the conversation.
Ask questions in the group
– Follow up with those who
posted
– Answer questions asked of
you
Understand your connections through
InMap:
http://inmaps.linkedinlabs.com/
45. LinkedIn + Events = Success
Promote your
event in your
profile and on
your updates
Invite your
LinkedIn
connections
Live updates
from event in
status
updates and
groups
46. YouTube + Events = Success
Create a strong desire to attend with
a video
Promote your event on your website or email and
include a YouTube video
Guest speakers
Activities
Success stories
Increase attendance with videos.
47. Mobile + Events = Success
Do you have a Foursquare venue?
Create a location to check in
Co-marketing with local businesses?
Drive traffic to each other
Leave a tip or review about your
event
Leave a “To Do” about your event
Scavenger hunt around event
– Hints in tips area
– Understand interests of people
checking in (profile info)
Location-Based Services information
http://www.socialquickstarter.com
48. • Watch how many and who
has checked in
• Review comments, tips and
to do‟s left by attendees
• Watch for instant feedback
Real information in real time – Negative comments
about the food
– Problems with the
facility
How can you use
mobile at the
event?
49. Mobile + Events = Success
Consider using QR Codes to keep the interaction going
Direct to web-based event
information
Get feedback via a poll or short
survey
Access video content that is
complementary to the event
objectives
Access live Twitter stream
focused on event #hashtag How do I build? -http://bit.ly/
Add- .qr at end of shortened url
Direct access to Facebook
event
QR Code information http://www.socialquickstarter.com
66. What to Ask in a Survey:
1 Were you satisfied with the content?
2 How likely are you to come again?
3 Will you refer others?
What did you like or not like
4 about the event?
74. Next Steps:
See how event marketing works in a live tour
1 from Constant Contact:
http://conta.cc/EasyEvents
2 Learn how to leverage inbound marketing to
promote your events with HubSpot:
www.HubSpot.com/demo
The top three challenges Getting people to respond to invites getting people to pay attention to invites minimizing no shows
The top three challenges Getting people to respond to invites getting people to pay attention to invites minimizing no shows
Determine the ultimate purpose of the event and why are you hostingEstablish/increase customer loyalty? Attract new customers/followers? Increase sales or leads?The what determines why and how of the event:Type of event Right contentAction do you want from attendeesHow to measure event’s Return on Investment
Are you not sure? Listen and Ask! Listen to learn what the audience you want considers valuableEngage in conversations in social mediaRead their blogs and the ones they readListen for what topics are popularAsk for information you are missingShort surveyFacebook QuestionAsk interested people via TwitterAsk the uncomfortable question about a previous event:“What didn’t you like about our last event?”
What is in it for me? The tangible benefit for spending my time/moneyWhat motivates attendee participation?Learn something that makes a impactNetworkingMaking a differenceCreate a Top 3 attendee take-away listAfter this event you will……IncludeTopics/trends they are passionate about from your listeningContent driven from responses to questions
Create objectives for your event Your objectiveAttendee objectiveIdentify the right people and ways to promote your eventMonitor the sentiment of about your event before, during and after the eventUse this information to make your next event rock
People new and familiar with youWhat makes them the same/different?Demographic, Psychographic, Industry, GeographyInfluence in networks (local and social)
Where do they look for information about events?Search Engines- their words not yoursSocial Media charged “Word of Mouth”Local calendar listings, local media outlets (wickedlocal.com, craigslist.org)List in your own event calendar on your siteInvites shared by friends
Plan what to say, when and whereYou want to create a steady stream of content that people will consume and share on and across their social networksEach post should be unique, compelling and offer value in attendees’ eyesMany great things about your event so, stagger your promotional contentMap your promotional path making your event as the end destination
Do your invites do more than ask people to come?Engage with videoIncrease interestImprove attendance
Expand reach through social mediaLeverage tools for readers and yourself to share!Customize the message for each site Include an image Unique message for Facebook, Twitter and LinkedIn Ask those you email to share. Start the buzz!
Sending Save the Dates and RemindersHow many days/hours of notice and registration time do they need?5-6 weeks before the event: personalized invite “announcement”3 weeks before: Send email “reminder”Include new offer/special discountsFeature any special guests who are attending2 days before: Send final “don’t miss” email with date/time/locationTipsEngage with videoIncrease interestImprove attendance
Built-in Promotions with social media and Search Engine OptimizationHelp your event be found in online searches by using keywordsTalk About ContentList the sessions offered/AgendaLink to guest speaker bios, websites, book reviews Showcase new products or servicesEnable InteractionMore people who are engaging the more the search engines will find you.Feature testimonials of former attendees Create and update a “What’s New” sectionDisplay pictures from past events or featured speakersProvide contact information and best way to connectTips:-Keep your branding consistent-Make the page easy to share and be found in Social Media-Use the words that attendees use, not internal jargon
All ingredients matter in order to accomplish something delicious.
It is the same way in marketing. All marketing channels play a role in the effective promotion of an offer.
Everything you need is already in hubspot
Everything you need is already in hubspot
So you will start with having a solid offer and the landing page for that offer.
So you will start with having a solid offer and the landing page for that offer.
So you will start with having a solid offer and the landing page for that offer.
So you will start with having a solid offer and the landing page for that offer.
Everything you need is already in hubspot
So you will start with having a solid offer and the landing page for that offer.
A promotional social media strategy containsClearly defined goalsLeverage networks of participants (speakers & attendees)Measurement of success Remember that a tool is not a strategy; Strategy is about the communication and the conversation.
Promote your event details on Facebook as well as your event homepage.Register attendees from your Facebook page anytime. Talk with registrants on Facebook – let them comment or “like” your posts.Share the details of your event on Facebook and respond to questions.
During the eventUse live updates to mention booth contests, fun activities and share picturesIn each post, share any links or materials of the guest speakersInclude pictures of any guest speakers or attendeesEncourage attendees to share or comment during the event on Facebook via mobile
Create a #hashtag for the eventThank each sponsor for the contribution they’ve provided.Include their handles in the tweet Use updates to: Create awareness of guest speakers Incorporate links to their siteAnnounce who’s attending and include their Twitter handleTweet information about topics that will be discussed
During the eventEncourage attendees to tweet about what they are experiencing during the event – use event #hashtagPeople who are interested but not there can follow theTwitter feed. Encourage attendees to post photos and videos from mobile devices to Twitter with tools like TwitpicAdd Twitter handles to name tags (as appropriate)As of Dec 2010, 27% of all mobile phones are smartphones, by end of 2011 over 50% will be smartphones. -ComScore’s “2010 Mobile Year in Review”Twitter has 165 Million Users – 50% of them use Twitter Mobile. –Mashable.com, “Mobile by the Numbers
Join LinkedIn GroupsWhat Groups should you be in? Join Groups where your potential attendees areMembersIndustryTopicIf no group exists, consider creating a LinkedIn Group and start the conversationBe active in the group, do not just use it for event promotionAsk questions in the groupFollow up with those who postedAnswer questions asked of you
Promote your event in your profile and on your updatesInclude a link to the event websiteProve the value of attending by sharing information about event topics and speakers. Invite your connections in LinkedInProvide the event #hashtag and Twitter handles of guest speakers.Understand your connections through InMap:http://inmaps.linkedinlabs.com/Post event notification inside of LinkedIn Groups you’re active inProvide information to attend and other content related to event
Watch how many and who has checked inKnow when the people you want to connect with have arrivedWatch the comments, tips and to do’s left by attendees Gain a clear understanding of what popular/trending in your eventWatch for instant feedbackNegative comments about the foodProblems with the facility
That offer can keep nurturing your existing prospects and converting new leads for you. It keeps feeding educational resources to whoever is searching for them.
Share images and videos from the event.Ask people to tag themselves “are you in our photo album?”
Launch a survey
Include a link to a post-event poll or use Facebook
Review the comments via Twitter about your event by searching under the event #hashtag.
Set up Google alerts and collect the reviews and posts published about the event
SEO authority that you have accumulated from using a website URL.As David Meerman Scott notes, "the search engine optimization of doing some of these things helps out really well for promoting next year's conference."