Social Media has grown and matured over the years but many aren’t aware of updates and best practices that you should be using to leverage social marketing to amplify your message to it’s full potential. This session will outline Best Practices for the top social networks as well as uncover what brands are looking for from blogger relationships.
Takeaways:
> Outline best practices for the top social networks
> Determine what brands want from blogger relationships and how to create value for them.
I got the chance to speak in a social media marketing class at RIT. The presentation I gave talked about content marketing, social media marketing, and marketing analytics for 2015.
This is a presentation on social strategy and the process for developing social content, deploying and tracking effectiveness.
Also included at the end are a series of screenshots of the Facebook insights for a small Facebook page. This is meant to give you a peak at what can be tracked if you don't typically use Facebook and haven't been an admin on a page.
How to use web and social media to create buzzworthy eventsJaime Steele
This was a presentation given to ABPCO in the Barbican, London in January 2012. The topic was how to use the web and social media to enhance events and conferences.
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn't it time to learn how your business can leverage this powerful platform?
WIth these slides from a SmartCompany webinar, you'll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
I got the chance to speak in a social media marketing class at RIT. The presentation I gave talked about content marketing, social media marketing, and marketing analytics for 2015.
This is a presentation on social strategy and the process for developing social content, deploying and tracking effectiveness.
Also included at the end are a series of screenshots of the Facebook insights for a small Facebook page. This is meant to give you a peak at what can be tracked if you don't typically use Facebook and haven't been an admin on a page.
How to use web and social media to create buzzworthy eventsJaime Steele
This was a presentation given to ABPCO in the Barbican, London in January 2012. The topic was how to use the web and social media to enhance events and conferences.
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn't it time to learn how your business can leverage this powerful platform?
WIth these slides from a SmartCompany webinar, you'll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
With almost one billion monthly active users, Instagram is officially the second most popular social network behind Facebook (excluding YouTube).
Join MeetEdgar and get excited for our newest feature we are building: INSTAGRAM!
We will chat about how you can, in fact, use Instagram to grow your traffic – and not just your follower count and how to leverage Instagram to bring in more visitors to your top-performing content without spending your budget on advertising.
How to use Instagram for marketing ppt- AdHutMediaAdHut Media
Instagram is the leader in photo sharing social networks. It's a channel that offers marketers a great chance to connect with their target audience and tell their story in a compelling way. This is the ultimate guide to Instagram marketing and will give you the insights you need to get started and ultimately stand out. If you like this guide, you should check out http://www.adhutmedia.com/
Completely updated as of August 2011. Facebook strategy and best practices for creating and optimizing your Facebook Page. Includes: branding, messaging, design, content, timing, scheduling, applications, fan growth, virality, measurement and analytics.
Facebook Bootcamp - Facebook Content Strategy By Natalie AlaimoNatalie Alaimo
Creating Content for Facebook presented at the Facebook Bootcamp Sunshine Coast 16th September 2013 by Natalie Alaimo
Shared the four different types of content to use on your Facebook page.
This PPT shares incredible ways to improve you content traffic within next 24 hours. All you have to do is to follow the tips to write content and promote them.
Why Should you Use Instagram for Business?
Optimizing your Business Profile
Instagram for Business Content Strategy
How to use Hashtags
Posting Tips
Instagram Ads
New Features
Instagram Statistics
We’ll talk about the basics of being a “digital citizen”. With suggestions of posts that will engage you in sharing not only your personal comments and reflections. We will also cover how to leverage and use the SSJ-TOSF Facebook postings. This is about being a SSJ-TOSF Facebook Ambassador.
Creating Engaging Content For Web, Mobile and Social MediaContentworks Agency
In this SS, Contentworks is going to show you how to create reusable, engaging content that works across all channels. We will show you how to save time and improve your integrated content marketing.
This presentation is brought to you by the Greater Des Moines Partnership. It covers a variety of topics such as video, using hashtags, live streaming, and why it all matters in the first place.
With almost one billion monthly active users, Instagram is officially the second most popular social network behind Facebook (excluding YouTube).
Join MeetEdgar and get excited for our newest feature we are building: INSTAGRAM!
We will chat about how you can, in fact, use Instagram to grow your traffic – and not just your follower count and how to leverage Instagram to bring in more visitors to your top-performing content without spending your budget on advertising.
How to use Instagram for marketing ppt- AdHutMediaAdHut Media
Instagram is the leader in photo sharing social networks. It's a channel that offers marketers a great chance to connect with their target audience and tell their story in a compelling way. This is the ultimate guide to Instagram marketing and will give you the insights you need to get started and ultimately stand out. If you like this guide, you should check out http://www.adhutmedia.com/
Completely updated as of August 2011. Facebook strategy and best practices for creating and optimizing your Facebook Page. Includes: branding, messaging, design, content, timing, scheduling, applications, fan growth, virality, measurement and analytics.
Facebook Bootcamp - Facebook Content Strategy By Natalie AlaimoNatalie Alaimo
Creating Content for Facebook presented at the Facebook Bootcamp Sunshine Coast 16th September 2013 by Natalie Alaimo
Shared the four different types of content to use on your Facebook page.
This PPT shares incredible ways to improve you content traffic within next 24 hours. All you have to do is to follow the tips to write content and promote them.
Why Should you Use Instagram for Business?
Optimizing your Business Profile
Instagram for Business Content Strategy
How to use Hashtags
Posting Tips
Instagram Ads
New Features
Instagram Statistics
We’ll talk about the basics of being a “digital citizen”. With suggestions of posts that will engage you in sharing not only your personal comments and reflections. We will also cover how to leverage and use the SSJ-TOSF Facebook postings. This is about being a SSJ-TOSF Facebook Ambassador.
Creating Engaging Content For Web, Mobile and Social MediaContentworks Agency
In this SS, Contentworks is going to show you how to create reusable, engaging content that works across all channels. We will show you how to save time and improve your integrated content marketing.
This presentation is brought to you by the Greater Des Moines Partnership. It covers a variety of topics such as video, using hashtags, live streaming, and why it all matters in the first place.
International Journal of Engineering Research and Applications (IJERA) is an open access online peer reviewed international journal that publishes research and review articles in the fields of Computer Science, Neural Networks, Electrical Engineering, Software Engineering, Information Technology, Mechanical Engineering, Chemical Engineering, Plastic Engineering, Food Technology, Textile Engineering, Nano Technology & science, Power Electronics, Electronics & Communication Engineering, Computational mathematics, Image processing, Civil Engineering, Structural Engineering, Environmental Engineering, VLSI Testing & Low Power VLSI Design etc.
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
Erica Paczkowski, Social Media Strategist at Design & Promote, presented how to build a social media strategy that is manageable and cohesive with your branding. Here's everything you need to know.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
Social media marketing is used for social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing content on your social media profiles, engaging your followers, analyzing your results, and running social media advertisements.so we here at digital sandip academy provide u with full marketing course for more info visit https://digitalsandip.in/ or call us at +91 75671 54257
Optimize Your Online Presence for the 2015 Digital LandscapeSage Island
For most companies, establishing a digital presence starts with a website, and that opens the door to a much broader array of digital marketing tools which, used properly, can have a profound, positive effect on sales, profits, branding, customer experience, and more. Find out which tactics and tools you need to be focusing on to get the most out of today’s digital landscape.
Live Webinar: 10 Ways to Drive Killer Results for your Clients with Sponsored...LinkedIn
As an agency professional, you know how important content marketing is - 98% of B2B marketers say it’s core to their marketing strategy and more than half of them plan to increase their content marketing budget this year.
And you’re constantly looking to drive a higher return on investment for the content marketing campaigns you manage. We get it and we can help.
LinkedIn product marketing manager Phillip Han and senior global marketing manager, Ligia Ishida as they show you how to drive killer results for your clients using Sponsored Updates. They'll bring winning content strategies to life by showcasing real campaigns from top-performing B2B brands.
Marketing for Yoga Teachers: Basic Social MediaFiitZ
Learn Social Media the easy way!
1. Why bother with Social Media
2. Creating goals and objectives
3. How to use each social platform (Instagram, Facebook, Linkedin, Youtube, Live or Snapchat)
PLUS, see some tools to try out to make your Social Media easy.
To watch the full FREE webinar, access here: http://bit.ly/2BhcQAJ
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share You...Pyxl
In the past few years, social media has revolutionized the way organizations communicate with their stakeholders, but it's not just businesses that can take advantage of this ever-changing medium; non-profits also have an opportunity - it's just a matter of altering the strategy. Using social media, non-profit organizations around the world are re-defining the way they build awareness, share their stories and raise support. But with a variety of social networks, where should an organization begin? This presentation touches on a variety of proven social media tactics that can easily be implemented to transform the way non-profits communicate with volunteers, donors and the community.
Presentation social media and its business usesGanesh Naik
This presentation shows the basics of social media to used in your business. This is only basic ppt. But I will definitely try to upload a great version, very soon.
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. Brianna Purvis
Account Director - Shoutlet
Linkedin.com/in/briannapurvis
Twitter.com/briannapurvis
Instagram.com/purvisbm16
3. CONTENTS
Facebook
Twitter
Instagram
Pinterest
8 Things Every Blogger Should Know About
Working With Brands
Q+A
1
2
3
4
5
6
4.
5. START WITH WHO YOU KNOW
• Reaching out to your existing community
LEVERAGE YOUR EXISTING ASSETS
• Add Social Plug-ins
• Install the Facebook Comments plug-in
ENGAGE WITH OTHER GROUPS
• Partner with other organizations or groups to
create co-promotions and encourage viral sharing
DEVELOP YOUR POSTING PLAN
• Find your voice and foster a two-way dialogue
SHARE EXCLUSIVE CONTENT
• Host chat sessions
• Post “on-the-ground” pictures
• Targeted publishing
6. USE FACEBOOK TO
• Build your blogs and sponsors audiences
• Share unique content & offers
• Foster relationships
• Say “Thank You”
• Celebrate your milestones
• Tell a brand story… take advantage of your cover
photo, milestones, apps, and timeline.
• Get feedback or ideas from your community
• Drive traffic to your blog or website
• Drive traffic to your sponsors blog or website
• Share links to breaking news, articles/media
• Create Facebook Events to highlight your events
• Run Facebook contests and promotions
7.
8. SHARING LINKS
• Facebook will prioritize
showing links in the link-format
and show fewer links
shared in captions or status
updates.
11. IMPACT
• Brands who are frequently
posting links with click-bait
headlines that many people don’t
spend time reading after they click
through may see their distribution
decrease in the next few months.
13. WHY?
• Facebook is making these
changes to ensure that click-bait
content does not drown out the
things that people really want to
see.
• Facebook studies have shown
that link posts receive twice as
many clicks compared to links
embedded in photo captions.
15. most online advertising reaches
only 38% of its intended audience…
FACEBOOK’S AVERAGE IS 89%
– Nielsen OCR, August 2013
16. OPTIMAL
TIMES
• 1-4 pm; however,
this can depend on
the brand
FREQUENCY
• Depends on the
brand, but aim
for a minimum of
3-4 posts per
week on average
24. CREATE TWEETS THAT RESONATE
Combine exciting, useful content with an engaging,
unique tone to emotionally connect with your audience.
Include links, pictures, and videos.
TIMING – MAKE IT REAL-TIME
Keep your Tweets prompt and timely – a
crucial element for Twitter success
SHORT + SWEET
140 characters max, Tweets shorter than 100
characters get a 17% higher engagement rate
TWEET OFTEN
3-5x daily – try tweeting a couple of times a day to see
how your audience reacts, then adjust as needed.
ENGAGE
Simply @reply – Engage other users in conversations
using @replies and mentions. Consistently respond to
compliments and feedback
A PERIOD IS THE DIFFERENCE
BETWEEN A PUBLIC MENTION
AND A REPLY ON TWITTER
When you use a Twitter username as
The first word in your tweet, you must
add a period before the username for all
Your followers to see your tweet.
SHARE PHOTOS
The optimal aspect ratio for twitter images is 2:1 for
your followers to see a full preview. For example: 1024
x 512 pixels.
25. STAY TRENDY
• Participate in Twitter trends: whether organically or
through Promoted Tweets
• Take advantage of real-time marketing and customer
service.
BE A THOUGHT LEADER
Demonstrate wider leadership and know-how. Reference
articles and links about the bigger picture as it relates to
your focus.
BE A CHAMPION
Retweet and reply publicity to great tweets posted by your
followers and your stakeholders
GIVE INSIDER TIPS
Give excellent tips with no bland generalities, just direct
and well-founded insider info. This could be the best
places to find a product or another use for a product.
CONTENT
• Create content that is interesting and unique
• Use plenty of visuals to more deeply engage readers
• Use #hashtags strategically, not carelessly
• Custom hashtags can and should be used for
campaigns, promotions, and contests
• Stick to two hashtags per tweet
• Keep tweets short and to the point; short tweets are
more likely to receive engagement
• Use twitter to run a contest or promotion
26. MEASURE YOUR IMPACT
Gauge your progress and success: learn
what to measure and how to measure it.
SET GOALS + MEET THEM
Set goals as the first step to
develop more effective ways to engage
your audience and grow your business.
DON’T BE AFRAID TO ASK
Get proactive. Ask your customer if they are
following you on Twitter and what they think
about your Tweets. Find out if there’s
anything you can do differently that would
make the experience better or more valuable
for them.
DEFINE METRICS
Do some thinking about how you’ll measure
your success. Here are some metrics to
consider:
FOLLOWER GROWTH
How many new followers you get every day, week
or month.
FOLLOWER QUALITY + ENGAGEMENT
How many user interact with your account.
REACH
How many user favorite or retweet your Tweets
TRAFFIC
How many users go to your site.
CONVERSION
How many users sign up for your
service or buy your product
27. OPTIMAL TIMES
• Mondays-Thursdays
from 1-3 pm
FREQUENCY
• Depends on the brand,
resources, etc.
• A good goal would be
to aim for 30-35 posts
per week
– Hubspot.com, April 2014
28.
29.
30. 40 MILLION monthly active users
70 million+ total users
80% of Pinterest users are female
23% of Pinterest users use it at least once a day
DRIVES MORE TRAFFIC than any other social media site
has 50% higher conversion rates than it’s rivals
Pinterest users SPEND MORE MONEY than other social site users
up to 47% of online consumers have bought based on Pinterest recommendations
31. CREATE “PINNABLE” CONTENT
• Make sure your content from your
website/blog is pinnable. By simply using
high-quality images with the pin-it button,
you make it easy for users to spread the
word about your business!
• Add Pinterest follow and pin-it buttons
your website, blog, and other owned
properties
HAVE KILLER PHOTOGRAPHY
• Show readers “the experience” of what
your blog and your sponsor offers — make
it irresistible by using killer photography
32. CREATE + ORGANIZE
BOARDS EFFECTIVELY
• Give your boards creative… but clear names so
people can tell what’s on them – just keep it to 20
characters or less so it doesn’t get cut off.
• Don’t forget the description to help you show up
in searches.
• Be sure to include a disclosure if the pin is
sponsored!
• Choose a compelling cover Pin (often an image
that gets re-pinned often works well)
• Each board should consist of at least 10 photos
so that it’s substantial enough for a user to follow.
• Don’t limit yourself to a generic collections of
photos. Think of the different niche target markets
you serve and tailor boards to showcase them.
• Tell a highly visually story that drives real website
traffic
33. HAVE A VISUALLY STRIKING PROFILE
• Create a business account and verify your
website. This lets pinners know that it’s the real
you, and it’ll also give you access to Pinterest
analytics.
• Use your blog logo or a photo of you as profile
photo on Pinterest (200x200 pixels). Use a high-quality
image!
• Minimize the amount of text on an image. If you
need text, make sure it’s easy to read.
• Write a brief profile description to introduce your
brand and what inspires you.
• Tall images get repinned more and they take up
more viewing space on a newsfeed.
• Get your followers hooked by using bright,
colorful photos in your boards!
36. OPTIMAL TIMES
• Saturday mornings
• Weekdays from 2-4pm
• Weeknights from 8pm-1am
FREQUENCY
There’s no real structure around
how often you can and should post
to Pinterest. The sky’s the limit in
terms of posting frequency… just
don’t inundate your followers with
pins.
41. 200 MILLION monthly active users
20 billion+ photos have been shared on Instagram to date
50 million users signed up for Instagram in the last six months
60 million average photos posted per day
1.6 billion likes daily
ENGAGEMENT on Instagram is 15 TIMES that of Facebook
Instagram receives 1,000 comments and 8,500 likes per second
Instagram is the FASTEST GROWING social network of the top 10 mobile apps
Instagram ads have helped retailers increase ad recall by 32% and brand message lift by 10%
42. PROFILE PHOTO
Simple is best! We recommend using
your blog’s logo or a picture of yourself.
TEXT
• Keep captions short and fresh.
• Incorporate a few hashtags (max of 3
so they don't detract from the simplicity
of the post).
• Ask questions to engage people.
COMMENTING + LIKING
Use hashtags, location and Photos of
You to find others' images. Engage with
them by liking and commenting on their
images.
43. TAGGING
• Include the location of your photo or
video
• Use the Add People feature to tag
accounts in your image to help you
reach a broader audience.
IMAGE TOOLS
Edit your images with filters and
other tools available in the Instagram
app. These effects give images that
unmistakable Instagram look that
people respond to.
IMAGES
Post photos and videos of beautiful
and unexpected moments that also
feel authentic and immediate.
Whether your subject is a person or
an object, capture it in a context that
represents your blog’s point of view
or your sponsors’ identity.
44. EXPERIMENT
• All businesses have different audiences + goals
• Content frequency
• Listen to feedback and respond accordingly
LEVERAGE YOUR
INSTAGRAM WEB PROFILE
• Instagram.com/[your user name]
• Follow users, comment and like photos, and edit
your profile easily from the web
CONNECT YOUR
INSTAGRAM ACCOUNT
• Connect your Instagram account to your
Facebook Page, Twitter Profile, and Foursquare
• Helps reach and exposure across all audiences
• Makes sharing across platforms easy
• Note: consider posting to twitter directly so that
the image automatically shows in the feed (instead
of an instagram link)
45. SHARE OFFERS + DISCOUNT
• Word of mouth marketing is a
powerful thing. When your followers
get exclusive discounts, they tell their
friends.
HOST CONTESTS GIVEAWAYS
• Generate buzz by hosting a promotion on
Instagram! Keep it simple, fun and brand related.
• Use a unique hashtag; try to use one
that includes your blog name and
sponsor name.
CONSIDER USING INSTAGRAM DIRECT
Instagram Direct allows you to send photos
and videos to your followers privately.
You have the option to send an
individual or group message (up to 15
followers). This is a great way to reach
your most engaged fans in a personal way.
46. OPTIMAL TIMES
• Instagram videos are best posted during
off-hours (9pm-8am) or on weekends
• Instagram photos see successful
interaction rates at any given time
throughout the day
• No one day of the week is significantly
more effective than any other
• Experiment with your audience to determine
when you receive the most interactions
FREQUENCY
You want to stay present in your followers’ news
feeds without clogging them. Try to post at least
once a week, but don’t overdo it
– Hubspot.com, April 2014
50. A GREAT MEDIA KIT SPEAKS VOLUMES
It can either open doors or slam them in your face
It’s about YOUR brand and it’s IMPORTANT
• Considering hiring a professional designer or
enlist graphic design students at a local college!
• Make sure your contact info is easy to find and is
available on your website
• Include your location - lots of partnerships are
location based
• Clearly define your audience and your topics;
some brands look for niche and key audiences
not just amount of followers.
• Be AUTHENTIC and TRUE to your brand
• Include Stats for your blog and social channels.
• Visitors Per Month
• Page Views Per Month
• Average Page view (over 90 day period)
• Reader Demographic (Quantcast)
• Subscribers (RSS + Mailing List)
• Facebook Followers
• Average Facebook Engagement (likes, shares, comments)
• Twitter Followers
• Average Twitter Engagement (favorites, retweets, @mentions)
• Pinterest Followers
• Average Pinterest Engagement (likes, re-pins, comments)
• Instagram Followers
• Average Instagram Engagement (likes, comments)
• Keep it updated on a monthly basis brands want
to see your blog grow!
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51. STATS ARE NOT EVERYTHING…
It’s about delivering VALUE to brands
that want to reach YOUR audience
A common misconception is that you can’t
work with brands if you have a relatively
small following or are a fairly new blogger
brands are looking for unique content – NOT
TRUE!
• The narrower your target niche, the less impressive your
statistics (followers) have to be to make a splash for a
brand!
• When including stats in your media kit –
• Focus on your strengths. If you don’t have a large
following, but have high engagement (likes,
shares, comments, etc.), make sure to call it out.
• Don’t forget about your social channels; views on
blogs aren’t accelerating at the pace they used to,
but you can see explosive results on other social
platforms…
• Brands that you’ve worked with should be included
in your stats.
• Pro-Tip: Include brand logos if possible… it’s
easier to instantly recognize.
• Design-Tip: Don’t let brand logos
overshadow what your blog is about;
consider using 1C instead of full color logos.
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52. KNOW WHAT BRANDS WANT
*hint* it’s your job to make them successful
Brands want to be able to track:
• Attribution = new sales + conversions + leads
• Referral Traffic to their Website + Time Spent on Site =
Brand Awareness + Engagement
• Collect Email Addresses = Leads
• Link Clicks = Engagement + Brand Awareness
• Growth of Audience on Social Networks = Engagement”
• i.e. Follower/fan growth, likes, shares, comments,
favorites, @mentions, retweets, repins, etc.
To ensure campaign success, keep
the above items in mind and ask:
• For track-able links so that brands can see your impact
• To incorporate your social channels to create a fully
integrated campaign
• Negotiate advertising dollars for Facebook to ensure that
your fan base is seeing the content
• Suggest a promotion to collect email address to win the
product or to receive a coupon (great way to collect data
and also track conversions/attribution)
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53. CREATE A WIN-WIN SITUATION
If you lose your readers trust…
you lose everything.
Your blog’s success depends on if your
partners are a good match with your readers.
• The most successful brand partnerships are long-term
relationships… don’t be afraid to ask for more.
• Think broadly… ask for multiple posts, incorporate
multiple channels and not one-off promotions (it’s
hard to gauge success).
• Only accept sponsorships from brands whose
products you use and would share with your friends.
• * if you’re not familiar with product/brand but think it
would be a good match – go ahead and take a
chance… but don’t be shy about telling the brand
that you really need to see and use the products to
tell a compelling story.
• Ask for the brand to cross-promote on their social
channels.
• Just because a big brand approaches you doesn’t
mean it’s a great fit… it’s ok to say no.
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54. THINK ABOUT THE BIGGER PICTURE
set yourself apart from just another blogger…
Offer marketing expertise ideas for engagement
• Ask brands about the overall campaigns and what their
goals and objectives are working with you… and make sure
that the campaign that you’re running addresses them.
• Thinking about offering package deals... there are many
ways to incorporate a brand into your blog – always start off
talking about a fully integrated campaign.
• Sponsored posts
• Reviews
• Special Events
• Sweepstakes/Giveaways
• Social Media Promotions
• Casual Brand Mentions
• Don’t be afraid to give some ideas to the brand… you know
your readers and what content works well.
• The more your campaigns are worth in ROI, the more you’ll
be able to charge in the future!
• Develop a rate card for the various partnerships you offer.
*hint* aim high this is where you’ll start your negotiations!
Associate a dollar amount even if you’re willing to accept
product in exchange (gives brands a frame of reference on
what you’re worth)
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55. MAKE SURE IT’S MUTUALLY BENEFITIAL
Brand work is hard and you need to be
compensated. Time is money.
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The moral of the story here is that the right brand
partner will allow you to work closer with them, be
more creative and overall bring more value.
• Before you agree to anything think about the work that is
involved for the partnership to be successful.
• It’s always nice to get free product in exchange but know
upfront that it might not be worth what the brand gets in
exposure.
• This is ok… just weigh the benefits. Think about “Is this going to
give me more exposure, open up other new opportunities etc.?”
knowing that you might get burned out. (think about that media kit)
• At the end of the day… negotiate and don’t be afraid to ask for
what you want. The worse they can say is no.
• Taking on big name projects that aren’t a good fit for your
readers just because of the brand name doesn’t help anyone.
• Look for opportunities that are an ideal fit for your blog and your
readers – regardless of the name recognition that the company
already has. It can be fabulous to work with a smaller brand!
• Negotiate and don’t be afraid to ask for what you want.
56. ENGAGEMENT MATTERS
Brands are looking for one thing from bloggers…
and it’s unique content that engages readers.
It can be showing products on real people, styling
product their way, or a review. It’s all about brand
awareness and engagement in a more real and
appealing way.
• Engagement can be measured in many ways – from
comments on your blog, shares on Facebook, retweets
on Twitter, clicks on links to re-pins on Pinterest.
• Engagement is the STRONGEST metric on your blog -
PLAY IT UP!
• Be sure include engagement metrics in your media kit
• Smart brands GET the VALUE of high engagement
• Make it more valuable for the brand an offer:
• Partner email signup
• Special event RSVPs
• Giveaways/Sweepstakes
• Coupon Codes
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57. more information can be found on www.ftc.gov
FTC DISCLOSURE… SAY GOODBYE TO THE FINE PRINT.
If you’re are receiving something in return – whether it’s product or monetary compensation, you’ll need a disclosure. 8
Prominence
• Make sure your disclosure is big enough to easily read
Placement
• Geography matters… make sure it’s easy to find.
Presentation
• Start off with 100% transparency + announce your
affiliation with the brand
• Is the disclosure clearly worded in a way that
consumers can easily understand? Don’t bury the
disclosure in a dense block of text!
Proximity
• Is it close to the claim it modifies?
• An asterisk will NOT solve the problem
“Clear and Conspicuous” is a not a font size
• If your fans notice it, read it and understand it… then it’s clear
Hashtag + Social Disclosures
• Make sure you have #ad or # sponsored in the tweet,
description, etc. and a full disclosure on the content
The key is that your reader needs to know if you received
something in return BEFORE reading your review or
clicks away from your post to the product/brand.